or


[08/22/12 - 10:38 AM]
Lifetime "Your Life. Your Time. Your Vote." Campaign Expands On-Air Presence with Star-Studded Celebrity PSA Campaign
Eva Longoria, Condoleezza Rice and Jennifer Love Hewitt are among a group of high-profile women confirmed to participate.

[via press release from Lifetime]

LIFETIME "YOUR LIFE. YOUR TIME. YOUR VOTE." CAMPAIGN EXPANDS ON-AIR PRESENCE WITH STAR-STUDDED CELEBRITY PSA CAMPAIGN

Latest Installment of Nonpartisan Campaign to Engage and Empower Women in the Political Process Rounds Out Program with Nationwide Poll of 1,000 Women and Late-Night Celebrations at Both Conventions

(Los Angeles, August 22, 2012) - As part of its ongoing Your Life. Your Time. Your Vote. campaign to create a national dialogue on women and politics, Lifetime Network is strengthening its on-air commitment with a star-studded PSA as the upcoming presidential election approaches. Eva Longoria, Condoleezza Rice and Jennifer Love Hewitt are among a group of high-profile women confirmed to participate, and it comes at a critical juncture. The United States currently ranks 90th in the world in women's elected representation and for the firsttime ever, women lost seats in Congress during the 2008 election cycle. Rounding out this extensive campaign (formerly known as Every Woman Counts), Lifetime is spearheading a nonpartisan opinion poll of 1,000 women nationwide, hosting late-night celebrations at both conventions and conducting a nationwide sweepstakes to win fun, interactive election night party boxes.

Throughout the remaining 2012 election season, elements of Your Life. Your Time. Your Vote. efforts include:

Celebrity PSA

A star-studded PSA is slated to premiere at the Republican and Democratic convention celebrations and hit the airwaves in September. Participating Lifetime celebrities include: Loretta Devine (The Client List), Jennifer Love Hewitt (The Client List), Eva Longoria (Devious Maids), Susan Lucci (Devious Maids) and Cybill Shepherd (The Client List). Meghan McCain and Condoleezza Rice are also slated to appear in the PSA, which encourages women's involvement in politics - whether by running for office, speaking their minds or casting a ballot.

NationwideWomen's Poll

A crucial demographic in the upcoming election, women will voice their opinions in a survey conducted by Republican pollster Kellyanne Conway of the polling company, inc./WomanTrend and Democratic pollster Celinda Lake of Lake Research Partners. The national survey of 1,000 women will dig deep across broad demographics to uncover women's attitudes about the upcoming election. Women will have the opportunity to give President Obama a letter grade, voice their thoughts about Mitt Romney, say whom they would vote for if the election were held tomorrow, their views on a potential Hillary Clinton run for president in 2016 and express their opinions about both first lady Michelle Obama and Ann Romney. Full results of the poll are available upon request and a separate Lifetime release with a comprehensive report on poll findings will be released the week of August 27.

Late-Night Celebrations at Both Conventions

Lifetime is rolling out the red (and blue) carpet for late-night celebrations at both the Republican (Tampa) and Democratic (Charlotte) conventions. The parties will bring together celebrity hosts, stars and women elected officials to celebrate women who currently hold office and those who aspire to join their ranks. Both events are in partnership with Got Your 6, an organization that supports U.S. military veterans, and in Charlotte music will flow with Grammy?-nominated artist Flo Rida. Variety isthe media partner for both events.

Tampa Celebration Wednesday/August 29, 2012; 10:00pm - 1:00am Glazer Museum; 110 West Gasparilla Plaza Special Guest: Meghan McCain

Charlotte Celebration Wednesday/September 5, 2012; 10:00pm - 2:00am Amos' SouthendLIVE Music Club; 1423 South Tryon Street Music By: Flo Rida

Note: Both late-night celebrations are by invite only; Red Carpet is OPEN PRESS

Election Night Party Kits

As a way to excite women and their families and friends to follow the results on election night, Lifetime is conducting a sweepstakes for the opportunity to win one of 1,000 election night party kits. These fun election night viewing boxes will include Your Life. Your Time. Your Vote. blue and red nail polish, a cocktail shaker for the hostess, party coasters, popcorn, four glasses and red cocktail mix to create a celebratory drink, artichoke spinach dip mix, an interactive discussion guide and resources on how to make a difference in your local community.

To enter the sweepstakes, visit mylifetime.com/yourvote2012

Online Resources

Lifetime's effort to engage and empower women reaches far beyond the airwaves with the dedicated Your Life. Your Time. Your Vote. website: www.mylifetime.com/yourvote2012. Ask a woman you know to consider running for office, find out how to register to vote, learn about political leadership trainings and much more on this interactive sitedesigned to give women a stronger voice in politics.

About Your Life. Your Time. Your Vote.

First launched in 1992 and continued through every presidential election cycle, Lifetime's signature election campaign is our country's only nonpartisan effort dedicated to amplifying women's voices in the political process, encouraging them to register to vote, speak out on the issues they care about and run for office. With media and non-profit coalitions along with extensive polling of women's opinions and values, the campaign activates women across the country while providing a forum to highlight the issues women care about most including jobs, the economy, pay equity and women's health. The campaign also includes extensive information online, women's events at both national conventions, contests for Lifetime's audience, public service announcements, candidate trainings and voter turnout drives.

About Lifetime

Lifetime Television is committed to offering the highest quality entertainment and information programming, and advocating a wide range of issues affecting women and their families. The network posted major growth in viewership among the key demographics in Second Quarter 2012 versus Second Quarter 2011, posting a 13% jump among Women 18-49, +5% among Adults 18-49 and +1% in Women 25-54. Additionally, among Women 18-49, Lifetime marked the network's strongest 2Q growth in 10 years. Lifetime Television(R), LMN(R), Lifetime Real Women(R) and Lifetime Digital(TM) are part of Lifetime Entertainment Services, LLC, a subsidiary of A+E Networks. A+E Networks is a joint venture of the Disney-ABC Television Group, Hearst Corporation and NBC Universal.





  [august 2012]  
S
M
T
W
T
F
S
   


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





[03/25/17 - 08:29 AM]
Friday's Broadcast Ratings: NCAA Coverage Puts CBS on Top
The Eye easily wins the evening in total viewers and adults 18-49.

[03/24/17 - 02:58 PM]
TV One Premieres "The Lost Souls Cafe" on Easter Sunday, April 16 at 6 pm ET
Loretta Devine, Christian Keyes, Kiki Haynes and Ernest L. Thomas star in the film adaptation of Donald Welch's popular inspirational stage play.

[03/24/17 - 01:20 PM]
"Into the Badlands" Is 2017's #1 Returning Cable Series
AMC further spins the numbers for Sunday, March 19.

[03/24/17 - 10:51 AM]
Univision Network Casts Marco de la O as Star of New Boundary-Breaking Original Series "El Chapo"
The new ripped-from-the-headlines drama explores the life story of one of the world's most notorious criminals over a span of three decades - from 1985, when he was a low level member of the Guadalajara Cartel, his rise to power and his ultimate downfall.

[03/24/17 - 10:38 AM]
John Leguizamo Joins the Cast of "Waco" - Premieres on Paramount Network in 2018
Leguizamo joins the cast as ATF agent Robert Rodriguez, who was was sent into Koresh's Mount Carmel to gather evidence and build a federal case against the Branch Davidians but forged a bond with the people inside.

[03/24/17 - 10:05 AM]
Discovery Channel Revs Up Motor Line-Up with New Series "House of Cars" (W/T)
The series, produced by Coolfire Studios, is an original unscripted series that proves building cars isn't just for the pros - it's for anyone who thinks they have what it takes to test their chops on a big build.

[03/24/17 - 10:00 AM]
Leah Remini and Kevin James Reunite on the Two-Part Season Finale of the #1 New Comedy "Kevin Can Wait"
In the two-part finale, Kevin agrees to come out of retirement briefly to reprise his undercover assignment in an ongoing police investigation where he and fellow cop Vanessa Cellucci (Remini) will, once again, pose as husband and wife.

[03/24/17 - 09:30 AM]
AMC to Air Special Edition of "Talking" After Show Following the "Better Call Saul" Season Three Premiere and Finale Episodes
Hosted by Chris Hardwick, the hour-long talk show will feature series cast, producers and celebrity fans discussing the Emmy(R) nominated series' third season.

[03/24/17 - 08:41 AM]
Thursday's Broadcast Ratings: CBS Pulls in Front with NCAA Coverage
The Eye wins the night among total viewers and adults 18-49.

[03/24/17 - 08:02 AM]
"J. Cole: 4 Your Eyez Only, A Dreamville Film," The Grammy-Nominated Music Star's Second HBO Special, Debuts April 15
In the spirit of his previous outing, this exclusive presentation is a multi-narrative show that combines music performances with intimate interviews documented through Cole's lens.

[03/24/17 - 08:00 AM]
"Charlie Hustle" & "The Big Hurt" Reunite as MLB Analysts for FOX Sports' 2017 Season
"Charlie Hustle" and "The Big Hurt" add to an already impressive baseball cast for FOX Sports, which also includes World Series Champions Alex Rodriguez, and Nick Swisher.

[03/24/17 - 07:26 AM]
Giada De Laurentiis Returns to Her Family's Homeland and Showcases the Food and Culture of Florence in New Season of "Giada in Italy," Premiering Sunday, April 9th at 12PM ET/PT
The series shares Giada's passion for all things Italy - especially the food.

[03/24/17 - 02:52 AM]
Academy Award Winner Adrien Brody Joins "Peaky Blinders" for Series Four
Tom Hardy returns as Jewish gang leader Alfie Solomons, alongside series regulars Natasha O'Keefe and Packy Lee.

[03/23/17 - 07:32 PM]
"This Just In" Celebrates First Daytime Emmy Nomination
Since "This Just In's" 22 episode critically acclaimed first season on PopTV continues to be an overwhelming success, a second season is already planned.

[03/23/17 - 02:46 PM]
CBS Announces Mario Lopez as Host of "Candy Crush" Premiering Sunday, July 9 on CBS
In the new CBS series, the game that has become a worldwide phenomenon comes to life as teams of two people use their wits and physical agility to compete on enormous, interactive game boards featuring next generation technology.