or


[06/26/12 - 06:34 AM]
FOX and Shine America Announce Walmart as an Official Sponsor of Culinary Smash Hit "MasterChef"
The on-air integrations will "highlight Walmart's premium selection and wide assortment of top quality USDA Choice steaks, which are available in stores nationwide."

[via press release from FOX]

FOX AND SHINE AMERICA ANNOUNCE WALMART AS AN OFFICIAL SPONSOR OF CULINARY SMASH HIT "MASTERCHEF"

Walmart To Be Featured in On-Air and Online Integrations

The Search for America's Best Amateur Cook Continues Tonight on FOX

Fox Broadcasting Company (FOX) and Shine America announced today that Walmart is an official sponsor of MASTERCHEF's third season. Walmart's partnership with MASTERCHEF will be featured in three exciting challenges this season, the first of which airs tonight, Tuesday, June 26 (9:00-10:00 PM ET/PT) on FOX. The on-air integrations will highlight Walmart's premium selection and wide assortment of top quality USDA Choice steaks, which are available in stores nationwide.

In tonight's episode, the Top 13 amateur cooks compete in a mystery box challenge featuring Walmart's USDA Choice T-Bone steaks and a variety of fresh produce and spices, all of which cost less than $15 total. In this challenge, the first of three on-air integrations, judges Gordon Ramsay, Joe Bastianich and Graham Elliot will award the contestant who cooks the most imaginative and well-executed dish with a significant advantage in the next round.

Later this season, in the other Walmart on-air integrations, the remaining contestants will visit a rodeo and work in teams to prepare an outstanding steak meal for 101 hungry cowboys. Finally, in an intense pressure test, the amateur cooks facing elimination will create three steak dishes using Walmart USDA Choice steaks.

In addition, Walmart will sponsor and be featured in exclusive content that can be seen on www.fox.com/MasterChef, as well as Walmart's YouTube channel; official Facebook page, www.facebook.com/walmart; and Twitter page, www.twitter.com/walmart.

The competition heads to the beach next Monday, July 2 (9:00-10:00 PM ET/PT) as the judges split up the remaining contestants into three teams to compete in a food truck challenge. Each team will create a delicious menu for beachgoers. The team that earns the most money wins the challenge, while the losing team faces elimination in a pressure test. On Tuesday, July 3 (9:00-10:00 PM ET/PT), Graham Elliot joins the amateur cooks in the MASTERCHEF kitchen and whips up his own dish using the mystery box ingredients. But the intensity reaches a boiling point for the remaining contestants as they face a double elimination that will send not one, but two amateur cooks home.

MASTERCHEF is produced by Shine America and One Potato Two Potato and is based on the format created by Franc Roddham and Shine. Shine International handles distribution for the MASTERCHEF format. Elisabeth Murdoch, Eden Gaha, Robin Ashbrook, Gordon Ramsay, Adeline Ramage Rooney, Patricia Llewellyn and Ben Adler serve as executive producers.

"Like" MASTERCHEF on Facebook at www.facebook.com/MasterChef. Follow the series on Twitter @MASTERCHEFonFOX and join the discussion at #masterchef.

About Walmart:

Wal-Mart Stores, Inc. (NYSE: WMT) serves customers and members more than 200 million times per week at over 10,000 retail units under 69 different banners in 27 countries. With fiscal year 2012 sales of approximately $444 billion, Walmart employs more than two million associates worldwide. Walmart continues to be a leader in sustainability, corporate philanthropy and employment opportunity. Additional information about Walmart can be found by visiting http://walmartstores.com, and on Facebook at http://facebook.com/walmart and on Twitter at http://twitter.com/walmart. Online merchandise sales are available at http://www.walmart.com and http://www.samsclub.com.

About Shine America:

Shine America is a world leader in producing and distributing compelling scripted and unscripted television and digital content, building brands through the leveraging of its intellectual property and creating integrated marketing opportunities for advertisers. Shine America is known for popular and award-winning original series including "The Biggest Loser," "Tabatha Takes Over," "Shear Genius" and "The Buried Life"; adaptations of Shine Group formats MASTERCHEF, "One Born Every Minute" and "Parental Control"; long-running scripted hits "The Office," "Ugly Betty" and "The Tudors"; and more than 20 groundbreaking original online series on MSN, Yahoo!, YouTube premium channels and other platforms, many of these produced in partnership with global brands such as Toyota, Kraft Foods, Subway and Microsoft. Through its distribution arm, Shine International, Shine America distributes its extensive library of programming and formats to more than 150 countries.

About One Potato Two Potato:

One Potato Two Potato was co-founded by Gordon Ramsay and Optomen Television in 2008 to exclusively create and produce worldwide content for Ramsay ventures across all media, including television, digital and publishing. Renowned for award-winning original programming, the company produces high-quality TV shows on both sides of the Atlantic, including HOTEL HELL, making its debut late summer 2012 and the smash hit MASTERCHEF, both for FOX; as well as "Gordon Ramsay Behind Bars" and "Gordon's Great Escape" for Channel 4 in the U.K.; and "My Kitchen," for UKTV's Good Food Channel. Ramsay's groundbreaking and hugely popular Channel 4 series, "Cookalong Live," aired as a special on FOX and has since become a successful format around the world. OPTP is also currently in development on several exciting unscripted and scripted projects, within and beyond the food genre, for network, cable and digital platforms in the U.S., U.K. and Australia. OPTP distributes its hugely popular TV programming and formats to more than 200 territories via Optomen International. The company became part of the All3Media group in 2010. Find out more about One Potato Two Potato at www.onepotatotwopotato.tv.





  [june 2012]  
S
M
T
W
T
F
S
     


· MASTERCHEF (FOX)





[08/28/26 - 11:38 AM]
Hulu & ABC Celebrates Dolly with Iconic "9 to 5" and More
Hulu celebrates Dolly's extraordinary life and legacy with a special collection of films and television that captures some of the joy she brought to the screen.

[08/28/26 - 11:01 AM]
Disney+ Announces Global Distribution Deal with The Pokemon Company International
Highlights include a new stop-motion series "Pokémon Tales: The Misadventures of Sirfetch'd & Pichu" coming to audiences worldwide in 2027.

[08/28/26 - 10:51 AM]
FOX Sports Unveils Star-Studded 2026 College Football Roster
The on-air lineup features a decorated roster of Heisman Trophy winners, national champions, College Football Hall of Famers, Emmy Award recipients, and some of the sport's most recognizable voices across studio and game coverage.

[08/28/26 - 09:48 AM]
Video: "Doc" Season 3 Official Trailer - FOX TV
Get ready for an all-new intense season!

[08/28/26 - 08:51 AM]
"America's Game: The 2025 Seattle Seahawks" - An Inside Look at the Team's Run to Becoming Super Bowl LX Champions Premieres Aug. 29 on NFL Network
The all-access documentary debuts this Saturday following the network's final live NFL preseason broadcast and postgame coverage from "NFL GameDay Final."

[08/28/26 - 08:31 AM]
Netflix Announces New Sci-Fi Series "Arrivals: A New Manifest Mystery" Set in the Universe of the Global Phenomenon
The project reunites the creative team behind Manifest, with original creator and showrunner Jeff Rake returning alongside former co-executive producers Margaret Easley and Laura Putney, who now step into the role of co-creators and co-showrunners.

[08/28/26 - 08:14 AM]
FOX Sports' Award-Winning Series "Voices" Returns with All-New Episode "United by the Beautiful Game" Sunday, August 30 on FOX
Anchored by veteran host Mike Hill, the episode brings together some of the most compelling feature stories from across FOX Sports' FIFA World Cup 2026 coverage, including the stars who took the world stage to the communities that made the historic tournament their own.

[08/28/26 - 07:00 AM]
Weekly Original Sports Series "NFL Play Action" to Launch on Paramount+ September 9
Executive produced by NFL MVP and Buffalo Bills quarterback Josh Allen, Skydance Sports, and the NFL, the magazine-style studio show debuts on September 9 and tackles 360 degrees of the NFL for a co-viewing, family audience: football, fashion, food, follies, and more.

[08/28/26 - 06:01 AM]
Emilio Sakraya Is Koza in "One Piece: The Battle of Alabasta"
A familiar face from Alabasta has arrived.

[08/28/26 - 05:01 AM]
Apple TV to Premiere Season One of Comedy "Small Prophets" on October 7
"Small Prophets" is a comic tale of the eccentric Michael Sleep (Pearce Quigley) who, since his darling Clea disappeared seven years ago, has lived a very ordinary life.

[08/27/26 - 09:30 PM]
"Big Brother" Achieves Two Guinness World Records Titles, Presented During Historic Milestone 1,000th Primetime Episode
During the live show, Guinness World Records official adjudicator Michael Empric officially presented host Julie Chen Moonves with the certificates for the two titles.

[08/27/26 - 04:01 PM]
Video: "Plastic Beauty" - Official Trailer - Netflix
When a gifted ER surgeon is thrust into cosmetic medicine, her clash with a celebrity doctor exposes the greed and desire beneath the glamour.

[08/27/26 - 02:08 PM]
Andre "3000" Benjamin Officially Joins the Cast of "Scooby-Doo: Origins"
The live action series is coming to Netflix in 2027.

[08/27/26 - 01:37 PM]
Video: "Eternally Yours" Official Trailer - Premieres October 8 on CBS
The series follows Charles and Liz, a charming, married 500- year-old vampire couple whose relationship has survived centuries because, as vampires, divorce isn't exactly an option.

[08/27/26 - 01:30 PM]
"The Price Is Right" and "Let's Make a Deal" Honor 60 Years of "Star Trek" with Special Episodes Airing Tuesday, Sept. 8 on CBS
It's a celebration six decades in the making and will be one for the starship logs.