[04/16/12 - 10:11 AM]
NBCUniversal Celebrates 100-Day Countdown to London Games With 20-Channel Promotional "Roadblock"
In the 8:00/7:00c hour on Wednesday, all 20 NBCUniversal channels will participate in a 30-second roadblock that promotes the 100-day countdown to the Games.

[via press release from NBC]


Networks of NBCUniversal to Increase Olympic Promotion Starting April 18, 100 Days to Opening Ceremony of 2012 London Olympics

NEW YORK - April 16, 2012 - Beginning Wednesday, April 18, the date that marks 100 days from the July 27 Opening Ceremony of the 2012 London Olympics, NBC Sports Group and the networks of NBCUniversal will take part in a multi-platform marketing initiative to promote the upcoming Olympic Games. In the 8 p.m. ET/PT hour on Wednesday, all 20 NBCUniversal channels will participate in a 30-second roadblock that promotes the 100-day countdown to the Games, and a new phase of increased Olympic promotion will begin. In addition, NBC Sports Group and the networks of NBCUniversal will be participating at the USOC's Team USA take-over of Times Square that same day.

The Olympic Games are an NBCUniversal Symphony initiative, which leverages the company's promotional resources to drive awareness to key events. Since the acquisition of NBCUniversal by Comcast in January 2011, NBCUniversal has 40 percent more capacity to promote the Games, including 20 broadcast/cable channels and more than 65 websites.

"The 100-day event will begin what is unquestionably our largest Olympic promotion event ever," said John Miller, CMO, NBC Sports Group. "Thanks to our full-company Symphony efforts and the new promotional power of the larger NBCUniversal with Comcast, we can leverage all of these assets to generate massive awareness and apply it to the Olympics - the biggest event of all - to aggregate the largest possible audience."

PRIMETIME ROADBLOCK: In the 8 p.m. ET/PT hour on Wednesday, April 18, an NBCUniversal 'Roadblock' -- a 30-second promo airing across all 20 networks of NBCUniversal -- will promote the 100-day countdown. There are two versions of the Olympic spot; both creatives were produced by NBC Olympics.

The first spot generates awareness and captures the excitement of the Olympic Games and the world coming together in London. The promo features the great moments from Beijing and looks forward to London, inviting viewers to see the world's best and see the world at its best.

The second 30-second spot promotes an online campaign, the "30 Greatest NBC Olympic Moments" presented by Chevrolet. The campaign features 30 of the greatest moments on NBC, from the 1988 to 2008 Summer Olympic Games. The promo will air on the Olympic networks of NBCUniversal, including NBC and NBC Sports Network.


Following is a list of NBCUniversal's plans to promote the Games starting on April 18 leading up to the Olympics:

· The NBC Peacock will add the Olympic rings to its on-screen bug starting on Wednesday, April 18 and continuing up to and through the Games.

· On Telemundo, the network's T on-screen bug will also feature the Olympic rings below.

· The news-ticker on NBC Sports Network will add Olympic rings to its logo and will feature more Olympic content.

· Online, there will be an increased editorial presence on NBCOlympics.com, the digital destination for all Olympic-related information for the Games.

· More than 30 locally-driven spots will begin to air in local markets on NBC Owned Television Stations and on NBC affiliates.

· Comcast and all of NBCUniversal's network distribution partners will begin a more active presence in promoting the Olympics.

· Shoppers, airline travelers and commuters will begin seeing NBC Olympic promotional spots via out-of-home marketing, which will be featured on American Airlines inflight entertainment, New York City taxi cabs, PATH trains and in national retail stores, including Best Buy and Walmart.

  [april 2012]  

(series past and present)
(series in development)
(tv movies and mini-series)

[10/07/15 - 01:26 PM]
"Please Like Me" Available on Hulu Starting October 11
The first two seasons will be available to stream, giving subscribers the chance to catch up on the hilariously dark world of Josh Thomas in advance of Pivot's October 16 season three launch of the award-winning comedy.

[10/07/15 - 01:12 PM]
World Champion Christen Press Joins FOX Sports' @TheBuzzer
Stories are posted several times a day on Facebook, Twitter and YouTube and are featured throughout FS1 programming.

[10/07/15 - 11:24 AM]
TV One and NCTC Announce Long-Term Distribution Agreement
"TV One is delighted to begin a multi-year agreement with NCTC," said Michelle L. Rice.

[10/07/15 - 10:56 AM]
With Live + 3-Day Viewing, CBS Passes ABC as Friday's #1 Network in Adults 18-49 and Adults 25-54
CBS further spins the numbers for Friday, October 2.

[10/07/15 - 10:47 AM]
Culinary Chaos! Esquire Network Sets Premiere Date for "Knife Fight" for Tuesday, November 10 at 9/8c
Hosted by Chef Ilan Hall, each episode of the hit franchise features two celebrated chefs battling it out head-to-head, making at least two dishes in a single hour from a combination of secret ingredients.

[10/07/15 - 10:00 AM]
FOX Orders Seventh and Eighth Seasons of Emmy Award-Winning "Bob's Burgers"
"Six seasons in, the Belchers have become one of America's most beloved TV families, and we are so happy to keep them in the fold for another two seasons," said David Madden.

[10/07/15 - 09:48 AM]
Hallmark Channel's #1-Rated "Countdown to Christmas" Programming Event Starts Saturday, October 31
In 2014, "Countdown to Christmas" brought 74 million viewers to the network in November and December, making Hallmark Channel #1 among households and key demos.

[10/07/15 - 09:17 AM]
"Limitless" Sweeps Its Time Period in Viewers and Key Demos
CBS spins the numbers for Tuesday, October 6.

[10/07/15 - 09:03 AM]
One-of-a-Kind Wednesday: Thomas Rhett and Fall Out Boy to Hit Stage Together During "The 49th Annual CMA Awards"
CMA previously announced the collaboration of Eric Church with iconic Country rocker Hank Williams, Jr. as well as performances by critically-acclaimed CMA Awards hosts Brad Paisley and Carrie Underwood.

[10/07/15 - 08:42 AM]
NBC Ties for the Nightlong Win in 18-49, Marking Its 12th Straight Tuesday at #1 or Tied for #1
NBC spins the numbers for Tuesday, October 6.

[10/07/15 - 08:40 AM]
Tuesday's Broadcast Ratings: CBS Tops Viewers, Shares Demo Crown with NBC
"NCIS" and "NCIS: New Orleans" are two of only three series even or above from last week among adults 18-49.

[10/07/15 - 08:39 AM]
Video: Crackle Releases New Trailer from First Original Scripted Drama, "The Art of More"
The series, premiering November 19, explores the underbelly and surprisingly cutthroat world of premium auction houses filled with hustlers, smugglers, power mongers and collectors of the beautiful and the bizarre.

[10/07/15 - 08:30 AM]
National Geographic Channel's Emmy(R)-Nominated "StarTalk" Hosted by Neil deGrasse Tyson Returns for Second Season Beginning Sunday, Oct. 25, at 11/10c
President Bill Clinton will be the first guest of the new season, and additional guests include Susan Sarandon, Seth MacFarlane, David Byrne, Larry Wilmore, Bas Lansdorp, Penn and Teller, David Crosby, Brian Cox and Gina McCarthy.

[10/07/15 - 08:26 AM]
"Fresh Off the Boat" Grows Week to Week and Dominates Fox's "The Grinder"
ABC spins the numbers for Tuesday, October 6.

[10/07/15 - 08:25 AM]
ESPN/ABC College Football Week 5: ABC Televises Most-Viewed Prime-Time and Afternoon Games of the Week
ESPN spins the numbers for Saturday, October 3.