or


[09/19/12 - 11:00 AM]
FOX Broadcasting Company and trueAnthem to Measure Social Sharing of Digital TV Content
This partnership marks the first time a broadcast network has invested significant resources in capturing the value of earned media.

[via press release from FOX]

FOX BROADCASTING COMPANY AND TRUEANTHEM TO MEASURE SOCIAL SHARING OF DIGITAL TV CONTENT

Partnership Allows FOX to Measure Television Content Sharing on Multiple Social Platforms and Quantify Value of Earned Media

Fox Broadcasting Company (FOX) and trueAnthem announced today a research and technology partnership focused on tracking the social sharing of FOX's digital television content and measuring its social influence. Using its patent-pending technology, trueAnthem will provide FOX social measurement capabilities that will enable the network to assess deeper audience, content and engagement intelligence and to more effectively tailor its marketing campaigns. This partnership marks the first time a broadcast network has invested significant resources in capturing the value of earned media.

"Social TV is a key priority for FOX, and in order to drive social conversation with our viewers, it's critical that we understand the way they interact with our content," said Melva Benoit, SVP Audience Intelligence and Research Strategy for FOX. "By teaming with trueAnthem, we will not only gain a more detailed profile of our audience in the social space, but can also provide our brand partners with deeper insight into the performance and quality of our digital content."

"We are thrilled to partner and track real-time social viewing and content sharing with such a top-tier content company as FOX. Our technology will help FOX reach new social audiences and acquire insight based on reach, relevancy and advocacy," added Chris Hart, trueAnthem's CEO. "With these insights, FOX will be able to advance their digital content, optimize distribution and quantify the value of their Earned Media."

trueAnthem measures audience awareness, engagement, viral distribution and influencer metrics in real time to assess the performance and quality of digital content across multiple social platforms, including Facebook, Twitter, GooglePlus and LinkedIn. Implementing the trueInsights Share Plug-in to FOX's digital video player, FOX and trueAnthem will capture the social sharing of the network's paid and owned short-form video content. As that content is shared, the companies will measure the shared content's viral spread, including the various social platforms it is shared to and the types of users who are sharing it.

For more information about FOX's primetime programs, please visit www.fox.com. To learn more about trueAnthem, please visit www.trueanthem.com.

ABOUT FOX BROADCASTING COMPANY

Fox Broadcasting Company (FOX) is a unit of News Corporation and the leading broadcast television network among Adults 18-49. FOX finished the 2011-2012 season at No. 1 in the key adult demographic for the eighth consecutive year - a feat that has never been achieved in broadcast history - while continuing to dominate all network competition in the more targeted Adults 18-34 and Teen demographics. FOX airs 15 hours of primetime programming a week as well as late-night entertainment programming, major sports and Sunday morning news.

ABOUT TRUEANTHEM

trueAnthem is the industry leader in Earned Media Measurement for advertisers, content publishers and digital marketers. trueAnthem's patent-pending technology tracks digital content across Paid, Owned and Earned Media placement, identifies social influencers and reports on the value of Earned Media. We measure Audience Awareness, Engagement, Viral Distribution and Influencer Metrics in real-time to assess the social performance and quality of digital content. By linking social content distribution and performance with audience profiling, we provide our clients with Earned Intelligence.





  [september 2012]  
S
M
T
W
T
F
S
      


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





[01/24/15 - 08:50 AM]
"Constantine" Delivers Its Most-Watched Episode Since November 21
NBC spins the numbers for Friday, January 23.

[01/24/15 - 08:37 AM]
Friday's Broadcast Ratings: ABC, CBS and NBC All Share Demo Crown
Repeats of "Blue Bloods" and "Shark Tank" lead the night in total viewers and adults 18-49, respectively.

[01/24/15 - 08:33 AM]
ABC's Encore "Shark Tank" Is Friday's #1 Show in Adults 18-49 - Most-Watched-Ever Repeat for the Show
ABC spins the numbers for Friday, January 23.

[01/23/15 - 01:09 PM]
New MTV Study, "Millennials Have Drive," Reveals Millennials Love Their Cars More Than Social Media and Texting
Today's results represent the first wave of research coming from Viacom's brands in the car category.

[01/23/15 - 12:19 PM]
"Our Little Family" Joins the TLC Lineup This February
The newcomer launches Tuesday, February 17 at 10:00/9:00c on the cable channel.

[01/23/15 - 11:24 AM]
Fox Sports Provides Extended On-Site Coverage From Arizona For Super Bowl XLIX
In anticipation of the championship showdown, FOX Sports has all hands on deck, providing comprehensive on-site coverage for the week's festivities in Arizona.

[01/23/15 - 10:46 AM]
Video: Starz Releases First Video Tease of Seth MacFarlane and Jonathan Ames' "Blunt Talk" Starring Patrick Stewart
Due this summer, the series is a live action character-driven comedy set in the competitive cable news arena and following a most eccentric TV personality and his crew.

[01/23/15 - 10:43 AM]
Animal Planet Dives Head First Into "Insane Pools: Off the Deep End," A New Series Premiering Friday, February 20
The six-episode series follows Lucas Congdon as he turns high and dry homes into exotic waterfront properties through grand, nature-inspired designs to encourage his clients to rediscover their love of the outdoors.

[01/23/15 - 10:38 AM]
"The Tonight Show" Outperforms ABC, CBS Timeslot Competition for Week of Jan. 12-16
NBC spins the late-night numbers for the week of January 12-16.

[01/23/15 - 10:23 AM]
"Nightline" Is #1 for the Week, #1 in Total Viewers 12 of Last 13 Weeks
ABC spins the late-night numbers for the week of January 12-16.

[01/23/15 - 09:17 AM]
History(R) Premieres Brand New Series "Legend of the Superstition Mountains"
The series, due on Sunday, February 8 at 10:00/9:00c, follows five brave treasure hunters as they seek to unearth the secrets of the Lost Dutchman's gold.

[01/23/15 - 08:57 AM]
NFL Legend Ray Lewis Tackles Coaches with Anger Issues When "Coaching Bad" Premieres Sunday, February 8 at 10 PM ET/PT on Spike TV
Lewis and acclaimed anger management specialist and author Dr. Christian Conte will work with nine coaches who have recognized that they need to change their combative and often bombastic ways if they want to continue in the profession they love.

[01/23/15 - 08:46 AM]
"Parenthood" Delivers Its Second-Most-Watched Telecast of the Season
NBC spins the numbers for Thursday, January 22.

[01/23/15 - 08:39 AM]
truTV Orders Pilot for "Shaq, Inq." (working title) From Mandalay Sports Media and Executive Producers Shaquille O'Neal and Mike Tollin
This half-hour scripted comedy follows Shaquille O'Neal and the team who runs his sprawling business empire.

[01/23/15 - 08:32 AM]
Thursday's Broadcast Ratings: "American Idol" Tops Demos for FOX
Plus: the network's "Backstrom" launches up nearly 18% among adults 18-49 from "Rake" a year ago.