or


[09/28/12 - 04:54 PM]
The 10 Things You Need to Know About the New Season, Part 5: 10 O'Clock Is Just as Successful as Any Other Time Period
By Brian Ford Sullivan (TFC)

1) Only 32% of broadcast network shows make it to a second season.
2) Shows that premiere in September have the best chance of survival.
3) Scripted and unscripted shows fail at the same rate.
4) Friday night is indeed the "death slot."
5) 10 o'clock is just as successful as any other time period.
6) 5% of shows that are announced don't even air.
7) 4% of broadcast series have changed networks.
8) New shows on average lose 14% of their audience by episode two.
9) Cable dramas are almost twice as likely to return as broadcast ones.
10) History is on the side of the majority of this fall's new shows.

Please note: As a courtesy, please do not reproduce these comments to newsgroups, forums or other online places. Links only please.

Welcome once again to "The 10 Things You Need to Know About the New Season," our recurring feature about, well... the 10 things you need to know about the new season. The goal of this venture is to address not only common questions people have about television but to also demystify (or potentially reaffirm) stigmas out there about certain networks, time periods, genres and so forth. It's been a few years so we'll revisit some of our previous research as well as dig into some new areas we haven't touched on before.

So with that in mind let us put on our journalistic caps and give you the cold, hard truth about what's potentially ahead for some of your favorite new and returning shows...

5. 10 o'clock is just as successful as any other time period.

Despite all the anecdotal drum beats that cable and DVRs are eating away at the 10 o'clock hour, here's the reality: of the 169 shows that have launched at 10:00/9:00c in the past 13 seasons (that's 1999-2000 through 2011-2012), 57 (or 34%) made it to a second season. That's actually better than any other time period, whether it's 8:00/7:00c (31%), 8:30/7:30c (32%), 9:00/8:00c (33%) or 9:30/8:30c (31%). Take a look:


timeabccbsfoxnbcupnwbcwtotal
7:00 PM0/0 (0%)0/0 (0%)0/0 (0%)1/1 (100%)0/0 (0%)0/1 (0%)0/2 (0%)1/4 (25%)
7:30 PM0/0 (0%)0/0 (0%)0/0 (0%)0/0 (0%)0/0 (0%)0/0 (0%)0/1 (0%)0/1 (0%)
8:00 PM15/47 (32%)11/35 (31%)8/36 (22%)21/65 (32%)3/15 (20%)8/14 (57%)2/8 (25%)68/220 (31%)
8:30 PM8/22 (36%)7/21 (33%)11/30 (37%)5/26 (19%)5/7 (71%)1/11 (9%)1/2 (50%)38/119 (32%)
9:00 PM16/54 (30%)10/23 (43%)26/75 (35%)11/32 (34%)2/20 (10%)12/30 (40%)7/23 (30%)84/257 (33%)
9:30 PM7/23 (30%)5/10 (50%)4/20 (20%)7/21 (33%)2/6 (0%)3/10 (30%)0/1 (0%)28/91 (31%)
10:00 PM23/78 (29%)15/37 (41%)0/0 (0%)19/54 (35%)0/0 (0%)0/0 (0%)0/0 (0%)57/169 (34%)
various*2/7 (29%)3/4 (75%)5/11 (45%)2/8 (25%)0/0 (0%)0/1 (0%)0/0 (0%)12/31 (39%)
total71/231 (31%)51/130 (39%)54/172 (31%)66/207 (32%)12/48 (25%)24/67 (36%)10/37 (27%)288/892 (32%)

* shows which aired in multiple time periods each week


Overall, virtually every time period - save for the rarely changed Sunday, 7:00/6:00c hour - falls within a few ticks of the usual 32% survival rate for new shows. The interesting facets then of course come from the networks themselves.

Among the notable trends: ABC does worse at 10:00/9:00c than any other network (29%), as well as within its own lineup; while FOX does significantly worse with its opening and closing half-hours (8:00/7:00c and 9:30/8:30c) than its middle ones (8:30/7:30c and 9:00/8:00c). And over on CBS, the Eye bats an impressive 50% at 9:30/8:30c with 9:00/8:00c (43%) and 10:00/9:00c (41%) also well above the normal.

All in all, don't believe the hype: 10 o'clock is just as viable as any time period, maybe even a little better.

PREVIOUSLY: Friday night is indeed the "death slot."

COMING MONDAY: What are the odds a new show just doesn't air at all?





  [september 2012]  
S
M
T
W
T
F
S
      


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





[07/30/14 - 01:05 PM]
American Heroes Channel New Original Series "Hardcore Heroes" Showcases Extraordinary Feats by Everyday People
Premiering Wednesday, August 6, this action-packed series follows these courageous fighters as they battle the elements, save hundreds of lives, and ultimately, change the course of history forever.

[07/30/14 - 12:45 PM]
ESPN's Dan Shulman, John Kruk to Call "Sunday Night Baseball" atop Green Monster at Fenway Park Aug 3
The duo will be joined by ESPN MLB Insider Buster Olney who will provide reports from the field.

[07/30/14 - 12:38 PM]
Discovery's Hit Series "Bering Sea Gold" Returns for Its Fourth Season with Crews Battling Against Extreme Conditions and Each Other for the Ultimate Payout
The series returns Friday, August 22 at 9:00/8:00c on the cable channel.

[07/30/14 - 12:00 PM]
TNT Renews Real-Life Crime Series "Cold Justice" for Third Season
Season three is slated for early 2015 and will feature both new states and types of cases never seen on the show before.

[07/30/14 - 10:51 AM]
Paramount Digital Entertainment Announces New Original Comedy Series "Resident Advisors" Produced by Elizabeth Banks and Max Handelman
The series will star Ryan Hansen, Jamie Chung, Alison Rich, Andrew Bachelor, Graham Rogers and features Anna Camp.

[07/30/14 - 10:30 AM]
LMN Premieres the Second Season of the Original Series "Ghost Inside My Child" Saturday, August 16 at 9PM ET
The series features stories of children who claim to have lived before, often having died violently in a past life, and whose parents struggle to make sense of their child's memories of a former life.

[07/30/14 - 09:59 AM]
First Lady Michelle Obama to Guest Star on the Hub Network's "Kid President(R): Declaration of Awesome" Discussing the Importance of Healthy Eating and Exercise, Airing August 9
The episode also includes celebrity appearances by Christina Applegate, Reggie Watts, Carrie Brownstein and the PS22 Chorus from New York.

[07/30/14 - 09:43 AM]
"Squidbillies" and "Mr. Pickles" Debut September 21st on Adult Swim!
These two series are guaranteed to leave you loving Sunday night and hating Monday morning even more than you already do!

[07/30/14 - 08:51 AM]
NBC Wins Tuesday Night in 18-49 and Total Viewers Among the Big 4
NBC spins the numbers for Tuesday, July 29.

[07/30/14 - 08:41 AM]
"Captivated: The Trials of Pamela Smart," Exploring the Role of the Media in the First Murder Trial Televised Gavel-to-Gavel, Debuts Aug. 18 on HBO
An official selection of the 2014 Sundance Film Festival, the project explores how the media coverage of the case may have influenced the trial and sentencing.

[07/30/14 - 08:24 AM]
Tuesday's Broadcast Ratings: "America's Got Talent" Keeps NBC on Top
The Peacock doubles second place ABC among adults 18-49.

[07/30/14 - 08:17 AM]
"Baseball Tonight": Trade Deadline Special Airs Thursday
ESPN.com's MLB trade deadline content will be headlined by Rumor Central and a live, interactive chat with ESPN Insiders beginning at 10 a.m. and running through 5 p.m.

[07/30/14 - 08:16 AM]
ABC's Tuesday Unscripted Series Grow - "Extreme Weight Loss" Ties a 2-Month High
ABC spins the numbers for Tuesday, July 29.

[07/30/14 - 07:58 AM]
NBCSN Is TV's Fastest Growing Sports Network Since Debut of Premier League on August 17, 2013
NBCSN spins the numbers for the past 50 weeks to date.

[07/30/14 - 07:37 AM]
Giants and Bills Kick Off Preseason in NFL/Hall of Fame Game on "Sunday Night Football" This Sunday at 8 PM ET
Sunday night's telecast will also feature live interviews with members of the NFL Hall of Fame's Class of 2014.