or


[08/20/12 - 10:15 AM]
Susan Lucci Guides Fans Through an Online Adulterous Experience, Helping Unlock Clues to a Fictional Love Triangle with Investigation Discovery's IsItADeadlyAffair.com
As previously announced, "Deadly Affairs" premieres Saturday, September 8 at 10:00/9:00c on the cable channel.

[via press release from Investigation Discovery]

SUSAN LUCCI GUIDES FANS THROUGH AN ONLINE ADULTEROUS EXPERIENCE, HELPING UNLOCK CLUES TO A FICTIONAL LOVE TRIANGLE WITH INVESTIGATION DISCOVERY'S ISITADEADLYAFFAIR.COM

- The Mystery Begins Today and Continues Through the Series Premiere of DEADLY AFFAIRS on Saturday, September 8 at 10 PM (E/P) -

(Silver Spring, MD) - Mistress, murderer, victim, spouse? Thrill-seekers will find them all in Investigation Discovery's interactive online experience launching today, IsItADeadlyAffair.com. This virtual event engages participants in the intricacies of an illicit affair as they unravel in real-time the "hows" and "whys" behind one troubled three-way. With ID unleashing clues among multiple online platforms via videos, graphics, micro-sites, and social media, fans become investigators as they are led through a maze of broken faith and betrayal.

With Susan Lucci as a guide, participants are able to knock down closed bedroom doors, navigate secret trysts, and lay bare salacious liaisons as they follow the twists and turns of the fictional love triangle. The experience has been quietly introduced in the DEADLY AFFAIRS (#DeadlyAffairs) on-air promo, and fans can go online now to IsItADeadlyAffair.com to start unraveling the mystery. But things might not always be as they seem, and the final piece to the puzzle will be unveiled during the season premiere of DEADLY AFFAIRS on September 8 at 10 PM (E/P) on Investigation Discovery.

"This transmedia campaign is the company's first foray into such highly interactive storytelling within a digitally-powered media landscape, and with an audience that craves mystery and suspense stories, Investigation Discovery is excited to lead the charge," said Henry Schleiff, president and general manager of Investigation Discovery. "We'll take our fans down the rabbit hole with an immersive virtual experience that transcends beyond the television screen, adding another layer of lurid love affairs turned crimes of passion that ID does so well."

In addition to the social media sites, superfans of Investigation Discovery, the self-proclaimed IDAddicts, will fuel the conversation about the experience, while InvestigationDiscovery.com will remain the home for all non-fiction content related to DEADLY AFFAIRS.

Sexual indiscretions, lascivious lovers and tempestuous infidelity are the stuff deadly affairs are made of in this consummate "whodunit." So go ahead. Get under the covers with Investigation Discovery. IsItADeadlyAffair.com begins now.

The IsItADeadlyAffair.com experience is written for Investigation Discovery by Andrea Phillips, an award-winning transmedia game designer and writer who has been an industry leader of transmedia storytelling and alternate reality games since 2001. For Investigation Discovery, TC Conway is creative director and producer of the experience, and Henry Schleiff is president and general manager.

About Investigation Discovery:

Investigation Discovery (ID) is America's leading investigation network and the fastest-growing network in television. As the source for fact-based analytical content and compelling human stories, ID probes factors that challenge our everyday understanding of culture, society and the human condition. ID delivers the highest-quality programming to more than 79 million U.S. households with viewer favorites that include On the Case with Paula Zahn, Disappeared, Unusual Suspects and Stolen Voices, Buried Secrets. For more information, please visit InvestigationDiscovery.com, facebook.com/InvestigationDiscovery, or twitter.com/DiscoveryID. Investigation Discovery is part of Discovery Communications (Nasdaq: DISCA, DISCB, DISCK), the world's #1 nonfiction media company reaching more than 1.5 billion cumulative subscribers in 210 countries and territories.





  [august 2012]  
S
M
T
W
T
F
S
   


· DEADLY AFFAIRS (ID)











[08/22/14 - 02:58 PM]
"The Simpsons" Soars on FXX - Day 1 of 12-Day Marathon Delivers Record-Breaking Numbers for Nascent Channel
FXX spins the numbers for Thursday, August 21.

[08/22/14 - 01:53 PM]
2015 NASCAR Schedule to Be Announced Tuesday at 5 P.M. ET on Special Edition of "NASCAR America" on NBCSN
Host Rick Allen will be joined by NBC Sports Group NASCAR analysts Jeff Burton, Kyle Petty and Frank Stoddard to present the schedule and discuss the selected dates, tracks, and overall 2015 NASCAR calendar.

[08/22/14 - 12:38 PM]
Oscar-Winner Stephen Gaghan to Direct "White City" Pilot for AMC
The project is an adventure story set in the somewhat surreal ex-pat world of near-present Afghanistan, one of the most discussed and least understood places on earth.

[08/22/14 - 11:43 AM]
"Red Band Society" Fans Banded Together to Help FOX Raise $100,000 for Charity Partners and Unlock the Debut Episode
The "Pilot" episode is available now until Tuesday, August 26 at 5:00 PM ET on multiple platforms.

[08/22/14 - 11:30 AM]
A Special "Lost"-Themed Episode of "Phineas and Ferb" to Premiere Monday, September 29 on Disney XD
The episode, titled "Lost in Danville," also guest stars Jane Kaczmarek and Rob Morrow.

[08/22/14 - 11:26 AM]
"Iyanla: Fix My Life Special Report: Healing in Ferguson" to Air Tuesday, August 26 at 9 PM ET/PT on OWN
The special episode of the award-winning series follows ordained minister and spiritual life coach Iyanla Vanzant on an emotional trip to Ferguson, Missouri.

[08/22/14 - 08:59 AM]
Talent Announced for 2014 PaleyFest Fall TV Previews September 6 - 15 at the Paley Center for Media in Beverly Hills
The annual celebration features multiple screenings at the Center's L.A. and N.Y. locations, with L.A. hosting interactive panel conversations at each event.

[08/22/14 - 08:45 AM]
"Welcome to Sweden" Equals Its Top 18-49 Rating Since July 24
NBC spins the numbers for Thursday, August 21.

[08/22/14 - 08:39 AM]
Discovery Channel Explores the World of Automotive Auctions in All New Series "Highway to Sell"
Across America, neglected classic cars are waiting to be restored and make their way back onto the street.

[08/22/14 - 08:36 AM]
Thursday's Broadcast Ratings: CBS Rides "Big Brother" to Top Spots
The Eye is the night's most-watched network among total viewers and adults 18-49.

[08/22/14 - 08:19 AM]
ABC's "Rookie Blue" Season Closer Is Up 22% to Tie a Season High and Tops Its Year-Ago Finale
ABC spins the numbers for Thursday, August 21.

[08/22/14 - 07:32 AM]
BBC America and BBC One Announce New Drama Series "The Living and the Dead"
"We are as excited about this show as anything since 'Life on Mars' and 'Ashes to Ashes' - we want it to be moving, tender, sensual... and very, very scary," said Ashley Pharoah and Matthew Graham.

[08/22/14 - 07:15 AM]
Teams Compete to Drive Away with the Grand Prize on New Food Network Series "Food Truck Face Off"
Jesse Palmer hosts the 13-episode series, premiering Thursday, October 2 at 8:00/7:00c.

[08/21/14 - 06:00 PM]
GSN's Third Episode of Body-Painting Competition Show, "Skin Wars," Delivers Series-High Ratings
GSN spins the numbers for Wednesday, August 20.

[08/21/14 - 04:28 PM]
Lifetime's Upcoming Premieres - "The Unauthorized Saved by the Bell Story", "Girlfriend Intervention", "Kim of Queens", and "Dance Moms: Abby's Studio Rescue"
The latter returns on Tuesday, September 16 at 8:00/7:00c on the cable channel.