or


[09/19/12 - 11:00 AM]
FOX Broadcasting Company and trueAnthem to Measure Social Sharing of Digital TV Content
This partnership marks the first time a broadcast network has invested significant resources in capturing the value of earned media.

[via press release from FOX]

FOX BROADCASTING COMPANY AND TRUEANTHEM TO MEASURE SOCIAL SHARING OF DIGITAL TV CONTENT

Partnership Allows FOX to Measure Television Content Sharing on Multiple Social Platforms and Quantify Value of Earned Media

Fox Broadcasting Company (FOX) and trueAnthem announced today a research and technology partnership focused on tracking the social sharing of FOX's digital television content and measuring its social influence. Using its patent-pending technology, trueAnthem will provide FOX social measurement capabilities that will enable the network to assess deeper audience, content and engagement intelligence and to more effectively tailor its marketing campaigns. This partnership marks the first time a broadcast network has invested significant resources in capturing the value of earned media.

"Social TV is a key priority for FOX, and in order to drive social conversation with our viewers, it's critical that we understand the way they interact with our content," said Melva Benoit, SVP Audience Intelligence and Research Strategy for FOX. "By teaming with trueAnthem, we will not only gain a more detailed profile of our audience in the social space, but can also provide our brand partners with deeper insight into the performance and quality of our digital content."

"We are thrilled to partner and track real-time social viewing and content sharing with such a top-tier content company as FOX. Our technology will help FOX reach new social audiences and acquire insight based on reach, relevancy and advocacy," added Chris Hart, trueAnthem's CEO. "With these insights, FOX will be able to advance their digital content, optimize distribution and quantify the value of their Earned Media."

trueAnthem measures audience awareness, engagement, viral distribution and influencer metrics in real time to assess the performance and quality of digital content across multiple social platforms, including Facebook, Twitter, GooglePlus and LinkedIn. Implementing the trueInsights Share Plug-in to FOX's digital video player, FOX and trueAnthem will capture the social sharing of the network's paid and owned short-form video content. As that content is shared, the companies will measure the shared content's viral spread, including the various social platforms it is shared to and the types of users who are sharing it.

For more information about FOX's primetime programs, please visit www.fox.com. To learn more about trueAnthem, please visit www.trueanthem.com.

ABOUT FOX BROADCASTING COMPANY

Fox Broadcasting Company (FOX) is a unit of News Corporation and the leading broadcast television network among Adults 18-49. FOX finished the 2011-2012 season at No. 1 in the key adult demographic for the eighth consecutive year - a feat that has never been achieved in broadcast history - while continuing to dominate all network competition in the more targeted Adults 18-34 and Teen demographics. FOX airs 15 hours of primetime programming a week as well as late-night entertainment programming, major sports and Sunday morning news.

ABOUT TRUEANTHEM

trueAnthem is the industry leader in Earned Media Measurement for advertisers, content publishers and digital marketers. trueAnthem's patent-pending technology tracks digital content across Paid, Owned and Earned Media placement, identifies social influencers and reports on the value of Earned Media. We measure Audience Awareness, Engagement, Viral Distribution and Influencer Metrics in real-time to assess the social performance and quality of digital content. By linking social content distribution and performance with audience profiling, we provide our clients with Earned Intelligence.





  [september 2012]  
S
M
T
W
T
F
S
      


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





[06/28/16 - 03:42 PM]
OWN Delivers 2Q 2016 Primetime Growth and Most-Watched Week in Network History
OWN spins the numbers for the quarter to date.

[06/28/16 - 02:37 PM]
Sarah Gadon to Star in Netflix and CBC Miniseries "Alias Grace"
The six-hour miniseries, inspired by the historical true story of convicted murderer Grace Marks, is written and produced by Sarah Polley and directed by Mary Harron.

[06/28/16 - 02:29 PM]
Smithsonian Channel Goes Wild on Wednesdays This Summer with Some of the World's Deadliest Predators
Through five consecutive weeks of one-hour specials, the stunt will span the globe in search of elusive sharks, mighty lizard kings, viper queens, killer hornets and desert lions.

[06/28/16 - 12:31 PM]
Double the Episodes, Double the Surprises on the Second Season of "Cooks vs. Cons"
New episodes begin Sunday, July 10 at 10:00/9:00c on Food Network.

[06/28/16 - 12:16 PM]
Hallmark Channel's Most Recent Original Premiere Marks 4th Consecutive Week with Top HH-Rated Movie of the Week
The Hallmark Channel spins the numbers for the week of June 20-26.

[06/28/16 - 11:18 AM]
All Eyes Were on the 2016 "BET Awards" as 7.2mm Total Viewers Tuned in Across 12 Viacom Networks for the Premiere Telecast on Sunday, June 26
BET spins the numbers for Sunday, June 26.

[06/28/16 - 11:09 AM]
Bravo Media's Lavish Ladies from Down Under Return for a New Season of "The Real Housewives of Melbourne" on Friday, July 22 at 9 PM ET/PT
Newcomer Susie McLean will join returning cast members Chyka Keebaugh, Gamble Breaux, Gina Liano, Jackie Gillies, Janet Roach, Lydia Schiavello and Pettifleur Berenger.

[06/28/16 - 10:54 AM]
"ER Week" Is Back on Discovery Life with Unpredicatble Moments Leading Up to the Premiere of "Trauma Doctors"
These elite doctors take the emergency room to the streets providing on-site medical treatments that are normally only done in hospitals, transforming a patient's chance of survival.

[06/28/16 - 10:50 AM]
ESPN Remembers Legendary Coach Pat Summitt
ESPN Classic will be the home of Tennessee's National Championship title games, where Summitt led the Lady Vols to national titles in 1996, 1997, 1998, 2007 and 2008.

[06/28/16 - 10:35 AM]
U.S. Army Sgt. Elizabeth Marks to Receive Pat Tillman Award for Service at The 2016 ESPYS
Marks is also a member of the 2016 U.S. Paralympics Swimming National Team and is training for the 2016 Paralympic Games taking place in Rio de Janeiro in September.

[06/28/16 - 10:28 AM]
Heartwarming Documentary "Open Your Eyes," Following Nepalese Spouses on a Remarkable Odyssey to Restore Their Sight, Debuts July 18, Exclusively on HBO
The film follows Manisara and Durga, an aging couple from the remote Himalayan Mountains of Nepal, as they embark on a transformative odyssey to regain the sight they lost over the years by undergoing this life-changing procedure.

[06/28/16 - 10:21 AM]
Diane Sawyer Holds Exclusive Interview with Jaycee Dugard, on ABC News' "20/20," Friday, July 8
Sawyer interviewed Dugard in 2011 when she talked about her horrendous experience in captivity for the first time on the eve of the release of her first memoir "A Stolen Life."

[06/28/16 - 09:24 AM]
SundanceTV Greenlights Original Scripted Series "Hap and Leonard" for a Second Season
Plus: John Wirth will join as showrunner and executive producer.

[06/28/16 - 09:06 AM]
Monday's Broadcast Ratings: NBC, "American Ninja Warrior" Hold Onto Top Spot
The Peacock leads the night among total viewers and adults 18-49.

[06/28/16 - 09:05 AM]
Fans Can Now Share Adult Swim Themed Images, GIFs, Sounds, and Custom Bumps With New App
The new Adult Swim Keyboard also features sharable soundboards and animated GIFs from the network's colorful show characters.