E!(R) TURNS HEADS BY ADDING HAIRUWEAR(R)'S HAIRDO HAIR EXTENSIONS TO ITS POPULAR LINE OF E! LIVE FROM THE RED CARPET(TM) CONSUMER PRODUCTS

E!(R) TURNS HEADS BY ADDING HAIRUWEAR(R)'S HAIRDO HAIR EXTENSIONS TO ITS POPULAR LINE OF E! LIVE FROM THE RED CARPET(TM) CONSUMER PRODUCTS

HairUWear(R) Partners with Celebrity Stylist Ken Paves to Give Women Red Carpet-Ready Hair

Los Angeles, October 10, 2012 - E!(R) , the worldwide go-to network for comprehensive red carpet coverage, has partnered with HairUWear(R) and celebrity stylist Ken Paves for a new line of Hairdo hair extensions that promise women red carpet-ready hair without the commitment or cost.

HairUWear(R)'s "E! Live From the Red Carpet(TM) Hairdo Extension Collection" designed by celebrity stylist Ken Paves is the latest consumer product inspired by the network's long-running series of Red Carpet awards show specials.

"'E! Live from the Red Carpet' fans are all about glamorous stylish fun, and we are thrilled to partner with HairUWear to give our fans a new way to incorporate red carpet looks into their own lives," said John Najarian, Executive Vice President and General Manager of Digital Media and Business Development, E! Entertainment.

Ken Paves is one of the most sought after hairstylists in the world. In fashion and entertainment, he has created award-winning styles on the tresses of Jennifer Lopez, Eva Longoria and Jessica Simpson just to name a few. "Hair is an extremely important fashion accessory and I'm excited to partner with E! in helping women everywhere be red carpet ready for all the occasions of their lives," said Paves.

HairUWear(R)'s "E! Live From the Red Carpet(TM) Hairdo Extension Collection" consists of 5 easy-to-use hair extension styles that help pull back the curtain on how to get star quality glamour at home. Each of the available hair shades are mixed together with 7 to 11 hair colors to easily blend into any hair color. Styles include:

· Versa-Do ($49.95): If you want über overall volume no matter if you're wearing your hair up in a pony or down, attach this fall piece that will create romance-ready locks in an instant.

· Swept Away Bangs ($34.95): A manageable, affordable alternative to a permanent chop, this effortless fringe is already side-swept and styled - just clip it in and go for an instant hair transformation.

· 23 Inch Wrap Around Pony ($49.95): Create a show-stopping ponytail by adding in length, body and shine by simply wrapping this wavy 23" ponytail to your own.

· Style-a-Do and Mini-Do Hair Duo Pack ($24.95): Add an instant updo - no matter your hair length or texture by simply attaching the Style-a-Do and Mini-a-Do to your own hair.

E!'s "Live From the Red Carpet(R)" awards show specials are broadcast throughout the world, are seen by millions of viewers, and have helped to firmly establish the network as the definitive global source for the best and most far-reaching coverage of the glamorous world of Red Carpet. HairUWear(R) joins the successful "E! Live From the Red Carpet(TM)" product line, which also includes Stila Cosmetics and Adrianna Papell evening wear.

WHERE TO BUY: Select styles available at QVC and QVC.com as well as retailers nationwide. Visit www.Hairuwear.com for retail locations.

About E! Entertainment

E! is television's top global destination for all things pop culture. The network is currently available to 98 million cable and satellite subscribers in the U.S. and E! content is available on all platforms any time and anywhere from E! Online to social media to mobile to VOD to the latest emerging platforms. Popular programming includes E! core franchises, "E! News," "The Soup," "Chelsea Lately," "Fashion Police" and "True Hollywood Story," as well as the network's hit series "Keeping Up with the Kardashians," "Khloé & Lamar," "Kourtney and Kim Take New York," "Ice Loves Coco" and "After Lately." Additionally, E!'s "Live from the Red Carpet" signature events keep fans connected to their favorite stars on pop culture's biggest nights. E! is a network of NBCUniversal Cable Entertainment, a division of NBCUniversal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news and information to a global audience.

About HairUWear(R)

From wigs and temporary pieces to professional hair extensions, HairUWear(R) manufactures more hair additions than any other company in the world. Their human hair and synthetic collections blend popular style trends with cutting-edge technology to give women the power to instantly transform their hair styles. The HairUWear family of brands includes Hairdo, Put on Pieces, Dancing with the Stars Hair Extension collection, the Raquel Welch Signature Collection of wigs, Great Lengths professional hair extensions, Gabor Wig Collection, American Hairlines and Virtual Reality/Virtuesse.