[08/20/12 - 10:15 AM]
Susan Lucci Guides Fans Through an Online Adulterous Experience, Helping Unlock Clues to a Fictional Love Triangle with Investigation Discovery's IsItADeadlyAffair.com
As previously announced, "Deadly Affairs" premieres Saturday, September 8 at 10:00/9:00c on the cable channel.

[via press release from Investigation Discovery]


- The Mystery Begins Today and Continues Through the Series Premiere of DEADLY AFFAIRS on Saturday, September 8 at 10 PM (E/P) -

(Silver Spring, MD) - Mistress, murderer, victim, spouse? Thrill-seekers will find them all in Investigation Discovery's interactive online experience launching today, IsItADeadlyAffair.com. This virtual event engages participants in the intricacies of an illicit affair as they unravel in real-time the "hows" and "whys" behind one troubled three-way. With ID unleashing clues among multiple online platforms via videos, graphics, micro-sites, and social media, fans become investigators as they are led through a maze of broken faith and betrayal.

With Susan Lucci as a guide, participants are able to knock down closed bedroom doors, navigate secret trysts, and lay bare salacious liaisons as they follow the twists and turns of the fictional love triangle. The experience has been quietly introduced in the DEADLY AFFAIRS (#DeadlyAffairs) on-air promo, and fans can go online now to IsItADeadlyAffair.com to start unraveling the mystery. But things might not always be as they seem, and the final piece to the puzzle will be unveiled during the season premiere of DEADLY AFFAIRS on September 8 at 10 PM (E/P) on Investigation Discovery.

"This transmedia campaign is the company's first foray into such highly interactive storytelling within a digitally-powered media landscape, and with an audience that craves mystery and suspense stories, Investigation Discovery is excited to lead the charge," said Henry Schleiff, president and general manager of Investigation Discovery. "We'll take our fans down the rabbit hole with an immersive virtual experience that transcends beyond the television screen, adding another layer of lurid love affairs turned crimes of passion that ID does so well."

In addition to the social media sites, superfans of Investigation Discovery, the self-proclaimed IDAddicts, will fuel the conversation about the experience, while InvestigationDiscovery.com will remain the home for all non-fiction content related to DEADLY AFFAIRS.

Sexual indiscretions, lascivious lovers and tempestuous infidelity are the stuff deadly affairs are made of in this consummate "whodunit." So go ahead. Get under the covers with Investigation Discovery. IsItADeadlyAffair.com begins now.

The IsItADeadlyAffair.com experience is written for Investigation Discovery by Andrea Phillips, an award-winning transmedia game designer and writer who has been an industry leader of transmedia storytelling and alternate reality games since 2001. For Investigation Discovery, TC Conway is creative director and producer of the experience, and Henry Schleiff is president and general manager.

About Investigation Discovery:

Investigation Discovery (ID) is America's leading investigation network and the fastest-growing network in television. As the source for fact-based analytical content and compelling human stories, ID probes factors that challenge our everyday understanding of culture, society and the human condition. ID delivers the highest-quality programming to more than 79 million U.S. households with viewer favorites that include On the Case with Paula Zahn, Disappeared, Unusual Suspects and Stolen Voices, Buried Secrets. For more information, please visit InvestigationDiscovery.com, facebook.com/InvestigationDiscovery, or twitter.com/DiscoveryID. Investigation Discovery is part of Discovery Communications (Nasdaq: DISCA, DISCB, DISCK), the world's #1 nonfiction media company reaching more than 1.5 billion cumulative subscribers in 210 countries and territories.

  [august 2012]  


[10/08/15 - 11:05 AM]
"David Tutera's CELEBrations" Season Three Premieres Friday, October 30 at 10PM ET/PT on WE tv
Vanessa Williams, Vivica A. Fox, Kim Coles, Ian Ziering, Cynthia Bailey, Big Ang Raiola and Reza Farahan are among those featured in the new season.

[10/08/15 - 11:00 AM]
"Tyrant" Returning For Third Season on FX
The 10-episode third season will air in 2016.

[10/08/15 - 11:00 AM]
AMC Renews "Halt and Catch Fire" for Third Season
Co-creators and writers Christopher Cantwell and Christopher C. Rogers have been upped to showrunners for the 10-episode third season, which will return to AMC next summer.

[10/08/15 - 10:37 AM]
Jimmy Fallon Generates His Biggest Margin to Date vs. Colbert, Taking the Week of Sept. 28-Oct. 2 in 18-49 by a 41% Advantage
NBC spins the late-night numbers for the week of September 28-October 2.

[10/08/15 - 09:48 AM]
"The Operatives" Is Back Saving the World's Most Precious Wildlife and Eco-Systems in an All-New Season Premiering on Pivot on October 18 at 10 P.M.
With 10, all new, hour-long episodes, Pete Bethune and his hand-picked team of military elite travel to the furthest parts of the world to expose those suspected of endangering our wildlife and environment in an effort to bring them to justice.

[10/08/15 - 09:43 AM]
HBO NOW Arrives Today on the Roku Platform
Roku customers can purchase a subscription directly within the HBO NOW channel on their Roku device, which will also enable them to access the service at HBONOW.com and on other HBO NOW enabled devices.

[10/08/15 - 09:32 AM]
Syfy Launches All-New Virtual Reality Experience for Award-Winning "The Expanse" VR App
The app immerses viewers into the vast world of "The Expanse," giving them the opportunity to enter into locations from the show and experience them in virtual reality.

[10/08/15 - 09:32 AM]
Game 1 of 2015 WNBA Finals Sees Viewership Increase from 2014
ESPN spins the numbers for Sunday, October 4.

[10/08/15 - 09:14 AM]
Video: Extended Trailer for TNT's "The Librarians" Season 2, Premiering Sunday, Nov. 1
Check out the latest tease for the show's sophomore run.

[10/08/15 - 08:44 AM]
Wednesday's Broadcast Ratings: "Empire" Continues Its Reign for FOX
Plus: The CW sees year-to-year growth with the return of "Arrow" and "Supernatural."

[10/08/15 - 08:34 AM]
The Long Anticipated Third Season of David Cross' "Todd Margaret" Returns to IFC on Thursday, January 7, 2016
Jack McBrayer, Will Arnett, Blake Harrison, Sharon Horgan, Amber Tamblyn and Russ Tamblyn are among those featured in the new season.

[10/08/15 - 08:31 AM]
"Chicago P.D." Wins at 10 Among ABC, CBS and NBC in 18-49 and All Other Key Demos
NBC spins the numbers for Wednesday, October 7.

[10/08/15 - 08:28 AM]
"black-ish" Is the Night's Only Program to Post Week-to-Week Growth
ABC spins the numbers for Wednesday, October 7.

[10/08/15 - 08:22 AM]
HBO Latin America to Launch New Streaming Service for Latin America and the Caribbean
The company plans to start deploying the service in markets throughout the region, beginning with a launch in Colombia by the end of the year.

[10/08/15 - 08:01 AM]
Hallmark Movies & Mysteries Rings in the Holidays with "The Most Wonderful Movies of Christmas," Featuring Originals and Beloved Christmas Classics Round-the-Clock Beginning October 31
Said lineup includes "Murder She Baked: A Plum Pudding Mystery," "The Christmas Note," "Magic Stocking" and "Debbie Macomber's Dashing Through The Snow."