or


[06/13/12 - 09:22 AM]
"The Biggest Loser" Run/Walk Events to Launch This Fall
The first event, slated for September 2, will take place in San Jose, California.

[via press release from NBC]

"THE BIGGEST LOSER" RUN/WALK EVENTS TO LAUNCH THIS FALL

NBCUniversal Television Consumer Products Joins with Former "The Biggest Loser" Contestants Jackie and Dan Evans to Introduce Series of National Run/Walk Events across the U.S.

First Event Slated for September 2, 2012 in San Jose, Calif.

Deal Was Brokered by Consumer Strategies, Inc.

UNIVERSAL CITY, Calif. - June 13, 2012 - NBCUniversal Television Consumer Products is joining with NBC's "The Biggest Loser" season 5 contestants Jackie and Dan Evans and their company, FitWorld LLC, to introduce a series of national Run/Walk events this fall. The first event, slated for September 2, 2012, will take place in San Jose, Calif. The events, which will be open to the general public, will include 1K, 5K, half-marathon and full marathon courses and will be ongoing throughout the year.

Continental Event and Sports Management will assist in the production of The Biggest Loser Run/Walk events. The deal was brokered by Russ Kamalski and Nora Wong of Los Angeles-based Consumer Strategies, Inc.

Mother and son duo Jackie and Dan Evans were featured in season 5 of NBC's hit weight-loss series "The Biggest Loser." The two lost a combined total of 225 pounds on the show and have kept the weight off by participating in dozens of half-marathons since their time on the series.

"Dan and I are very excited to partner with NBC and 'The Biggest Loser,'" said Jackie Evans. "We see the Run/Walk series as an opportunity for fans to actively engage with the show. We struggled with finding the right mix of exercise to keep us on track and keep the weight off after the show, until we discovered run/walking. We can't wait to help others discover and participate in events that will motivate, inspire and activate a path to a healthier, more fit lifestyle."

"We are very proud to launch the Biggest Loser Run/Walk events, which will be a great opportunity for people of all fitness levels to participate in," said Kim Niemi, Senior Vice President of NBCUniversal Television Consumer Products. "We are also pleased to partner with Jackie and Dan Evans who are an incredible inspiration to anyone trying to lose weight, get fit or just stay healthy."

"We could not have found better partners than Jackie and Dan Evans of FitWorld to launch race events that can help change people's lives," said Consumer Strategies President Russ Kamalski. Senior Partner Nora Wong added, "Their passion and commitment to helping others lose weight and stay fit is a testament to what 'The Biggest Loser' brand is all about."

The Biggest Loser Run/Walk is licensed through NBCUniversal Television Consumer Products Group and Shine America, the company behind "The Biggest Loser." For more information, visit www.biggestloser.com/runwalk.

About "The Biggest Loser"

The first reality series where everybody "loses," "The Biggest Loser" challenges and encourages overweight contestants to shed pounds in a safe and recommended manner through comprehensive diet and exercise as they compete for a grand prize of $250,000. Hosted by Alison Sweeney, the series provides the contestants with challenges, temptations, weigh-ins and eliminations until the final contestant remains to claim the title of "The Biggest Loser." For season 12, contestants work out under the supervision of professional trainers Bob Harper and Dolvett Quince. "The Biggest Loser" is a production of Reveille and 25/7 Productions and 3 Ball Productions.

For embeddable clips and full episodes from "The Biggest Loser," please visit NBC.com's official show site: http://www.nbc.com/the-biggest-loser/.

Please like us on Facebook https://www.facebook.com/biggestloser and follow us on Twitter http://twitter.com/biggestlosernbc.

About Consumer Strategies, Inc.

Consumer Strategies, Inc. is a consulting and licensing agency that represents a select group of clients developing licensing programs, implementing brand extensions, expanding distribution, building sales and launching products into the consumer marketplace. Based in Los Angeles, Consumer Strategies, Inc. was founded in 2002. We are an independent agency working with established brands and manufacturers. With more than three decades of invaluable branding, marketing and licensing experience, we have a diversified range of clients that includes NBCUniversal Television, Contessa Premium Foods, Chicken Soup for the Soul, Jack Canfield, Fifi & Romeo. Our industry knowledge includes entertainment, inspiration, health and fitness, food and fashion.

About NBCUniversal Television Consumer Products Group

NBCUniversal is a leader in providing entertainment programming to the domestic and international marketplaces. NBCUniversal Television DVD, Music, and Consumer Products Group manages all global ancillary television business endeavors for the NBCUniversal Television Group, including third-party home entertainment distribution, consumer products, musical soundtracks, special markets projects and the NBCUniversal Online Store. For the latest product updates and an overview of the properties managed by the group, visit the NBCUniversal Television Consumer Products portal at http://nbcuconsumerproducts.com.

About Shine America

Shine America (formerly Shine Americas, Shine USA and Reveille) is a world leader in producing and distributing compelling scripted and unscripted television and digital content, building brands through the leveraging of its intellectual property and creating integrated marketing opportunities for advertisers.

Shine America is known for popular and award-winning original hit series including The Biggest Loser, Tabatha Takes Over, Shear Genius, and The Buried Life; adaptations of Shine Group formats MasterChef, One Born Every Minute and Parental Control; long-running scripted hits The Office, Ugly Betty, and The Tudors; and over 20 groundbreaking original online series on MSN, Yahoo!, YouTube premium channels and other platforms, many of these produced in partnership with global brands such as Toyota, Kraft Foods, Subway and Microsoft.

Through its distribution arm, Shine International, Shine America distributes its extensive library of programming to more than 150 countries.





  [june 2012]  
S
M
T
W
T
F
S
     


· BIGGEST LOSER, THE (NBC)





[12/03/16 - 08:45 AM]
Friday's Broadcast Ratings: College Football Sparks Demo Victory for FOX
The network leads the night among adults 18-49 while CBS is the most-watched broadcaster.

[12/02/16 - 01:03 PM]
"Saturday Night Live" Celebrates the Holiday Season with Three Back-to-Back Shows
John Cena and Casey Affleck will follow the previously announced Emma Stone.

[12/02/16 - 01:03 PM]
Animal Planet Highlights One Organization's Mission to Protect and Rescue Animals in New Series "The Guardians"
In this all-new series, Animal Planet introduces this volunteer-run organization called Guardians of Rescue and follows its quest to help any animal in need - anywhere, anytime.

[12/02/16 - 12:00 PM]
Beloved Actress Betty White to Be "Young & Hungry" with a Guest Star Role on Freeform's Original Comedy
White will play Ms. Wilson, Gabi's neighbor who she encounters after a misunderstanding with Josh leaves Gabi confused about what to do.

[12/02/16 - 11:38 AM]
"DC's Legends of Tomorrow" Hits Series Highs in The CW's #DCWeek Finale
The CW spins the numbers for Thursday, December 1.

[12/02/16 - 11:28 AM]
E!'s New Docu-Series "So Cosmo" - Set at the Glamorous Epi-center of Pop Culture, Cosmopolitan Magazine - Premieres Wed., Feb. 8 at 8 PM ET/PT
Plus: look for a preview special on Tuesday, December 20 at 8:00/7:00c.

[12/02/16 - 11:00 AM]
Freeform Shares Their Holiday Spirit with Annual Gift-giving Initiative Pop Up Santa and Holiday-themed Shorts "Funny Or Die Presents Santa's Shorts"
All of these jolly holiday moments can be seen during "25 Days of Christmas" airing December 1 - 25, on the Freeform app and on 25DaysofChristmasTV.com.

[12/02/16 - 10:44 AM]
TBS Heads into "Final Space" with New Animated Comedy from Olan Rogers
Part of TBS's continued push into animation, "Final Space" is a serialized intergalactic space saga about an astronaut named Gary and his adorable, planet-destroying friend, Mooncake.

[12/02/16 - 09:58 AM]
AMC Releases First Look Photos from Season Two of "Into the Badlands"
The 10 episode second season will debut in March of 2017.

[12/02/16 - 09:30 AM]
Video: Craving More "Comedy Bang! Bang!"? Watch Four Never-Before-Seen Clips on IFC.com!
After 110 episodes of top-notch couch guests and wildly unpredictable interviews by host Scott Aukerman, the series is coming to an end after five "slightly off" seasons.

[12/02/16 - 09:16 AM]
Thursday's Broadcast Ratings: NBC Tops Charts with "Thursday Night Football"
The Peacock eclipses the competition among total viewers and adults 18-49.

[12/02/16 - 08:10 AM]
"The Handmaid's Tale" First Look Photos
Elisabeth Moss, Joseph Fiennes, Yvonne Strahovski and Samira Wiley co-star in the drama, premiering in April.

[12/02/16 - 07:27 AM]
American Heroes Channel Commemorates the 75th Anniversary of the Attack on Pearl Harbor with Premiere of "Pearl Harbor: The Heroes Who Fought Back"
The one-hour special premieres Wednesday, December 7 at 10:00/9:00c on the cable channel.

[12/02/16 - 06:53 AM]
HGTV's "Fixer Upper" Season Four Scores Its Highest-Rated Premiere Ever
HGTV spins the numbers for Tuesday, November 29.

[12/01/16 - 01:09 PM]
OWN's Hit Tyler Perry Drama "The Haves and the Have Nots" Returns with All-New Episodes This January
The series returns for season four with all-new episodes on Tuesday, January 3 at 9:00/8:00c.