or


[06/06/12 - 02:12 PM]
NBC Commits to Aggressive Digital Media Strategy Focused on Multi-Platform Programming and Marketing Initiatives
The network has named Robert Hayes to the newly created position of Executive Vice President, Digital Media.

[via press release from NBC]

NBC COMMITS TO AGGRESSIVE DIGITAL MEDIA STRATEGY FOCUSED ON MULTI-PLATFORM PROGRAMMING AND MARKETING INITIATIVES

Industry Innovator Robert Hayes Named Executive Vice President, Digital Media, NBC Entertainment

UNIVERSAL CITY, Calif. - June 6, 2012 - In a move that underscores NBC Entertainment's commitment to maximize its programming value in the digital marketplace and its reach through emerging technologies, the network has named Robert Hayes to the newly created position of Executive Vice President, Digital Media. He will report to Len Fogge, President, NBC Entertainment Marketing & Digital.

In jointly making the announcement, Robert Greenblatt, Chairman, NBC Entertainment, and Ted Harbert, Chairman, NBC Broadcasting, emphasized the strategic role of digital media in a highly competitive television landscape.

"It's critical that we do everything possible to light up digital media in order to help rebuild the primetime schedule. And there's no one better to lead this effort than Rob Hayes," said Greenblatt. "I saw the effect he had at Showtime firsthand, and it's no accident that the pay network's explosion coincided with its digital innovations."

"As NBC expands its digital media reach," added Harbert, "we want to take full advantage of the synergy between programming, marketing and digital media which the interface between Rob, Len and Bob represents."

Hayes, a recognized innovator in digital entertainment, multi-platform marketing, content distribution and audience engagement, will oversee the network's day-to-day digital strategy and operations, encompassing NBC's various digital platforms and initiatives which include NBC.com, social media, online, mobile/apps, connected devices, multi-platform programming, product development, digital media business development and digital marketing.

"Digital media is an essential component of NBC's programming, marketing and monetization strategies," said Fogge. "Rob's demonstrated success as a creative digital media executive who understands the intersection between consumer behavior and emerging technologies makes him ideal to lead our initiatives in this area."

Hayes' hire signals the network's move to more closely align its digital and programming strategies by engaging fans, growing revenue, and enhancing digital marketing opportunities for NBC shows such as "Smash," "The Voice," "Grimm," "Up All Night" and "30 Rock."

Hayes comes to NBC from Iconic Entertainment Inc., where he served as COO, creating premium VOD channels for YouTube and other premium over-the-top distributors.

Prior to that, Hayes made his biggest impact at Showtime Networks Inc. where he oversaw all things digital for the premium network, developing robust multi-platform identities for such critically acclaimed shows as "Dexter," "Weeds," "Nurse Jackie," "Californication" and "The Tudors. " Under Hayes' leadership, Showtime broke new ground in developing a digital business strategy that included the first deals for premium television with iTunes, Amazon and Netflix, among others. During his tenure, the network enjoyed its greatest growth spurt from 12 million to more than 18 million subscribers.

Earlier in his career, Hayes served as Vice President of Business Development and Vice President, International Business Development, assessing opportunities for Showtime and other Viacom brands, focusing on Europe, Asia, Africa and the Middle East, and at Home Box Office in the International Business Development and Operations group, launching HBO's first networks overseas.

Hayes has received numerous industry awards, including a 2010 Primetime Emmy for Outstanding Achievement in Engineering Development for Showtime Sports Interactive; 2008 and 2010 Interactive Media Primetime Emmy nominations; iMedia Visionary Marketer of the Year Award; and CTAM and Promax Awards. His speaking engagements include CNBC, NPR, NAMIC, Consumer Electronic Show (CES), Jupiter Media Metrix, Promax/BDA, Digital Hollywood and Streaming Media West.





  [june 2012]  
S
M
T
W
T
F
S
     


· 30 ROCK (NBC)
· CALIFORNICATION (SHOWTIME)
· DEXTER (SHOWTIME)
· GRIMM (NBC)
· NURSE JACKIE (SHOWTIME)
· SMASH (NBC)
· TUDORS, THE (SHOWTIME)
· UP ALL NIGHT (NBC)
· VOICE, THE (NBC)
· WEEDS (SHOWTIME)





[06/18/19 - 11:59 AM]
truTV Dials Up a Second Season of Top-Rated Scripted Comedy "Tacoma FD"
The 13-episode second season order will go in to pre-production later this year and is slated for release in 2020.

[06/18/19 - 11:49 AM]
Ready for Another Round of "Growing Up Chrisley?" Chase & Savannah Are Back in LA on August 6
USA Network broke said news via social media this morning.

[06/18/19 - 11:24 AM]
Original Summer Drama "Pandora" to Now Premiere Tuesday, July 16
The sci-fi action series was originally scheduled to premiere the week prior, Tuesday, July 9 on The CW.

[06/18/19 - 11:17 AM]
Eliza Clark Joins the FX Drama Series "Y" as Showrunner
Diane Lane stars in "Y," leading an ensemble cast featuring Barry Keoghan, Imogen Poots, Lashana Lynch, Juliana Canfield with Marin Ireland and Amber Tamblyn.

[06/18/19 - 11:07 AM]
Smithsonian Channel(TM) Explores the Wild World of Man's Best Friend in "Amazing Dogs"
The three-part series premieres Sunday, July 28 at 8:00/7:00c on the network.

[06/18/19 - 11:04 AM]
Video: "Chasing the Cure" Presents Saved by a Stranger - Tarek El Moussa's Story
From Lionsgate Television, the linear broadcast will now premiere live on Thursday, August 8 at 9:00/8:00c on TNT and TBS.

[06/18/19 - 10:52 AM]
Emmy Nominee Michelle Forbes Among New "Treadstone" Cast
The series, produced by UCP and Ben Smith, a producer of the Bourne franchise, is currently in production in Budapest.

[06/18/19 - 10:29 AM]
Coercion or Confession? Investigation Discovery Explores Controversial Trial in "A Fatal Confession: Keith Morrison Investigates"
The latest two-hour special premieres Sunday, July 7 at 10:00/9:00c on the cable channel.

[06/18/19 - 10:04 AM]
National Geographic Begins Casting for "Race to the Center of the Earth"
The eight-part series will challenge these fearless, passionate adventurers and weekend warriors with navigating their designated route, and they'll face unpredictable terrains, harsh climates and unique cultures as they make their way to the finish.

[06/18/19 - 10:02 AM]
HBO Remembers Gloria Vanderbilt This Thursday, June 20, With an Encore Presentation of the Poignant Documentary "Nothing Left Unsaid: Gloria Vanderbilt & Anderson Cooper"
Debuting in 2016, the feature-length film intertwines archival footage and previously unseen home videos spanning eight decades with present-day scenes to paint an intimate portrait of one of America's most fascinating families.

[06/18/19 - 09:47 AM]
Nickelodeon and Imagine Kids+Family Developing Original Live-Action Space Series
"Untitled Space Show" will be showrun and written by Daniel Knauf and centers around a group of kids who mistakenly launch into space.

[06/18/19 - 09:33 AM]
"Queer Eye" Returns for Fabulous Fourth and Fifth Seasons
In season four, the hosts of Queer Eye return to the BBQ capital of the world, Kansas City, with a new roster of eight heroes.

[06/18/19 - 09:07 AM]
Nickelodeon Brings "SpongeBob SquarePants'" Bikini Bottom to Life at Comic-Con International: San Diego July 18-21, 2019
Nickelodeon will pay tribute to incurably optimistic SpongeBob SquarePants and his undersea friends with activations, panels, talent signings and interactive design elements featuring: The Krusty Krab, The Chum Bucket and Mrs. Puff's Boating School.

[06/18/19 - 09:03 AM]
"The Daily Show with Trevor Noah" Announces Live Democratic Presidential Primary Debate Coverage
Guests include Perry Bacon Jr., senior writer for FiveThirtyEight on Wednesday, June 26 and Howard Dean, former governor of Vermont, Democratic presidential candidate, and DNC chair on Thursday, June 27.

[06/18/19 - 09:01 AM]
History Celebrates 50th Anniversary of Moon Landing in New Documentary Premiering July 14
The one-hour documentary "Moon Landing: The Lost Tapes" tells the incredible true story of mankind's greatest leap.