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[04/05/12 - 07:06 AM] USA Network and Viggle Team to Create Social TV Experience for American Classic "To Kill a Mockingbird" Fans will learn about iconic moments, celebrity recounts, exclusive photos and videos as they watch Universal's digitally remastered and fully restored classic. |
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| [via press release from USA] |
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USA NETWORK AND VIGGLE TEAM TO CREATE SOCIAL TV EXPERIENCE FOR AMERICAN CLASSIC "TO KILL A MOCKINGBIRD"
Fans Can Engage with Compelling and Thought Provoking Second Screen Experience Honoring Movie's 50th Anniversary; USA and Viggle To Match Points Fans Generate to Network's Characters Unite Nonprofit Partners
USA and Viggle are using Social TV to provide entertaining and informative content during the network's exclusive airing of "To Kill a Mockingbird" this Saturday, April 7 at 8/7c brought to viewers by USA, the American Film Institute (AFI) and Universal Pictures. The partners are tapping into 50 years of history to create an engage-through experience during the telecast. Fans will learn about iconic moments, celebrity recounts, exclusive photos and videos as they watch Universal's digitally remastered and fully restored classic being broadcast nationally for the first time.
This second screen experience is a social companion element aimed at driving discussion and providing more context around this iconic film. Viewers can use Viggle to check into the movie and will earn points by participating in Viggle LIVE's second screen experience to learn more about the "To Kill a Mockingbird" and USA's Characters Unite campaign which highlights the importance of tolerance and respect. USA and Viggle will match the amount of points being generated by fans and make a donation of up to $20,000 to the Characters Unite nonprofit partners championing civil and human rights. Fans can also convert their Viggle points into charitable donations for charities of their choice in the Viggle app rewards section.
The film, based on Harper Lee's Pulitzer Prize-winning novel, tells the story of lawyer Atticus Finch (Gregory Peck) and his struggle for justice in a small community in Alabama. With its timeless depiction of issues that are still prevalent today, the film's themes lend themselves to the Social TV environment, where viewers can share their thoughts and access new, relevant content. ?Characters Unite, USA's award-winning public service program, is a community designed to promote greater understanding and acceptance and was created to address the social injustices and cultural divides still prevalent in our society.
Inspired by USA's iconic "Characters Welcome" brand and with the support of leading national nonprofit organizations, the ongoing campaign is dedicated to supporting activities and messaging that combat prejudice and intolerance while promoting understanding and acceptance -- on-air, online, and in communities across the country.
The #1 network in all of basic cable, USA Network is seen in 115 million U.S. homes. USA is a leader in scripted programming with a powerful stable of originals including POLITICAL ANIMALS, SUITS, NECESSARY ROUGHNESS, WHITE COLLAR, ROYAL PAINS, BURN NOTICE, PSYCH, COVERT AFFAIRS, COMMON LAW, FAIRLY LEGAL and IN PLAIN SIGHT. The network offers 52 weeks of spectacular live television with WWE MONDAY NIGHT RAW and is home to the best in blockbuster theatrical films, a broad portfolio of acquired series and entertainment events. A trailblazer in digital innovation and storytelling, USA is defining, driving and setting the industry standard for Social TV. USA is a program service of NBCUniversal Cable Entertainment, a division of NBCUniversal. The award-winning website is located at www.usanetwork.com.
Characters Welcome.
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[05/21/26 - 09:02 AM] HBO Max Announces the Debut of HBO Original "House of the Dragon" with American Sign Language (ASL) to Mark Global Accessibility Awareness Day Season one with ASL will debut on May 29, followed by season two on June 15.
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[05/21/26 - 09:00 AM] Video: Acorn TV Releases Trailer and Key Art for All-New Season of Fan-Favorite Mystery Thriller "Harry Wild" Premiering Monday, June 22 on Acorn TV Season five marks a highly anticipated on-screen reunion between Jane Seymour, who stars and executive produces, and Joe Lando, her longtime co-star from the beloved Emmy and Golden Globe Award-winning series "Dr. Quinn, Medicine Woman."
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[05/21/26 - 08:02 AM] ID Explores the Dark Reality Behind Viral "Pearadise" Community in New Docuseries - "Big Girls Wanted: Escaping Pearadise" Premieres Wednesday, June 10 from 8-11PM ET/PT In 2020, a social media-driven community known as "Pearadise" began gaining attention online, positioning itself as a space dedicated to sisterhood and body positivity for plus-size women.
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[05/21/26 - 07:30 AM] "Jackass" Returns to Paramount+ Seasons 1-3 return to Paramount+ today in restored original versions - bringing fans closer than ever to the episodes as they first aired, or were originally intended to air, by Johnny Knoxville and the original creative team.
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[05/21/26 - 07:01 AM] NBC Sports' 2026 SuperMotocross Coverage Delivers Viewership Gains and Milestones The seven races featured on NBC and Peacock averaged a Total Audience Delivery (TAD) of 468,000 viewers on NBC and Peacock, up 8% vs. 2025.
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[05/21/26 - 07:00 AM] Presenters Announced for "The 52nd American Music Awards," Monday, May 25 on CBS Alysa Liu, Anthony Ramos, EJAE, Gabriel "Fluffy" Iglesias, Hannah Berner, Hilary Duff, Jason Derulo, John Legend, Lisa Rinna, Ludacris, Mariah the Scientist, Matt Rife, Megan Stalter and Paul W. Downs, Melanie Martinez, Nikki Glaser, Paula Abdul, REI AMI, Russell Dickerson and more will present.
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[05/21/26 - 06:30 AM] Don't Answer the Phone. "Scream 7" Slashes Its Way to Paramount+ on May 28 When a new Ghostface killer emerges in the quiet town where Sidney Prescott (Neve Campbell) has built a new life, her darkest fears are realized as her daughter (Isabel May) becomes the next target.
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[05/21/26 - 06:01 AM] Video: "Avatar: The Last Airbender" Season 2 - Official Trailer - Netflix To end the war, Aang must master earthbending - but in the Earth Kingdom, politics, secrets and hidden alliances are a battlefield of their own.
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[05/21/26 - 04:52 AM] "23 000 Lives" Celebrates Its World Premiere at the Munich Film Festival The film tells the true story of a group of young people who wanted to change things.
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[05/21/26 - 04:31 AM] iHeartMedia and Netflix Deepen Partnership with Daily Live Video Stream of Nationally Syndicated Hit Radio Show "The Breakfast Club with Charlamagne tha God, DJ Envy and Jess Hilarious" Beginning June 1, "The Breakfast Club" will air simultaneously as a live video show on Netflix each weekday, giving members nearly three hours of real-time access to the show's unfiltered conversations, headline-driving interviews, and cultural commentary as it happens.
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[05/20/26 - 10:01 PM] Video: Netflix Releases Main Trailer for Thai Legal Drama "The Evil Lawyer" The searing legal drama cracks open Thailand's justice system - and asks what it really takes to fight for the truth when the system is broken, and the odds are stacked against you.
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[05/20/26 - 03:05 PM] NBC and Peacock Deliver the Most-Watched Western Conference Finals Game 1 Ever for Monday's Spurs-Thunder Double Overtime Thriller Coverage peaked with 12.0 million viewers from 11:30-11:43 p.m. ET for the second overtime and game's conclusion.
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[05/20/26 - 03:04 PM] ESPN Aired Its Most Viewed 2026 Stanley Cup Playoffs Second Round of the Current Rights Deal Collectively all 11 Second Round games, with nine airing on ESPN and two on ABC, delivered 2.2 million viewers, up 76% year-over-year.
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[05/20/26 - 12:02 PM] "A Woman of Substance": Brenda Blethyn Limited Series Marks BritBox's Next Prestige Period Drama Other June premieres include new seasons of "Beyond Paradise" and "Trigger Point."
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[05/20/26 - 11:01 AM] Video: HBO Releases Official Trailer for Original Film "Miss You, Love You," Debuting May 29 A blunt, grieving widow, Diane Patterson (Allison Janney) is forced to plan her husband's funeral with a total stranger: her estranged son's assistant, Jamie Simms (Andrew Rannells).
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