OXYGEN MEDIA GREENLIGHTS SEASON TWO OF "I'M HAVING THEIR BABY"
HIGHEST RATED NEW SERIES OF 2012
NEW YORK - September 12, 2012 - On pace to deliver Oxygen's highest rated new series this year on a Live +7 basis, the network today announced the season two greenlight of "I'm Having Their Baby." The thought-provoking new docu-series delivered a strong first season averaging 840,000 total viewers and 327,000 women 18-34 through five episodes, according to Nielsen. This marks double-digit growth up 65 percent and 93 percent respectively compared to the same time period last year. In addition, Oxygen ranked as a Top 5 cable network among women 18-34 in the time period for the entire season. Currently in the casting process, "I'm Having Their Baby" season two will premiere on Oxygen in 2013.
"'I'm Having Their Baby' really resonated with Oxygen's young, female audience" says Rod Aissa, Senior Vice President, Original Programming and Development, Oxygen Media. "We're excited to share more authentic and compelling stories of birth mothers and their emotional experiences with our viewers."
"I'm Having Their Baby" provides an intimate look into the world of adoption by telling the too-often untold story of the birth mother and their experience in making this difficult and emotional choice. The series documents a range of poignant, personal stories as the women struggle with an unplanned pregnancy and ultimately decide whether or not to place their baby in the hands of another family. However diverse the case, there is one thing that's common - each woman wants the brightest future for her unborn child and a better life for herself.
For more information on casting for Oxygen's "I'm Having Their Baby" season two, please visit http://www.adoptionseriescasting.com/. The series is produced by Hud:sun Media with Michael Rourke and Bryn Freedman as executive producers.
Source: Nielsen Media Research IHTB = L7
About Hud:sun Media:
Founded in 2010, Hud:sun Media is an entertainment company dedicated to developing, producing and distributing premium content across every platform. Hud:sun Media holds the singular mission of telling compelling stories built around dynamic characters that resonate with niche and broad audiences alike. Hud:sun Media currently produces "Pregnant in Heels" (second season) for Bravo, as well as "I'm Having Their Baby", a groundbreaking adoption docuseries for Oxygen. Additionally, Hud:sun Media created and produced "Style Studio with Rebecca Minkoff" for Yahoo, "Decoding Style with Nina Garcia" with AOL and just launched the new digital network Channel 9 (www.youtube.com/ch9) for Nine West. Digitally, Hud:sun Media partnered with Mattel to launch the groundbreaking online show, "Genuine Ken: The Search for the Great American Boyfriend" on Hulu, as well as "Unracked with Gilt Groupe", and the animated series "Trailer Trash" with Lionsgate. In addition to these series, Hud:sun Media is currently in development with several television networks and digital partners on a number of projects slated for early 2013, and is fast becoming a premier production house on the multi-platformed entertainment landscape.
About Oxygen Media
Oxygen Media is a multiplatform entertainment brand that delivers relevant and engaging content to young women who like to "live out loud." Oxygen is rewriting the rulebook for women's media by changing how the world sees entertainment from a young woman's point of view. Through a vast array of unconventional and original content, including "The Glee Project," "Best Ink," and "Bad Girls Club," the growing cable network is the premier destination to find unique and groundbreaking unscripted programming. "The Glee Project" is a winner of a 2012 Gracie Award which honors programming created for women, by women and about women for "Outstanding Reality Show." A social media trendsetter, Oxygen is a leading force in engaging modern young women, wherever they are, with popular, award winning features online including www.OxygenLive.com, the real time social viewing party that is also available as an app for the iPhone and iPad. Oxygen is available in 80 million homes, and can be found online and on mobile devices at www.oxygen.com. Follow us on Twitter at www.twitter.com/OxygenPR. Oxygen Media is a service of NBCUniversal.