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[04/05/12 - 07:06 AM] USA Network and Viggle Team to Create Social TV Experience for American Classic "To Kill a Mockingbird" Fans will learn about iconic moments, celebrity recounts, exclusive photos and videos as they watch Universal's digitally remastered and fully restored classic. |
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| [via press release from USA] |
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USA NETWORK AND VIGGLE TEAM TO CREATE SOCIAL TV EXPERIENCE FOR AMERICAN CLASSIC "TO KILL A MOCKINGBIRD"
Fans Can Engage with Compelling and Thought Provoking Second Screen Experience Honoring Movie's 50th Anniversary; USA and Viggle To Match Points Fans Generate to Network's Characters Unite Nonprofit Partners
USA and Viggle are using Social TV to provide entertaining and informative content during the network's exclusive airing of "To Kill a Mockingbird" this Saturday, April 7 at 8/7c brought to viewers by USA, the American Film Institute (AFI) and Universal Pictures. The partners are tapping into 50 years of history to create an engage-through experience during the telecast. Fans will learn about iconic moments, celebrity recounts, exclusive photos and videos as they watch Universal's digitally remastered and fully restored classic being broadcast nationally for the first time.
This second screen experience is a social companion element aimed at driving discussion and providing more context around this iconic film. Viewers can use Viggle to check into the movie and will earn points by participating in Viggle LIVE's second screen experience to learn more about the "To Kill a Mockingbird" and USA's Characters Unite campaign which highlights the importance of tolerance and respect. USA and Viggle will match the amount of points being generated by fans and make a donation of up to $20,000 to the Characters Unite nonprofit partners championing civil and human rights. Fans can also convert their Viggle points into charitable donations for charities of their choice in the Viggle app rewards section.
The film, based on Harper Lee's Pulitzer Prize-winning novel, tells the story of lawyer Atticus Finch (Gregory Peck) and his struggle for justice in a small community in Alabama. With its timeless depiction of issues that are still prevalent today, the film's themes lend themselves to the Social TV environment, where viewers can share their thoughts and access new, relevant content. ?Characters Unite, USA's award-winning public service program, is a community designed to promote greater understanding and acceptance and was created to address the social injustices and cultural divides still prevalent in our society.
Inspired by USA's iconic "Characters Welcome" brand and with the support of leading national nonprofit organizations, the ongoing campaign is dedicated to supporting activities and messaging that combat prejudice and intolerance while promoting understanding and acceptance -- on-air, online, and in communities across the country.
The #1 network in all of basic cable, USA Network is seen in 115 million U.S. homes. USA is a leader in scripted programming with a powerful stable of originals including POLITICAL ANIMALS, SUITS, NECESSARY ROUGHNESS, WHITE COLLAR, ROYAL PAINS, BURN NOTICE, PSYCH, COVERT AFFAIRS, COMMON LAW, FAIRLY LEGAL and IN PLAIN SIGHT. The network offers 52 weeks of spectacular live television with WWE MONDAY NIGHT RAW and is home to the best in blockbuster theatrical films, a broad portfolio of acquired series and entertainment events. A trailblazer in digital innovation and storytelling, USA is defining, driving and setting the industry standard for Social TV. USA is a program service of NBCUniversal Cable Entertainment, a division of NBCUniversal. The award-winning website is located at www.usanetwork.com.
Characters Welcome.
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[09/02/26 - 08:14 AM] Prime Video Reaches Exclusive Agreement with National Hockey League to Provide Local Streaming Coverage for Six Teams Games for defending Stanley Cup Champion Carolina Hurricanes, Anaheim Ducks, Columbus Blue Jackets, Dallas Stars, Minnesota Wild and St. Louis Blues will be available for in-market fans on Prime Video beginning with 2026-27 season.
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[09/02/26 - 08:01 AM] Video: HBO Original "Harry Potter and the Philosopher's Stone" Unveils Official Second Teaser The series will debut Christmas 2026 on HBO and will be available to stream on HBO Max.
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[09/02/26 - 08:01 AM] Apple TV Unveils First Look at Season Two of Animated Series "The Sisters Grimm" In season two, one year after their parents' mysterious disappearance, sisters Sabrina and Daphne Grimm continue uncovering the secrets of Ferryport Landing, where fairy tales and fairy tale creatures are real, as they face new adventures and mysteries.
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[09/02/26 - 08:00 AM] "90 Day Fiance: The Other Way" Returns October 4 with New International Love Stories and Returning Fan Favorites The new season features five new couples and two returning pairs as their journeys take them across Ghana, Singapore, France, Italy, Australia, and Mexico.
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[09/02/26 - 07:31 AM] Paramount+ Announces Upcoming Slate of Licensed Documentary Films The lineup features projects from acclaimed storytellers and filmmakers including Lawrence Bender, Mohammed Ali Naqvi, Alysa Nahmias, Prince Harry, Duke of Sussex, and Meghan, Duchess of Sussex.
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[09/02/26 - 07:02 AM] Video: "Medusa" Season 2 - Official Trailer - Netflix CEO Bárbara Hidalgo is targeted by a deadly conspiracy. Can she find the culprit as her ruthless family battles for control of their business empire?
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[09/02/26 - 07:02 AM] Video: "You+Me - Against the World" - Official Trailer - Prime Video From the book of Emma Green, with Vittoria di Savoia and Lucas Barski, the film premieres September 18 on Prime Video.
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[09/02/26 - 07:01 AM] Video: "Mom Knows Best?" - Part 2 - Official Trailer - Netflix In this new reality show format, nine mothers secretly bet on the choices their adult children will make, putting their familial bonds to the test.
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[09/02/26 - 06:31 AM] Video: "Ink" - Official Teaser - Netflix Jack O'Connell, Guy Pearce, and Claire Foy star in "Ink," from Academy Award-winning director Danny Boyle.
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[09/02/26 - 05:31 AM] Video: "East of Eden" - Official Trailer - Netflix The limited series premieres October 1, only on Netflix.
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[09/02/26 - 05:25 AM] "Dancing with the Stars" Is Back in the Ballroom with an All-New Celebrity Cast Tatyana Ali, Tyler Cameron, Giada De Laurentiis, Jenna Dewan, Ezra Frech, Amber Glenn, Taylor Hanson, Conner Leavitt, Sarah Jane Nader, Harry Shum Jr., Julia Stiles and Connor Wood join previously announced celebrities Maura Higgins, Ciara Miller, Jackson Olson and Guillermo Rodriguez.
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[09/02/26 - 03:01 AM] Great American Media Commemorates 25th Anniversary of September 11 with the World Television Premiere of Award-Winning Short Film, "Boatlift 9/11," Streaming Exclusively on Great American Pure Flix, September 10 The award-winning short honors the extraordinary mariners and ordinary citizens who answered an urgent call for help as Lower Manhattan came under attack.
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[09/02/26 - 03:00 AM] Video: Catherine Zeta-Jones Is Out for Revenge in Gripping "Kill Jackie" Trailer, Series Premieres October 2 on AMC+ The adrenaline-fueled, eight-episode series stars Oscar, BAFTA and Tony Award-winning actress Catherine Zeta-Jones and is based on the acclaimed novel "The Price You Pay" by Sunday Times best-selling author Nick Harkaway, writing as Aidan Truhen.
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[09/02/26 - 01:01 AM] Video: "Love Is Blind: Netherlands" - Official Teaser - Netflix In this iconic dating experiment, singles who want to be loved for who they truly are date each other without ever seeing one another, talking only through a thin wall separating their pods.
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[09/01/26 - 07:01 PM] Video: "Merry Berry Love" - Main Trailer - Disney+ Two stars. One love story. Plenty of reasons to fall for it.
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