Amazon Announces Expanded Prime Instant Video Agreement with NBCUniversal Cable & New Media Distribution

New agreement with NBCUniversal adds award-winning and fan favorite TV shows including Parks and Recreation, Parenthood, The Starter Wife, Friday Night Lights, Heroes, Battlestar Galactica and more to Prime Instant Video

SEATTLE -- (NASDAQ:AMZN) Amazon.com, Inc. today announced an expanded content licensing agreement with NBCUniversal Cable & New Media Distribution, adding hundreds of popular and award-winning TV episodes to Prime Instant Video, including prior seasons of Parks and Recreation, Parenthood, Friday Night Lights, Heroes, Battlestar Galactica and more. Prime Instant Video now features more than 22,000 movies and TV episodes for Prime members to stream on Kindle Fire or any of the hundreds of compatible Amazon Instant Video devices including iPad, Roku, Xbox 360 and the PlayStation 3. Customers who are not yet Prime members can sign-up at www.amazon.com/primevideos or can enjoy a free one month trial right out of the box with Kindle Fire. To start watching Prime Instant Video, visit www.amazon.com/primevideos.

"We look forward to further expanding NBCU's content offering available to Prime subscribers in the near future."

"We are excited to be working with NBCUniversal to add their award-winning lineup of TV shows such as Parks and Recreation and Friday Night Lights to Prime Instant Video," said Brad Beale, Director of Digital Video Content Acquisition for Amazon. "We continue to invest heavily in our content selection for Prime members, and have now reached over 22,000 movies and TV episodes available instantly with unlimited streaming."

"We are thrilled to have several of our iconic programs available to subscribers of Amazon Prime, a service focused on the best possible consumer experience," said Frances Manfredi, President, Cable & New Media Distribution for NBCUniversal. "We look forward to further expanding NBCU's content offering available to Prime subscribers in the near future."

To start watching Prime Instant Video now, visit www.amazon.com/primevideos. Customers who are not Prime members can enjoy a free one month trial of Prime. For a list of compatible Amazon Instant Video devices, visit here.

About Amazon Instant Video

Amazon Instant Video is a digital video streaming and download service that offers Amazon customers the ability to rent, purchase or subscribe to a huge catalog of videos. Customers can choose from more than 120,000 titles to purchase or rent and content ranges from new release movies to classic favorites, major television shows, entire seasons, or even day after air TV. Prime Instant Video is Amazon's video subscription offer - it includes more than 22,000 movies and TV episodes selected from the full assortment available at Amazon Instant Video. This subscription offer allows US Prime customers to stream as titles from Prime Instant Video as they like, at no additional cost.

About Prime

Amazon Prime is an annual membership program for $79 a year that offers customers unlimited Free Two-Day Shipping on millions of items including books, home and garden products, electronics, video games, clothing, and much more. Amazon Prime members also get access to unlimited instant streaming of thousands of movies and TV episodes and access to tens of thousands of books to borrow for free, as frequently as a book a month, with no due dates from a Kindle device. Customers who receive free Prime shipping benefits through our Amazon Student or Amazon Mom programs can upgrade to an annual paid membership to receive Amazon Prime's digital benefits.

About Amazon.com

Amazon.com, Inc. (NASDAQ:AMZN), a Fortune 500 company based in Seattle, opened on the World Wide Web in July 1995 and today offers Earth's Biggest Selection. Amazon.com, Inc. seeks to be Earth's most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices. Amazon.com and other sellers offer millions of unique new, refurbished and used items in categories such as Books; Movies, Music & Games; Digital Downloads; Electronics & Computers; Home & Garden; Toys, Kids & Baby; Grocery; Apparel, Shoes & Jewelry; Health & Beauty; Sports & Outdoors; and Tools, Auto & Industrial. Amazon Web Services provides Amazon's developer customers with access to in-the-cloud infrastructure services based on Amazon's own back-end technology platform, which developers can use to enable virtually any type of business. The new latest generation Kindle is the lightest, most compact Kindle ever and features the same 6-inch, most advanced electronic ink display that reads like real paper even in bright sunlight. Kindle Touch is a new addition to the Kindle family with an easy-to-use touch screen that makes it easier than ever to turn pages, search, shop, and take notes - still with all the benefits of the most advanced electronic ink display. Kindle Touch 3G is the top of the line e-reader and offers the same new design and features of Kindle Touch, with the unparalleled added convenience of free 3G. Kindle Fire is the Kindle for movies, TV shows, music, books, magazines, apps, games and web browsing with all the content, free storage in the Amazon Cloud, Whispersync, Amazon Silk (Amazon's new revolutionary cloud-accelerated web browser), vibrant color touch screen, and powerful dual-core processor.

Amazon and its affiliates operate websites, including www.amazon.com, www.amazon.co.uk, www.amazon.de, www.amazon.co.jp, www.amazon.fr, www.amazon.ca, www.amazon.cn, www.amazon.it, and www.amazon.es. As used herein, "Amazon.com," "we," "our" and similar terms include Amazon.com, Inc., and its subsidiaries, unless the context indicates otherwise.

Forward-Looking Statements

This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management's expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to competition, management of growth, new products, services and technologies, potential fluctuations in operating results, international expansion, outcomes of legal proceedings and claims, fulfillment center optimization, seasonality, commercial agreements, acquisitions and strategic transactions, foreign exchange rates, system interruption, inventory, government regulation and taxation, payments and fraud. More information about factors that potentially could affect Amazon.com's financial results is included in Amazon.com's filings with the Securities and Exchange Commission, including its most recent Annual Report on Form 10-K and subsequent filings.