or


[06/28/12 - 09:11 AM]
USA Network Unlocks The Nico Files Inviting "Necessary Roughness" Fans Into Nico's Shadowy World
The seven-week web series will go beyond the on-air story to peer into the role of Nico Careles (Scott Cohen).

[via press release from USA]

USA NETWORK UNLOCKS THE NICO FILES INVITING "NECESSARY ROUGHNESS" FANS INTO NICO'S SHADOWY WORLD

Presented by Lincoln, this Webisode Series Expands the NECESSARY ROUGHNESS Broadcast Storyline to Reveal More about the Show's Man of Mystery

NEW YORK - June 28, 2012 - Today, USA Network, the top entertainment brand and pioneer in Social TV, launches The Nico Files, a seven-week webisode franchise tied to the hit original series NECESSARY ROUGHNESS. Fans will be able to go beyond the on-air story to peer into the role of Nico Careles (Scott Cohen), the enigmatic Hawks' employee with a job description that seems as vague as his background. Each week they'll interact with customized videos, created by the show's writing team and overseen by executive producers Liz Krueger, Jeff Lieber and Craig Shapiro. Viewers will open a window into the story behind the hard decisions that Nico makes and no one else on the team can. Each night after the east coast airing of the episode, fans can enter Nico's murky world at thenicofiles.usanetwork.com, starting on Wednesday, June 27, right after that night's episode at 10/9c.

"We chose to focus on this secretive Hawks' employee as it gives us a way to go beyond the hour-long broadcast creating the back-story of a character who seems to reside on the periphery, but has a big impact on the overall story," said Alexandra Shapiro, executive vice president, marketing & digital, USA. "We partnered with Lincoln both on-air and online to seamlessly integrate the new MKS sedan, which Nico uses as his base of operations."

The Nico Files will run for the seven weeks during which Nico will interact with other fan favorites including Coach Parnell (Gregory Alan Williams), Matt Donnally (Marc Blucas), and New York Hawk's bad boy wide receiver TK (Mehcad Brooks). As viewers watch Nico in action, they'll learn more about who he is, and some of his tricks of the trade. During the experience, NECESSARY ROUGHNESS viewers can access "Gut Checks," which challenges them to assess their ability to read a difficult situation as it unfolds. After the user answers one of his questions, Nico gives immediate feedback, revealing whether or not that response was in sync with his thinking.

"Lincoln is pleased to partner with USA Network on The Nico Files," said Jim Peters, Lincoln manager of Brand Content and Alliances. "USA's digital initiatives give us the opportunity to showcase the newly refined Lincoln MKS sedan in a compelling way that compliments the NECESSARY ROUGHNESS on-air integration."

USA Network created The Nico Files in conjunction with Sony Pictures Television and BPG. In addition to playing the starring role, Cohen also directed the fifth webisode.

Golden Globe nominee Callie Thorne returns in her acclaimed role as Dr. Dani Santino, a Long Island psychotherapist and single mother who's plucked out of relative obscurity to become the sports-psychologist for the New York Hawks. This season NECESSARY ROUGHNESS will tackle football off the field as well as on. Fans will join the fictional New York Hawks at the start of a new season... the OFF season... and get a peek at the "backstage" drama that comes with training camp, the draft and the scouting combined.

The series stars Callie Thorne ("Rescue Me," "Californication"), Marc Blucas ("Knight and Day," "Buffy, The Vampire Slayer"), Mehcad Brooks ("True Blood," "Desperate Housewives"), Scott Cohen ("Law & Order: Trial By Jury," "Gilmore Girls"), Hannah Marks ("weeds") and Patrick Johnson ("Mean Girls 2". This season NECESSARY ROUGHNESS introduces the mysterious owner of the Hawks Marshall Pittman played by guest star Evan Handler. Other guest stars this season will include Rob Estes, Gaius Charles, Paul Blackthorne, and NBC Sports' Peter King. Amanda Detmer, Concetta Tomei and pro football star Terrell Owens will all return to reprise their roles from the first season.

Created and executive produced by Liz Kruger and Craig Shapiro ("Miami Medical," "The Challenge"), Jeffrey Lieber ("Lost," "Miami Medical") and Kevin Dowling ("Sons of Tucson") also serve as executive producers. Inspired by a true story, NECESSARY ROUGHNESS is a Sony Pictures Television and Universal Cable Productions co-production. NECESSARY ROUGHNESS shoots in Atlanta, GA.

The #1 network in all of basic cable, USA Network is seen in 115 million U.S. homes. USA is a leader in scripted programming with a powerful stable of originals including POLITICAL ANIMALS, SUITS, NECESSARY ROUGHNESS, WHITE COLLAR, ROYAL PAINS, BURN NOTICE, PSYCH, COVERT AFFAIRS, COMMON LAW and FAIRLY LEGAL. The network offers 52 weeks of spectacular live television with WWE MONDAY NIGHT RAW and is home to the best in blockbuster theatrical films, a broad portfolio of acquired series and entertainment events. A trailblazer in digital innovation and storytelling, USA is defining, driving and setting the industry standard for Social TV. USA is a program service of NBCUniversal Cable Entertainment, a division of NBCUniversal. The award-winning website is located at www.usanetwork.com. Characters Welcome.





  [june 2012]  
S
M
T
W
T
F
S
     


· NECESSARY ROUGHNESS (USA)











[08/26/14 - 07:49 AM]
"The 66th Primetime Emmy(R) Awards" Posts NBC's Highest-Rated Monday in Metered-Market Households, Excluding Olympics, In Seven Years
NBC spins the numbers for Monday, August 25.

[08/26/14 - 07:01 AM]
Little Big Town Joins Darius Rucker to Announce Final Nominees for "The 48th Annual CMA Awards" on ABC's "Good Morning America"
"The combination of Little Big Town and Darius Rucker announcing the final nominees for the 2014 CMA Awards is something you don't want to miss," said CMA Chief Executive Officer Sarah Trahern.

[08/26/14 - 06:15 AM]
CNBC Renews "Restaurant Startup" for a Second Season
10 original hour-long episodes will premiere in January 2015.

[08/25/14 - 08:01 PM]
66th Emmy Awards Winners List
"Breaking Bad" was honored as Outstanding Drama Series while "Modern Family" was named Outstanding Comedy Series.

[08/25/14 - 01:04 PM]
"The Kelly Cutrone Project" Premieres Saturday, September 6 on CW Seed
"I wanted to create a show that would thrive and live on the internet that spoke directly to young people, and CW Seed was the perfect place to open that discussion," says Cutrone.

[08/25/14 - 12:30 PM]
New Era of "Doctor Who" Begins with Highest Rated Season Premiere Ever on BBC America
BBC America spins the numbers for Saturday, August 23.

[08/25/14 - 12:24 PM]
China's Dragon TV to Air 10 Episodes of The Goddesses' New Clothes Based on NBC's "Fashion Star"
The 10-episode series, "The Goddesses' New Clothes," premiered on Dragon TV on Saturday, August 23.

[08/25/14 - 12:05 PM]
"Oprah's The Life You Want Weekend" Arena Tour Teams with Discovery Education and Step Up to Provide Tickets for Outstanding Educators, Mentors and Mentees Across the U.S.
In each of the eight U.S. cities the tour will visit this fall, pairs of tickets will be distributed via Discovery Education and Step Up.

[08/25/14 - 10:13 AM]
The Fourth Season of the Hub Network's Emmy(R) Award-Winning Series "R.L. Stine's The Haunting Hour: The Series" Returns with Outstanding New and Returning Guest Stars, October 4
China Anne McClain, Sean Giambrone, Mason Cook, Luke Benward, Nolan Gould, Joey King, Freya Tingley and Margot Kidder are among those on tap.

[08/25/14 - 09:48 AM]
Animal Planet's Going Into Labor This Holiday Weekend with the "Labor Live" Multimedia Event
Plus: look for the return of "Mud Lovin' Rebels" this Sunday beginning at 8:00/7:00c.

[08/25/14 - 09:46 AM]
Destination America Dares to Find the Most Petrifying Beasts in America in the All-New Series "Alaska Monsters"
The network's latest entry bows Friday, September 12 at 9:00/8:00c.

[08/25/14 - 09:42 AM]
Last Night's "Big Brother" Is the Biggest Brother of the Summer
CBS spins the numbers for Sunday, August 24.

[08/25/14 - 09:25 AM]
We're Not in Kansas Anymore: ID's New Series "Dead on Arrival" Features Big City Dreams Turned Deadly Nightmares
The newcomer launches Wednesday, September 3 at 10:00/9:00c on the cable channel.

[08/25/14 - 09:19 AM]
Lifetime Orders Glen Mazzara's "Damien" Straight to Series
Based on the classic horror film, The Omen, the series follows the adult life of Damien Thorn, the mysterious child from the 1976 motion picture who has grown up, seemingly unaware of the satanic forces around him.

[08/25/14 - 09:16 AM]
All Facets of the World Wide Web Will Be Explored and Exposed When "Tosh.0" Returns with New Episodes Debuting on Tuesday, August 26 at 10:00 P.M. ET/PT
In addition, "Tosh.0" checks in on a few people from past "Web Redemptions" and "CeWEBrity Profiles" including X-12, Antoine Dodson, Bad Finger and of course, Fanny (a.k.a. Risky Business Girl).