or


[06/05/12 - 07:53 AM]
History(R) Unveils Limited Edition "IRT Ice" First Ever Co-Branded Line of Ice Exclusively from Arctic Glacier to Celebrate New Season of "Ice Road Truckers"
Through the partnership more than eight million bags will be shipped to Arctic Glacier retailers nationwide.

[via press release from History]

HISTORY(R) UNVEILS LIMITED EDITION "IRT ICE" FIRST EVER CO-BRANDED LINE OF ICE EXCLUSIVELY FROM ARCTIC GLACIER TO CELEBRATE NEW SEASON OF "ICE ROAD TRUCKERS"

NEW SEASON AIRS ON SUNDAYS 9PM/8C

New York, June 4, 2012 - To celebrate the new season of one of its most successful series, ICE ROAD TRUCKERS (IRT), HISTORY and Arctic Glacier have partnered to introduce IRT Ice - the first ever co-branded line of ice exclusively from Arctic Glacier. The new season of ICE ROAD TRUCKERS airs on Sundays at 9pm/8c.

Through the partnership more than eight million bags of IRT ICE will be shipped to Arctic Glacier retailers nationwide. The campaign will also include point-of-sale advertising at retail locations and 18 co-branded delivery trucks in Los Angeles and New York to promote a consumer sweepstakes for a chance to win a 55-inch LED television.

HISTORY's VP Marketing Chris Meador explained, "HISTORY is excited to bring a new season of ICE ROAD TRUCKERS to fans across the country and our partnership with Arctic Glacier will enable IRT to reach millions of consumers at retail locations this summer."

"Arctic Glacier is pleased and honored to be chosen as the co-branded ice provider for the launch of the latest season of Ice Road Truckers," said Keith McMahon, President and CEO of Arctic Glacier. "The partnership provides a unique opportunity for Arctic Glacier to add an exciting and innovative new dimension to the packaged ice industry."

IRT star Hugh Rowland was in Times Square to make the first delivery of IRT ICE to the Walgreens store at 42nd and Broadway on Thursday May 31, 2012. As part of the special delivery, the Arctic Glacier special effects team turned Times Square into a winter scene, complete with an IRT Ice delivery truck, more than 20 tons of snow, an ice road and ice sculptures.

IRT Ice will be available at Arctic Glacier retailers including Walgreens, Wal-Mart, Target, 7-Eleven and Safeway, among others. For more information, visit www.history.com/IRTIce.

ICE ROAD TRUCKERS is a classic story of adventure, perseverance, human ingenuity and most importantly, danger. One miscalculation of the road, bad weather or an unseen road hazard can be the difference between life and death. Even the most seasoned drivers will find themselves challenged by the conditions, isolation and lack of creature comforts. Although technology has changed how people deal with the conditions of the Arctic Circle, the people of the region cling to their deep roots and traditions of which ice road trucking has been an integral part for many generations.

ABOUT HISTORY

HISTORY(R) is the leading destination for factual entertainment, including award-winning original series and specials that connect viewers with history in an informative, immersive and entertaining manner across multiple platforms. The network's all-original programming slate, including scripted event programming, features a litany of hits including American Pickers(R), American Restoration(TM), Ax Men(TM), Ice Road Truckers(R), Pawn Stars(R), Swamp People(R) and Top Shot(R) as well as epic specials such as the Emmy(R) Award-winning Gettysburg, America The Story of Us, WWII in HD and 102 Minutes That Changed America. The HISTORY website is the leading online resource for all things history, and in 2011, the United States Library of Congress selected HISTORY's Civil War 150 site for inclusion in the historic collection of Internet materials related to the American Civil War sesquicentennial. www.history.com.

ABOUT ARCTIC GLACIER

Arctic Glacier Inc. is a leading producer, marketer and distributor of high-quality packaged ice in North America, primarily under the brand name of Arctic Glacier(R) Premium Ice. Arctic Glacier operates 39 production plants and 47 distribution facilities across Canada and the northeast, central and western United States servicing more than 75,000 retail locations.





  [june 2012]  
S
M
T
W
T
F
S
     


· ICE ROAD TRUCKERS (HISTORY)









[12/18/14 - 02:07 PM]
ABC Family to Air an Exclusive Look at the "Pretty Little Liars" Winter Premiere During "The Hunger Games" on Monday, December 29
The network's flagship series returns Tuesday, January 6 at 8:00/7:00c.

[12/18/14 - 01:13 PM]
British TV Star Chronicles Body Transformation in Two-Part TLC Special "Fat and Back" (WT)
Said installments are set for Thursday, January 18 and 25 at 10:00/9:00c.

[12/18/14 - 11:01 AM]
"The Tonight Show" Handily Outperforms ABC, CBS Timeslot Competition for Week of Dec. 8-12
NBC spins the late-night numbers for the week of December 8-12.

[12/18/14 - 10:18 AM]
Video: All-New Promo for Season Two of "Salem" Set to Return to WGN America in April
In the spot, Mercy transforms the symbol of her torment at the hands of the town's witches into a signal of the Witch War to come.

[12/18/14 - 10:01 AM]
TBS Wins 2014 as Basic Cable's #1 Entertainment Network with Adults 18-49
Turner spins the numbers for the year to date.

[12/18/14 - 09:40 AM]
USA Network Continues Unprecedented Ratings Streak with 9th Consecutive Year as #1 in Cable in Total Viewers
USA spins the numbers for the year to date.

[12/18/14 - 09:14 AM]
New Five-Part ESPN Series "Snoop & Son: A Dad's Dream" Set for January 14
The series will air four consecutive Wednesday nights at 7 p.m. ET on ESPN (re-airs on ESPNU) with a fifth and final episode airing in mid-February.

[12/18/14 - 09:09 AM]
Spike TV and Ace Hardware Announce Major Partnership for the Network's Innovative New Series, "Framework"
The series will showcase the nation's best emerging furniture designers as they compete for a $100,000 cash prize and the opportunity to launch their furniture nationally.

[12/18/14 - 09:03 AM]
New Season of "Brain Games" Tunes Up Your Brain to Give You the Upper Hand, Starting Jan. 19 at 9 PM
Host Jason Silva will be taking you behind the scenes of mind-blowing hidden camera social experiments that reveal startling truths about your own brain and the brains of people around you.

[12/18/14 - 09:01 AM]
Beth Behrs, Kaley Cuoco-Sweeting, Ellen Degeneres, Kat Dennings, Kevin Hart, Hunter Hayes, The Band Perry and More to Attend "People's Choice Awards 2015"
The event, airing Wednesday, January 7, will be hosted by Anna Faris and Allison Janney.

[12/18/14 - 09:01 AM]
"Bachelor" and "Bachelorette" Couples, Fan Favorites and Host Chris Harrison Will Share Their Love With Millions of Viewers on the First-Ever "Bachelor" Float in the 126th Rose Parade(R)
Chris Soules, Trista and Ryan Sutter, Jason and Molly Mesnick, Desiree Hartsock and Chris Siegfried are among those participating.

[12/18/14 - 09:00 AM]
Hulu Announces Exclusive Multi-Year Licensing Agreement with Twentieth Century Fox Television Distribution for FX Networks' Original Series Produced by FX Productions
Said pact includes the studio's upcoming series "Man Seeking Woman," "The Comedians," "Sex&Drugs&Rock&Roll," "Taboo" and "Wayward Pines."

[12/18/14 - 08:44 AM]
"The Sing-Off" Ties for #2 in Its Slot Among the Big 4 in Adults 18-49
NBC spins the numbers for Wednesday, December 17.

[12/18/14 - 08:39 AM]
Wednesday's Broadcast Ratings: "Survivor" Wraps Season on Top for CBS
The Eye leads the night in both total viewers and adults 18-49.

[12/18/14 - 08:26 AM]
Alfonso Ribeiro Comes to Cooking Channel in New Year with "Unwrapped 2.0"
The newcomer launches Monday, February 2 at 10:00/9:00c on the network.