[04/04/12 - 11:05 AM]
"My Kid Would Never Do That" Franchise Returns to "Dateline"
The feature, reported by Natalie Morales, returns for a four-week run beginning Sunday, April 15 at 7:00/6:00c.

[via press release from NBC]


Reported by Natalie Morales, 4-Week Series Debuts Sunday, April 15 at 7p/6c

April 4, 2012 - New York, NY - Reported by Natalie Morales, "Dateline's" My Kid Would Never Do That series premieres on Sunday, April 15 at 7p/6c. With the help of parents and child behavior experts, "Dateline's" hidden cameras capture children as they make critical choices about stranger safety, drunk driving, cheating and discrimination. Parents and experts watch as the surprising, revealing scenarios unfold and share tips that will help children prepare for these situations in real life.

"We encourage parents to watch this series with their children," said Liz Cole, Executive Producer, Dateline. "Each hour takes on an issue that keeps moms and dads up at night, and provides concrete advice that will help parents teach their kids to do the right thing."

Sunday, April 15 at 7p/6c: Stranger-Danger

While stranger abductions are rare, all parents worry about keeping kids safe. Does your child know what to do when approached by a stranger?

· We test elementary school kids as they are invited for a private tour of an ice cream truck - will they remember what their parents have taught them about never getting into a vehicle with a stranger?

· And giving out personal information in the digital age can be dangerous - will some young teens tell a stranger their names and addresses, even though they've been warned not to? Anxious parents will be watching, and our experts will be standing by to offer advice about what to tell kids.

Sunday, April 22 at 7p/6c: Driving

Giving your teenager the keys to a car is one of the scariest moments of parenthood. Will they make safe choices? We watch, along with Robert Turrisi, a Penn State professor and consultant to MADD, as teens make decisions in what appeared to be three potentially dangerous situations:

· Will they text while driving, even though they've promised not to?

· Will they get into a car with a teen they think has been drinking?

· What about with a driver who says he is high?

Sunday, April 29 at 7p/6c: Cheating

Experts say cheating in schools is an epidemic, but most parents think their kid would never do it. From using cell phones to look up answers on a quiz to changing scores in an athletic drill, parents watch to see if their kids will be tempted to cheat. The report features insight and advice from Rosalind Wiseman, noted author of "Queen Bees and Wannabees" and an expert on teen ethics and behavior.

Sunday, May 6 at 7p/6c: Discrimination

This generation of American kids is the most diverse in history, but do teens know what to do when confronted with racial and ethnic discrimination and do they understand how hurtful it can be? In partnership with theGrio.com and NBCLatino.com, we place teenagers in situations where they will have to make some tough decisions. Will they base those choices on religion and/or the color of someone's skin or will they treat everyone equally? Their parents watch ... and learn powerful lessons that apply to all of us.

The series, available for purchase after it airs, can be found at datelinenbc.com.

  [april 2012]  


[11/27/15 - 12:19 PM]
Nearly 28 Million Watch Bears-Packers on Thanksgiving Night - Second-Most Watched NBC Primetime Game Ever
NBC further spins the numbers for Thursday, November 26.

[11/27/15 - 11:00 AM]
Video: Don't Miss an Exclusive Sneak of the Upcoming Film "Batman v Superman: Dawn of Justice" During the Fall Finale of "Gotham"
The aforementioned fall finale airs this Monday, November 30 at 8:00/7:00c.

[11/27/15 - 08:22 AM]
Thursday's Broadcast Ratings: NFL Sparks Big Numbers for NBC
The Peacock's Packers-Bears showdown easily eclipses the competition last night.

[11/27/15 - 08:21 AM]
Wednesday's Broadcast Ratings: "Empire" Continues Demo Reign for FOX
Said victory comes despite a series low from the network's juggernaut.

[11/27/15 - 07:44 AM]
Bears-Packers Jumps 17% vs. The Year-Ago Game in the Metered Markets, Making It the Best-Ever NFL Primetime Thanksgiving Game (Since 2006)
NBC spins the numbers for Wednesday, November 25 and Thursday, November 26.

[11/27/15 - 07:14 AM]
"Macy's Thanksgiving Day Parade" Ranks as the #1 Entertainment Telecast of the Season on the Broadcast Nets in Metered Market Households
NBC spins the numbers for Thursday, November 26.

[11/25/15 - 01:22 PM]
Video: Watch the All-New Extended Trailer for New FOX Action Drama "Second Chance," Starring Rob Kazinsky
The network's new drama launches Wednesday, January 13 at 9:00/8:00c.

[11/25/15 - 11:01 AM]
Disney Channel Orders a Third Season of "Girl Meets World"
Production resumes in Los Angeles in January with season three scheduled to premiere in spring 2016.

[11/25/15 - 11:00 AM]
HBO Confirms Debut Date for Animated Adult Comedy Series "Animals"
The 10-episode series will launch on Friday, February 5 at 11:30/10:30c.

[11/25/15 - 10:35 AM]
American Hero and Fan Favorite Alek Skarlatos to Join "Dancing With The Stars: Live! -- Dance All Night Tour"
Skarlatos made headlines around the world in August 2015 when he and his friends heroically overpowered a man that opened fire on a train from Amsterdam to Paris.

[11/25/15 - 10:04 AM]
Gwen Stefani and Sia to Perform on Nov. 30 and Dec. 1 Telecasts of NBC's Emmy Award-Winning Series "The Voice"
Sia will perform the single "Alive" from her upcoming album "This Is Acting" while Stefani will sing her current single "Used to Love You."

[11/25/15 - 09:01 AM]
Tuesday's Broadcast Ratings: ABC Pulls in Front with "Dancing with the Stars" Finale
The Alphabet leads the night in both total viewers and adults 18-49.

[11/25/15 - 08:42 AM]
New Debut Date for "Very Semi-Serious: A Partially Thorough Portrait of New Yorker Cartoonists"
The exclusive HBO presentation is now slated to debut Monday, December 14.

[11/25/15 - 08:36 AM]
Week Two of "Chicago Med" Is Up 50% vs. Last Season's Slot Average
NBC spins the numbers for Tuesday, November 24.

[11/25/15 - 08:33 AM]
ABC Wins the Final Tuesday of November with a Season-High Performance
ABC spins the numbers for Tuesday, November 24.