[08/09/12 - 06:34 AM]
Cartoon Network Launches First-of-Its-Kind App for Kids
The new app "includes all the great features and content from the original video app, plus exclusive games and collectibles."

[via press release from Cartoon Network]



Following the launch of live-streaming that allows viewers to watch its content live, whenever and wherever, Cartoon Network announced today that it has added an innovative enhancement to that experience, a first-of-its-kind app for iOS that will allow kids to watch television and play games simultaneously. CN 2.0, a new version of the already popular Cartoon Network app, is now available on the iPhone, iPod touch and iPad, bringing an entirely unique feature to the mobile marketplace.

The new app includes all the great features and content from the original video app, plus exclusive games and collectibles. Engaging the power of the iPad, the revolutionary user interface allows fans to watch videos and play games simultaneously, or swap seamlessly between the two just by rotating the device. The iPhone and iPod touch versions include all the same content and also allows users to watch and play in the same app, although not simultaneously. The new Cartoon Network app will continue to be free to download.

"In continuing our efforts to make sure our viewers are enjoying Cartoon Network content, whenever and wherever, it is always our goal to make their experience unique and exciting," said Stuart Snyder, president and chief operating officer for Turner's Animation, Young Adults & Kids Media division. "CN 2.0 is an innovative and fun new enhancement to the Cartoon Network app that is like no other in the marketplace."

"The viewing habits of kids are changing everyday and they are using mobile devices and tablets more than ever," said Chris Waldron, vice president digital for Cartoon Network. "We know they love our shows and games and have observed them participating in both simultaneously, yet on different platforms. It just made sense to bring all that together into an experience they can't find anywhere else but at Cartoon Network."

Along with the network's most popular shows on the go, including Adventure Time, Ben 10 and Regular Show, Cartoon Network 2.0 will include new and exciting games available only on the app, such as Adventure Time's "Adventure Masters" and Ben 10's "Null Void: Escape Velocity." Games and video are further integrated in the DNA Lab, a feature that lets users build virtual collector cards from resources they earn by watching episodes and playing games in the app. Cartoon Network 2.0 also includes show clips and gives fans access to the Cartoon Network programming schedule.

Cartoon Network Digital oversees the management and production of content for the channel's official site, CartoonNetwork.com. A top industry website, CartoonNetwork.com has been the #1 kids' domain among K6-11 for 8 of the past 11 months, averaging 9 million unique users each month in the United States. CartoonNetwork.com features a roster of more than 250 free-to-play online games and the Game Creator has generated more than 2 billion game plays and more than 10 million custom games created by fans to date.

Cartoon Network (CartoonNetwork.com) is the #1 U.S. television network among boys 6-11. Currently seen in 99 million U.S. homes and 178 countries around the world, Cartoon Network is Turner Broadcasting System, Inc.'s ad-supported cable service now available in HD offering the best in original, acquired and classic entertainment for kids and families. In addition to Emmy-winning original programming and industry-leading digital apps and online games, Cartoon Network embraces key social issues affecting families with solution-oriented initiatives such as Stop Bullying: Speak Up and the Move It Movement.

Turner Broadcasting System, Inc., a Time Warner company, creates and programs branded news, entertainment, animation and young adult media environments on television and other platforms for consumers around the world.

  [august 2012]  

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