[03/27/12 - 12:53 PM]
AMC Debuts New Unscripted Series, "The Pitch," With Sneak Preview Sunday, April 8
The eight-part series will then regularly air Mondays at 10:00/9:00c beginning April 30.

[via press release from AMC]


Eight-Part Series Executive Produced by Studio Lambert Begins Full Season on Monday, April 30

New York - March 27, 2012 - AMC launches its newest unscripted series, "The Pitch," with a sneak preview of the premiere episode, featuring SUBWAY(R) restaurants, on Sunday, April 8 at 11pm ET/PT following the network's award-winning series "Mad Men" and "The Killing." The eight-part unscripted series will then return on Monday, April 30 with a new episode, featuring Waste Management, at 9pm ET/PT followed by an encore showing of the premiere in its regular timeslot at 10pm ET/PT. "The Pitch" SUBWAY(R) restaurants episode will also be available on AMCTV.com, iTunes and YouTube following its sneak peek.

Executive produced by Eli Holzman, Stephen Lambert, Phil Lott, Brien Meagher and Aaron Saidman, from Studio Lambert ("Undercover Boss," "Project Runway"), "The Pitch" chronicles the incredible lengths, intense stakes and tight deadlines top advertising agencies encounter when they take aim at a major new piece of business. The series follows the best creative shops as they prepare campaigns knowing that in the end, it all comes down to the pitch. Real competition, major stakes and an incredible ticking clock are all elements of this docu-style series.Hi

"The Pitch was born out of a desire to look for non-fiction series that present characters and story in a grounded and authentic way, and take us into inherently dramatic worlds that have yet to be explore," said Joel Stillerman, Executive Vice President of Original Programming for AMC. "Advertising is really the idea business, but with incredibly high stakes; and Studio Lambert has captured, in a very feature doc style, just how hard it is to come up with a great idea, only to walk into a room and have it all ride on The Pitch."

"Stephen and I are thrilled to have 'The Pitch' join the roster of exceptional series on AMC," said Holzman. "The competition to win new business in advertising is incredibly intense and our goal is to provide audiences with a behind-the-scenes look at the compelling and dramatic pitch process. With encouragement from AMC, we fielded one of the finest filmmaking teams we have ever assembled to give this series a unique look and style. It is one of our proudest achievements."

Brands featured in "The Pitch" include SUBWAY(R) restaurants, Waste Management, C. Wonder, One Hour Heating & Air Conditioning(R), Benjamin Franklin Plumbing(R), Mister Sparky(R), Frangelico/Campari America, JDRF, Autograph Collection and popchips. Competing for their business are agencies, including The Ad Store, Bandujo, BooneOakley, Bozell, Conversation, DIGO, FKM, Jones Advertising, Kovel/Fuller, McKinney, Muse Communications, SK+G, The Hive, WDCW and WOMENK!ND.

Complementing "The Pitch" will be a host of online activities and extra video scenes at AMCTV.com. Users will also be able to vote in polls related to the show's content, read blog posts including exclusive cast interviews, and check out episode sneak peeks, extra/extended scenes and photo galleries and participate in a series talk forum.

AMC's Joel Stillerman, Executive Vice President of Original Programming, Production and Digital Content, Mary Conlon, Vice President of Non-Scripted Original Programming and Jason Fisher, Vice President of Production and oversee development and production for the series.

About AMC

AMC reigns as the only cable network in history to ever win the Emmy(R) Award for Outstanding Drama Series four years in a row, as well as the Golden Globe(R) Award for Best Television Series - Drama for three consecutive years. Whether commemorating favorite films from every genre and decade or creating acclaimed original programming, the AMC experience is an uncompromising celebration of great stories. AMC's original stories include "Mad Men," "Breaking Bad," "The Walking Dead," "The Killing" and "Hell on Wheels." AMC further demonstrates its commitment to the art of storytelling with its slate of unscripted original series, as well as curated movie franchises like AMC's Can't Get Enough and AMC's Crazy About. Available in more than 97 million homes (Source: Nielsen Media Research), AMC is owned and operated by AMC Networks Inc. and its sister networks include IFC, Sundance Channel and WE tv. AMC is available across all platforms, including on-air, online, on demand and mobile. AMC: Story Matters HereSM.

About Studio Lambert

Studio Lambert is a fast-growing independent television production company based in London and Los Angeles. It specializes in creating and producing entertaining, non-scripted programs for the UK, US and international markets. It produces programs for a wide range of American and British networks including the Emmy nominated worldwide hit, Undercover Boss.

Chief executive Stephen Lambert is responsible for ground-breaking programs in Britain and America such as Wife Swap, The Secret Millionaire, Faking It and, most recently, Undercover Boss. The US team is led by Eli Holzman, the former head and co-founder of Miramax Television, who created the award-winning hit Project Runway. Eli also developed and launched Beauty & the Geek and co-created Bravo's Work of Art: America's Next Great Artist.

Studio Lambert is backed by All3Media, a global group of production companies and an international distribution company.

  [march 2012]  


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