or


[04/09/12 - 05:02 AM]
Hallmark Channel Announces the Launch of "Hallmark Channel's Pet Project," A Campaign Celebrating Pets and the Many Ways They Enrich Our Lives as Cherished Family Members
In addition, as part of the campaign, Hallmark Channel has formed strategic partnerships with such national organizations as PetSmart Charities and American Humane Association.

[via press release from The Hallmark Channel]

HALLMARK CHANNEL ANNOUNCES THE LAUNCH OF "HALLMARK CHANNEL'S PET PROJECT," A CAMPAIGN CELEBRATING PETS AND THE MANY WAYS THEY ENRICH OUR LIVES AS CHERISHED FAMILY MEMBERS

Multi-faceted, cross-platform campaign aims to raise awareness of pet homelessness and encourage adoption through public service announcements, programming elements, sponsored vignettes, a comprehensive, resource-rich website and partnerships.

Campaign includes new strategic marketing partnership with PetSmart Charities(R)

Hallmark Channel, a division of Crown Media Family Networks, announced today the launch of "Hallmark Channel's Pet Project", a cross-company campaign designed to celebrate the joy and enrichment pets bring to our lives, while shining a spotlight on this country's epidemic of pet homelessness and encouraging the public to adopt.

"Hallmark Channel's Pet Project" will include public service announcements, programming elements, social media engagement, and a comprehensive "Hallmark Channel's Pet Project" microsite, featuring videos, photos, pet care tips, pet-finder resources, and much more. The microsite, which can be found at http://www.hallmarkchannel.com/petproject launches today.

In addition, as part of the campaign, Hallmark Channel has formed strategic partnerships with such national organizations as PetSmart Charities(R), North America's largest funder of companion animal-welfare efforts, and American Humane Association, which has advocated for the safety and wellness of animals since 1877. In forging these key relationships, Hallmark Channel will raise the visibility of and give a voice to the messages and important work of its partner organizations, while leveraging their vast experience, resources, and knowledge for "Hallmark Channel's Pet Project".

"Pets bring so much joy and enrichment to our lives and 'Hallmark Channel's Pet Project' is designed to honor this incredible human-animal bond," says Bill Abbott, President and CEO, Crown Media Family Networks. "We also hope the campaign will educate and mobilize our audience around the issue of pet homelessness and help find homes for some of the thousands of wonderful animals waiting to bring their gifts and unconditional love to a family of their own."

Throughout the year, Hallmark Channel will engage its audience and keep the campaign's messaging and mission top-of-mind on its social media platforms and the "Hallmark Channel's Pet Project" microsite (located on www.hallmarkchannel.com), as well as through pet-themed programming consisting of pet segments on the channel's original daytime lifestyle shows "Home & Family" and "Marie!"; original movies like "Puppy Love"; and specials including, among others, this Fall's 2nd annual "American Humane Association Hero Dog Awards´┐Ż", produced in partnership with American Humane Association. "Hero Dog Awards" honors eight remarkable dogs - selected by the public through an online contest - who have made extraordinary and even life-saving contributions to the lives of their owners. Specially produced public service announcements, voiced by beloved Hallmark Channel talent, encouraging people to find their next pet through adoption is weaved throughout the special, reinforcing all "Hallmark Channel's Pet Project" programming and messaging.

More details about "Hallmark Channel's Pet Project" and its many components will be announced soon.

ABOUT HALLMARK CHANNEL

Hallmark Channel, owned and operated by Crown Media Holdings, Inc., is a 24-hour basic cable network that provides a diverse slate of high-quality entertainment programming available in high definition (HD) and standard definition (SD) to a national audience of 87 million subscribers. The top-tier program service is distributed through approximately 5,500 cable systems and communities as well as direct-to-home satellite services across the country. Hallmark Channel is the nation's leading destination for quality family programming with an ambitious slate of original TV movies and specials, as well as some of television's most beloved sitcoms and series, including The Golden Girls, Frasier, Little House on the Prairie, and The Waltons. The channel is also home to The Martha Stewart Show and other lifestyle content. Hallmark Channel's sibling network is Hallmark Movie Channel, also available in HD and SD, which focuses on family-friendly movies with a mix of classic theatrical films, presentations from the acclaimed Hallmark Hall of Fame library, original Hallmark Channel movies and special events.





  [april 2012]  
S
M
T
W
T
F
S


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





[05/26/16 - 03:11 PM]
ITV and Hulu Commission Exciting Eight-Part Drama Series "Harlots"
Acclaimed actresses Samantha Morton, Lesley Manville and Jessica Brown Findlay are set to star in the series, which will be produced by Monumental Pictures.

[05/26/16 - 02:37 PM]
"Comedy Bang! Bang!" Gets "Weird" with a One-Week Free Preview of This Season's Premiere Episode
IFC is previewing the first episode of this upcoming season free on IFC.com, through the IFC mobile app, On Demand and wherever the internet lives one week before it premieres on IFC on Friday, June 3.

[05/26/16 - 02:32 PM]
"Brett Gelman's Dinner in America" Special Premieres Friday, July 1st at Midnight (ET/PT) on Adult Swim
The premise is simple: A roundtable discussion in which Brett attempts to engage four distinguished actors - Loretta Devine, Shareeka Epps, Joe Morton and Mack Wilds - in an open forum on racism.

[05/26/16 - 01:43 PM]
AMC.com Releases the Director's Commentary on the "Preacher" Pilot
Series executive producers and directors Seth Rogen and Evan Goldberg give viewers an exclusive inside look at the premiere episode.

[05/26/16 - 12:52 PM]
CBS to Finish "Angel from Hell," "Rush Hour" Runs on Saturday Nights
Look for the former to return on Saturday, July 2 while the latter will resume on Saturday, July 23.

[05/26/16 - 12:41 PM]
Video: Showtime(R) Drops the New Trailer for Its Music Series "Roadies," The First Original Series from Oscar(R) Winner Cameron Crowe
The series gives an insider's look at the reckless, romantic, funny and often poignant lives of a committed group of roadies who live for music and the de facto family they've formed along the way.

[05/26/16 - 12:07 PM]
Michael Bloom Joins TBS & TNT as Senior Vice President of Unscripted Series and Specials
Most recently, Bloom was instrumental in forging the architecture for ELeague, the new eSports co-venture between Turner and WME | IMG.

[05/26/16 - 12:03 PM]
Kobe Bryant Named "Athlete of the Decade" by Spike TV
Spike TV proudly honors the Lakers' iconic superstar with its first ever "Athlete of the Decade" award to be presented at the network's 10th Annual "Guys Choice" event.

[05/26/16 - 12:02 PM]
WGN America's "Outsiders" Star David Morse Throws Out First Pitch at the Pittsburgh Pirates vs. Arizona Diamondbacks Game, In Celebration of the Start of Production on the Hit Series' Season Two
Morse's first pitch comes on the heels of Pittsburgh Mayor William Peduto declaring Wednesday, May 18 "Outsiders Day," with a proclamation ceremony at City Hall.

[05/26/16 - 12:01 PM]
NBC Olympics to Provide 4K Ultra HD Coverage of Rio Olympics to Distribution Partners
The coverage will be made available on one-day delay and will include 4K UHD footage from the Opening and Closing Ceremonies, swimming, track and field, basketball, the men's soccer final, and judo, as well as Rio scenics.

[05/26/16 - 12:00 PM]
HBO Confirms Fall Debuts for "Westworld," "Divorce," "Insecure," "High Maintenance"
Set at the intersection of the near future and the reimagined past, "Westworld" explores a world in which every human appetite, no matter how noble or depraved, can be indulged.

[05/26/16 - 11:15 AM]
Three-Time Emmy(R) Award Nominee Terrence "J" Jenkins to Co-Host "2016 Miss USA(R)" Airing Live from the New T-Mobile Arena in Las Vegas Sunday, June 5, on FOX
Fans should stay tuned for more exciting announcements about the competition.

[05/26/16 - 10:35 AM]
Jamie Lynn Spears Steps Back Into the Spotlight in New TLC Special "When the Lights Go Out"
The one-hour special premieres Sunday, June 26 at 10:00/9:00c on the cable channel.

[05/26/16 - 10:24 AM]
Logo Unveils Summer Slate with New Specials, Returning Series and Groundbreaking Documentaries
Kelly Ripa & Mark Consuelos launch the all-new summer block on Monday, May 30 as the executive producers of "Secret Guide To Fabulous: Summer," hosted by curators of taste John Gidding, Ronnie Woo, Theodore Leaf and Rob Younkers.

[05/26/16 - 10:02 AM]
Miley Cyrus, Larry David, Jimmy Fallon and Tom Hanks Join Comedy Icons Maya Rudolph and Martin Short for Premiere Episode of "Maya & Marty"
The summer series debuts this Tuesday, May 31 at 10:00/9:00c on NBC.