or


[04/09/12 - 05:02 AM]
Hallmark Channel Announces the Launch of "Hallmark Channel's Pet Project," A Campaign Celebrating Pets and the Many Ways They Enrich Our Lives as Cherished Family Members
In addition, as part of the campaign, Hallmark Channel has formed strategic partnerships with such national organizations as PetSmart Charities and American Humane Association.

[via press release from The Hallmark Channel]

HALLMARK CHANNEL ANNOUNCES THE LAUNCH OF "HALLMARK CHANNEL'S PET PROJECT," A CAMPAIGN CELEBRATING PETS AND THE MANY WAYS THEY ENRICH OUR LIVES AS CHERISHED FAMILY MEMBERS

Multi-faceted, cross-platform campaign aims to raise awareness of pet homelessness and encourage adoption through public service announcements, programming elements, sponsored vignettes, a comprehensive, resource-rich website and partnerships.

Campaign includes new strategic marketing partnership with PetSmart Charities(R)

Hallmark Channel, a division of Crown Media Family Networks, announced today the launch of "Hallmark Channel's Pet Project", a cross-company campaign designed to celebrate the joy and enrichment pets bring to our lives, while shining a spotlight on this country's epidemic of pet homelessness and encouraging the public to adopt.

"Hallmark Channel's Pet Project" will include public service announcements, programming elements, social media engagement, and a comprehensive "Hallmark Channel's Pet Project" microsite, featuring videos, photos, pet care tips, pet-finder resources, and much more. The microsite, which can be found at http://www.hallmarkchannel.com/petproject launches today.

In addition, as part of the campaign, Hallmark Channel has formed strategic partnerships with such national organizations as PetSmart Charities(R), North America's largest funder of companion animal-welfare efforts, and American Humane Association, which has advocated for the safety and wellness of animals since 1877. In forging these key relationships, Hallmark Channel will raise the visibility of and give a voice to the messages and important work of its partner organizations, while leveraging their vast experience, resources, and knowledge for "Hallmark Channel's Pet Project".

"Pets bring so much joy and enrichment to our lives and 'Hallmark Channel's Pet Project' is designed to honor this incredible human-animal bond," says Bill Abbott, President and CEO, Crown Media Family Networks. "We also hope the campaign will educate and mobilize our audience around the issue of pet homelessness and help find homes for some of the thousands of wonderful animals waiting to bring their gifts and unconditional love to a family of their own."

Throughout the year, Hallmark Channel will engage its audience and keep the campaign's messaging and mission top-of-mind on its social media platforms and the "Hallmark Channel's Pet Project" microsite (located on www.hallmarkchannel.com), as well as through pet-themed programming consisting of pet segments on the channel's original daytime lifestyle shows "Home & Family" and "Marie!"; original movies like "Puppy Love"; and specials including, among others, this Fall's 2nd annual "American Humane Association Hero Dog Awards´┐Ż", produced in partnership with American Humane Association. "Hero Dog Awards" honors eight remarkable dogs - selected by the public through an online contest - who have made extraordinary and even life-saving contributions to the lives of their owners. Specially produced public service announcements, voiced by beloved Hallmark Channel talent, encouraging people to find their next pet through adoption is weaved throughout the special, reinforcing all "Hallmark Channel's Pet Project" programming and messaging.

More details about "Hallmark Channel's Pet Project" and its many components will be announced soon.

ABOUT HALLMARK CHANNEL

Hallmark Channel, owned and operated by Crown Media Holdings, Inc., is a 24-hour basic cable network that provides a diverse slate of high-quality entertainment programming available in high definition (HD) and standard definition (SD) to a national audience of 87 million subscribers. The top-tier program service is distributed through approximately 5,500 cable systems and communities as well as direct-to-home satellite services across the country. Hallmark Channel is the nation's leading destination for quality family programming with an ambitious slate of original TV movies and specials, as well as some of television's most beloved sitcoms and series, including The Golden Girls, Frasier, Little House on the Prairie, and The Waltons. The channel is also home to The Martha Stewart Show and other lifestyle content. Hallmark Channel's sibling network is Hallmark Movie Channel, also available in HD and SD, which focuses on family-friendly movies with a mix of classic theatrical films, presentations from the acclaimed Hallmark Hall of Fame library, original Hallmark Channel movies and special events.





  [april 2012]  
S
M
T
W
T
F
S


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





[06/28/16 - 03:42 PM]
OWN Delivers 2Q 2016 Primetime Growth and Most-Watched Week in Network History
OWN spins the numbers for the quarter to date.

[06/28/16 - 02:37 PM]
Sarah Gadon to Star in Netflix and CBC Miniseries "Alias Grace"
The six-hour miniseries, inspired by the historical true story of convicted murderer Grace Marks, is written and produced by Sarah Polley and directed by Mary Harron.

[06/28/16 - 02:29 PM]
Smithsonian Channel Goes Wild on Wednesdays This Summer with Some of the World's Deadliest Predators
Through five consecutive weeks of one-hour specials, the stunt will span the globe in search of elusive sharks, mighty lizard kings, viper queens, killer hornets and desert lions.

[06/28/16 - 12:31 PM]
Double the Episodes, Double the Surprises on the Second Season of "Cooks vs. Cons"
New episodes begin Sunday, July 10 at 10:00/9:00c on Food Network.

[06/28/16 - 12:16 PM]
Hallmark Channel's Most Recent Original Premiere Marks 4th Consecutive Week with Top HH-Rated Movie of the Week
The Hallmark Channel spins the numbers for the week of June 20-26.

[06/28/16 - 11:18 AM]
All Eyes Were on the 2016 "BET Awards" as 7.2mm Total Viewers Tuned in Across 12 Viacom Networks for the Premiere Telecast on Sunday, June 26
BET spins the numbers for Sunday, June 26.

[06/28/16 - 11:09 AM]
Bravo Media's Lavish Ladies from Down Under Return for a New Season of "The Real Housewives of Melbourne" on Friday, July 22 at 9 PM ET/PT
Newcomer Susie McLean will join returning cast members Chyka Keebaugh, Gamble Breaux, Gina Liano, Jackie Gillies, Janet Roach, Lydia Schiavello and Pettifleur Berenger.

[06/28/16 - 10:54 AM]
"ER Week" Is Back on Discovery Life with Unpredicatble Moments Leading Up to the Premiere of "Trauma Doctors"
These elite doctors take the emergency room to the streets providing on-site medical treatments that are normally only done in hospitals, transforming a patient's chance of survival.

[06/28/16 - 10:50 AM]
ESPN Remembers Legendary Coach Pat Summitt
ESPN Classic will be the home of Tennessee's National Championship title games, where Summitt led the Lady Vols to national titles in 1996, 1997, 1998, 2007 and 2008.

[06/28/16 - 10:35 AM]
U.S. Army Sgt. Elizabeth Marks to Receive Pat Tillman Award for Service at The 2016 ESPYS
Marks is also a member of the 2016 U.S. Paralympics Swimming National Team and is training for the 2016 Paralympic Games taking place in Rio de Janeiro in September.

[06/28/16 - 10:28 AM]
Heartwarming Documentary "Open Your Eyes," Following Nepalese Spouses on a Remarkable Odyssey to Restore Their Sight, Debuts July 18, Exclusively on HBO
The film follows Manisara and Durga, an aging couple from the remote Himalayan Mountains of Nepal, as they embark on a transformative odyssey to regain the sight they lost over the years by undergoing this life-changing procedure.

[06/28/16 - 10:21 AM]
Diane Sawyer Holds Exclusive Interview with Jaycee Dugard, on ABC News' "20/20," Friday, July 8
Sawyer interviewed Dugard in 2011 when she talked about her horrendous experience in captivity for the first time on the eve of the release of her first memoir "A Stolen Life."

[06/28/16 - 09:24 AM]
SundanceTV Greenlights Original Scripted Series "Hap and Leonard" for a Second Season
Plus: John Wirth will join as showrunner and executive producer.

[06/28/16 - 09:06 AM]
Monday's Broadcast Ratings: NBC, "American Ninja Warrior" Hold Onto Top Spot
The Peacock leads the night among total viewers and adults 18-49.

[06/28/16 - 09:05 AM]
Fans Can Now Share Adult Swim Themed Images, GIFs, Sounds, and Custom Bumps With New App
The new Adult Swim Keyboard also features sharable soundboards and animated GIFs from the network's colorful show characters.