THE CW UNVEILS FALL 2012 KEY ART FOR NEW DRAMAS
Creative Campaigns To Appear in Fall Marketing Driving Viewers to Series Premieres
August 15, 2012 (Burbank, CA) - The CW has unveiled its the key art designs for the 2012 Fall Launch campaign for its three new series: ARROW, BEAUTY & THE BEAST and EMILY OWENS, M.D., which will begin rolling out over the coming weeks driving viewers to its series premieres.
For the highly anticipated new drama ARROW, the key art campaign features series star Stephen Amell (Oliver Queen/Arrow). Premiering Wednesday October 10 (8:00-9:00pm ET), ARROW traces the story of Oliver Queen, a billionaire playboy who moonlights as a crime-fighting vigilante looking to clean up the streets of Starling City. The copy reads: Destiny Leaves Its Mark. Credits: Creative Director - Rick Frey, Photography - Nino Munoz.
A modern reimagining of the classic love story, The CW's BEAUTY AND THE BEAST premieres Thursday, October 11 (9:00-10:00pm ET), immediately following the addictive hit series The Vampire Diaries. The key art features BEAUTY AND THE BEAST stars Kristin Kreuk and Jay Ryan. The copy reads: How Brave is Your Love? Credits: Creative Director Rick Frey, Photography - Frank W. Ockenfels III.
The key art for The CW's new series EMILY OWENS, M.D. centers on star Mamie Gummer, who plays the title character, a first-year surgical intern at Denver Memorial Hospital, who is ready to put her geeky awkward school years behind her. The series premieres Tuesday, October 16 (9:00-10:00pm ET). The copy reads: Practicing Medicine. Working on Life. Credits: Creative Director - Rick Frey, Art Director - Brian Hunt, Photography - Nino Munoz.