or


[09/21/12 - 07:28 AM]
Comedy Central(R) Unveils Multiplatform Marketing Campaign for the Launch of ITs New Animated Series "Brickleberry"
Said campaign will feature exclusive content on Facebook, Tumblr and Decksi.

[via press release from Comedy Central]

COMEDY CENTRAL(R) UNVEILS MULTIPLATFORM MARKETING CAMPAIGN FOR THE LAUNCH OF ITS NEW ANIMATED SERIES "BRICKLEBERRY"

Campaign to Feature Exclusive Content on Facebook, Tumblr, and Decksi, Plus an Extensive Ad Campaign and Unique Event Marketing Initiative

Executive Produced by Daniel Tosh and Creators Waco O'Guin and Roger Black With Voice Talent Including Tosh, Kaitlin Olson, Tom Kenny, David Herman, Jerry Minor and Black

"Brickleberry" Premieres on COMEDY CENTRAL on Tuesday, September 25 at 10:30 P.M

NEW YORK, September 21, 2012 - COMEDY CENTRAL has turned over the controls to its Facebook fans. The brand has rolled out its multiplatform marketing campaign for its new animated series "Brickleberry," which features the release of segments of the premiere episode based on the number of Facebook "Likes" it receives on the show's page. This innovative approach along with the release of additional exclusive content on Tumblr, Decksi Cards and custom "Brickleberry" E-Cards will engage COMEDY CENTRAL fans and encourage them to share content with their friends. Executive produced by Daniel Tosh and series Creators Waco O'Guin and Roger Black, "Brickleberry" will premiere on COMEDY CENTRAL on Tuesday, September 25 at 10:30 p.m. ET/PT.

"This innovative launch campaign taps into the savvy social media fan-base that propelled 'Tosh.0' into a multiplatform hit," said Walter Levitt, Executive Vice President, Marketing at COMEDY CENTRAL. "Using platforms like Facebook, Tumblr and Decksi, COMEDY CENTRAL is giving our fans the tools to become brand ambassadors for this new series."

The multiplatform marketing initiatives for "Brickleberry" include:

· Facebook: "Like To Unlock"

The campaign features an exclusive look at the "Brickleberry" pilot, which is being incrementally unlocked on Facebook: with every "Like" milestone set and reached, COMEDY CENTRAL will release a few more minutes of the pilot episode. Fans are encouraged to share the "Brickleberry" page on their Facebook Timelines and invite friends to "Like To Unlock" to view more of the pilot.

· "A Countdown To 'Brickleberry'"

Leading up to the September 25 on-air premiere, COMEDY CENTRAL is posting daily behind-the-scenes stills, sketches, character designs, memes and GIFs to its Tumblr and "Brickleberry" Facebook pages. Fans can reblog the posts easily onto their own Tumblr and Facebook pages.

· Decksi Cards

Partnering for the first time with a major media brand, this online trading card service will encourage users to "collect" and consume digital "Brickleberry" content. COMEDY CENTRAL's deck currently features 17 cards, including two previews clips and four character mash-up videos. The deck will expand to 50 cards by the end of the season and active users will have the chance to unlock extra exclusive content.

· Animated E-Cards

In keeping with the show's "Nature is Filthy" theme, fans can create animated E-Cards to share with Facebook friends by selecting their preferred animal, sex position and dirty message. Once the E-Card is completed, it will appear on the selected friend's Facebook Timeline along with a link to create and send one of their own. Also as an added bonus, the E-Cards include voiceover audio recorded by Daniel Tosh.

Additionally, in anticipation of the series premiere, COMEDY CENTRAL is extensively promoting "Brickleberry" through advertising on television, online, radio, outdoor and in subways. Also, as a part of the campaign, COMEDY CENTRAL will launch a one-day marketing stunt during the week of the premiere, sure to attract the attention of fans nationwide.

When commuters in select cities head to work on the morning of September 24, they will be greeted by more than 1,500 life-size cut-outs of "Malloy" the bear at major landmarks and intersections across the country. Malloy will be seen uttering something inappropriate and fans will be invited to visit NatureIsFilthy.com for more information.

From Executive Producer Daniel Tosh ("Tosh.0") and series Creators, Writers and Executive Producers Waco O'Guin and Roger Black (MTV2's "Stankervision"), "Brickleberry," co-produced by Fox 21 and COMEDY CENTRAL, is a new animated series revolving around a group of dysfunctional park rangers at a second tier national park. Ten episodes kick off on COMEDY CENTRAL on Tuesday, September 25 at 10:30 p.m., following the fall premiere of "Tosh.0."

"Brickleberry" voice talent includes Kaitlin Olson ("It's Always Sunny in Philadelphia") as "Ethel," the smoking hot top ranger who is transferred to Brickleberry; Tom Kenny ("SpongeBob SquarePants") as "Woody," the head ranger who has good intentions, but not always the best ideas; Dave Herman ("Futurama") as "Steve," the overconfident Ranger of the Month; Jerry Minor ("Eastbound & Down") as "Denzel," the African American ranger who isn't comfortable in the woods; Roger Black as "Connie," the unusually strong and masculine female ranger, and Tosh as "Malloy," the cuddly, yet vulgar and spoiled resident bear. Jim Sharp and Ian Friedman are the Executives in Charge of Production for COMEDY CENTRAL.

Available on-air, online and on-the-go, COMEDY CENTRAL (www.cc.com) is the #1 brand in comedy and is owned by, and is a registered trademark of, Comedy Partners, a wholly-owned unit of Viacom Inc. (NASDAQ: VIA and VIAB).

Fox 21 is a production company housed within Twentieth Century Fox Television devoted to making creatively ambitious scripted series for the cable television market, as well as unscripted shows for both cable and broadcast networks. Fox 21, led by President Bert Salke, currently co-produces the award-winning cable smash hits "Sons of Anarchy" and "Homeland," which took home the Golden Globe after its first season on the air.

Viacom (NASDAQ: VIA, VIAB) is home to the world's premier entertainment brands that connect with audiences through compelling content across television, motion picture, online and mobile platforms in more than 160 countries and territories. With approximately 170 media networks reaching more than 600 million global subscribers, Viacom's leading brands include MTV, VH1, CMT, Logo, BET, CENTRIC, Nickelodeon, Nick Jr., TeenNick, Nicktoons, Nick at Nite, COMEDY CENTRAL, TV Land, Spike TV and Tr3s. Paramount Pictures, America's oldest film studio and creator of many of the most beloved motion pictures, continues today as a major global producer and distributor of filmed entertainment. Viacom operates a large portfolio of branded digital media experiences, including many of the world's most popular properties for entertainment, community and casual online gaming. For more information about Viacom and its businesses, visit www.viacom.com.





  [september 2012]  
S
M
T
W
T
F
S
      


· BRICKLEBERRY (COMEDY CENTRAL)
· TOSH.0 (COMEDY CENTRAL)





[09/17/14 - 01:35 PM]
ABC Family's "100 Days Until Christmas" Campaign a Social Media Hit on Facebook
"Pretty Little Liars" continues to be dominate on Twitter, ranking as TV's #1 most-tweeted TV drama series of Summer 2014.

[09/17/14 - 01:35 PM]
The Viral Video Show That Started It All, "America's Funniest Home Videos," Celebrates 25th Anniversary with Maker Studios Content Partnership Anchored by Original Clip Show "ShayFV" Starring Shay Carl
The original content initiative extends an existing relationship between Vin Di Bona Productions and Maker Studios.

[09/17/14 - 01:34 PM]
Former President Bill Clinton to Appear on "The Daily Show with Jon Stewart" Thursday, September 18 at 11 p.m. ET/PT
President Clinton will preside over the 10th Clinton Global Initiative Annual Meeting, which takes place next week (September 21-24) in New York City.

[09/17/14 - 01:33 PM]
A+E Networks(R) Hits 22 Million Downloads with TV Everywhere Apps
The free, ad-supported TV Everywhere apps offer fans access to full episodes, movies and exclusive clips of their favorite A+E Networks HD programming.

[09/17/14 - 12:44 PM]
TBS to Celebrate 20 Years of "Friends" with 20-Episode Marathon on Sept. 22
"We're thrilled to be celebrating Friends' 20th anniversary by giving fans the chance to choose their favorite episodes for TBS's 20-episode marathon," said Phil Oppenheim.

[09/17/14 - 12:38 PM]
SundanceTV Celebrates Academy(R) Award Winner Danny Boyle
In honor of his upcoming series "Babylon," SundanceTV is featuring an evening-long celebration of the renowned director, including the original long form episode that inspired the series of the same name.

[09/17/14 - 12:24 PM]
HGTV's "Love It or List It" Begins Production in Raleigh-Durham
Producers at Big Coat Productions are actively seeking potential homeowners who are torn between renovating their existing home and relocating to a new residence.

[09/17/14 - 12:16 PM]
TV Land Hosts a Two-Day Marathon for the 30th Anniversary of "The Cosby Show"
The marathon begins Saturday, September 20 at 2pm with fan favorite episode, "How Ugly Is He?"

[09/17/14 - 12:15 PM]
FX Networks Announces 2014 New York Comic Con Schedule
"The Americans," "Archer" and "The League" are the among the network's shows being featured.

[09/17/14 - 12:01 PM]
Sit Back, Relax and Enjoy Television's Most Buzzworthy Moments as Bravo Media's "The People's Couch" Returns Tuesday, October 7 at 10PM ET/PT
This documentary series turns the cameras around on everyone's favorite couchers as they share their sentiments - whether good, bad or ugly - on this Fall's buzziest and most talked about "water cooler" series.

[09/17/14 - 11:59 AM]
"The 50 Year Argument," An Inside Look at the New York Review of Books, Debuts Sept. 29, Exclusively on HBO; Martin Scorsese and David Tedeschi Direct
The film marks Scorsese's third documentary to be presented on HBO, and Tedeschi's first co-directing project with Scorsese.

[09/17/14 - 11:14 AM]
Oxygen Media Goes Mad for New Series "My Crazy Love" Premiering Tuesday, October 28 at 10PM ET/PT
Each week, real people share their personal stories about a time in their life when the intoxication of love led them to extreme behavior and embarrassing acts.

[09/17/14 - 11:13 AM]
Discovery Channel and BBC Track One of the World's Rarest Animals in "Last Tiger Standing"
The one-hour special premieres Thursday, September 25 at 10:00/9:00c on the network.

[09/17/14 - 10:52 AM]
Time to Set the DVR: A Guide to CMT's Fall Lineup
Among the newly announced dates are the return of "Redneck Island" and two one-hour specials from "Party Down South."

[09/17/14 - 10:29 AM]
PBS to Present "America After Ferguson" Friday, September 26, 2014, 8-9 p.m. ET
The special will be taped before an audience on Sunday, September 21, at the Touhill Performing Arts Center on the campus of the University of Missouri-St. Louis.