or


[08/01/12 - 11:01 AM]
Disney Junior to Launch Parent-Targeted, Kid-Friendly Short-Form Programming Under the "Disney Junior Night Light" Banner Tuesday, September 4
The content is produced by Disney Interactive Family and the block is sponsored by Babble, Disney's leading parenting blog platform.

[via press release from Disney Channel]

DISNEY JUNIOR TO LAUNCH PARENT-TARGETED, KID-FRIENDLY SHORT-FORM PROGRAMMING UNDER THE "DISNEY JUNIOR NIGHT LIGHT" BANNER TUESDAY, SEPTEMBER 4

Disney Junior, the brand behind three of cable TV's top five co-viewed series among parents and kids age 2-8, including the #1 series "Doc McStuffins," will launch a nightly block of parent-targeted, kid-friendly short-form programming to air interstitially on the 24-hour channel Disney Junior, beginning TUESDAY, SEPTEMBER 4 (9:00 p.m.-4:00 a.m., ET/PT). Presented under the banner "Disney Junior Night Light," the content is produced by Disney Interactive Family and the block is sponsored by Babble, Disney's leading parenting blog platform. The programs will also be featured on the Babble YouTube channel and DisneyJunior.com/Nightlight. The announcement was made today by Nancy Kanter, Senior Vice President, Original Programming and General Manager, Disney Junior Worldwide.

Kanter said, "We know that Disney Junior reaches moms as well as our core audience. Our new 'Disney Junior Night Light' programming is a nod to those moms, and dads too, who find themselves watching with their child during the later nighttime hours." Kanter continued, "We partnered with Disney Interactive Family to provide content that parents will appreciate, yet will also feel organic to our young Disney Junior viewers."

In keeping with Disney's heritage of storytelling, the emotional connection kids and parents have to Disney characters and stories and Disney's commitment to healthy lifestyles, the Disney Junior short-form series include: "DJ Tales," featuring cleverly costumed finger puppets acting out kids' versions of classic fairytales and storybook favorites; "Picture This!," a fast-paced series featuring artists and animators creating images of classic and contemporary Disney characters; and "That's Fresh," a cooking show hosted by chef Helen Cavallo who shares inspirational stories of cooking and eating with her own family and simple, healthy recipe ideas for kids and families. "Disney Junior Night Light" shorts in development include a series starring child and family photographer Me Ra Koh sharing her tips and tricks for taking professional-quality photographs, charming vignettes featuring parents sharing the story of the first day they brought their child home and a series that puts stay-at-home dads front and center.

"Babble leverages the power of storytelling to inform, entertain and empower parents everywhere," said Brooke Chaffin, Senior Vice President, Disney Interactive Family. "Based on the insights we've gleaned from Babble's vibrant community of bloggers, we've created short form video content for parents and kids to view together, offering them quick bursts of entertainment and inspiration in between some of their favorite Disney Junior shows."

For the second quarter 2012, the Disney Junior preschool block on Disney Channel delivered the top three preschool cable TV series among Women 18-49 with "Doc McStuffins," "Jake and the Never Land Pirates" and "Mickey Mouse Clubhouse." Additionally, the March 23, 2012 premiere of "Doc McStuffins" is the #1 preschool series launch in cable TV history with adults 18-49.

Acquired by Disney in 2011, Babble is part of the Disney Interactive Family portfolio of online content and tools for today's connected parents. Babble offers a vibrant online community of real moms and dads who support, encourage and celebrate the highs and lows of raising a family. Babble's network of more than 300 influential bloggers contributes to the site daily, writing about a variety of parenting topics including pregnancy, child care, health, food and family activities, as well as lifestyle topics such as home, fashion and family products.

Disney Junior reflects the emotional connection generations of consumers have to Disney storytelling and Disney characters, both classic and contemporary. It invites mom and dad to join their child in the Disney experience of magical, musical and heartfelt stories and characters, while incorporating specific learning and development themes designed for kids age 2-7. Disney Junior's series blend Disney's unparalleled storytelling and characters kids love deeply with learning, including early math, language skills, healthy eating and lifestyles, and social skills. Disney Junior launched in February 2011 with a daily programming block on Disney Channel. In its first year, Disney Junior posted the network's biggest yearly audience in the daypart in Total Viewers, Kids 2-5, Boys 2-5 and Women 18-49, increasing by double-digit margins among preschooler demographics over year-ago levels. On March 23, 2012 Disney Junior added a cable and satellite channel in the U.S. bringing the total number of channels to 30 worldwide.





  [august 2012]  
S
M
T
W
T
F
S
   


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





[09/23/17 - 08:34 AM]
Friday's Broadcast Ratings: NBC Claims Demo Crown with "Dateline"
The Peacock tops the evening among adults 18-49 while CBS is the most-watched broadcaster.

[09/22/17 - 01:09 PM]
TLC's Franchise Original "90 Day Fiance" Returns for Season 5 with New Couples and Outrageous International Love Stories
Couples spread across the globe begin the tumultuous and challenging journey to the altar in the brand-new season, premiering on Sunday, October 8.

[09/22/17 - 12:31 PM]
"Crisis on Earth-X" - Your First Look at This Season's Massive DCTV Crossover Is Here
To celebrate the announcement, artist Phil Jimenez was asked to create a custom comic book cover paying homage to DC's longtime annual comic book crossovers.

[09/22/17 - 12:00 PM]
"Star Trek: Discovery" Live After-Show "After Trek" Debuts This Sunday on CBS All Access
Matt Mira will host the series, while Sonequa Martin-Green, James Frain and Aaron Harberts will appear in the first episode.

[09/22/17 - 11:30 AM]
FOX Orders "Gordon Ramsay's 24 Hours to Hell & Back"
The new eight-episode series will feature Ramsay going through hell in order to bring failing restaurants back from the brink of disaster - all within 24 hours.

[09/22/17 - 10:52 AM]
Hallmark Channel Celebrates "Fall Harvest" with 5 New Original Movies
Highlights include "All of My Heart: Inn Love," the sequel to the 2015 film.

[09/22/17 - 10:05 AM]
"Fast N' Loud" Roars Back to Discovery with Brand-New Episodes on Monday, October 16th
Hot-rod hunter Richard Rawlings and his team of Monkeys are back for a bold new era at Gas Monkey Garage.

[09/22/17 - 09:00 AM]
Video: truTV Debuts Trailer for "At Home with Amy Sedaris"
Amy cordially invites you into her home, where she will show off diverse but necessary homemaking skills.

[09/22/17 - 08:32 AM]
Video: "Fuller House" Cast Looks Back on 30 Years
From new additions to the family to regrettable hairstyles, a lot has changed in the last 30 years.

[09/22/17 - 08:24 AM]
Thursday's Broadcast Ratings: FOX Pulls in Front with "Gotham," "Orville"
Said duo combines to take the adults 18-49 crown last night.

[09/22/17 - 08:16 AM]
FXX to Air Season One of "The Mick" Tomorrow, Saturday, Sept. 23, Beginning at 3:30 PM ET/PT
The series returns for its second season on Tuesday, September 26 at 9:00/8:00c.

[09/22/17 - 08:01 AM]
President Bill Clinton and James Patterson Upcoming Novel "The President Is Missing" to Be Adapted Into Series by Showtime(R)
In the book, President Clinton and Patterson tell the startling story of a sitting U.S. president's disappearance, with the level of detail that only someone who has held the office can know - generating a powerful, one-of-a-kind thriller.

[09/22/17 - 07:32 AM]
BBC America's "Queers" to Premiere Wednesday, October 11, on National Coming Out Day
All eight films will be available on October 12 on VOD, at BBCAmerica.com and on the BBC America App.

[09/22/17 - 05:01 AM]
It's Man Versus Machine as Production Begins on Season Three of Channel 4, AMC and Kudos' Acclaimed Drama Series, "Humans"
The eight-episode third season is slated to premiere next year.

[09/22/17 - 01:02 AM]
Daniel Mays, Sian Brooke and Sam Taylor Buck Confirmed as Further "Good Omens" Casting Revealed
The television adaptation of the best-selling novel by Neil Gaiman and Terry Pratchett began shooting in London this week.