or


[06/26/12 - 06:34 AM]
FOX and Shine America Announce Walmart as an Official Sponsor of Culinary Smash Hit "MasterChef"
The on-air integrations will "highlight Walmart's premium selection and wide assortment of top quality USDA Choice steaks, which are available in stores nationwide."

[via press release from FOX]

FOX AND SHINE AMERICA ANNOUNCE WALMART AS AN OFFICIAL SPONSOR OF CULINARY SMASH HIT "MASTERCHEF"

Walmart To Be Featured in On-Air and Online Integrations

The Search for America's Best Amateur Cook Continues Tonight on FOX

Fox Broadcasting Company (FOX) and Shine America announced today that Walmart is an official sponsor of MASTERCHEF's third season. Walmart's partnership with MASTERCHEF will be featured in three exciting challenges this season, the first of which airs tonight, Tuesday, June 26 (9:00-10:00 PM ET/PT) on FOX. The on-air integrations will highlight Walmart's premium selection and wide assortment of top quality USDA Choice steaks, which are available in stores nationwide.

In tonight's episode, the Top 13 amateur cooks compete in a mystery box challenge featuring Walmart's USDA Choice T-Bone steaks and a variety of fresh produce and spices, all of which cost less than $15 total. In this challenge, the first of three on-air integrations, judges Gordon Ramsay, Joe Bastianich and Graham Elliot will award the contestant who cooks the most imaginative and well-executed dish with a significant advantage in the next round.

Later this season, in the other Walmart on-air integrations, the remaining contestants will visit a rodeo and work in teams to prepare an outstanding steak meal for 101 hungry cowboys. Finally, in an intense pressure test, the amateur cooks facing elimination will create three steak dishes using Walmart USDA Choice steaks.

In addition, Walmart will sponsor and be featured in exclusive content that can be seen on www.fox.com/MasterChef, as well as Walmart's YouTube channel; official Facebook page, www.facebook.com/walmart; and Twitter page, www.twitter.com/walmart.

The competition heads to the beach next Monday, July 2 (9:00-10:00 PM ET/PT) as the judges split up the remaining contestants into three teams to compete in a food truck challenge. Each team will create a delicious menu for beachgoers. The team that earns the most money wins the challenge, while the losing team faces elimination in a pressure test. On Tuesday, July 3 (9:00-10:00 PM ET/PT), Graham Elliot joins the amateur cooks in the MASTERCHEF kitchen and whips up his own dish using the mystery box ingredients. But the intensity reaches a boiling point for the remaining contestants as they face a double elimination that will send not one, but two amateur cooks home.

MASTERCHEF is produced by Shine America and One Potato Two Potato and is based on the format created by Franc Roddham and Shine. Shine International handles distribution for the MASTERCHEF format. Elisabeth Murdoch, Eden Gaha, Robin Ashbrook, Gordon Ramsay, Adeline Ramage Rooney, Patricia Llewellyn and Ben Adler serve as executive producers.

"Like" MASTERCHEF on Facebook at www.facebook.com/MasterChef. Follow the series on Twitter @MASTERCHEFonFOX and join the discussion at #masterchef.

About Walmart:

Wal-Mart Stores, Inc. (NYSE: WMT) serves customers and members more than 200 million times per week at over 10,000 retail units under 69 different banners in 27 countries. With fiscal year 2012 sales of approximately $444 billion, Walmart employs more than two million associates worldwide. Walmart continues to be a leader in sustainability, corporate philanthropy and employment opportunity. Additional information about Walmart can be found by visiting http://walmartstores.com, and on Facebook at http://facebook.com/walmart and on Twitter at http://twitter.com/walmart. Online merchandise sales are available at http://www.walmart.com and http://www.samsclub.com.

About Shine America:

Shine America is a world leader in producing and distributing compelling scripted and unscripted television and digital content, building brands through the leveraging of its intellectual property and creating integrated marketing opportunities for advertisers. Shine America is known for popular and award-winning original series including "The Biggest Loser," "Tabatha Takes Over," "Shear Genius" and "The Buried Life"; adaptations of Shine Group formats MASTERCHEF, "One Born Every Minute" and "Parental Control"; long-running scripted hits "The Office," "Ugly Betty" and "The Tudors"; and more than 20 groundbreaking original online series on MSN, Yahoo!, YouTube premium channels and other platforms, many of these produced in partnership with global brands such as Toyota, Kraft Foods, Subway and Microsoft. Through its distribution arm, Shine International, Shine America distributes its extensive library of programming and formats to more than 150 countries.

About One Potato Two Potato:

One Potato Two Potato was co-founded by Gordon Ramsay and Optomen Television in 2008 to exclusively create and produce worldwide content for Ramsay ventures across all media, including television, digital and publishing. Renowned for award-winning original programming, the company produces high-quality TV shows on both sides of the Atlantic, including HOTEL HELL, making its debut late summer 2012 and the smash hit MASTERCHEF, both for FOX; as well as "Gordon Ramsay Behind Bars" and "Gordon's Great Escape" for Channel 4 in the U.K.; and "My Kitchen," for UKTV's Good Food Channel. Ramsay's groundbreaking and hugely popular Channel 4 series, "Cookalong Live," aired as a special on FOX and has since become a successful format around the world. OPTP is also currently in development on several exciting unscripted and scripted projects, within and beyond the food genre, for network, cable and digital platforms in the U.S., U.K. and Australia. OPTP distributes its hugely popular TV programming and formats to more than 200 territories via Optomen International. The company became part of the All3Media group in 2010. Find out more about One Potato Two Potato at www.onepotatotwopotato.tv.





  [june 2012]  
S
M
T
W
T
F
S
     


· MASTERCHEF (FOX)





[09/01/26 - 04:00 PM]
2026 Little League Baseball World Series Delivered Largest Audience Since 2015
The Championship Game between CuraƧao and Henderson, Nevada, averaged 2.9M viewers on ABC, up 21% year over year.

[09/01/26 - 03:16 PM]
FOX IndyCar Continues Viewership Momentum
950,000 viewers watched Arrow McLaren driver Pato O'Ward deliver the first of two victories from the Milwaukee Mile Sunday on FOX.

[09/01/26 - 03:01 PM]
FOX Saturday Baseball Is No. 1 Among All Networks
3,161,000 viewers tuned-in for a two-game slate highlighted by the Yankees' 9-2 win over the Red Sox in most of the country.

[09/01/26 - 02:55 PM]
Video: "Arena Access with Mariah Rose" - Official Trailer - Tubi Presents
Sports creator Mariah Rose takes viewers inside the arenas of major sporting events, exploring the culture, food, and community that define each city.

[09/01/26 - 02:54 PM]
ESPN Delivers Top Games in College Football's Week 0
4.9 million viewers tuned into the North Carolina Tar Heels defeat the TCU Horned Frogs in Dublin, Ireland.

[09/01/26 - 02:28 PM]
Players Era Volleyball Showcase Serves Second Most-Watched Volleyball Telecast Ever on FOX
1,040,000 viewers watched Nebraska beat Texas Sunday afternoon on FOX.

[09/01/26 - 01:31 PM]
A Fang-Tastic Halloween Treat Awaits: "Vampirina: Teenage Vampire" Returns for a Second Season, Premiering Oct. 6 on Disney Channel and Next Day on Disney+
Jodie Sweetin and Ava Jean join as recurring guest stars for the sophomore season, with Hollywood Records artist Hudson Stone set to guest star, alongside Kim Coles returning as Dean Merriweather.

[09/01/26 - 12:01 PM]
Tubi Announces New Original Short-Form Horror Anthology Series "Bite Size Terror" Coming This Fall
From executive producer Peter Rice and GJMD Studio, the series brings a fresh take on the short-form horror format to Tubi previously explored in Hulu's "Bite Size Halloween."

[09/01/26 - 12:00 PM]
CBS Announces "CBS Fall First Look" Special and Unveils Premiere Episode Storylines for the New Television Season
The special gives viewers an early taste of the stories, characters and moments that bring audiences together and is available Thursday, September 10.

[09/01/26 - 11:01 AM]
Paramount+ and Pluto TV Celebrate the 50th Anniversary of "Rocky" with Entire Collection of Films Now Streaming
The film franchise has been nominated for 12 Academy Awards, with the eponymous original movie winning three for Best Picture, Best Director and Best Film Editing, in addition to grossing almost $2 billion dollars at box offices worldwide.

[09/01/26 - 10:18 AM]
Food Network Picks Up a Third Season of "Harry Potter: Wizards of Baking"
In its sophomore season, the series notched year over year Prime ratings gains of 4% for Adults 25-54 and 15% for Adults 25-34 and reached more than 10 million total cross-platform viewers across linear, HBO Max and discovery+.

[09/01/26 - 10:10 AM]
Video: Meet the 100 Champions Competing on Season 6 of "The Floor" Hosted by Rob Lowe
Don't miss the special advance season premiere airing Sunday, September 13 immediately following the FOX NFL Doubleheader and "The OT" and its time period premiere airing Wednesday, September 23 on FOX and next day Hulu.

[09/01/26 - 10:01 AM]
Video: "NCIS" Season 24 - Official Full Length Trailer
The series returns Tuesday, October 6 on CBS.

[09/01/26 - 10:00 AM]
Stallone Reigns Supreme - "Tulsa King" Season Four Premieres October 16 on Paramount+
In season four, Dwight (Sylvester Stallone) fights to legitimize his empire and protect his crew as corrupt politicians, dangerous new enemies, and a crushing personal loss hit from every direction.

[09/01/26 - 09:02 AM]
Listen Up: Netflix Renews Initial Podcast Lineup; Announces Originals from Katt Williams, Harlan Coben and More
Netflix has more than 60 podcasts now available, with its catalog continuing to grow.