or


[06/05/12 - 07:53 AM]
History(R) Unveils Limited Edition "IRT Ice" First Ever Co-Branded Line of Ice Exclusively from Arctic Glacier to Celebrate New Season of "Ice Road Truckers"
Through the partnership more than eight million bags will be shipped to Arctic Glacier retailers nationwide.
[via press release from History]

HISTORY(R) UNVEILS LIMITED EDITION "IRT ICE" FIRST EVER CO-BRANDED LINE OF ICE EXCLUSIVELY FROM ARCTIC GLACIER TO CELEBRATE NEW SEASON OF "ICE ROAD TRUCKERS"

NEW SEASON AIRS ON SUNDAYS 9PM/8C

New York, June 4, 2012 - To celebrate the new season of one of its most successful series, ICE ROAD TRUCKERS (IRT), HISTORY and Arctic Glacier have partnered to introduce IRT Ice - the first ever co-branded line of ice exclusively from Arctic Glacier. The new season of ICE ROAD TRUCKERS airs on Sundays at 9pm/8c.

Through the partnership more than eight million bags of IRT ICE will be shipped to Arctic Glacier retailers nationwide. The campaign will also include point-of-sale advertising at retail locations and 18 co-branded delivery trucks in Los Angeles and New York to promote a consumer sweepstakes for a chance to win a 55-inch LED television.

HISTORY's VP Marketing Chris Meador explained, "HISTORY is excited to bring a new season of ICE ROAD TRUCKERS to fans across the country and our partnership with Arctic Glacier will enable IRT to reach millions of consumers at retail locations this summer."

"Arctic Glacier is pleased and honored to be chosen as the co-branded ice provider for the launch of the latest season of Ice Road Truckers," said Keith McMahon, President and CEO of Arctic Glacier. "The partnership provides a unique opportunity for Arctic Glacier to add an exciting and innovative new dimension to the packaged ice industry."

IRT star Hugh Rowland was in Times Square to make the first delivery of IRT ICE to the Walgreens store at 42nd and Broadway on Thursday May 31, 2012. As part of the special delivery, the Arctic Glacier special effects team turned Times Square into a winter scene, complete with an IRT Ice delivery truck, more than 20 tons of snow, an ice road and ice sculptures.

IRT Ice will be available at Arctic Glacier retailers including Walgreens, Wal-Mart, Target, 7-Eleven and Safeway, among others. For more information, visit www.history.com/IRTIce.

ICE ROAD TRUCKERS is a classic story of adventure, perseverance, human ingenuity and most importantly, danger. One miscalculation of the road, bad weather or an unseen road hazard can be the difference between life and death. Even the most seasoned drivers will find themselves challenged by the conditions, isolation and lack of creature comforts. Although technology has changed how people deal with the conditions of the Arctic Circle, the people of the region cling to their deep roots and traditions of which ice road trucking has been an integral part for many generations.

ABOUT HISTORY

HISTORY(R) is the leading destination for factual entertainment, including award-winning original series and specials that connect viewers with history in an informative, immersive and entertaining manner across multiple platforms. The network's all-original programming slate, including scripted event programming, features a litany of hits including American Pickers(R), American Restoration(TM), Ax Men(TM), Ice Road Truckers(R), Pawn Stars(R), Swamp People(R) and Top Shot(R) as well as epic specials such as the Emmy(R) Award-winning Gettysburg, America The Story of Us, WWII in HD and 102 Minutes That Changed America. The HISTORY website is the leading online resource for all things history, and in 2011, the United States Library of Congress selected HISTORY's Civil War 150 site for inclusion in the historic collection of Internet materials related to the American Civil War sesquicentennial. www.history.com.

ABOUT ARCTIC GLACIER

Arctic Glacier Inc. is a leading producer, marketer and distributor of high-quality packaged ice in North America, primarily under the brand name of Arctic Glacier(R) Premium Ice. Arctic Glacier operates 39 production plants and 47 distribution facilities across Canada and the northeast, central and western United States servicing more than 75,000 retail locations.





  [june 2012]  
S
M
T
W
T
F
S
     


· ICE ROAD TRUCKERS (HISTORY)




[10/13/26 - 09:30 AM]
National Geographic Explorers Uncover Deep-Sea Wonders with Groundbreaking Tech as They Chase Critical Solutions to Dilemmas Facing Life Across All Five Ocean Basins in "Expedition: Saving Our Seas"
The one-hour special premieres Friday, November 13 at 9:00/8:00c on National Geographic and streams the next day on Disney+ and Hulu.
[10/13/26 - 09:30 AM]
FOX Entertainment and Hartbeat Form IP Development and Global Distribution Partnership
The pipeline launches with a slate of 25 live-action titles, spanning thriller, drama, and faith-based storytelling.

[10/13/26 - 09:17 AM]
Katherine Waterston Joins the Cast of "The Best of Us" for Paramount+
Waterston will play Amy Smith, a lawyer and the soon-to-be ex-wife of Jason (Jeremy Strong).

[10/13/26 - 09:06 AM]
Great American Media Welcomes 2027 with the 138th Rose Parade Presented by Honda
From the streets of Pasadena to living rooms across America, this treasured New Year's Day tradition will come alive with extraordinary floral artistry, stirring musical performances and spectacular pageantry.
[10/13/26 - 09:01 AM]
Video: NBC Debuts Official Trailers for Monday Night Comedies "St. Denis Medical" & "The Fall and Rise of Reggie Dinkins"
Both series return Monday, November 2 starting at 8:00/7:00c.
[10/13/26 - 09:01 AM]
"The X-Files" Project Picked Up to Series by Hulu
A reimagining of the classic, the series follows two highly decorated but vastly different FBI agents who form an unlikely bond when they are assigned to a long-shuttered division devoted to cases involving unexplained phenomena.
[10/13/26 - 09:01 AM]
Video: HBO Releases Official Trailer for Season Four of the Original Drama Series "The Gilded Age," Debuting November 1
The eight-episode fourth season debuts Sunday, November 1 at 9:00/8:00c on HBO and will be available to stream on HBO Max.
[10/13/26 - 09:01 AM]
"A Proud Family Wizmas" Holiday Special Welcomes Stellar Guest Cast, Including Anderson .Paak, Gabrielle Union, Lil Rel Howery and JB Smoove
"A Proud Family Wizmas," a song-filled, stop-motion holiday special, follows Penny Proud after she inadvertently destroys Christmas as we know it and then reluctantly agrees to make things right and save Christmas for the children of Emilyville and the world.

[10/13/26 - 09:00 AM]
OWN for the Holidays Returns for Its Eighth Year with Heartwarming Movies Celebrating Love, Community and the Magic of the Season
"The Christmas Showdown 2" premieres November 28 followed by "Tapping Into Christmas" on December 5.
[10/13/26 - 08:46 AM]
Whitney Way Thore Embraces Love, Change and the Future She's Always Imagined on an All-New Season of TLC's "My Big Fat Fabulous Life"
The series returns Tuesday, November 10 at 10:00/9:00c on TLC.
[10/13/26 - 08:10 AM]
PGA Tour's "The Farmers Insurance Skins Game" Returns to Prime Video on Black Friday at 9 a.m. ET with New Field of Competitors and Stunning Venue
The event will once again be developed and produced by Pro Shop Studios and Propagate Content, in partnership with PGA Tour Studios on broadcast production and Excel Sports Management as tournament organizer.
[10/13/26 - 08:06 AM]
BET and aTwist Drama "Church Wives," Starring and Executive Produced by Gizelle Bryant, Premieres Wednesday, November 4 at 10 P.M. ET/CT on BET
Set inside a prominent megachurch, "Church Wives" follows two ambitious women who go to war for status and power when a coveted leadership role opens up.
[10/13/26 - 08:01 AM]
Video: "Minimum Wage" - Official Trailer - Netflix
Teens struggle to run a local pizzeria while juggling school, a manic boss and minimum wage in this series based on the hit social media shorts.
[10/13/26 - 08:01 AM]
Video: Trailer Debut - Hulu's "The Land" (Premieres February 15)
After several disappointing seasons, Cleveland Browns' head coach Danny Roarke has one last chance to turn around his football team.

[10/13/26 - 08:01 AM]
HGTV Decks the Halls in New Christmas Design Competition Series "Big Bargain Holiday Showdown" Hosted by Tara Lipinski
In each of the festive six episodes, two teams of friends, family and neighbors will battle to prove who has the most holiday spirit without blowing their shoestring budget.