or


[08/22/12 - 12:14 PM]
Hallmark Channel Captures "The Heart of TV" with New Tagline and Brand Image
The tagline reinforces the network's position as "a leading destination for life-affirming, celebratory, and quality programming that families come together to watch again and again."

[via press release from The Hallmark Channel]

HALLMARK CHANNEL CAPTURES "THE HEART OF TV" WITH NEW TAGLINE AND BRAND IMAGE

Brand Redesign Launches October 1 as Network Embarks On the Next Phase in Its Evolution

Hallmark Channel announced today that it will debut across all platforms a new tagline and brand image that ushers the network into an exciting new phase in its evolution while embodying its 11-year legacy of inspirational, emotionally resonant storytelling. The tagline, "The Heart of TV", celebrates Hallmark Channel's core values and reinforces the network's position as a leading destination for life-affirming, celebratory, and quality programming that families come together to watch again and again.

Paired with the traditional Hallmark Channel logo, the new tagline will come to life with a vibrant palette of colors that will change to reflect the broad spectrum of human emotion, as well as represent key holidays like Christmas, Halloween, Thanksgiving, and Valentine's Day. On-air promotional packages will be animated as key words or "emotional sparks", such as elated, or surprised, or inspired, appear on screen and then morph into the logo and tagline treatment. Hallmark Channel's refreshed brand campaign launches on-air on October 1, with sneak peeks on social media beginning September 17.

"In creating a new tagline and reimagining our brand presentation, we captured the essence of what Hallmark Channel stands for and what it does best - heartfelt, aspirational programming that evokes a wide range of emotions and responses," said Susanne McAvoy, executive vice president of marketing and creative services for Crown Media Family Networks. "'The Heart of TV' is an organic extension of who we are and it appeals directly to our viewers and the lens of emotional associations through which they see us."

Hallmark Channel's brand redesign coincides with a pivotal new era for the network as it expands its programming footprint with a foray into original scripted series for primetime and the launch of a new daytime block of lifestyle programming. Building on its rich history of storytelling through original movies, the network is bringing its first scripted series to viewers in early 2013 with "Cedar Cove", a serial drama based on the best-selling book series of the same name by author Debbie Macomber. On October 1, the network is also launching a brand new block of daytime programming, which will consist of "Marie", a daily one-hour talk show hosted by iconic performer Marie Osmond and "Home & Family" a two-hour program hosted by Mark Steines and Paige Davis, which will be shot in and throughout a functional 2,800 sq. ft. house on the Universal Studios lot in Los Angeles. Hallmark Channel will own its new daytime programming, a first for the network.

ABOUT HALLMARK CHANNEL

Hallmark Channel, owned and operated by Crown Media Holdings, Inc., is a 24-hour basic cable network that provides a diverse slate of high-quality entertainment programming available in high definition (HD) and standard definition (SD) to a national audience of over 87 million subscribers. The top-tier program service is distributed through approximately 5,500 cable systems and communities as well as direct-to-home satellite services across the country. Hallmark Channel is the nation's leading destination for quality family programming with an ambitious slate of original TV movies and specials, as well as some of television's most beloved sitcoms and series, including The Golden Girls, Frasier, Little House on the Prairie, and The Waltons. Since 2010, Hallmark Channel has also been home to original daytime lifestyle programming and is debuting two new daily series, Home & Family and Marie, on October 1, 2012. Hallmark Channel's sibling network is Hallmark Movie Channel, also available in HD and SD, which focuses on family-friendly movies with a mix of classic theatrical films, presentations from the acclaimed Hallmark Hall of Fame library, original Hallmark Channel movies and special events.





  [august 2012]  
S
M
T
W
T
F
S
   


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





[09/18/14 - 11:31 AM]
FX Picks Up "Tyrant" for a Second Season
Production is scheduled to begin next spring with the second season returning in the summer of 2015.

[09/18/14 - 09:32 AM]
TVGN (TV Guide Network) to Rebrand as "POP" - New Brand to Launch in First Quarter 2015
POP is billed as "a multi-platform destination dedicated to celebrating the fun of being a fan."

[09/18/14 - 09:01 AM]
BBC America Presents the 2014 Britannia Awards Honorees
BAFTA Los Angeles will honor Robert Downey Jr., Mark Ruffalo, Emma Watson, Mike Leigh and Dame Judi Dench at this year's awards ceremony.

[09/18/14 - 08:29 AM]
Wednesday's Broadcast Ratings: NBC Tops Charts with "Got Talent" Finale, "Laura" Premiere
The Peacock easily leads the night in both total viewers and adults 18-49.

[09/18/14 - 08:22 AM]
Comedy Central's "@midnight" Joins New York Comedy Festival Lineup, Will Tape and Air Week of Shows in NYC
The social media sensation joins the stellar lineup of the 2014 New York Comedy Festival to tape a week of shows which will air Monday, November 3 through Thursday, November 6.

[09/18/14 - 06:09 AM]
Darrell Hammond to Serve as New Announcer for "Saturday Night Live"
Hammond will take over the role from the late Don Pardo.

[09/18/14 - 05:54 AM]
Aubrey Plaza to Be Voice of Grumpy Cat in Lifetime's "Grumpy Cat's Worst Christmas Ever" Premiering November 29
The infamous kitty with the hilariously woeful but endearing facial expression stars in her very own live-action Christmas movie this holiday season.

[09/17/14 - 10:00 PM]
Winner Voted of NBC's Hit Summer Series "America's Got Talent"
The winner will headline "America's Got Talent Live" at The AXIS Powered by Monster at Planet Hollywood Resort & Casino in Las Vegas (September 26 and 27).

[09/17/14 - 01:35 PM]
ABC Family's "100 Days Until Christmas" Campaign a Social Media Hit on Facebook
"Pretty Little Liars" continues to be dominate on Twitter, ranking as TV's #1 most-tweeted TV drama series of Summer 2014.

[09/17/14 - 01:35 PM]
The Viral Video Show That Started It All, "America's Funniest Home Videos," Celebrates 25th Anniversary with Maker Studios Content Partnership Anchored by Original Clip Show "ShayFV" Starring Shay Carl
The original content initiative extends an existing relationship between Vin Di Bona Productions and Maker Studios.

[09/17/14 - 01:34 PM]
Former President Bill Clinton to Appear on "The Daily Show with Jon Stewart" Thursday, September 18 at 11 p.m. ET/PT
President Clinton will preside over the 10th Clinton Global Initiative Annual Meeting, which takes place next week (September 21-24) in New York City.

[09/17/14 - 01:33 PM]
A+E Networks(R) Hits 22 Million Downloads with TV Everywhere Apps
The free, ad-supported TV Everywhere apps offer fans access to full episodes, movies and exclusive clips of their favorite A+E Networks HD programming.

[09/17/14 - 12:44 PM]
TBS to Celebrate 20 Years of "Friends" with 20-Episode Marathon on Sept. 22
"We're thrilled to be celebrating Friends' 20th anniversary by giving fans the chance to choose their favorite episodes for TBS's 20-episode marathon," said Phil Oppenheim.

[09/17/14 - 12:38 PM]
SundanceTV Celebrates Academy(R) Award Winner Danny Boyle
In honor of his upcoming series "Babylon," SundanceTV is featuring an evening-long celebration of the renowned director, including the original long form episode that inspired the series of the same name.

[09/17/14 - 12:24 PM]
HGTV's "Love It or List It" Begins Production in Raleigh-Durham
Producers at Big Coat Productions are actively seeking potential homeowners who are torn between renovating their existing home and relocating to a new residence.