[04/16/12 - 08:56 AM]
E! Partners With Caparros for E! Live from the Red Carpet Shoe Collection, Becoming the First Network to Develop a Signature Line of Footwear
With four new shoe collections launching this year, E! "continues to develop opportunities for fans to connect to all the glamour represented by the red carpet."

[via press release from E!]


Stylish Line of High Heels is Now Available at Macy's, Lord & Taylor, and LordandTaylor.com, and Debut at Von Maur on May 8

Los Angeles, April 16, 2012 - Following in the success of the Adrianna Papell for E! Live from the Red Carpet(TM) evening gown collection and Stila for E! Live from the Red Carpet(TM) cosmetics, E! and shoe industry icon Anavel Caparros have partnered to create the E! Live from the Red Carpet(TM) Shoe Collection, making E! the first network to launch its own line of stylish footwear. With four new shoe collections launching this year, E! continues to develop opportunities for fans to connect to all the glamour represented by the red carpet. The E! Live from the Red Carpet brand will provide fashionistas with the perfect accessory to complete their own red carpet looks.

"Expanding the E! Live from the Red Carpet brand to include a namesake shoe collection is an organic next step for our consumer products initiative and a great way for us to continue connecting with our fans," said John Najarian, Executive Vice President and General Manager of Digital Media and Business Development, E! Entertainment. "With their legacy of creating beautiful footwear for the special occasions in every woman's life, Caparros is the perfect partner to help us give E! Live from the Red Carpet fans a way to create the fun, stylish red carpet looks they want for their own night out on the town."

"We are very excited to have partnered with E! Live from the Red Carpet! We love that the brand stands for beauty, fashion and glamour. We are proud and honored to present such a wonderful line of shoes to reflect those very attributes, with both a modern and affordable approach," said Anavel Caparros, CEO of Caparros Corporation.

The collection promises to deliver shoe styles for every chic look and flirty outfit in a woman's wardrobe, from studded, satin sling backs in black, silver and purple to sexy and strappy, bejeweled sandals. Whether the new collection's blush and champagne pumps sparkling with sequins, or its jewel-toned peep-toe pumps with silver accents, women everywhere can now rock their own red carpet look any day of the week. The line can be seen at http://www.eonline.com/uberblog/redcarpet/bring_out_your_glam/product.jsp#fashion.

The E! Live from the Red Carpet shoe collection retaisl for $89 - $169, and is available at Macy's and Lord & Taylor; will be available at

Macys.com on April 27, 2012, and at Von Maur on May 8, 2012.

About E! Entertainment

E! is television's top destination for all things entertainment and celebrity. E! is currently available to 98 million cable and satellite subscribers in the U.S. and the E! Everywhere initiative underscores the company's dedication to making E! content available on all new media platforms any time and anywhere from online to broadband video to wireless to VOD. Popular programming includes E! core franchises, "E! News," "The Soup," "Chelsea Lately," "Fashion Police" and "True Hollywood Story," as well as the network's hit series "Keeping Up with the Kardashians," "Khloé & Lamar," "Kourtney and Kim Take New York," "Ice Loves Coco" and "After Lately." Additionally, E!'s "Live from the Red Carpet" signature events keep fans connected to their favorite stars on Hollywood's biggest nights. E! is a network of NBCUniversal Cable Entertainment, a division of NBCUniversal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news and information to a global audience.

About Caparros Corporation

CAPARROS CORP. has been dominating the special occasion footwear business for more than two decades, with no signs of slowing down. Caparros is the go-to destination for weddings, prom or any special occasion where a woman wants to feel beautiful and unique. This classic footwear represents sophisticated elegance, incorporating satins, crystals and tailored ornamentation. In their partnership with E!, Caparros will be building on 24 years of success to launch special occasion shoes to a young, trend-inspired customer.

  [april 2012]  

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