or


[06/05/12 - 07:53 AM]
History(R) Unveils Limited Edition "IRT Ice" First Ever Co-Branded Line of Ice Exclusively from Arctic Glacier to Celebrate New Season of "Ice Road Truckers"
Through the partnership more than eight million bags will be shipped to Arctic Glacier retailers nationwide.

[via press release from History]

HISTORY(R) UNVEILS LIMITED EDITION "IRT ICE" FIRST EVER CO-BRANDED LINE OF ICE EXCLUSIVELY FROM ARCTIC GLACIER TO CELEBRATE NEW SEASON OF "ICE ROAD TRUCKERS"

NEW SEASON AIRS ON SUNDAYS 9PM/8C

New York, June 4, 2012 - To celebrate the new season of one of its most successful series, ICE ROAD TRUCKERS (IRT), HISTORY and Arctic Glacier have partnered to introduce IRT Ice - the first ever co-branded line of ice exclusively from Arctic Glacier. The new season of ICE ROAD TRUCKERS airs on Sundays at 9pm/8c.

Through the partnership more than eight million bags of IRT ICE will be shipped to Arctic Glacier retailers nationwide. The campaign will also include point-of-sale advertising at retail locations and 18 co-branded delivery trucks in Los Angeles and New York to promote a consumer sweepstakes for a chance to win a 55-inch LED television.

HISTORY's VP Marketing Chris Meador explained, "HISTORY is excited to bring a new season of ICE ROAD TRUCKERS to fans across the country and our partnership with Arctic Glacier will enable IRT to reach millions of consumers at retail locations this summer."

"Arctic Glacier is pleased and honored to be chosen as the co-branded ice provider for the launch of the latest season of Ice Road Truckers," said Keith McMahon, President and CEO of Arctic Glacier. "The partnership provides a unique opportunity for Arctic Glacier to add an exciting and innovative new dimension to the packaged ice industry."

IRT star Hugh Rowland was in Times Square to make the first delivery of IRT ICE to the Walgreens store at 42nd and Broadway on Thursday May 31, 2012. As part of the special delivery, the Arctic Glacier special effects team turned Times Square into a winter scene, complete with an IRT Ice delivery truck, more than 20 tons of snow, an ice road and ice sculptures.

IRT Ice will be available at Arctic Glacier retailers including Walgreens, Wal-Mart, Target, 7-Eleven and Safeway, among others. For more information, visit www.history.com/IRTIce.

ICE ROAD TRUCKERS is a classic story of adventure, perseverance, human ingenuity and most importantly, danger. One miscalculation of the road, bad weather or an unseen road hazard can be the difference between life and death. Even the most seasoned drivers will find themselves challenged by the conditions, isolation and lack of creature comforts. Although technology has changed how people deal with the conditions of the Arctic Circle, the people of the region cling to their deep roots and traditions of which ice road trucking has been an integral part for many generations.

ABOUT HISTORY

HISTORY(R) is the leading destination for factual entertainment, including award-winning original series and specials that connect viewers with history in an informative, immersive and entertaining manner across multiple platforms. The network's all-original programming slate, including scripted event programming, features a litany of hits including American Pickers(R), American Restoration(TM), Ax Men(TM), Ice Road Truckers(R), Pawn Stars(R), Swamp People(R) and Top Shot(R) as well as epic specials such as the Emmy(R) Award-winning Gettysburg, America The Story of Us, WWII in HD and 102 Minutes That Changed America. The HISTORY website is the leading online resource for all things history, and in 2011, the United States Library of Congress selected HISTORY's Civil War 150 site for inclusion in the historic collection of Internet materials related to the American Civil War sesquicentennial. www.history.com.

ABOUT ARCTIC GLACIER

Arctic Glacier Inc. is a leading producer, marketer and distributor of high-quality packaged ice in North America, primarily under the brand name of Arctic Glacier(R) Premium Ice. Arctic Glacier operates 39 production plants and 47 distribution facilities across Canada and the northeast, central and western United States servicing more than 75,000 retail locations.





  [june 2012]  
S
M
T
W
T
F
S
     


· ICE ROAD TRUCKERS (HISTORY)





[07/25/17 - 11:04 AM]
Season Four of Abbi Jacobson and Ilana Glazer's "Broad City" Premieres Wednesday, September 13 at 10:30 P.M. ET/PT on Comedy Central(R)
The series moves back from its previously announced Wednesday, August 23 premiere.

[07/25/17 - 11:03 AM]
Comedy Central Announces One-Hour Sketch Comedy Special from "Goatface" Comedy Quartet
Hasan Minhaj, Asif Ali, Fahim Anwar and Aristotle Athiras star in the special, which uses sharp, playful sketch work to satirize a vast spectrum of topics including sports, music, politics, media, family relations, social issues and more.

[07/25/17 - 11:02 AM]
Comedy Central Announces Series Extension for "The President Show"
Beginning Thursday, September 28, "The President Show" will premiere at midnight, following new late night series "The Opposition with Jordan Klepper."

[07/25/17 - 11:01 AM]
Comedy Central(R) Announces Series Extension for "The Jim Jefferies Show"
After a brief hiatus, new episodes from this extension will begin on Tuesday, September 19 following the fall season premiere of "Tosh.0."

[07/25/17 - 11:00 AM]
"The Opposition with Jordan Klepper" - Comedy Central's Newest Late Night Series Launches Monday, September 25 at 11:30 P.M. ET/PT
The series will satirize the hyperbolic, conspiracy-laden noise machine that is the alternative-media landscape on both the right and left.

[07/25/17 - 10:59 AM]
Comedy Central's "The Daily Show With Trevor Noah" to Tape in Chicago for a Special Week of Shows from October 16-19 at the Athenaeum Theatre
Said stunt is entitled "The Daily Show Undesked Chicago 2017: Let's Do This Before It Gets Too Damn Cold."

[07/25/17 - 10:33 AM]
Think Outside the Boardroom on Season Two of CNBC's "Adventure Capitalists" Premiering Tuesday, October 10 at 10PM ET/PT
In each one-hour episode, four separate entrepreneurs showcase products designed for outdoor adventure.

[07/25/17 - 10:13 AM]
Bravo Media Trades the Bar for the Barn on "Vanderpump Rules Jax & Brittany Take Kentucky" Premiering Wednesday, August 23 at 9PM ET/PT
The new half-hour series follows notorious bartender, Jax Taylor, and his southern sweetheart, Brittany Cartwright, as they venture to her family's Kentucky farm.

[07/25/17 - 09:11 AM]
EPIX Renews Award-Winning Documentary Series "America Divided"
The four-episode second season will premiere on EPIX in 2018.

[07/25/17 - 09:10 AM]
EPIX Sets Premiere Dates for Fall Originals
"Berlin Station" and "Graves" are on tap for Sunday, October 15 and Sunday, October 22, respectively.

[07/25/17 - 08:27 AM]
Monday's Broadcast Ratings: ABC, "Bachelorette" Edge NBC, "Ninja Warrior"
The Peacock's "Midnight, Texas" however tops the Alphabet's "Somewhere Between" in a battle of premieres.

[07/25/17 - 08:05 AM]
Netflix Announces "Disenchantment," a New Epic Fantasy Animated Series from Matt Groening
Viewers will be whisked away to the crumbling medieval kingdom of Dreamland, where they will follow the misadventures of hard-drinking young princess Bean, her feisty elf companion Elfo, and her personal demon Luci.

[07/25/17 - 07:58 AM]
Backstreet Boys and Florida Georgia Line Unite to Perform Each Group's Biggest Hits During "CMT Crossroads" Premiering Wednesday, August 30 at 10 PM ET/PT
"Being such fans of each other, this is a really fun way for us to put our mark on our songs," said BSB's Brian Littrell.

[07/25/17 - 07:17 AM]
HGTV Renews Home Reno Series "Good Bones"
The series stars the dynamic mother/daughter duo Karen E Laine and Mina Starsiak as they buy homes in serious disrepair and transform them into stunning remodels.

[07/25/17 - 06:03 AM]
Video: "One Mississippi" Season 2 Teaser Now Available
The Tig Notaro-led comedy returns Friday, September 8 on Amazon Prime Video.