Mega mogul. Mega diva. Mega drama.

FAN FAVORITES TAMAR BRAXTON AND VINCE HERBERT STAR IN WE tv's NEW REALITY SERIES, "TAMAR & VINCE," PREMIERING THURSDAY, SEPTEMBER 20 AT A SPECIAL TIME 10PM ET/PT

TAMAR & VINCE Follows the Comical Yet Complicated Working - and Personal - Relationship Between Aspiring Pop Star Tamar Braxton and Music Mogul Vince Herbert

New Episodes Will Air in its Regular Timeslot Thursdays at 9PM ET/PT Beginning September 27

Get Up Close and Personal with TAMAR & VINCE on WE tv's SYNC! Visit www.WEtv.com for a Live Interactive Viewing Experience

NEW YORK - August 9, 2012 - In the hit series "Braxton Family Values," viewers were introduced to the bold and sassy youngest sister of the Braxton clan, Tamar, and her music mogul husband Vince Herbert. A true fan favorite, Tamar is back to claim the spotlight and reign "diva supreme" in WE tv's first-ever spinoff TAMAR & VINCE, premiering Thursday, September 20 at a special time 10PM ET/PT. With 10 hour-long episodes, viewers will get an inside look at their one-of-kind relationship as it centers around Tamar's obsession with achieving instant worldwide pop stardom and Vince's attempts to help her get there, and keep his sanity in the process. As Tamar's "husband-ager," Vince (owner of Streamline Records and brains behind major pop star Lady Gaga) often walks a fine line between being a supportive husband and an authoritative manager. Crazy in love through their highs and lows, the couple is out to prove you can mix business with pleasure. After the premiere, new episodes of TAMAR & VINCE will air in its regular timeslot Thursdays at 9PM ET/PT, beginning September 27.

The series delves into how this dynamic and loving couple - who wed in 2008 - handles the demands of everyday life in both business and personal matters. And while fans will get a taste of Tamar and Vince's over-the-top lifestyle, with shopping sprees and G-IV private jets, their world isn't all bubbly champagne and crystal chandeliers. Between dealing with her husband's health issues, her stagnant music career, decorating their monstrous 12,000 sq ft Calabasas mansion and Vince's beloved pet dog Miracle (who constantly barks and pees everywhere), Tamar has her hands full!

In the premiere episode, we're invited into Tamar and Vince's industry-elite social circle and the inner workings of the entertainment world. It's now or never for Tamar, who is very aware that this album could be her last chance to fulfill her quest of becoming an international pop star. The stakes are high for Tamar's solo career to hit big and finally prove she's much more than the former backup singer to older sister Toni Braxton. Her biggest challenge is her working relationship with Vince, fully revealed during their highly-charged recording sessions. Tamar is an unbridled artist who relentlessly seeks her husband's professional guidance, while Vince is a no-nonsense music exec that refuses to bend to his wife's every whim. Riding high off the success of "Braxton Family Values," she's also juggling nonstop industry appearances so she searches for the perfect assistant - a male version of herself - which is no small task with her never-compromising standards. Even when Tamar's diva attitude gets the best of her, she shows that along with her big earrings and designer labels is a big heart.

INTERACT LIVE WITH TAMAR & VINCE ON WE tv SYNC

Want more TAMAR & VINCE? Visit www.wetv.com/sync and get up close and personal with your favorite couple on WE tv Sync as they dish on behind-the-scenes anecdotes and respond to viewer comments. Every Thursday night during new episodes, join the live interactive viewing party and get access to exclusive content including photos, videos and trivia - all in sync with what's happening on your television. You might even get the chance to see your comments on-air! Also, beginning September 20 at 10:00:00PM ET through December 13 at 9:59:59PM ET, enter the "Mega Sweeps: 10 Weeks of Luxe Prizes" sweepstakes for your chance to win weekly luxury prizes. During new episodes of TAMAR & VINCE, we will reveal a special code on-air and on WEtv.com/Sync; when you see the code, visit WEtv.com and complete the entry form, provide the code and click the submit button. Don't forget to check out TAMAR & VINCE on Facebook and follow @WEtv - #TamarAndVince - on Twitter for additional updates and contest giveaways.

TAMAR & VINCE is produced for WE tv by Magical Elves Productions (Top Chef, Project Runway, Last Comic Standing, Fashion Star, The Real L Word and more) and executive produced by Dan Cutforth, Jane Lipsitz, and Julio Kollerbohm. Executive Producer for WE tv is Annabelle McDonald; Executive In Charge of Production & Development for WE tv is Lauren P. Gellert.

Note: in an effort to gain leverage in an unrelated lawsuit, DISH has dropped WE tv from its lineup. WE tv has set up a website to assist Dish viewers who have lost access to their favorite shows: www.switchfromdish.com.

About WE tv

WE tv (www.wetv.com) is the women's network that features original stories about every kind of family and all kinds of drama. From the hit series Braxton Family Values and Joan & Melissa: Joan Knows Best? to popular wedding shows like Bridezillas and My Fair Wedding with David Tutera, WE tv provides a modern view of family life that viewers can't get anywhere else. Audiences connect to WE tv and its personalities online, on demand and via WE tv Sync, a live, dual screen viewing experience tailored to each new original episode. WE tv is owned and operated by AMC Networks Inc.