or


[08/22/12 - 10:38 AM]
Lifetime "Your Life. Your Time. Your Vote." Campaign Expands On-Air Presence with Star-Studded Celebrity PSA Campaign
Eva Longoria, Condoleezza Rice and Jennifer Love Hewitt are among a group of high-profile women confirmed to participate.

[via press release from Lifetime]

LIFETIME "YOUR LIFE. YOUR TIME. YOUR VOTE." CAMPAIGN EXPANDS ON-AIR PRESENCE WITH STAR-STUDDED CELEBRITY PSA CAMPAIGN

Latest Installment of Nonpartisan Campaign to Engage and Empower Women in the Political Process Rounds Out Program with Nationwide Poll of 1,000 Women and Late-Night Celebrations at Both Conventions

(Los Angeles, August 22, 2012) - As part of its ongoing Your Life. Your Time. Your Vote. campaign to create a national dialogue on women and politics, Lifetime Network is strengthening its on-air commitment with a star-studded PSA as the upcoming presidential election approaches. Eva Longoria, Condoleezza Rice and Jennifer Love Hewitt are among a group of high-profile women confirmed to participate, and it comes at a critical juncture. The United States currently ranks 90th in the world in women's elected representation and for the firsttime ever, women lost seats in Congress during the 2008 election cycle. Rounding out this extensive campaign (formerly known as Every Woman Counts), Lifetime is spearheading a nonpartisan opinion poll of 1,000 women nationwide, hosting late-night celebrations at both conventions and conducting a nationwide sweepstakes to win fun, interactive election night party boxes.

Throughout the remaining 2012 election season, elements of Your Life. Your Time. Your Vote. efforts include:

Celebrity PSA

A star-studded PSA is slated to premiere at the Republican and Democratic convention celebrations and hit the airwaves in September. Participating Lifetime celebrities include: Loretta Devine (The Client List), Jennifer Love Hewitt (The Client List), Eva Longoria (Devious Maids), Susan Lucci (Devious Maids) and Cybill Shepherd (The Client List). Meghan McCain and Condoleezza Rice are also slated to appear in the PSA, which encourages women's involvement in politics - whether by running for office, speaking their minds or casting a ballot.

NationwideWomen's Poll

A crucial demographic in the upcoming election, women will voice their opinions in a survey conducted by Republican pollster Kellyanne Conway of the polling company, inc./WomanTrend and Democratic pollster Celinda Lake of Lake Research Partners. The national survey of 1,000 women will dig deep across broad demographics to uncover women's attitudes about the upcoming election. Women will have the opportunity to give President Obama a letter grade, voice their thoughts about Mitt Romney, say whom they would vote for if the election were held tomorrow, their views on a potential Hillary Clinton run for president in 2016 and express their opinions about both first lady Michelle Obama and Ann Romney. Full results of the poll are available upon request and a separate Lifetime release with a comprehensive report on poll findings will be released the week of August 27.

Late-Night Celebrations at Both Conventions

Lifetime is rolling out the red (and blue) carpet for late-night celebrations at both the Republican (Tampa) and Democratic (Charlotte) conventions. The parties will bring together celebrity hosts, stars and women elected officials to celebrate women who currently hold office and those who aspire to join their ranks. Both events are in partnership with Got Your 6, an organization that supports U.S. military veterans, and in Charlotte music will flow with Grammy?-nominated artist Flo Rida. Variety isthe media partner for both events.

Tampa Celebration Wednesday/August 29, 2012; 10:00pm - 1:00am Glazer Museum; 110 West Gasparilla Plaza Special Guest: Meghan McCain

Charlotte Celebration Wednesday/September 5, 2012; 10:00pm - 2:00am Amos' SouthendLIVE Music Club; 1423 South Tryon Street Music By: Flo Rida

Note: Both late-night celebrations are by invite only; Red Carpet is OPEN PRESS

Election Night Party Kits

As a way to excite women and their families and friends to follow the results on election night, Lifetime is conducting a sweepstakes for the opportunity to win one of 1,000 election night party kits. These fun election night viewing boxes will include Your Life. Your Time. Your Vote. blue and red nail polish, a cocktail shaker for the hostess, party coasters, popcorn, four glasses and red cocktail mix to create a celebratory drink, artichoke spinach dip mix, an interactive discussion guide and resources on how to make a difference in your local community.

To enter the sweepstakes, visit mylifetime.com/yourvote2012

Online Resources

Lifetime's effort to engage and empower women reaches far beyond the airwaves with the dedicated Your Life. Your Time. Your Vote. website: www.mylifetime.com/yourvote2012. Ask a woman you know to consider running for office, find out how to register to vote, learn about political leadership trainings and much more on this interactive sitedesigned to give women a stronger voice in politics.

About Your Life. Your Time. Your Vote.

First launched in 1992 and continued through every presidential election cycle, Lifetime's signature election campaign is our country's only nonpartisan effort dedicated to amplifying women's voices in the political process, encouraging them to register to vote, speak out on the issues they care about and run for office. With media and non-profit coalitions along with extensive polling of women's opinions and values, the campaign activates women across the country while providing a forum to highlight the issues women care about most including jobs, the economy, pay equity and women's health. The campaign also includes extensive information online, women's events at both national conventions, contests for Lifetime's audience, public service announcements, candidate trainings and voter turnout drives.

About Lifetime

Lifetime Television is committed to offering the highest quality entertainment and information programming, and advocating a wide range of issues affecting women and their families. The network posted major growth in viewership among the key demographics in Second Quarter 2012 versus Second Quarter 2011, posting a 13% jump among Women 18-49, +5% among Adults 18-49 and +1% in Women 25-54. Additionally, among Women 18-49, Lifetime marked the network's strongest 2Q growth in 10 years. Lifetime Television(R), LMN(R), Lifetime Real Women(R) and Lifetime Digital(TM) are part of Lifetime Entertainment Services, LLC, a subsidiary of A+E Networks. A+E Networks is a joint venture of the Disney-ABC Television Group, Hearst Corporation and NBC Universal.





  [august 2012]  
S
M
T
W
T
F
S
   


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)









[12/21/14 - 09:11 AM]
Saturday's Broadcast Ratings: CBS Tops Evening with "Thursday Night Football" Special
The Eye's primetime NFL coverage wins the night in both total viewers and adults 18-49.

[12/21/14 - 08:56 AM]
"Saturday Night Live," With Host Amy Adams, Was the #1 Big 4 Non-Sports Telecast of the Night in Both Households and 18-49
NBC spins the numbers for Saturday, December 20.

[12/20/14 - 09:00 AM]
NBC Ranks #1 Friday Night Among the Big 4 in Adults 18-49, Total Viewers, Adults 25-54 and All Other Key Measures
NBC spins the numbers for Friday, December 19.

[12/20/14 - 08:47 AM]
Friday's Broadcast Ratings: NBC Tops Viewers, Demos with "Dateline"
The Peacock leads the night with its perennial newsmagazine.

[12/19/14 - 05:41 PM]
NBC Shuffles Its Friday Lineup; "Constantine" to Open Night
Beginning January 16, look for "Constantine" at 8:00/7:00c followed by "Grimm" at 9:00/8:00c and "Dateline NBC" at 10:00/9:00c.

[12/19/14 - 03:15 PM]
David Schwimmer Cast as Attorney Robert Kardashian in "American Crime Story: The People v. O.J. Simpson"
He'll join the previously announced Cuba Gooding Jr. as O.J. Simpson and Sarah Paulson as Marcia Clark.

[12/19/14 - 12:47 PM]
"Whale Wars" Returns to Animal Planet January 2 with a World Premiere Three-Hour Event
Under legal siege, Captain Paul Watson is forced to hand the mission over to youthful veteran Peter Hammarstedt following a ruling from the United States Court of Appeals for the Ninth Circuit.

[12/19/14 - 11:58 AM]
Velocity and Discovery Channel Announce the On Air Team for Barrett-Jackson Live
Coverage begins Tuesday, January 13 from 6-8 PM ET on Discovery Channel and continues through Sunday, January 18 from 2-7 PM ET on Velocity.

[12/19/14 - 10:12 AM]
"Night Will Fall," Revealing the Untold Story of a 1945 Film Detailing Concentration-Camp Atrocities, Debuts Jan. 26, Exclusively on HBO
The film juxtaposes horrific raw footage and scenes from the 1945 documentary with insights from the survivors, the soldiers who liberated them and the filmmakers who recorded these appalling images.

[12/19/14 - 10:02 AM]
USA Network Announces Series Pick-Up for New Drama "Mr. Robot"
The series stars Rami Malek, Christian Slater, Portia Doubleday, Carly Chaikin and Martin Wallstrom.

[12/19/14 - 10:02 AM]
Starz Releases New Video and Image from "Outlander"
The release is part of Starz's 25 Days of #OutlanderOfferings that has been giving fans something extra special for the holidays to get them through the #Droughtlander.

[12/19/14 - 10:00 AM]
AMC Casts International Film Star Daniel Wu as Lead of "Badlands" (WT)
The series tells the story of a ruthless, well-trained warrior named Sunny (Wu) and a young boy who embark on a journey across a dangerous land to find enlightenment.

[12/19/14 - 09:20 AM]
"@midnight" Moves to 11:30 p.m. for Two Weeks Only; Comedy Central Premieres "Ari Shaffir: Paid Regular" and "This Is Not Happening" in January
The premiere episode of "This Is Not Happening" will be available on Amazon Instant Video on January 12 and in the Comedy Central App on January 13.

[12/19/14 - 08:41 AM]
"The People Magazine Awards" Generates NBC's Biggest Audience in Its Slot, Excluding "Peter Pan Live!" and NFL, Since October 23
NBC spins the numbers for Thursday, December 18.

[12/19/14 - 08:39 AM]
Emmy(R)-Winning Series "Banshee" Returns for Third Season Jan. 9, Exclusively on Cinemax
New guest stars this season include Denis O'Hare, Chaske Spencer, Tom Pelphrey and Meaghan Rath.