or


[04/16/12 - 10:11 AM]
NBCUniversal Celebrates 100-Day Countdown to London Games With 20-Channel Promotional "Roadblock"
In the 8:00/7:00c hour on Wednesday, all 20 NBCUniversal channels will participate in a 30-second roadblock that promotes the 100-day countdown to the Games.

[via press release from NBC]

NBCUNIVERSAL CELEBRATES 100-DAY COUNTDOWN TO LONDON GAMES WITH 20-CHANNEL PROMOTIONAL "ROADBLOCK"

Networks of NBCUniversal to Increase Olympic Promotion Starting April 18, 100 Days to Opening Ceremony of 2012 London Olympics

NEW YORK - April 16, 2012 - Beginning Wednesday, April 18, the date that marks 100 days from the July 27 Opening Ceremony of the 2012 London Olympics, NBC Sports Group and the networks of NBCUniversal will take part in a multi-platform marketing initiative to promote the upcoming Olympic Games. In the 8 p.m. ET/PT hour on Wednesday, all 20 NBCUniversal channels will participate in a 30-second roadblock that promotes the 100-day countdown to the Games, and a new phase of increased Olympic promotion will begin. In addition, NBC Sports Group and the networks of NBCUniversal will be participating at the USOC's Team USA take-over of Times Square that same day.

The Olympic Games are an NBCUniversal Symphony initiative, which leverages the company's promotional resources to drive awareness to key events. Since the acquisition of NBCUniversal by Comcast in January 2011, NBCUniversal has 40 percent more capacity to promote the Games, including 20 broadcast/cable channels and more than 65 websites.

"The 100-day event will begin what is unquestionably our largest Olympic promotion event ever," said John Miller, CMO, NBC Sports Group. "Thanks to our full-company Symphony efforts and the new promotional power of the larger NBCUniversal with Comcast, we can leverage all of these assets to generate massive awareness and apply it to the Olympics - the biggest event of all - to aggregate the largest possible audience."

PRIMETIME ROADBLOCK: In the 8 p.m. ET/PT hour on Wednesday, April 18, an NBCUniversal 'Roadblock' -- a 30-second promo airing across all 20 networks of NBCUniversal -- will promote the 100-day countdown. There are two versions of the Olympic spot; both creatives were produced by NBC Olympics.

The first spot generates awareness and captures the excitement of the Olympic Games and the world coming together in London. The promo features the great moments from Beijing and looks forward to London, inviting viewers to see the world's best and see the world at its best.

The second 30-second spot promotes an online campaign, the "30 Greatest NBC Olympic Moments" presented by Chevrolet. The campaign features 30 of the greatest moments on NBC, from the 1988 to 2008 Summer Olympic Games. The promo will air on the Olympic networks of NBCUniversal, including NBC and NBC Sports Network.

COUNTDOWN TO OLYMPICS TO BE SEEN ON ALL NETWORKS AND ACROSS ALL PLATFORMS:

Following is a list of NBCUniversal's plans to promote the Games starting on April 18 leading up to the Olympics:

· The NBC Peacock will add the Olympic rings to its on-screen bug starting on Wednesday, April 18 and continuing up to and through the Games.

· On Telemundo, the network's T on-screen bug will also feature the Olympic rings below.

· The news-ticker on NBC Sports Network will add Olympic rings to its logo and will feature more Olympic content.

· Online, there will be an increased editorial presence on NBCOlympics.com, the digital destination for all Olympic-related information for the Games.

· More than 30 locally-driven spots will begin to air in local markets on NBC Owned Television Stations and on NBC affiliates.

· Comcast and all of NBCUniversal's network distribution partners will begin a more active presence in promoting the Olympics.

· Shoppers, airline travelers and commuters will begin seeing NBC Olympic promotional spots via out-of-home marketing, which will be featured on American Airlines inflight entertainment, New York City taxi cabs, PATH trains and in national retail stores, including Best Buy and Walmart.





  [april 2012]  
S
M
T
W
T
F
S


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





[10/24/25 - 02:30 PM]
Video: First Look at Upcoming New Drama "Memory of a Killer" Starring Patrick Dempsey and Michael Imperioli - Premiering This January on FOX
Dempsey stars as a hitman, Angelo Doyle, leading a dangerous double life while hiding an even deadlier personal secret - he has developed early onset Alzheimer's.

[10/24/25 - 02:02 PM]
"20/20" Is Friday's Most-Watched Newsmagazine Across the Board
In addition, "20/20" posted its best Adults 25-54 in more than four months.

[10/24/25 - 02:01 PM]
ABC News' "Nightline" Ranks No. 1 Across the Board, Leading NBC in All Key Demos for the 4th Straight Week
"Nightline" grew year to year across the board: Total Viewers, Adults 25-54, and Adults 18-49.

[10/24/25 - 01:05 PM]
"Dancing with the Stars" Makes Television History - Rising for Fifth Straight Week
The October 21 episode scored 6.63 million Total Viewers and a 1.38 rating among Adults 18-49, hitting new season highs in both demographics.

[10/24/25 - 08:01 AM]
Netflix Announces "Hollywood Arts," A Brand-New Spinoff of Hit Live-Action, "Victorious," with Daniella Monet Returning as Star and Executive Producer
The series is set to debut on Netflix in 2026, followed by releases on Nickelodeon and Paramount+.

[10/24/25 - 07:14 AM]
FOX Sports Readies for Major League Baseball's 121st World Series Presented by Capital One
Action leads off Friday, October 24, between the National League and current reigning World champion Los Angeles Dodgers and American League champion Toronto Blue Jays from Rogers Centre in Toronto, Canada, on FOX, FOX Deportes, the FOX Sports App and FOX One.

[10/24/25 - 07:01 AM]
Video: "Love Is Blind" Season 9: The Reunion - Official Trailer - Netflix
Denver singles shake up their search for "the one" and step into the pods, braving twists, turns and love triangles to find their soulmate sight unseen.

[10/24/25 - 07:01 AM]
Experience the Family, the Fun, and the Fantastic! Marvel Studios' "The Fantastic Four: First Steps" Lands Exclusively on Disney+ November 5
Continuing the celebration of Marvel's First Family, the announcement was made live from SpaceCon 2025 in San Antonio, where The Fantastic Four: First Steps Immersive Pop-Up Experience invites attendees to step inside the iconic Baxter Building.

[10/24/25 - 06:00 AM]
The CW Network and Xfinity Celebrate 11 Years of the NASCAR Xfinity Series by Presenting the Third Stage of the Championship Race Commercial-Free
Taking place in Phoenix, Arizona, on Saturday, November 1, the commercial-free stage presented by Xfinity was created to thank the loyal race fans who have supported the NASCAR Xfinity Series for more than a decade - helping the series grow through their unwavering enthusiasm, increased viewership, and continued trackside attendance.

[10/23/25 - 05:01 PM]
Video: "As You Stood By" - Official Trailer - Netflix
When two women plot to end an abusive marriage through murder, an unexpected visitor arrives - threatening to shatter everything they've carefully planned.

[10/23/25 - 02:33 PM]
Largest Audience for "NBA Tip-Off" Doubleheader Since 2010 as NBA Returned to NBC and Debuted on Peacock
Tuesday night's audience across NBC and Peacock peaked at 7.1 million viewers from 10:45-11 p.m. ET as Shai Gilgeous-Alexander led the defending champion Oklahoma City Thunder to a one-point win over the Houston Rockets in double overtime.

[10/23/25 - 02:28 PM]
The 305 Just Got Hotter: "Love & Hip Hop: Miami" Moves to BET Season 7 Premieres Tuesday, November 4 at 8 PM ET/PT
The upcoming seventh season dives deeper than ever into Miami's thriving entertainment scene, following a cast of stars who are rebuilding, rebranding, and redefining success in real time.

[10/23/25 - 01:30 PM]
Critically Acclaimed Noir Thriller, "Dark Winds," to Return to AMC and AMC+ Sunday, February 15
The series' gripping fourth season focuses on the search for a missing Navajo girl, which takes Leaphorn, Chee and Manuelito from the safety of Navajo Nation to the gritty terrain of 1970s Los Angeles in a race against the clock to save her from an obsessive killer with ties to organized crime.

[10/23/25 - 12:01 PM]
Video: BET+ Releases Trailer for Horror Film "A Demon's Revenge"
In the film, following the bloodshed in Belize, Peaches, played by Jhoné Lucas, delves deeper into Caribbean folklore and the terrifying truth that lurks beneath.

[10/23/25 - 12:00 PM]
FOX Entertainment Acquires Equity Stake in Chain, Forging Strategic Partnership with Experiential Food Phenomenon Co-Founded by B.J. Novak
Included in the investment is a first look development deal through Chain Media.