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[04/05/12 - 07:06 AM] USA Network and Viggle Team to Create Social TV Experience for American Classic "To Kill a Mockingbird" Fans will learn about iconic moments, celebrity recounts, exclusive photos and videos as they watch Universal's digitally remastered and fully restored classic. |
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| [via press release from USA] |
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USA NETWORK AND VIGGLE TEAM TO CREATE SOCIAL TV EXPERIENCE FOR AMERICAN CLASSIC "TO KILL A MOCKINGBIRD"
Fans Can Engage with Compelling and Thought Provoking Second Screen Experience Honoring Movie's 50th Anniversary; USA and Viggle To Match Points Fans Generate to Network's Characters Unite Nonprofit Partners
USA and Viggle are using Social TV to provide entertaining and informative content during the network's exclusive airing of "To Kill a Mockingbird" this Saturday, April 7 at 8/7c brought to viewers by USA, the American Film Institute (AFI) and Universal Pictures. The partners are tapping into 50 years of history to create an engage-through experience during the telecast. Fans will learn about iconic moments, celebrity recounts, exclusive photos and videos as they watch Universal's digitally remastered and fully restored classic being broadcast nationally for the first time.
This second screen experience is a social companion element aimed at driving discussion and providing more context around this iconic film. Viewers can use Viggle to check into the movie and will earn points by participating in Viggle LIVE's second screen experience to learn more about the "To Kill a Mockingbird" and USA's Characters Unite campaign which highlights the importance of tolerance and respect. USA and Viggle will match the amount of points being generated by fans and make a donation of up to $20,000 to the Characters Unite nonprofit partners championing civil and human rights. Fans can also convert their Viggle points into charitable donations for charities of their choice in the Viggle app rewards section.
The film, based on Harper Lee's Pulitzer Prize-winning novel, tells the story of lawyer Atticus Finch (Gregory Peck) and his struggle for justice in a small community in Alabama. With its timeless depiction of issues that are still prevalent today, the film's themes lend themselves to the Social TV environment, where viewers can share their thoughts and access new, relevant content. ?Characters Unite, USA's award-winning public service program, is a community designed to promote greater understanding and acceptance and was created to address the social injustices and cultural divides still prevalent in our society.
Inspired by USA's iconic "Characters Welcome" brand and with the support of leading national nonprofit organizations, the ongoing campaign is dedicated to supporting activities and messaging that combat prejudice and intolerance while promoting understanding and acceptance -- on-air, online, and in communities across the country.
The #1 network in all of basic cable, USA Network is seen in 115 million U.S. homes. USA is a leader in scripted programming with a powerful stable of originals including POLITICAL ANIMALS, SUITS, NECESSARY ROUGHNESS, WHITE COLLAR, ROYAL PAINS, BURN NOTICE, PSYCH, COVERT AFFAIRS, COMMON LAW, FAIRLY LEGAL and IN PLAIN SIGHT. The network offers 52 weeks of spectacular live television with WWE MONDAY NIGHT RAW and is home to the best in blockbuster theatrical films, a broad portfolio of acquired series and entertainment events. A trailblazer in digital innovation and storytelling, USA is defining, driving and setting the industry standard for Social TV. USA is a program service of NBCUniversal Cable Entertainment, a division of NBCUniversal. The award-winning website is located at www.usanetwork.com.
Characters Welcome.
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[08/26/26 - 08:01 AM] Video: "Wonka's The Golden Ticket" - Official Trailer - Netflix In this one-of-a-kind reality competition, lucky players step inside Wonka's chocolate factory to face unpredictable games, tests and temptations.
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[08/26/26 - 08:01 AM] Unsuspecting Homeowners Get the Ultimate Renovation Surprise in New HGTV Series "House Shock" Premiering Tuesday, Sept. 22, at 9 pm ET/PT Arielle Vandenberg will team up with expert contractor Steve Lewis to help pull off surprise overhauls of spaces the recipients have dreamed of updating, whether neglected, abandoned or just plain despised.
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[08/26/26 - 08:00 AM] Fever-Sky on "Sunday Night Basketball" on NBC and Peacock Is the Most-Watched WNBA Regular-Season Game Since Opening Weekend of League's Inaugural 1997 Season The game peaked at 3.82 million viewers.
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[08/26/26 - 07:46 AM] Netflix Announces New UK Commissions at Edinburgh TV Festival Highlights include Clive Owen, Orlando Norman, and David Shields join Anya Taylor Joy in "How to Kill Your Family," based on Bella Mackie's bestselling novel.
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[08/26/26 - 07:31 AM] Netflix Announces "On Campus: Game of the Week," A Weekly Video Series Following Real Students Living Out Game Week Each week, two new students will host the series, giving viewers an inside look at college life around the biggest game of the week, from school traditions to tailgates and everything in between.
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[08/26/26 - 07:20 AM] "Alice and Steve" to Return for Season 2 on Disney+ The critically acclaimed and award-winning comedy series produced by Clerkenwell Films and starring Nicola Walker, Jemaine Clement, Yali Topol Margalith and Joel Fry to return for a second season.
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[08/26/26 - 07:05 AM] Maura Higgins to Host Highly Anticipated "Blind Date" Series for Disney+ The beloved Irish native's sharp wit and mischievous charm propelled her from a finalist position on "Love Island UK," to a hosting role on "Love Island USA: Aftersun."
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[08/26/26 - 07:01 AM] Netflix's "Emily in Paris" Bids Adieu - Sixth & Final Season Premieres December 24th Stepping into a new era of ambition and romance, Emily faces defining choices that test her ultimate loyalties.
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[08/26/26 - 07:01 AM] Apple TV Unveils First Look at "12 12 12" The thrilling eight-episode original series will premiere globally on Friday, November 13, 2026, with the first two episodes, followed by one episode every Friday through December 25, 2026.
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[08/26/26 - 07:01 AM] Video: "The Love Hypothesis" - Official Trailer - Prime Video Based on the New York Times best-selling novel by Ali Hazelwood, "The Love Hypothesis" follows Olive (Lili Reinhart), a brilliant Ph.D. candidate focused on her future in academia.
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[08/26/26 - 07:01 AM] "Welcome to the Family: The Murder of Dan Markel" Streams Tuesday, Sept. 1, on Hulu The four-part series reveals the dark secrets of a wealthy family centered around the brutal murder of a prominent law professor in Tallahassee, Florida.
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[08/26/26 - 07:00 AM] Fourth Annual "The Greatest @Home Videos: Cedy Awards," Hosted by Cedric the Entertainer, Airs Friday, Sept. 18 on CBS Donnie Wahlberg, Jerry O'Connell, Kevin Frazier, Nischelle Turner and Phil Keoghan join this year's all-star celebration.
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[08/26/26 - 06:47 AM] Video: First Look at "The Real Rooneys" as Brand New Teaser Trailer and Key Art Revealed for the Highly Anticipated Disney+ Documentary Series In the 10-episode series, Coleen and Wayne Rooney have invited cameras into their home for a pivotal year in their lives.
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[08/26/26 - 06:17 AM] Video: "The Revolutionaries" - Official Trailer - Prime Video Born in the shadow of the crushing defeat of the First War of Independence in 1857, a group of young bloods driven by a mad passion for justice, liberty, and freedom, set out to challenge the British Raj.
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[08/26/26 - 06:01 AM] Daisy Head Is Miss Doublefinger in "One Piece: The Battle of Alabasta" One half of Baroque Works' sharpest pairing has arrived.
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