or


[06/26/12 - 06:34 AM]
FOX and Shine America Announce Walmart as an Official Sponsor of Culinary Smash Hit "MasterChef"
The on-air integrations will "highlight Walmart's premium selection and wide assortment of top quality USDA Choice steaks, which are available in stores nationwide."

[via press release from FOX]

FOX AND SHINE AMERICA ANNOUNCE WALMART AS AN OFFICIAL SPONSOR OF CULINARY SMASH HIT "MASTERCHEF"

Walmart To Be Featured in On-Air and Online Integrations

The Search for America's Best Amateur Cook Continues Tonight on FOX

Fox Broadcasting Company (FOX) and Shine America announced today that Walmart is an official sponsor of MASTERCHEF's third season. Walmart's partnership with MASTERCHEF will be featured in three exciting challenges this season, the first of which airs tonight, Tuesday, June 26 (9:00-10:00 PM ET/PT) on FOX. The on-air integrations will highlight Walmart's premium selection and wide assortment of top quality USDA Choice steaks, which are available in stores nationwide.

In tonight's episode, the Top 13 amateur cooks compete in a mystery box challenge featuring Walmart's USDA Choice T-Bone steaks and a variety of fresh produce and spices, all of which cost less than $15 total. In this challenge, the first of three on-air integrations, judges Gordon Ramsay, Joe Bastianich and Graham Elliot will award the contestant who cooks the most imaginative and well-executed dish with a significant advantage in the next round.

Later this season, in the other Walmart on-air integrations, the remaining contestants will visit a rodeo and work in teams to prepare an outstanding steak meal for 101 hungry cowboys. Finally, in an intense pressure test, the amateur cooks facing elimination will create three steak dishes using Walmart USDA Choice steaks.

In addition, Walmart will sponsor and be featured in exclusive content that can be seen on www.fox.com/MasterChef, as well as Walmart's YouTube channel; official Facebook page, www.facebook.com/walmart; and Twitter page, www.twitter.com/walmart.

The competition heads to the beach next Monday, July 2 (9:00-10:00 PM ET/PT) as the judges split up the remaining contestants into three teams to compete in a food truck challenge. Each team will create a delicious menu for beachgoers. The team that earns the most money wins the challenge, while the losing team faces elimination in a pressure test. On Tuesday, July 3 (9:00-10:00 PM ET/PT), Graham Elliot joins the amateur cooks in the MASTERCHEF kitchen and whips up his own dish using the mystery box ingredients. But the intensity reaches a boiling point for the remaining contestants as they face a double elimination that will send not one, but two amateur cooks home.

MASTERCHEF is produced by Shine America and One Potato Two Potato and is based on the format created by Franc Roddham and Shine. Shine International handles distribution for the MASTERCHEF format. Elisabeth Murdoch, Eden Gaha, Robin Ashbrook, Gordon Ramsay, Adeline Ramage Rooney, Patricia Llewellyn and Ben Adler serve as executive producers.

"Like" MASTERCHEF on Facebook at www.facebook.com/MasterChef. Follow the series on Twitter @MASTERCHEFonFOX and join the discussion at #masterchef.

About Walmart:

Wal-Mart Stores, Inc. (NYSE: WMT) serves customers and members more than 200 million times per week at over 10,000 retail units under 69 different banners in 27 countries. With fiscal year 2012 sales of approximately $444 billion, Walmart employs more than two million associates worldwide. Walmart continues to be a leader in sustainability, corporate philanthropy and employment opportunity. Additional information about Walmart can be found by visiting http://walmartstores.com, and on Facebook at http://facebook.com/walmart and on Twitter at http://twitter.com/walmart. Online merchandise sales are available at http://www.walmart.com and http://www.samsclub.com.

About Shine America:

Shine America is a world leader in producing and distributing compelling scripted and unscripted television and digital content, building brands through the leveraging of its intellectual property and creating integrated marketing opportunities for advertisers. Shine America is known for popular and award-winning original series including "The Biggest Loser," "Tabatha Takes Over," "Shear Genius" and "The Buried Life"; adaptations of Shine Group formats MASTERCHEF, "One Born Every Minute" and "Parental Control"; long-running scripted hits "The Office," "Ugly Betty" and "The Tudors"; and more than 20 groundbreaking original online series on MSN, Yahoo!, YouTube premium channels and other platforms, many of these produced in partnership with global brands such as Toyota, Kraft Foods, Subway and Microsoft. Through its distribution arm, Shine International, Shine America distributes its extensive library of programming and formats to more than 150 countries.

About One Potato Two Potato:

One Potato Two Potato was co-founded by Gordon Ramsay and Optomen Television in 2008 to exclusively create and produce worldwide content for Ramsay ventures across all media, including television, digital and publishing. Renowned for award-winning original programming, the company produces high-quality TV shows on both sides of the Atlantic, including HOTEL HELL, making its debut late summer 2012 and the smash hit MASTERCHEF, both for FOX; as well as "Gordon Ramsay Behind Bars" and "Gordon's Great Escape" for Channel 4 in the U.K.; and "My Kitchen," for UKTV's Good Food Channel. Ramsay's groundbreaking and hugely popular Channel 4 series, "Cookalong Live," aired as a special on FOX and has since become a successful format around the world. OPTP is also currently in development on several exciting unscripted and scripted projects, within and beyond the food genre, for network, cable and digital platforms in the U.S., U.K. and Australia. OPTP distributes its hugely popular TV programming and formats to more than 200 territories via Optomen International. The company became part of the All3Media group in 2010. Find out more about One Potato Two Potato at www.onepotatotwopotato.tv.





  [june 2012]  
S
M
T
W
T
F
S
     


· MASTERCHEF (FOX)





[09/02/26 - 12:01 PM]
Top 10 Most-Watched Prime Original Films & Series for the Week of August 24
"Reacher," "Sterling Point," "Off Campus," "Ride or Die," and "The Traitors" led all original series worldwide.

[09/02/26 - 12:00 PM]
Judge Judy Gets Candid About Life and Celebrates 30 Years as a TV Icon During "Judge Judy: Unfiltered, Unforgettable," A Primetime Special Airing Tuesday, Sept. 22 on CBS
This groundbreaking special reveals how the last three decades cemented Judy Sheindlin (aka "Judge Judy") as one of television's most iconic personalities.

[09/02/26 - 11:31 AM]
"Fan Level Midnight: Devoted to The Office" Makes Its Exclusive Streaming Premiere on Peacock September 7
The six-part docuseries explores the enduring legacy, cultural impact and devoted fanbase behind the beloved series through never-before-heard stories, original interviews with cast and creatives including Kathy Bates, Seth Rogen and Andy Buckley, archival interviews and more.

[09/02/26 - 11:31 AM]
BritBox Announces "Ludwig" Christmas Special Starring David Mitchell and Sir David Suchet
Set in Yorkshire, the 60-minute Christmas episode sees John, Lucy and Henry arrive at a remote Christmas themed hotel for what should have been a much-needed escape, when a sudden blackout turns the festivities into a locked-room murder mystery.

[09/02/26 - 11:01 AM]
NBC Debuts First Look Images for "Newlyweds"
A later-in-life love story about a free-spirited woman, Jeanie (Téa Leoni), and a buttoned-up professor, James (Tim Daly), who marry impetuously after a whirlwind courtship.

[09/02/26 - 11:01 AM]
"Hell's Kitchen" Is Serving Up a Fiery New 25th Season This Fall with an Ambitious New Class of Chefs, All Under 25!
Don't miss the season premiere airing Thursday, September 24 at 8:00/7:00c on FOX and next day Hulu.

[09/02/26 - 10:31 AM]
Video: "The Widower: 'Til Death Do Us Part" - Official Trailer - Netflix
In this documentary, a journalist and a detective uncover the truth about a killer whose charm masked a trail of failed marriages and suspicious deaths.

[09/02/26 - 10:23 AM]
Video: "Marshals" Season 2 - Official Trailer - CBS
Kayce Dutton is back. "Marshals" returns for Season 2, kicking off CBS Premiere Week, Sunday, October 4.

[09/02/26 - 10:02 AM]
Shaquille O'Neal, Authentic Brands & TNT Sports' "Dunkman" to Expand in 2027, Introducing Team Competitions, Junior Division & Global Regional Qualifiers Series
The world's first professional dunk league will officially return in 2027, highlighted by an expanded slate of premium events.

[09/02/26 - 10:00 AM]
Video: Starz Releases Explosive Trailer for "S.W.A.T. Exiles"
The spin-off of the fan favorite, hit series "S.W.A.T.," raises the stakes of the legacy series, introducing a bold new era.

[09/02/26 - 09:33 AM]
"Pati Jinich Explores Panamericana" Returns For Second Season
The three-part second season continues Jinich's journey, inspired by the Pan-American Highway.

[09/02/26 - 09:31 AM]
Drew Binsky Brings His Travels to Netflix September 19
Beginning September 19, members can watch a curated collection pulled from Drew's content library, including his latest episode "Entering The World's Narrowest Island (100 Feet Wide)," with new episodes dropping day-and-date alongside Drew's channels.

[09/02/26 - 09:16 AM]
New Series "Playing with Matches" Pits Undercover Couples Against Each Other
In the upcoming unscripted series, a group of undercover couples from all walks of life will compete in the ultimate game of romantic deception.

[09/02/26 - 09:01 AM]
Nimesh Patel Makes His Netflix One-Hour Stand-Up Debut with "Buy the Dip"
In this hilarious, no-punches-pulled special, Nimesh takes aim at the absurdity of parenting, the insanity of his Indian family, and the rampant corruption in DC.

[09/02/26 - 09:01 AM]
Video: "Being Heumann" - Official Teaser - Apple TV
Judy didn't wait for change. She fought to make it happen.