THE "2012 MTV VIDEO MUSIC AWARDS PRE-SHOW" TO FEATURE LIVE PERFORMANCE FROM DEMI LOVATO ON THURSDAY, SEPTEMBER 6 AT 7:00 PM ET/PT
Chart Topping Electronic Artist, DJ and Mega-Producer Calvin Harris Ready to Rock the 2012 VMAs
The All-New "Most Share-Worthy Video" Award Presented by Bing to be
Announced During the Live Pre-Show
SANTA MONICA, CA (August 28, 2012) - MTV announced today that singer-songwriter superstar Demi Lovato will kick things off with a live performance of her top five hit "Give Your Heart A Break" in front of hundreds of screaming fans at the "2012 MTV Video Music Awards Pre-Show" presented by State Farm(R) on Thursday, September 6 at 7:00 p.m. ET/PT. Broadcasting live from outside STAPLES Center in Los Angeles, CA, MTV is taking the pre-show red carpet to new heights, literally, with a first-of-its-kind two-story structure where all the nominees, presenters and performers will arrive, pose and be interviewed. Additionally, world renowned super-producer, Electronic artist and DJ, Calvin Harris - nominated for "Best Electronic Dance Music Video" - will warm up the VMA crowd for an hour prior to the show and then keep the crowd dancing through the night. Hosted by comedian Kevin Hart, the "2012 Video Music Awards" airs LIVE from STAPLES Center on Thursday, September 6 from 8:00 p.m. - 10:00 p.m. ET/PT. Performers announced so far include Alicia Keys, P!nk, Green Day, Taylor Swift, One Direction, Rihanna and Frank Ocean.
"I'm so excited to perform at the VMA preshow. I can't believe it!" said Demi Lovato.
In addition to the live concert event, viewers should tune-in as the first Moonman trophies of the night will be awarded in several "2012 MTV Video Music Awards" categories including the all-new "Most Share-Worthy Video," presented by Bing award, featuring nominees Carly Rae Jepsen, "Call Me Maybe," Beyoncé, "Countdown," Justin Bieber, "Boyfriend," One Direction, "What Makes You Beautiful" and Goyte, "Somebody That I Used to Know." This new category honors the artists with the most impactful music videos of the year. Their work has prompted scores of social shares and served as the inspiration behind countless shareable fan-made lipdubs, recreations and alternate versions of their music videos.
As a part of MTV's "2012 Video Music Awards Pre-Show," MTV News' Sway Calloway, Jim Cantiello, James Montgomery and Christina Garibaldi will take viewers live to the vertical red carpet, behind the scenes and backstage with some of music's hottest stars including P!nk and Alicia Keys. MTV Style has confirmed Holland Roden from "Teen Wolf" will host MTV.com's Red Carpet Report. Holland will lend her style expertise to the VMA red carpet and interview celebrities about their fashion.
Also on the red carpet, British TV host and fashion expert Louise Roe will return as MTV International's guest correspondent for the "2012 MTV Video Music Awards" for the second year in a row. Roe will be chatting up all the A-list celebs on the red carpet, bringing audiences outside the US even closer to the hottest stars in music and entertainment as part of MTV's global coverage of the "2012 MTV Video Music Awards." Most recently, Roe was the international correspondent at the "2012 MTV Movie Awards"; she also covered the 2012 Oscars Red Carpet Show for ABC, the 2011 Royal Wedding for E! and the 2011 MTV EMA red carpet in Belfast, Northern Ireland. This fall, Roe will host the second season of the popular and empowering reality series Plain Jane, which will air across MTV's international channels.
Since the first MTV "Video Music Awards" aired in 1984, the VMAs instantly earned its reputation for delivering the most popular bands and artists to create the loudest, most influential and at times, the most controversial, annual live celebration of music in the world. No other award show has been responsible for creating more memorable or bigger musical moments in pop culture history than the MTV "Video Music Awards." From Madonna, Michael Jackson, Guns N' Roses, Eminem and Nirvana to Britney Spears, Kanye West, Beyoncé, Florence and the Machine and Taylor Swift, an appearance on the VMA stage can forever change the trajectory of an artist's career in a single night.
The "2012 MTV Video Music Awards" will air across MTV's global network of more than 60 channels reaching more than 600 million households around the world as well as through syndication. In addition, its convergent programming and content will reach the entire interactive community, via MTV's more than 200 digital media properties around the world. Ratings for the 2011 VMAs were up +30% YOY internationally, and the show was one of MTV's top performers in key markets across Europe, Latin America, Asia and Australia.
Dave Sirulnick and Ryan Kroft are Executive Producers for the "2012 MTV Video Music Awards Pre-Show." Jonathan Mussman is Executive in Charge. Steve Paley is Director. Whitney-Gayle Benta is Executive in Charge of Talent.
Jesse Ignjatovic/Den of Thieves is the Executive Producer for the "2012 MTV Video Music Awards." Amy Doyle, Garrett English and Dave Sirulnick are Executive Producers. Joanna Bomberg, Jen Jones and Lee Lodge are Co-Executive Producers. Hamish Hamilton is Director. Wendy Plaut is Celebrity Talent Executive.
Official Sponsors of the "2012 MTV Video Music Awards" are 5 Gum(TM), adidas Originals, Bing, COVERGIRL, Kia Motors America, Orbit Gum(TM), Pepsi(R), Samsung Galaxy S(R) III, State Farm(R), Taco Bell(R), Trojan(R) Charged(TM) Condoms and Verizon Wireless.
MTV is the world's premier youth entertainment brand. With a global reach of more than a half-billion households, MTV is the cultural home of the millennial generation, music fans and artists, and a pioneer in creating innovative programming for young people. MTV reflects and creates pop culture with its Emmy(R), Grammy(R) and Peabody(R) award-winning content built around compelling storytelling, music discovery and activism across TV, online and mobile. MTV's sibling networks MTV2 and mtvU each deliver unparalleled customized content for young males, music fans and college students, and its online hub MTV.com is a leading destination for music, news and pop culture. MTV is a unit of Viacom Inc. (NASDAQ: VIA, VIAB), one of the world's leading creators of programming and content across all media platforms.