or


[09/28/12 - 04:54 PM]
The 10 Things You Need to Know About the New Season, Part 5: 10 O'Clock Is Just as Successful as Any Other Time Period
By Brian Ford Sullivan (TFC)

1) Only 32% of broadcast network shows make it to a second season.
2) Shows that premiere in September have the best chance of survival.
3) Scripted and unscripted shows fail at the same rate.
4) Friday night is indeed the "death slot."
5) 10 o'clock is just as successful as any other time period.
6) 5% of shows that are announced don't even air.
7) 4% of broadcast series have changed networks.
8) New shows on average lose 14% of their audience by episode two.
9) Cable dramas are almost twice as likely to return as broadcast ones.
10) History is on the side of the majority of this fall's new shows.

Please note: As a courtesy, please do not reproduce these comments to newsgroups, forums or other online places. Links only please.

Welcome once again to "The 10 Things You Need to Know About the New Season," our recurring feature about, well... the 10 things you need to know about the new season. The goal of this venture is to address not only common questions people have about television but to also demystify (or potentially reaffirm) stigmas out there about certain networks, time periods, genres and so forth. It's been a few years so we'll revisit some of our previous research as well as dig into some new areas we haven't touched on before.

So with that in mind let us put on our journalistic caps and give you the cold, hard truth about what's potentially ahead for some of your favorite new and returning shows...

5. 10 o'clock is just as successful as any other time period.

Despite all the anecdotal drum beats that cable and DVRs are eating away at the 10 o'clock hour, here's the reality: of the 169 shows that have launched at 10:00/9:00c in the past 13 seasons (that's 1999-2000 through 2011-2012), 57 (or 34%) made it to a second season. That's actually better than any other time period, whether it's 8:00/7:00c (31%), 8:30/7:30c (32%), 9:00/8:00c (33%) or 9:30/8:30c (31%). Take a look:


timeabccbsfoxnbcupnwbcwtotal
7:00 PM0/0 (0%)0/0 (0%)0/0 (0%)1/1 (100%)0/0 (0%)0/1 (0%)0/2 (0%)1/4 (25%)
7:30 PM0/0 (0%)0/0 (0%)0/0 (0%)0/0 (0%)0/0 (0%)0/0 (0%)0/1 (0%)0/1 (0%)
8:00 PM15/47 (32%)11/35 (31%)8/36 (22%)21/65 (32%)3/15 (20%)8/14 (57%)2/8 (25%)68/220 (31%)
8:30 PM8/22 (36%)7/21 (33%)11/30 (37%)5/26 (19%)5/7 (71%)1/11 (9%)1/2 (50%)38/119 (32%)
9:00 PM16/54 (30%)10/23 (43%)26/75 (35%)11/32 (34%)2/20 (10%)12/30 (40%)7/23 (30%)84/257 (33%)
9:30 PM7/23 (30%)5/10 (50%)4/20 (20%)7/21 (33%)2/6 (0%)3/10 (30%)0/1 (0%)28/91 (31%)
10:00 PM23/78 (29%)15/37 (41%)0/0 (0%)19/54 (35%)0/0 (0%)0/0 (0%)0/0 (0%)57/169 (34%)
various*2/7 (29%)3/4 (75%)5/11 (45%)2/8 (25%)0/0 (0%)0/1 (0%)0/0 (0%)12/31 (39%)
total71/231 (31%)51/130 (39%)54/172 (31%)66/207 (32%)12/48 (25%)24/67 (36%)10/37 (27%)288/892 (32%)

* shows which aired in multiple time periods each week


Overall, virtually every time period - save for the rarely changed Sunday, 7:00/6:00c hour - falls within a few ticks of the usual 32% survival rate for new shows. The interesting facets then of course come from the networks themselves.

Among the notable trends: ABC does worse at 10:00/9:00c than any other network (29%), as well as within its own lineup; while FOX does significantly worse with its opening and closing half-hours (8:00/7:00c and 9:30/8:30c) than its middle ones (8:30/7:30c and 9:00/8:00c). And over on CBS, the Eye bats an impressive 50% at 9:30/8:30c with 9:00/8:00c (43%) and 10:00/9:00c (41%) also well above the normal.

All in all, don't believe the hype: 10 o'clock is just as viable as any time period, maybe even a little better.

PREVIOUSLY: Friday night is indeed the "death slot."

COMING MONDAY: What are the odds a new show just doesn't air at all?





  [september 2012]  
S
M
T
W
T
F
S
      


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





[01/24/15 - 08:50 AM]
"Constantine" Delivers Its Most-Watched Episode Since November 21
NBC spins the numbers for Friday, January 23.

[01/24/15 - 08:37 AM]
Friday's Broadcast Ratings: ABC, CBS and NBC All Share Demo Crown
Repeats of "Blue Bloods" and "Shark Tank" lead the night in total viewers and adults 18-49, respectively.

[01/24/15 - 08:33 AM]
ABC's Encore "Shark Tank" Is Friday's #1 Show in Adults 18-49 - Most-Watched-Ever Repeat for the Show
ABC spins the numbers for Friday, January 23.

[01/23/15 - 01:09 PM]
New MTV Study, "Millennials Have Drive," Reveals Millennials Love Their Cars More Than Social Media and Texting
Today's results represent the first wave of research coming from Viacom's brands in the car category.

[01/23/15 - 12:19 PM]
"Our Little Family" Joins the TLC Lineup This February
The newcomer launches Tuesday, February 17 at 10:00/9:00c on the cable channel.

[01/23/15 - 11:24 AM]
Fox Sports Provides Extended On-Site Coverage From Arizona For Super Bowl XLIX
In anticipation of the championship showdown, FOX Sports has all hands on deck, providing comprehensive on-site coverage for the week's festivities in Arizona.

[01/23/15 - 10:46 AM]
Video: Starz Releases First Video Tease of Seth MacFarlane and Jonathan Ames' "Blunt Talk" Starring Patrick Stewart
Due this summer, the series is a live action character-driven comedy set in the competitive cable news arena and following a most eccentric TV personality and his crew.

[01/23/15 - 10:43 AM]
Animal Planet Dives Head First Into "Insane Pools: Off the Deep End," A New Series Premiering Friday, February 20
The six-episode series follows Lucas Congdon as he turns high and dry homes into exotic waterfront properties through grand, nature-inspired designs to encourage his clients to rediscover their love of the outdoors.

[01/23/15 - 10:38 AM]
"The Tonight Show" Outperforms ABC, CBS Timeslot Competition for Week of Jan. 12-16
NBC spins the late-night numbers for the week of January 12-16.

[01/23/15 - 10:23 AM]
"Nightline" Is #1 for the Week, #1 in Total Viewers 12 of Last 13 Weeks
ABC spins the late-night numbers for the week of January 12-16.

[01/23/15 - 09:17 AM]
History(R) Premieres Brand New Series "Legend of the Superstition Mountains"
The series, due on Sunday, February 8 at 10:00/9:00c, follows five brave treasure hunters as they seek to unearth the secrets of the Lost Dutchman's gold.

[01/23/15 - 08:57 AM]
NFL Legend Ray Lewis Tackles Coaches with Anger Issues When "Coaching Bad" Premieres Sunday, February 8 at 10 PM ET/PT on Spike TV
Lewis and acclaimed anger management specialist and author Dr. Christian Conte will work with nine coaches who have recognized that they need to change their combative and often bombastic ways if they want to continue in the profession they love.

[01/23/15 - 08:46 AM]
"Parenthood" Delivers Its Second-Most-Watched Telecast of the Season
NBC spins the numbers for Thursday, January 22.

[01/23/15 - 08:39 AM]
truTV Orders Pilot for "Shaq, Inq." (working title) From Mandalay Sports Media and Executive Producers Shaquille O'Neal and Mike Tollin
This half-hour scripted comedy follows Shaquille O'Neal and the team who runs his sprawling business empire.

[01/23/15 - 08:32 AM]
Thursday's Broadcast Ratings: "American Idol" Tops Demos for FOX
Plus: the network's "Backstrom" launches up nearly 18% among adults 18-49 from "Rake" a year ago.