or


[08/22/12 - 12:14 PM]
Hallmark Channel Captures "The Heart of TV" with New Tagline and Brand Image
The tagline reinforces the network's position as "a leading destination for life-affirming, celebratory, and quality programming that families come together to watch again and again."

[via press release from The Hallmark Channel]

HALLMARK CHANNEL CAPTURES "THE HEART OF TV" WITH NEW TAGLINE AND BRAND IMAGE

Brand Redesign Launches October 1 as Network Embarks On the Next Phase in Its Evolution

Hallmark Channel announced today that it will debut across all platforms a new tagline and brand image that ushers the network into an exciting new phase in its evolution while embodying its 11-year legacy of inspirational, emotionally resonant storytelling. The tagline, "The Heart of TV", celebrates Hallmark Channel's core values and reinforces the network's position as a leading destination for life-affirming, celebratory, and quality programming that families come together to watch again and again.

Paired with the traditional Hallmark Channel logo, the new tagline will come to life with a vibrant palette of colors that will change to reflect the broad spectrum of human emotion, as well as represent key holidays like Christmas, Halloween, Thanksgiving, and Valentine's Day. On-air promotional packages will be animated as key words or "emotional sparks", such as elated, or surprised, or inspired, appear on screen and then morph into the logo and tagline treatment. Hallmark Channel's refreshed brand campaign launches on-air on October 1, with sneak peeks on social media beginning September 17.

"In creating a new tagline and reimagining our brand presentation, we captured the essence of what Hallmark Channel stands for and what it does best - heartfelt, aspirational programming that evokes a wide range of emotions and responses," said Susanne McAvoy, executive vice president of marketing and creative services for Crown Media Family Networks. "'The Heart of TV' is an organic extension of who we are and it appeals directly to our viewers and the lens of emotional associations through which they see us."

Hallmark Channel's brand redesign coincides with a pivotal new era for the network as it expands its programming footprint with a foray into original scripted series for primetime and the launch of a new daytime block of lifestyle programming. Building on its rich history of storytelling through original movies, the network is bringing its first scripted series to viewers in early 2013 with "Cedar Cove", a serial drama based on the best-selling book series of the same name by author Debbie Macomber. On October 1, the network is also launching a brand new block of daytime programming, which will consist of "Marie", a daily one-hour talk show hosted by iconic performer Marie Osmond and "Home & Family" a two-hour program hosted by Mark Steines and Paige Davis, which will be shot in and throughout a functional 2,800 sq. ft. house on the Universal Studios lot in Los Angeles. Hallmark Channel will own its new daytime programming, a first for the network.

ABOUT HALLMARK CHANNEL

Hallmark Channel, owned and operated by Crown Media Holdings, Inc., is a 24-hour basic cable network that provides a diverse slate of high-quality entertainment programming available in high definition (HD) and standard definition (SD) to a national audience of over 87 million subscribers. The top-tier program service is distributed through approximately 5,500 cable systems and communities as well as direct-to-home satellite services across the country. Hallmark Channel is the nation's leading destination for quality family programming with an ambitious slate of original TV movies and specials, as well as some of television's most beloved sitcoms and series, including The Golden Girls, Frasier, Little House on the Prairie, and The Waltons. Since 2010, Hallmark Channel has also been home to original daytime lifestyle programming and is debuting two new daily series, Home & Family and Marie, on October 1, 2012. Hallmark Channel's sibling network is Hallmark Movie Channel, also available in HD and SD, which focuses on family-friendly movies with a mix of classic theatrical films, presentations from the acclaimed Hallmark Hall of Fame library, original Hallmark Channel movies and special events.





  [august 2012]  
S
M
T
W
T
F
S
   


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)









[04/18/14 - 12:09 PM]
First Lady Michelle Obama and Kellie Pickler Guest Star on "Nashville"
Said installment revolves around a charity concert at Fort Campbell.

[04/18/14 - 11:25 AM]
"Saturday Night Live" to Celebrate 40th Anniversary on Feb. 15, 2015
Past and present cast members, as well as special and musical guests from the show's incredible five-decade run, will appear on the telecast, with the specific lineup of guests to be determined in the coming months.

[04/18/14 - 10:56 AM]
New truTV Series "The Carbonaro Effect," Starring Comic Magician Michael Carbonaro, Set To Premiere Thursday, May 15th at 10pm ET/PT
The new 12-episode and hilarious series follows Carbonaro as he tricks, amazes and amuses the unsuspecting public.

[04/18/14 - 10:21 AM]
TLC Stitches Up Season Two, And Says I Do to More "Something Borrowed, Something New"
Season three, currently scheduled to premiere in November, promises to deliver more tears shed over old shredded threads.

[04/18/14 - 10:13 AM]
Video: "The Normal Heart" - Trailer (HBO Films)
The trailer will air this Sunday, April 20 just before "Game of Thrones" at 9:00/8:00c.

[04/18/14 - 10:02 AM]
Ariana Grande, Austin Mahone, Becky G, Zendaya, R5 and Fifth Harmony to Perform at the 2014 Radio Disney Music Awards
"Disney Channel Presents The Radio Disney Music Awards," a television special originating from the event, will be presented Sunday, April 27 on Disney Channel.

[04/18/14 - 09:32 AM]
Syfy's Hit Competition Series "Face Off" to Return for 7th Season in July
Season 7 will also introduce new judge, Lois Burwell, a renowned Academy-Award winning makeup artist known for her work on Lincoln, Braveheart, Saving Private Ryan, War Horse and War of the Worlds.

[04/18/14 - 09:30 AM]
Shakira to Sing "Empire" from New Self-Titled Album on Live Tuesday, April 22 Telecast of "The Voice"
In addition to the Grammy Award-winning Shakira, "The Voice" coaches Adam Levine and Blake Shelton will perform a song with their respective teams on the April 22 telecast.

[04/18/14 - 08:43 AM]
"Jimmy Kimmel Live" Scores Its Best-Ever Numbers at 11:35 p.m.
ABC spins the late-night numbers for Thursday, April 17.

[04/18/14 - 08:42 AM]
"Parenthood" Jumps 18% Versus Last Week in 18-49, Making It Its Top Episode in Three Weeks
NBC spins the numbers for Thursday, April 17.

[04/18/14 - 08:22 AM]
Thursday's Broadcast Ratings: "Scandal" Finale Powers ABC Into the Top Spot
The Alphabet takes home the adults 18-49 crown but falls just short as the most-watched network.

[04/18/14 - 08:17 AM]
ABC Wins Thursday with "Scandal" Posting Best-Ever Season Finale Numbers
ABC spins the numbers for Thursday, April 17.

[04/18/14 - 08:06 AM]
Celebrities, Renovating Families and Fixer-Uppers Take Center Stage in Nine New Series on HGTV
Among the network's latest additions: "Genevieve's Renovation," "Sold on the Spot" and "The Brothers Big Reno Project."

[04/18/14 - 07:45 AM]
Ed Stafford Returns to Discovery in All-New Epic Series, "Marooned" Premiering Wednesday, April 23 at 10PM ET/PT
Ed strive to prove to himself that he can tackle the challenges of any environment, once again with nothing except his camera - and find everything he needs to not just survive, but thrive in some of the world's toughest environments.

[04/17/14 - 09:31 PM]
"American Idol" Voting Results for April 17
Next week, on Wednesday, April 23, the Top Six get a little bit country and a little bit rock and roll as they perform two songs each - one country and one rock!