or


[04/25/12 - 08:10 AM]
Oxygen Media Partners With Brach's as Sponsor of Freshman Docu-Series "The Next Big Thing: NY"
The newcomer, featuring performance coach Trapper Felides, premieres Tuesday, June 12 at 11:00/10:00c on the cable channel.

[via press release from Oxygen]

OXYGEN MEDIA PARTNERS WITH BRACH'S AS SPONSOR OF FRESHMAN DOCU-SERIES "THE NEXT BIG THING: NY"

Oxygen Chosen as Sole Broadcast Partner for 2012 Campaign

NEW YORK - APRIL 25, 2012 - Oxygen Media today announced a key sponsorship with new advertiser Brach's(R) candy, which chose Oxygen as their sole broadcast partner for their 2012 brand messaging campaign. As part of the brand's efforts to transition to a younger target consumer, Brach's will partner with Oxygen for an innovative, multi-platform marketing partnership for the docu-series premiere of "The Next Big Thing: NY," which includes an in-store activation. The announcement was made prior to a star-studded Upfront party at the Dream Hotel's Penthouse in New York City, which will celebrate the network's 22 new advertisers in 2012, including Ford and Toshiba.

"The momentum remains strong following a breakout year for the network," said Jason Klarman, President, Oxygen Media. "Deep, multiplatform partnerships like this are what drive results with our engaged and passionate viewers."

A unique sponsorship, Brach's, an iconic candy company, will work with Oxygen on a season-long campaign for "The Next Big Thing: NY," which features Trapper Felides, a top New York City performance coach and musical director, who gives his clients the blunt truth and tough love they need to succeed.

"This one of a kind series sponsorship represents a tremendous opportunity for Oxygen's advertisers," said Michael DuPont, Vice President, National Ad Sales, Oxygen Media. "Targeted sponsorships plug advertisers directly into Oxygen's audience of young women who are going through key transitions in their lives, including landing their first real job, getting married, and starting a family. As such, they are highly consumptive - purchasing products and services they need in each of these life stages - and are open to new brands and messaging."

Marketing partnership efforts will include on-air, online and VOD sponsorship, as well as a sweepstakes and co-branded in-store activation:

· On-Air: A custom co-branded spot will reinforce Brach's "Give A Little Brach's Because..." brand messaging. The spot will feature a star of the series as they interact with Brach's product and are rewarded for their passion and dedication to becoming "The Next Big Thing." This will serve as Brach's on-air media spot and run during Brach's commercial time. This 30-second co-branded spot will launch on-air in conjunction with the promotion for the series, and will also live on VOD and stream online at Oxygen.com.

· Character Vignettes: Oxygen will develop several Character Vignettes that will showcase the series' cast and run on-air as well as on VOD.

· Custom Sweepstakes: Oxygen's "Give a Little Brach's Because..." sweepstakes will encourage viewers to nominate a person in their lives that "Deserves a Little Brach's." The grand prize winner will receive a trip to NYC to see a Broadway play starring a cast member of "The Next Big Thing: NY," while a number of runners-up will win a year's worth of Brach's candy, along with gift certificates for a Brach's retail partner.

· In-Store Activation: The cross-platform promotion will extend to more than 10,000 retail stores nationwide, where Brach's and Oxygen co-branding will be visible on shelf talkers and end cap displays.

· Online: On the digital side, Brach's will sponsor the premiere and finale episodes of OxygenLive that will serve to connect viewers with the series' stars.

"Brach's is very excited for this unique sponsorship with Oxygen Media," said Liam Killeen, CEO, Brach's. "The partnership is a perfect fit as we transition our brand and target a younger demographic."

Coming off a groundbreaking year of "bests" in 2011, the network has maintained its position in the Top 20 among ad-supported cable entertainment networks for W18-34, according to Nielsen, and has achieved 15% growth in upfront revenue. 2011 marked Oxygen's best year ever on VOD, as well as its youngest year ever in Prime (36.5), Sales Prime (37.7) and Total Day (37.8). Last year, the network aired 49 telecasts that delivered over 1 million total viewers, and 12 telecasts that delivered over 2 million total viewers. During the "Bad Girls Club" seasons run in 2011, Oxygen secured the #1 cable entertainment network spot in the Monday 9pm hour among W18-34, out-delivering two broadcast networks. Oxygen out delivered at least one broadcast network 24 times among W18-34 in the Monday 9pm hour.

On air Source: Nielsen Media Research L7, Full year 2011. Cable ranks includes ad supported cable entertainment networks, in more than 50% of the daypart, cvg rating.

About Oxygen Media

Oxygen Media is a multiplatform lifestyle brand that delivers relevant and engaging content to young women who like to "live out loud." Oxygen is rewriting the rulebook for women's media by changing how the world sees entertainment from a young woman's point of view. Through a vast array of unconventional and original content, including "The Glee Project," "Best Ink," "Bad Girls Club" and "Tori & Dean: Home Sweet Hollywood," the growing cable network is the premier destination to find unique and groundbreaking unscripted programming. "The Glee Project" is a winner of a 2012 Gracie Award which honors programming created for women, by women and about women for "Outstanding Reality Show." A social media trendsetter, Oxygen is a leading force in engaging modern young women, wherever they are, with popular, award winning features online including www.OxygenLive.com, the real time social viewing party that is also available as an app for the iPhone and iPad. Oxygen is available in 79 million homes, and can be found online and on mobile devices at www.oxygen.com. Follow us on Twitter at www.twitter.com/OxygenPR. Oxygen Media is a service of NBCUniversal.





  [april 2012]  
S
M
T
W
T
F
S


· NEXT BIG THING, THE: NY (OXYGEN)





[10/06/25 - 11:02 AM]
"Downey Wrote That" Set for Oct. 17 Debut on Peacock
The hourlong film explores the sketches, contributions and enduring influence of one of the most impactful comedy writers in the history of "Saturday Night Live."

[10/06/25 - 11:01 AM]
Prime Video Announces "Hazbin Hotel: Live on Broadway" Musical Event Ahead of Season Two Premiere
Hosted by series lead Erika Henningsen, the live concert event will take place on October 20, at New York's historic Majestic Theater.

[10/06/25 - 10:30 AM]
Amazon MGM Studios Has Ordered a Second Season of "Ballard"
The series, starring Maggie Q as Detective Renée Ballard, will continue to bring the work of New York Times best-selling author, Michael Connelly's beloved character to screen exclusively on Prime Video in more than 240 countries and territories worldwide.

[10/06/25 - 10:04 AM]
ESPN Sets Multiple MLB Wild Card Series Viewership Records
ESPN networks averaged 4,625,000 viewers across 11 games, making it the most-watched Wild Card Series ever under the current format.

[10/06/25 - 09:25 AM]
Paramount+ Sets Straight to Series Order for A24's Legal Thriller "Discretion" Starring and Executive Produced by Oscar and Emmy Winner Nicole Kidman and Emmy and Golden Globe Nominee Elle Fanning
Produced by A24, the eight episode drama series will begin production in 2026 and launch on Paramount+.

[10/06/25 - 09:16 AM]
"One Shot with Ed Sheeran" - A Music Experience Directed by Emmy Award Winner Philip Barantini, A Fulwell Entertainment Production, Coming to Netflix November 21
The multi-Grammy Award winner will take viewers on a mesmerizing journey, during one afternoon, in real time, as he travels the streets of New York City, performing his greatest hits, captured in a single take.

[10/06/25 - 09:01 AM]
Cozy Up with Cherished Disney Films When Freeform's "30 Days of Disney" Returns This November
Last November's event reached nearly 25 million viewers.

[10/06/25 - 09:00 AM]
Jason Aldean, Lainey Wilson and Bailey Zimmerman to Headline "New Year's Eve Live: Nashville's Big Bash," Live from Downtown Nashville, on CBS and Paramount+
Plus: gospel music legend CeCe Winans will bring her powerhouse vocals to the night's festivities alongside the acclaimed Fisk Jubilee Singers, adding a soulful note to the star-studded lineup that Music City locals and visitors can enjoy for free at Bicentennial Park's main stage.

[10/06/25 - 08:42 AM]
Hulu and American High Announces Comedy Film "Never Change!"
In 2005 the graduating class of North Meadows High School had their senior year cut short due to a disastrous tornado that wrecked half the school. Now in their mid 30s they're being forced to return home and finish high school once and for all.

[10/06/25 - 08:21 AM]
Roku Serves Up New Romantic Comedy "Chef's Kiss" Starring Adrienne Bailon-Houghton and Produced by Jaggi Entertainment
"Chef's Kiss" follows Lauren Navarro (Bailon-Houghton), an ambitious American marketing executive tasked with revitalizing a family-run pasta sauce brand.

[10/06/25 - 08:11 AM]
"Sidelined 2: Intercepted" Scores Premiere Date!
This Thanksgiving, Tubi delivers the ultimate doubleheader: the premiere of "Sidelined 2: Intercepted," and a free 4K live stream of the NFC North showdown between the Detroit Lions and Green Bay Packers as part of the NFL's "John Madden Thanksgiving Celebration."

[10/06/25 - 08:07 AM]
Video: Paramount+ Releases Official Trailer and New Images for New Comedy Series "Crutch," Starring Tracy Morgan
Produced by CBS Studios, all eight episodes of the series will be available to stream exclusively on Paramount+ at launch Monday, November 3.

[10/06/25 - 08:06 AM]
Multiple Grammy Award Winner Lenny Kravitz to Star in "Sunday Night Basketball" Show Open, Debuting Feb. 1, 2026, on NBC and Peacock
"I have been a fan of basketball and the NBA since I was a kid," said Kravitz. "I am happy to be invited to take part with NBC Sports and the NBA, and I celebrate their support of sports, music, and culture. I am looking forward to this special moment."

[10/06/25 - 08:01 AM]
"A Knight of the Seven Kingdoms" Premieres January, Only on HBO Max
This Winter, Spring is Coming.

[10/06/25 - 07:26 AM]
New A&E Series "The Real Estate Commission with Todd J. Drowlette" Premieres on Saturday, October 11th at 9am
Todd Drowlette, one of the country's top commercial real estate brokers, takes ambitious entrepreneurs, businesses, and investors on an unfiltered, high-stakes journey through the cutthroat world of commercial real estate.