or


[06/05/12 - 07:53 AM]
History(R) Unveils Limited Edition "IRT Ice" First Ever Co-Branded Line of Ice Exclusively from Arctic Glacier to Celebrate New Season of "Ice Road Truckers"
Through the partnership more than eight million bags will be shipped to Arctic Glacier retailers nationwide.

[via press release from History]

HISTORY(R) UNVEILS LIMITED EDITION "IRT ICE" FIRST EVER CO-BRANDED LINE OF ICE EXCLUSIVELY FROM ARCTIC GLACIER TO CELEBRATE NEW SEASON OF "ICE ROAD TRUCKERS"

NEW SEASON AIRS ON SUNDAYS 9PM/8C

New York, June 4, 2012 - To celebrate the new season of one of its most successful series, ICE ROAD TRUCKERS (IRT), HISTORY and Arctic Glacier have partnered to introduce IRT Ice - the first ever co-branded line of ice exclusively from Arctic Glacier. The new season of ICE ROAD TRUCKERS airs on Sundays at 9pm/8c.

Through the partnership more than eight million bags of IRT ICE will be shipped to Arctic Glacier retailers nationwide. The campaign will also include point-of-sale advertising at retail locations and 18 co-branded delivery trucks in Los Angeles and New York to promote a consumer sweepstakes for a chance to win a 55-inch LED television.

HISTORY's VP Marketing Chris Meador explained, "HISTORY is excited to bring a new season of ICE ROAD TRUCKERS to fans across the country and our partnership with Arctic Glacier will enable IRT to reach millions of consumers at retail locations this summer."

"Arctic Glacier is pleased and honored to be chosen as the co-branded ice provider for the launch of the latest season of Ice Road Truckers," said Keith McMahon, President and CEO of Arctic Glacier. "The partnership provides a unique opportunity for Arctic Glacier to add an exciting and innovative new dimension to the packaged ice industry."

IRT star Hugh Rowland was in Times Square to make the first delivery of IRT ICE to the Walgreens store at 42nd and Broadway on Thursday May 31, 2012. As part of the special delivery, the Arctic Glacier special effects team turned Times Square into a winter scene, complete with an IRT Ice delivery truck, more than 20 tons of snow, an ice road and ice sculptures.

IRT Ice will be available at Arctic Glacier retailers including Walgreens, Wal-Mart, Target, 7-Eleven and Safeway, among others. For more information, visit www.history.com/IRTIce.

ICE ROAD TRUCKERS is a classic story of adventure, perseverance, human ingenuity and most importantly, danger. One miscalculation of the road, bad weather or an unseen road hazard can be the difference between life and death. Even the most seasoned drivers will find themselves challenged by the conditions, isolation and lack of creature comforts. Although technology has changed how people deal with the conditions of the Arctic Circle, the people of the region cling to their deep roots and traditions of which ice road trucking has been an integral part for many generations.

ABOUT HISTORY

HISTORY(R) is the leading destination for factual entertainment, including award-winning original series and specials that connect viewers with history in an informative, immersive and entertaining manner across multiple platforms. The network's all-original programming slate, including scripted event programming, features a litany of hits including American Pickers(R), American Restoration(TM), Ax Men(TM), Ice Road Truckers(R), Pawn Stars(R), Swamp People(R) and Top Shot(R) as well as epic specials such as the Emmy(R) Award-winning Gettysburg, America The Story of Us, WWII in HD and 102 Minutes That Changed America. The HISTORY website is the leading online resource for all things history, and in 2011, the United States Library of Congress selected HISTORY's Civil War 150 site for inclusion in the historic collection of Internet materials related to the American Civil War sesquicentennial. www.history.com.

ABOUT ARCTIC GLACIER

Arctic Glacier Inc. is a leading producer, marketer and distributor of high-quality packaged ice in North America, primarily under the brand name of Arctic Glacier(R) Premium Ice. Arctic Glacier operates 39 production plants and 47 distribution facilities across Canada and the northeast, central and western United States servicing more than 75,000 retail locations.





  [june 2012]  
S
M
T
W
T
F
S
     


· ICE ROAD TRUCKERS (HISTORY)





[09/18/26 - 12:21 PM]
HBO Orders New Original Drama Series "The Spread," Starring and Executive Produced by Academy Award-Winner Javier Bardem
Matthew Vaughn will direct and executive produce the project, to be written and executive produced by Bill Dubuque and Sean Sansiveri.

[09/18/26 - 10:29 AM]
OWN Greenlights Breakout Hit "Put a Ring on It: Cheathab" for Two More Seasons Ahead of Its Season One Finale
Production on the new episodes will begin this fall to air in 2027.

[09/18/26 - 09:21 AM]
New Paramount+ Limited Series "The Best of Us" Begins Production in New York City
LaChanze, Richard Schiff, Elizabeth Rodriguez, Joe Morton, Jen Tullock, William Baldwin, and Keith W. Richards also join the cast.

[09/18/26 - 09:00 AM]
Wonder Project and Amazon MGM Studios Begin Production on Season Three of "House of David" in Greece
The season brings this trilogy to an epic conclusion, completing David's (Michael Iskander) transformation from outcast shepherd to fierce warrior to his ultimate destiny as King.

[09/18/26 - 09:00 AM]
Social Categories Revealed for the "2026 MTV Video Music Awards (VMAs)" Sunday, Sept. 27 on CBS
All voting will be hosted on the @MTV Instagram Story until Sunday, September 27 at 11:00 AM, ET.

[09/18/26 - 08:18 AM]
Video: Official Trailer for New Supernatural Teen Drama "Coven Academy" Drops Ahead of Oct. 1 Premiere on Freeform, Next Day on Disney+ and Hulu
As the story unfolds in a bingeable new format, the fast-paced chapters are designed to pull audiences deeper into the magic at every turn.

[09/18/26 - 07:55 AM]
Peacock Reveals Celebrity Cast for a New Season of the Emmy Award-Winning Reality Competition Series "The Traitors," Coming in 2027
Steering the game with his unrivaled looks and signature wit is beloved host and Emmy Award-winner Alan Cumming, who also serves as executive producer.

[09/18/26 - 07:01 AM]
Chloe Sevigny Joins the Cast of "The Trial of Louise Woodward"
She will play Louise's defense attorney, Elaine Whitfield Sharp, in the HBO limited series.

[09/18/26 - 07:00 AM]
Video: All Reality and We TV Unveil a First Look at New Original Series "Love After Lockup: Relationship Rehab" Premiering Friday, October 2
The nine-episode series gathers five fan-favorite couples from the franchise as they embark on a transformative journey with psychiatrist and nationally recognized relationship expert, Dr. Ish Major, working to heal old wounds and rebuild their relationships.

[09/18/26 - 06:31 AM]
Netflix Adds Legend Andres Cantor to Broadcast Team for the FIFA Women's World Cup 2027
The addition marks a milestone moment for Netflix's historic coverage of the tournament, which will feature English and Spanish-language broadcasts in the United States, and English and French-language broadcasts in Canada.

[09/18/26 - 06:01 AM]
Video: "Therapy Done Right" - Official Trailer - Netflix
A psychoanalyst who's lost faith in traditional therapy crosses every boundary to help a blocked novelist in this cutting Argentine dark comedy.

[09/18/26 - 02:01 AM]
Video: "Seriously Single Too" - Official Trailer - Netflix
Dineo and Noni - besties meant to take on the party scene together - suddenly face their biggest fear when Noni's boyfriend spontaneously proposes.

[09/17/26 - 09:01 PM]
Video: "Balaraw: Blood Island" - Official Teaser - Netflix
Years after her mother vanished, Sabina follows a mysterious clue to an uncharted island, where she confronts hidden dark secrets within her own family.

[09/17/26 - 03:31 PM]
Netflix Announces New Dark Comedy Series "All the Rage"
A half-hour dark revenge comedy about Emma and Eli, old friends who reconnect after a long estrangement and find new purpose in taking down the man who tore them apart.

[09/17/26 - 02:00 PM]
NBC's "The Voice" Returns for a Landmark Season 30 with a Three-Night Premiere Event Starting Monday, Sept. 21 at 8 P.M. ET/PT
The new season marks the first-ever simulcast on Peacock for an NBC entertainment program.