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[04/05/12 - 07:06 AM] USA Network and Viggle Team to Create Social TV Experience for American Classic "To Kill a Mockingbird" Fans will learn about iconic moments, celebrity recounts, exclusive photos and videos as they watch Universal's digitally remastered and fully restored classic. |
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[via press release from USA] |
USA NETWORK AND VIGGLE TEAM TO CREATE SOCIAL TV EXPERIENCE FOR AMERICAN CLASSIC "TO KILL A MOCKINGBIRD"
Fans Can Engage with Compelling and Thought Provoking Second Screen Experience Honoring Movie's 50th Anniversary; USA and Viggle To Match Points Fans Generate to Network's Characters Unite Nonprofit Partners
USA and Viggle are using Social TV to provide entertaining and informative content during the network's exclusive airing of "To Kill a Mockingbird" this Saturday, April 7 at 8/7c brought to viewers by USA, the American Film Institute (AFI) and Universal Pictures. The partners are tapping into 50 years of history to create an engage-through experience during the telecast. Fans will learn about iconic moments, celebrity recounts, exclusive photos and videos as they watch Universal's digitally remastered and fully restored classic being broadcast nationally for the first time.
This second screen experience is a social companion element aimed at driving discussion and providing more context around this iconic film. Viewers can use Viggle to check into the movie and will earn points by participating in Viggle LIVE's second screen experience to learn more about the "To Kill a Mockingbird" and USA's Characters Unite campaign which highlights the importance of tolerance and respect. USA and Viggle will match the amount of points being generated by fans and make a donation of up to $20,000 to the Characters Unite nonprofit partners championing civil and human rights. Fans can also convert their Viggle points into charitable donations for charities of their choice in the Viggle app rewards section.
The film, based on Harper Lee's Pulitzer Prize-winning novel, tells the story of lawyer Atticus Finch (Gregory Peck) and his struggle for justice in a small community in Alabama. With its timeless depiction of issues that are still prevalent today, the film's themes lend themselves to the Social TV environment, where viewers can share their thoughts and access new, relevant content. ?Characters Unite, USA's award-winning public service program, is a community designed to promote greater understanding and acceptance and was created to address the social injustices and cultural divides still prevalent in our society.
Inspired by USA's iconic "Characters Welcome" brand and with the support of leading national nonprofit organizations, the ongoing campaign is dedicated to supporting activities and messaging that combat prejudice and intolerance while promoting understanding and acceptance -- on-air, online, and in communities across the country.
The #1 network in all of basic cable, USA Network is seen in 115 million U.S. homes. USA is a leader in scripted programming with a powerful stable of originals including POLITICAL ANIMALS, SUITS, NECESSARY ROUGHNESS, WHITE COLLAR, ROYAL PAINS, BURN NOTICE, PSYCH, COVERT AFFAIRS, COMMON LAW, FAIRLY LEGAL and IN PLAIN SIGHT. The network offers 52 weeks of spectacular live television with WWE MONDAY NIGHT RAW and is home to the best in blockbuster theatrical films, a broad portfolio of acquired series and entertainment events. A trailblazer in digital innovation and storytelling, USA is defining, driving and setting the industry standard for Social TV. USA is a program service of NBCUniversal Cable Entertainment, a division of NBCUniversal. The award-winning website is located at www.usanetwork.com.
Characters Welcome.
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[11/21/24 - 08:38 AM] Video: WE tv Reveals Sneak Peek of "Toya & Reginae" Returning This January The stakes are higher and the drama deeper for Toya Johnson Rushing and daughter, Reginae Carter, this season as the duo continue to juggle life, love, family, and their ever-growing careers in the spotlight... from different coasts.
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[11/21/24 - 08:35 AM] Video: Peacock Releases Official Trailer for Twisted Romantic Comedy Series "Laid" A woman finds out her former lovers are dying in unusual ways and must go back through her sex timeline to confront her past in order to move forward.
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[11/21/24 - 08:03 AM] FOX Entertainment and Hulu Announce New Multi-Year Content Partnership Deal Today's announcement renews the major program output deal between the two companies, as well as an agreement that allows Hulu to stream out-of-season episodes of key FOX unscripted programs.
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[11/21/24 - 08:01 AM] Max Original Drama Series "The Pitt" Debuts This January The series is a realistic examination of the challenges facing healthcare workers in today's America as seen through the lens of the frontline heroes working in a modern-day hospital in Pittsburgh, Pennsylvania.
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[11/21/24 - 08:00 AM] Hallmark Channel and Sixthman Celebrate the Spirit of Christmas with the Hallmark Christmas Cruise 2025 Fans, their loved ones, and friends both old and new will have a unique opportunity to create lasting traditions and unwrap unforgettable new memories.
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[11/21/24 - 08:00 AM] Rejoice in the Holiday Spirit at the "National Christmas Tree Lighting," Hosted by Four-Time Grammy Nominated Country Music Artist Mickey Guyton, Friday, Dec. 20 on CBS This beloved American tradition, presented by the National Park Service and the National Park Foundation, will feature musical performances of holiday classics by Adam Blackstone, Muni Long, Stephen Sanchez, Trombone Shorty, James Taylor, The War And Treaty and Trisha Yearwood.
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[11/20/24 - 12:30 PM] Slam Dunk! Disney, ESPN and the NBA Team Up to Present "Dunk the Halls" - the First Real-Time, Animated NBA Game: San Antonio Spurs vs. New York Knicks on Christmas Day "Dunk the Halls" will be presented on ESPN2, Disney+ and ESPN+.
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[11/20/24 - 12:06 PM] Australian Hulu Original Scripted Drama Series "The Artful Dodger" Is Back for Season 2 The eight-episode Season 2 has an all-star returning cast including Thomas Brodie-Sangster as Jack Dawkins aka The Artful Dodger, David Thewlis as Fagin, and Maia Mitchell as Lady Belle Fox.
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[11/20/24 - 12:00 PM] Third Annual "LEGO Masters: Celebrity Holiday Bricktacular" Premieres Tuesday, Dec. 10 and Tuesday, Dec. 17 at 8:00 - 10:00PM ET/PT on FOX Special celebrity guests include Sophia Bush, Holly Robinson Peete, Eric McCormack and Lil Rel Howery pairing up with fan-favorite former contestants to compete in jaw-dropping holiday-themed challenges for charities of their choice.
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[11/20/24 - 12:00 PM] "Glitter and Greed: The Lisa Frank Story" to Premiere December 5 on Prime Video The four-part documentary penetrates the neon-hued world of Lisa Frank Inc., a brand that defined girlhood for a generation of Americans only to seemingly disappear overnight.
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[11/20/24 - 11:03 AM] Julianne Hough and Alfonso Ribeiro Set to Host "The Wonderful World of Disney: Holiday Spectacular" Airing Sunday, Dec. 1, on ABC and Stream Next Day on Hulu and Disney+ Narrated by Kristen Bell, who will share the tale of how the Disney Parks kicks off the most magical holiday ever, "The Wonderful World of Disney: Holiday Spectacular" airs Sunday, December 1.
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[11/20/24 - 11:00 AM] Paramount+ with Showtime Announces "The Honey Trap: A True Story of Love, Lies and the FBI" Premiering Friday, December 6th The documentary feature, directed by Emmy-nominated filmmaker Chris Moukarbel, is a dramatic tale of espionage, propaganda, and romance, following the infamous Berlin rapper Denis Cuspert aka Deso Dogg and his journey from artist to MMA fighter to ISIS recruiter.
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[11/20/24 - 10:34 AM] Bravo Rings in the New Year with "Southern Hospitality" Season Three Premiering Thursday, Jan. 2 at 9 P.M. ET/PT The Queen of King Street, Leva Bonaparte, and her staff - Joe Bradley, Bradley Carter, TJ Dinch, Maddi Reese and Emmy Sharrett - are back for an unforgettable summer of work, play and debauchery.
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[11/20/24 - 10:01 AM] Peacock's New Docuseries "Girls Gone Wild: The Untold Story" Goes Inside the Cultural Phenomenon to Reveal the Dark Underbelly of Joe Francis' World The docuseries, premiering December 3 exclusively on Peacock, includes Francis' first in-depth, in-person interview with a journalist in almost a decade.
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[11/20/24 - 10:01 AM] Video: "Anthony Jeselnik: Bones and All" - Official Trailer - Netflix Anthony Jeselnik celebrates 20 years of delivering boundary-pushing comedy to the masses in this razor-sharp stand-up special.
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