or


[04/16/12 - 10:11 AM]
NBCUniversal Celebrates 100-Day Countdown to London Games With 20-Channel Promotional "Roadblock"
In the 8:00/7:00c hour on Wednesday, all 20 NBCUniversal channels will participate in a 30-second roadblock that promotes the 100-day countdown to the Games.

[via press release from NBC]

NBCUNIVERSAL CELEBRATES 100-DAY COUNTDOWN TO LONDON GAMES WITH 20-CHANNEL PROMOTIONAL "ROADBLOCK"

Networks of NBCUniversal to Increase Olympic Promotion Starting April 18, 100 Days to Opening Ceremony of 2012 London Olympics

NEW YORK - April 16, 2012 - Beginning Wednesday, April 18, the date that marks 100 days from the July 27 Opening Ceremony of the 2012 London Olympics, NBC Sports Group and the networks of NBCUniversal will take part in a multi-platform marketing initiative to promote the upcoming Olympic Games. In the 8 p.m. ET/PT hour on Wednesday, all 20 NBCUniversal channels will participate in a 30-second roadblock that promotes the 100-day countdown to the Games, and a new phase of increased Olympic promotion will begin. In addition, NBC Sports Group and the networks of NBCUniversal will be participating at the USOC's Team USA take-over of Times Square that same day.

The Olympic Games are an NBCUniversal Symphony initiative, which leverages the company's promotional resources to drive awareness to key events. Since the acquisition of NBCUniversal by Comcast in January 2011, NBCUniversal has 40 percent more capacity to promote the Games, including 20 broadcast/cable channels and more than 65 websites.

"The 100-day event will begin what is unquestionably our largest Olympic promotion event ever," said John Miller, CMO, NBC Sports Group. "Thanks to our full-company Symphony efforts and the new promotional power of the larger NBCUniversal with Comcast, we can leverage all of these assets to generate massive awareness and apply it to the Olympics - the biggest event of all - to aggregate the largest possible audience."

PRIMETIME ROADBLOCK: In the 8 p.m. ET/PT hour on Wednesday, April 18, an NBCUniversal 'Roadblock' -- a 30-second promo airing across all 20 networks of NBCUniversal -- will promote the 100-day countdown. There are two versions of the Olympic spot; both creatives were produced by NBC Olympics.

The first spot generates awareness and captures the excitement of the Olympic Games and the world coming together in London. The promo features the great moments from Beijing and looks forward to London, inviting viewers to see the world's best and see the world at its best.

The second 30-second spot promotes an online campaign, the "30 Greatest NBC Olympic Moments" presented by Chevrolet. The campaign features 30 of the greatest moments on NBC, from the 1988 to 2008 Summer Olympic Games. The promo will air on the Olympic networks of NBCUniversal, including NBC and NBC Sports Network.

COUNTDOWN TO OLYMPICS TO BE SEEN ON ALL NETWORKS AND ACROSS ALL PLATFORMS:

Following is a list of NBCUniversal's plans to promote the Games starting on April 18 leading up to the Olympics:

· The NBC Peacock will add the Olympic rings to its on-screen bug starting on Wednesday, April 18 and continuing up to and through the Games.

· On Telemundo, the network's T on-screen bug will also feature the Olympic rings below.

· The news-ticker on NBC Sports Network will add Olympic rings to its logo and will feature more Olympic content.

· Online, there will be an increased editorial presence on NBCOlympics.com, the digital destination for all Olympic-related information for the Games.

· More than 30 locally-driven spots will begin to air in local markets on NBC Owned Television Stations and on NBC affiliates.

· Comcast and all of NBCUniversal's network distribution partners will begin a more active presence in promoting the Olympics.

· Shoppers, airline travelers and commuters will begin seeing NBC Olympic promotional spots via out-of-home marketing, which will be featured on American Airlines inflight entertainment, New York City taxi cabs, PATH trains and in national retail stores, including Best Buy and Walmart.





  [april 2012]  
S
M
T
W
T
F
S


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





[11/20/17 - 10:21 AM]
"CMT Crossroads" Unites Critically-Acclaimed Pop Superstar Kesha with Grammy Award-Winning Group Old Crow Medicine Show for an All-New Episode Premiering Wednesday, December 6 at 10 PM ET/PT
The episode will tape in Nashville, home to both artists, and feature performances of each other's biggest songs including hits from Kesha's latest No. 1 album Rainbow and Old Crow Medicine Show fan-favorite "Wagon Wheel."

[11/20/17 - 10:10 AM]
Showtime(R) Names Marja-Lewis Ryan Showrunner and Executive Producer of "The L Word" Sequel
Series creator Ilene Chaiken will serve as executive producer, along with Jennifer Beals, Katherine Moennig and Leisha Hailey, who all starred in the original series.

[11/20/17 - 10:00 AM]
NBC, Hollywood Foreign Press Association and dick clark productions to Air "Golden Globes 75th Anniversary Special" on Wednesday, Dec. 13
The two-hour special will be hosted by Eric McCormack and Debra Messing, who have a combined 13 Golden Globe nominations between them.

[11/20/17 - 09:01 AM]
"Happening: A Clean Energy Revolution," Following One Man's Journey to Discover the Leading Edge of Energy Solutions, Debuts Dec. 11 on HBO
The film reveals pioneering renewable-energy solutions that are making the potential future brighter than ever before, while underscoring notions of human resilience and social justice.

[11/20/17 - 08:35 AM]
PBS Announces New Series "We'll Meet Again" - Executive Produced and Reported by Ann Curry - Will Premiere on January 23
Exploring some of history's most dramatic events through the personal stories of those who experienced them, the series brings together people whose lives intersected at pivotal moments.

[11/20/17 - 08:31 AM]
A&E Sets December 11 for the Television Premiere of A&E IndieFilms Documentary Feature "A Gray State"
Set in a dystopian near-future where civil liberties are trampled by an unrestrained federal government, the film's crowd funded trailer was enthusiastically received by the burgeoning online community of libertarians, Tea Party activists as well as members of the nascent alt-right.

[11/20/17 - 08:12 AM]
Sunday's Broadcast Ratings: Cowboys-Eagles Showdown Puts NBC on Top
The Peacock's "Sunday Night Football" franchise easily tops the night in all categories.

[11/20/17 - 07:45 AM]
Food Network to Go Live with Multi-Platform Cookie Party
This cookie extravaganza invites fans to join the celebration, bring along any questions they may have and will showcase Food Network's expertise across all things cookie and holiday alike.

[11/20/17 - 07:12 AM]
Adventure and Merriment Are on Tap When Travel Channel's "Booze Traveler" with Jack Maxwell Returns Monday, December 18 at 11 p.m. ET/PT
Throughout the 16-episode season, Jack Maxwell will visit Arizona, the Caribbean, Chile, Costa Rica, Czech Republic, France, Italy, Michigan, Taiwan, New England, New Mexico, the Pacific Northwest, the Rocky Mountains and more.

[11/20/17 - 06:05 AM]
Amazon Prime Original Anthology Series "Philip K. Dick's Electric Dreams" Debuts on January 12
Based on various writings from author Philip K. Dick, each of the ten standalone episodes are set in a different and unique world - some which lay in the far reaches of the universe, and others which are much closer to home.

[11/19/17 - 08:30 AM]
Saturday's Broadcast Ratings: ABC, College Football Edge Demo Race
The Alphabet tops adults 18-49 while CBS is the most-watched broadcaster.

[11/18/17 - 08:32 AM]
Friday's Broadcast Ratings: CBS Tops Charts in Viewers, Demos
The Eye takes home top honors in both categories last night.

[11/17/17 - 03:31 PM]
CBS Orders More Episodes of "S.W.A.T." & "9JKL"
The Eye has given a full season order to new drama series "S.W.A.T." and has picked up three additional episodes of new comedy "9JKL."

[11/17/17 - 02:26 PM]
Panelists Named on New Music Competition Series "The Four: Battle for Stardom," Premiering Thursday, Jan. 4 on FOX
Grammy(R) Award-winning musician, record producer and songwriter Sean "Diddy" Combs, record-producing hitmaker DJ Khaled, Grammy-winning recording artist and songwriter Meghan Trainor and record label executive Charlie Walk have joined the panel of experts.

[11/17/17 - 11:22 AM]
Jenji Kohan Inks Multi-Year Deal with Netflix
Said Kohan, "Current climate aside, it's great to be in bed with Netflix."