or


[09/27/12 - 04:24 PM]
The 10 Things You Need to Know About the New Season, Part 4: Friday Night Is Indeed the "Death Slot"
By Brian Ford Sullivan (TFC)

1) Only 32% of broadcast network shows make it to a second season.
2) Shows that premiere in September have the best chance of survival.
3) Scripted and unscripted shows fail at the same rate.
4) Friday night is indeed the "death slot."
5) 10 o'clock is just as successful as any other time period.
6) 5% of shows that are announced don't even air.
7) 4% of broadcast series have changed networks.
8) New shows on average lose 14% of their audience by episode two.
9) Cable dramas are almost twice as likely to return as broadcast ones.
10) History is on the side of the majority of this fall's new shows.

Please note: As a courtesy, please do not reproduce these comments to newsgroups, forums or other online places. Links only please.

Welcome once again to "The 10 Things You Need to Know About the New Season," our recurring feature about, well... the 10 things you need to know about the new season. The goal of this venture is to address not only common questions people have about television but to also demystify (or potentially reaffirm) stigmas out there about certain networks, time periods, genres and so forth. It's been a few years so we'll revisit some of our previous research as well as dig into some new areas we haven't touched on before.

So with that in mind let us put on our journalistic caps and give you the cold, hard truth about what's potentially ahead for some of your favorite new and returning shows...

4. Friday night is indeed the "death slot."

It's an internet meme for good reason: new shows that are scheduled on Fridays have the longest odds of survival of any night of the week, just 19%. FOX for instance has renewed just one show launched on Fridays in the past 13 years ("Dollhouse") despite 23 tries. Meanwhile, Sundays have the best track record with 42% of new shows returning for a sophomore run. Said night has been golden for NBC the past 13 seasons (that's 1999-2000 through 2011-2012) with 69% of its shows returning.

By that same token, Mondays are likewise a boon for 40% of new shows - eight points ahead of the general 32% survival rate - with CBS bringing back 58% of its launches on the night. Conversely Saturdays (24%) are rarely programmed for good reason while Wednesdays (29%) are the only other night below the industry average. Take a look:


dayabccbsfoxnbcupnwbcwtotal
mon.9/29 (31%)14/24 (58%)8/33 (24%)18/44 (41%)6/8 (75%)1/4 (25%)2/4 (50%)58/146 (40%)
tue.14/51 (27%)9/18 (50%)12/26 (46%)13/45 (29%)3/22 (14%)5/8 (63%)4/10 (40%)60/180 (33%)
wed.22/65 (34%)8/23 (35%)14/40 (35%)7/34 (21%)2/11 (18%)3/11 (27%)1/13 (8%)57/197 (29%)
thu.9/34 (26%)4/16 (25%)7/17 (41%)11/35 (31%)1/2 (50%)5/14 (36%)2/3 (67%)39/121 (32%)
fri.4/23 (17%)7/24 (29%)1/23 (4%)4/20 (20%)0/5 (0%)5/16 (31%)0/0 (0%)21/111 (19%)
sat.1/2 (50%)3/9 (33%)0/1 (0%)0/5 (0%)0/0 (0%)0/0 (0%)0/0 (0%)4/17 (24%)
sun.10/20 (50%)3/12 (25%)7/21 (33%)11/16 (69%)0/0 (0%)5/13 (38%)1/7 (14%)37/89 (42%)
various*2/7 (29%)3/4 (75%)5/11 (45%)2/8 (25%)0/0 (0%)0/1 (0%)0/0 (0%)12/31 (39%)
total71/231 (31%)51/130 (39%)54/172 (31%)66/207 (32%)12/48 (25%)24/67 (36%)10/37 (27%)288/892 (32%)

* shows which aired in multiple time periods each week


What else do these numbers tell us? Wednesdays have been home to the most newcomers in the past 13 years (197 series) and yet it's among the least successful (29%) at producing second seasons. Other interesting trends: CBS is better at launching shows on Fridays (29%) than the traditionally bullish Sunday nights (25%) while FOX has had a rough go at it on Mondays (24%) despite being among Wednesday's (35%) top starters.

Overall, Tuesdays and Thursdays conform closest to standard 32% survival rate with Sundays and Mondays providing better odds and Wednesdays and Saturdays falling below the norm. Fridays, well... I hate to say it but: it's the death slot.

PREVIOUSLY: Scripted and unscripted shows fail at the same rate.

TOMORROW: Do shows at 10:00/9:00c have a tougher chance at survival?





  [september 2012]  
S
M
T
W
T
F
S
      


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)









[08/19/14 - 05:15 PM]
"Brooklyn Nine-Nine" Cuffs Eva Longoria as Guest Star on Three-Episode Arc This Fall on FOX
She'll play a defense attorney who catches Jake's (Andy Samberg) attention when she faces off against him in court.

[08/19/14 - 04:40 PM]
NBC Drops "Working the Engels" in Favor of Back-to-Back Originals from "Welcome to Sweden"
The Peacock will opt for new episodes of "Sweden" at 9:00/8:00c and 9:30/8:30c beginning this Thursday, August 21.

[08/19/14 - 03:04 PM]
"Bad Girls Club: Redemption" Premieres October 7 at 8PM ET/PT on Oxygen
This season, the best of the bad move into a LA mansion, ready to ride the rocky road to change, while making new friends and facing off with old enemies along the way.

[08/19/14 - 02:19 PM]
Summer Finales of ABC Family's "Switched at Birth" and "The Fosters" Garner Multi-Week Highs in Total Viewers and Target Demos
ABC Family spins the numbers for Monday, August 18.

[08/19/14 - 02:01 PM]
"Fast N' Loud" Returns as the #1 Program in Cable on Monday Night
Discovery spins the numbers for Monday, August 18.

[08/19/14 - 01:01 PM]
Springfield Celebrates "The Simpsons'" 25th Anniversary with a Special Mural on Monday, August 25
Special guest Yeardley Smith, comedic actress and voice of "Lisa Simpson," will be in Springfield to celebrate the mural, sign autographs and take questions during the event.

[08/19/14 - 12:29 PM]
Jason Taylor, Kevin Gilbride & Paul Burmeister Join Mike Florio on "Pro Football Talk" for 2014 NFL Season
In addition, Mike Ryan, who boasts 26 NFL seasons of athletic training experience, will join PFT to provide perspective on injuries and sports medicine.

[08/19/14 - 11:47 AM]
Cartoon Network Continues to Rank as Television's #1 Network for Early Delivery Among Targeted Boys 2-11, 6-11 & 9-14
Turner spins the numbers for the week of August 11-17.

[08/19/14 - 11:47 AM]
U.S. Record 3.3 Million Tune in to NBC Sports Group's Opening Weekend of Premier League Coverage
NBC spins the numbers for Saturday, August 16 and Sunday, August 17.

[08/19/14 - 11:33 AM]
Disney Channel Sweeps Prime and Total Day in Total Viewers and Across Major Youth Kid 2-11, Kid 6-11 and Tween 9-14 Demos
Disney Channel spins the numbers for the week of August 11-17.

[08/19/14 - 11:31 AM]
TNT's "Legends" Climbs to 8 Million Viewers Across Multiple Platforms
TNT spins the numbers for the week of August 11-17.

[08/19/14 - 11:21 AM]
Hip-Hop Artist, Television Host and Actor Shad Moss, a.k.a. Bow Wow, Joins the Cast of "CSI: Cyber"
Moss will play hacker Brody "Baby Face" Nelson. Nineteen going on 20, Nelson is a cyber-intrusion savant.

[08/19/14 - 10:57 AM]
Sink Your Teeth Into Season One of Robert Rodriguez's Critically-Acclaimed "From Dusk Till Dawn: The Series" Available August 19 on Netflix
The Netflix launch comes on the heels of a recent announcement from El Rey Network that the series will begin production on season two in Austin, TX this October.

[08/19/14 - 10:57 AM]
Discovery Channel Earns Its Highest-Rated "Shark Week" Ever in Its 27 Year History
Discovery spins the numbers for its annual summer stunt.

[08/19/14 - 10:40 AM]
"Untold with Maria Menounos" Returns Thursday, August 28th at 8:00PM ET/PT
This time "Untold" goes beyond the headlines to take a closer look at three major pop culture topics: "Star Stalkers," "Rags to Reality" and the "EDM-Pire."