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[08/08/12 - 12:04 PM]
NBC News and TV One Partner to Deliver Presidential Election Coverage to Black Viewers
As part of the partnership, TV One will air a four-hour broadcast on the final evening of the Republican and Democratic conventions.

[via press release from TV One]

NBC NEWS AND TV ONE PARTNER TO DELIVER PRESIDENTIAL ELECTION COVERAGE TO BLACK VIEWERS

"TV One: One Vote Matters" Coverage Includes Both Party Conventions and Election Night 2012

SILVER SPRING, MD, AUGUST 8, 2012 - NBC News, a leading source of global news and information, and TV One, which entertains, informs and inspires Black adult viewers, are partnering to provide coverage of the 2012 presidential election with a unique perspective to best serve the needs of Black viewers. This special coverage will include the final night of both the Republication National Convention and the Democratic National Convention, as well as the night of the presidential election. All three nights of coverage will be branded under the TV One: One Vote Matters banner. This agreement marks the first joint effort between the two organizations, as well as TV One's premiere offering of national convention coverage. The joint announcement was made today by TV One President and CEO Wonya Lucas and NBC News President Steve Capus.

As part of the partnership, TV One will air a four-hour broadcast on the final evening of the Republican (8:00pm-12:00am / ET, Thursday, August 30th) and Democratic (8:00pm-12:00am / ET, Thursday, September 6th) conventions featuring TV One correspondent and veteran political reporters from NBC News and theGrio (www.TheGrio.com), NBC News' video-centric news site devoted to stories and perspectives that appeal to the Black community. NBC News' Craig Melvin will anchor all three evenings of coverage from NBC's Washington, DC studios and TV One's Washington Watch host Roland Martin will round out coverage with contributing segments and analysis.

Said Lucas, "By partnering with NBC News, TV One is keeping to its mission of continuing to raise the bar for the network by providing our viewers with programming that is informative and has a direct impact on their lives as well as those of their families."

"This collaboration with TV One enables us to directly serve the Black community during this important election season - extending the reach of our journalism while tapping into TV One's loyal viewership," said Capus.

TV One's convention coverage will include appearances by noted panelists speaking on the key issues, "Best of" moments, LIVE airings of candidate speeches, along with follow-up analysis of how the candidates fared.

TV One's 2012 presidential election coverage will conclude with LIVE coverage on election night Tuesday, November 6 which begins at 7:00pm / ET and will include the victory speech of the newly elected President of the United States of America.

Kim Bondy is executive producer and Kerri Forrest is senior producer for TV One's election and convention coverage.

ABOUT NBC NEWS:

NBC News is a leading source of global news and information operating for over 75 years. Every week, NBC News provides more than 30 hours of television news programming, including the top-rated "NBC Nightly News with Brian Williams," "Today," and "Meet the Press" programs. As the network's primetime newsmagazines, "Dateline" and "Rock Center with Brian Williams" provide a variety of in-depth stories week in and week out. NBC is the only broadcast news division with an affiliated cable channel, MSNBC, which provides 24-hour-a-day coverage of news events around the globe. The continuously growing online presence of NBC News, NBC News Digital, includes NBCNews.com, theGrio.com, NBCLatino.com, NBCPolitics.com, EducationNation.com, TODAY.com, NightlyNews.com, BreakingNews.com, Newsvine.com, EveryBlock.com, social media and all of the network's digital initiatives. In addition to its leading news programs and wide range of digital platforms, the network's portfolio includes NBC News Radio, a network of over 750 affiliates nationwide; Peacock Productions, an award-winning in house production company; NBC Learn, the network's educational arm; NBCUniversal Archives, a sales website leveraging NBC News' archival content; and NBC Publishing, a digital publishing group. NBC NewsChannel is the network's liaison to over 200 affiliate stations across the country.

ABOUT TV ONE:

Launched in January 2004, TV One (www.tvone.tv) serves more than 57.3 million households, offering a broad range of real-life and entertainment-focused original programming, classic series, movies, and music designed to entertain, inform and inspire a diverse audience of adult Black viewers. In December 2008, the company launched TV One High Def, which now serves 14 million households. TV One is owned by Radio One [NASDAQ: ROIA and ROIAK; www.radio-one.com], the largest radio company that primarily targets Black and urban listeners; and Comcast Corporation [NASDAQ: CMCSA, CMCSK); www.comcast.com], one of the nation's leading providers of entertainment, information and communications products and services.





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