[06/06/12 - 02:12 PM]
NBC Commits to Aggressive Digital Media Strategy Focused on Multi-Platform Programming and Marketing Initiatives
The network has named Robert Hayes to the newly created position of Executive Vice President, Digital Media.

[via press release from NBC]


Industry Innovator Robert Hayes Named Executive Vice President, Digital Media, NBC Entertainment

UNIVERSAL CITY, Calif. - June 6, 2012 - In a move that underscores NBC Entertainment's commitment to maximize its programming value in the digital marketplace and its reach through emerging technologies, the network has named Robert Hayes to the newly created position of Executive Vice President, Digital Media. He will report to Len Fogge, President, NBC Entertainment Marketing & Digital.

In jointly making the announcement, Robert Greenblatt, Chairman, NBC Entertainment, and Ted Harbert, Chairman, NBC Broadcasting, emphasized the strategic role of digital media in a highly competitive television landscape.

"It's critical that we do everything possible to light up digital media in order to help rebuild the primetime schedule. And there's no one better to lead this effort than Rob Hayes," said Greenblatt. "I saw the effect he had at Showtime firsthand, and it's no accident that the pay network's explosion coincided with its digital innovations."

"As NBC expands its digital media reach," added Harbert, "we want to take full advantage of the synergy between programming, marketing and digital media which the interface between Rob, Len and Bob represents."

Hayes, a recognized innovator in digital entertainment, multi-platform marketing, content distribution and audience engagement, will oversee the network's day-to-day digital strategy and operations, encompassing NBC's various digital platforms and initiatives which include NBC.com, social media, online, mobile/apps, connected devices, multi-platform programming, product development, digital media business development and digital marketing.

"Digital media is an essential component of NBC's programming, marketing and monetization strategies," said Fogge. "Rob's demonstrated success as a creative digital media executive who understands the intersection between consumer behavior and emerging technologies makes him ideal to lead our initiatives in this area."

Hayes' hire signals the network's move to more closely align its digital and programming strategies by engaging fans, growing revenue, and enhancing digital marketing opportunities for NBC shows such as "Smash," "The Voice," "Grimm," "Up All Night" and "30 Rock."

Hayes comes to NBC from Iconic Entertainment Inc., where he served as COO, creating premium VOD channels for YouTube and other premium over-the-top distributors.

Prior to that, Hayes made his biggest impact at Showtime Networks Inc. where he oversaw all things digital for the premium network, developing robust multi-platform identities for such critically acclaimed shows as "Dexter," "Weeds," "Nurse Jackie," "Californication" and "The Tudors. " Under Hayes' leadership, Showtime broke new ground in developing a digital business strategy that included the first deals for premium television with iTunes, Amazon and Netflix, among others. During his tenure, the network enjoyed its greatest growth spurt from 12 million to more than 18 million subscribers.

Earlier in his career, Hayes served as Vice President of Business Development and Vice President, International Business Development, assessing opportunities for Showtime and other Viacom brands, focusing on Europe, Asia, Africa and the Middle East, and at Home Box Office in the International Business Development and Operations group, launching HBO's first networks overseas.

Hayes has received numerous industry awards, including a 2010 Primetime Emmy for Outstanding Achievement in Engineering Development for Showtime Sports Interactive; 2008 and 2010 Interactive Media Primetime Emmy nominations; iMedia Visionary Marketer of the Year Award; and CTAM and Promax Awards. His speaking engagements include CNBC, NPR, NAMIC, Consumer Electronic Show (CES), Jupiter Media Metrix, Promax/BDA, Digital Hollywood and Streaming Media West.

  [june 2012]  

· 30 ROCK (NBC)

[11/25/15 - 11:01 AM]
Disney Channel Orders a Third Season of "Girl Meets World"
Production resumes in Los Angeles in January with season three scheduled to premiere in spring 2016.

[11/25/15 - 11:00 AM]
HBO Confirms Debut Date for Animated Adult Comedy Series "Animals"
The 10-episode series will launch on Friday, February 5 at 11:30/10:30c.

[11/25/15 - 10:35 AM]
American Hero and Fan Favorite Alek Skarlatos to Join "Dancing With The Stars: Live! -- Dance All Night Tour"
Skarlatos made headlines around the world in August 2015 when he and his friends heroically overpowered a man that opened fire on a train from Amsterdam to Paris.

[11/25/15 - 10:04 AM]
Gwen Stefani and Sia to Perform on Nov. 30 and Dec. 1 Telecasts of NBC's Emmy Award-Winning Series "The Voice"
Sia will perform the single "Alive" from her upcoming album "This Is Acting" while Stefani will sing her current single "Used to Love You."

[11/25/15 - 09:01 AM]
Tuesday's Broadcast Ratings: ABC Pulls in Front with "Dancing with the Stars" Finale
The Alphabet leads the night in both total viewers and adults 18-49.

[11/25/15 - 08:42 AM]
New Debut Date for "Very Semi-Serious: A Partially Thorough Portrait of New Yorker Cartoonists"
The exclusive HBO presentation is now slated to debut Monday, December 14.

[11/25/15 - 08:36 AM]
Week Two of "Chicago Med" Is Up 50% vs. Last Season's Slot Average
NBC spins the numbers for Tuesday, November 24.

[11/25/15 - 08:33 AM]
ABC Wins the Final Tuesday of November with a Season-High Performance
ABC spins the numbers for Tuesday, November 24.

[11/24/15 - 04:45 PM]
Video: First Promo for "Grease: Live" to Air During "Scream Queens" Tonight
Get your first look at the upcoming promo for the much-ballyhooed live event.

[11/24/15 - 02:44 PM]
Michigan State at Ohio State: Highest-Rated Game of Season across All Networks
ESPN spins the numbers for Saturday, November 21.

[11/24/15 - 02:41 PM]
"Monday Night Football" Helps ESPN Win the Night among All Networks
ESPN spins the numbers for Monday, November 23.

[11/24/15 - 01:48 PM]
Spike TV Unwraps Big Ratings for "Lip Sync Battle" Holiday Special
Spike TV further spins the numbers for Thursday, November 19.

[11/24/15 - 01:40 PM]
The CW Extends "The Flash/Arrow" Crossover by Four Minutes
Lead outs "iZombie" and "Supernatural" will air in their entirety following said event.

[11/24/15 - 01:26 PM]
"48 Hours: The Strange Case of Kurt Sonnenfeld" Is Saturday's #1 Program with Viewers
CBS spins the numbers for Saturday, November 21.

[11/24/15 - 01:01 PM]
NBC's Annual "Christmas in Rockefeller Center" Celebrates the Music of the Holidays Live on Wednesday, Dec. 2
Matt Lauer, Savannah Guthrie, Al Roker and Natalie Morales will host the live broadcast from New York City's Rockefeller Center.