or


[10/11/12 - 06:01 AM]
MTV Expands Hip Hop Programming Across All Screens and Aligns Content Under MTV Jams Brand
Highlights include a new weekly series on MTV2 called "The Week in Jams" debuting on Sunday, October 28.

[via press release from MTV]

MTV EXPANDS HIP HOP PROGRAMMING ACROSS ALL SCREENS AND ALIGNS CONTENT UNDER MTV JAMS BRAND

MTV2 TO DEBUT NEW WEEKLY SERIES "THE WEEK IN JAMS"

New York, NY (October 11, 2012) - MTV today announced plans to expand and unify its hip hop music and lifestyle programming and content across all of its multiple channels and screens under the MTV Jams brand name. The move effectively extends the MTV Jams brand from a 24 hour digital channel to now touch all MTV properties including MTV, MTV2 and MTV.com to provide fans unparalleled access to hip hop music, lifestyle, fashion and culture. The initiative includes the launch of Jams.MTV.com, a new digital homestead for all of MTV's hip hop content, a new weekly series on MTV2 called "The Week in Jams" debuting on Sunday, October 28th, new hip hop experts that will join MTV News' Sway Calloway as the voice of hip hop across all MTV brands, as well as presenting a series of concert tours that will provide fans exclusive access to their favorite artists starting with the forthcoming Trey Songz "Chapter V" tour featuring Miguel.

"MTV has been a pioneer and leader in expanding hip hop culture from a regional movement in the early 80s to a cultural powerhouse that now extends across all ages, races and regions, and has truly crossed over into a lifestyle more than just a genre of music," said Amy Doyle, Executive Vice President of MTV Music & Talent Programming Strategy. "We're once again looking to innovate in the space to make hip hop artists and culture more accessible to a wider fan base than ever before."

Launched in 2002, MTV Jams is a 24 hour digital music channel devoted exclusively to hip hop music videos, programming, MTV News updates and more. The channel now reaches nearly 29 million homes and has seen considerable growth in households (up an impressive 38% since 2008) and a social footprint that includes more than 100k followers on Twitter. In addition to the channel, MTV Jams will now serve as the umbrella brand for all hip hop properties that exist throughout MTV. Beginning on Tuesday, October 23, a new digital hub for all MTV's hip hop content will launch at Jams.MTV.com, including content from MTV News and its' weekly hip hop live stream Rapfix Live and RapFix blog, digital music video premieres and playlists, as well as expert commentary and packages from the cast of "The Week in Jams." Jams.MTV.com will be deeply integrated with MTV's recently announced artist platform, Artists.MTV.

Building upon the legacy of MTV2's venerable "Sucker Free Countdown," MTV2 will relaunch the series as "The Week in Jams," beginning Sunday, October 28 at 11:00 a.m. ET/PT, followed by additional airings on MTV Jams. Where "Sucker Free Countdown" focused primarily on music, "The Week in Jams" expanded focus will include the latest in the hip hop lifestyle, from music to fashion, gear to sports and, of course, real talk. Fans will discover new artists, hear the loudest opinions, keep up with new trends from all over the country and sit in on hard-hitting interviews.

MTV has recruited a hip hop dream team of contributors that will serve as the hosts of "The Week in Jams" and also provide expert commentary across all of MTV's channels and screens including: mixtape legend, radio personality and television host DJ Envy, industry insider, radio personality and cast member of "MTV2's Guy Code" Charlamagne Tha God, Motown Records recording artist and songwriter Sofi Green, West Coast mover and shaker Maestro, and west coast radio personality and nationally syndicated nighttime radio host Nessa. They will join MTV's hip hop expert, Sway Calloway, a vanguard radio personality, record producer, hip-hop artist and MTV News Correspondent.

MTV will celebrate the premiere of "The Week in Jams" on Saturday, October 13 as Sway and the new hip hop brigade host a special "Hip Hop Homecoming" movie marathon throughout the day, including HOW HIGH, NOTORIOUS, 8 MILE and GET RICH OR DIE TRYING.

MTV is launching a series of tours throughout the year to highlight a variety of artists to provide fans front row and behind the scenes access. Building upon the recent success of the Tyga tour, MTV Jams will present the forthcoming Trey Songz "Chapter V" tour featuring Miguel. MTV Jams will be promoting the tour through forthcoming promotional spots airing across MTV channels, digitally supported via Artists.MTV, MTV/MTV Jams social media including Facebook/Twitter, and editorially via Rapfix, Buzzworthy and MTV News. MTV Jams will also debut exclusive tour diaries from Trey and Miguel taped on the road from that will be featured on MTV Jams well as on each artists Artists.MTV page.

In the coming months, MTV will announce additional MTV Jams branded programming and initiatives.

About MTV:

MTV is the world's premier youth entertainment brand. With a global reach of more than a half-billion households, MTV is the cultural home of the millennial generation, music fans and artists, and a pioneer in creating innovative programming for young people. MTV reflects and creates pop culture with its Emmy(R), Grammy(R) and Peabody(R) award-winning content built around compelling storytelling, music discovery and activism across TV, online and mobile. MTV's sibling networks MTV2 and mtvU each deliver unparalleled customized content for young males, music fans and college students, and its online hub MTV.com is the leading destination for music, news and pop culture. MTV is a unit of Viacom Inc. (NASDAQ: VIA, VIAB), one of the world's leading creators of programming and content across all media platforms.





  [october 2012]  
S
M
T
W
T
F
S
 


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)









[04/16/14 - 06:01 PM]
Video: Watch the First Promo for "I Wanna Marry 'Harry'" Which Debuted Moments Ago During "American Idol XIII"
The newcomer launches Tuesday, May 27 at 8:00/7:00c on FOX.

[04/16/14 - 05:48 PM]
Video: This Summer, You Won't Be Able to Look Away - "The Strain" - Only on FX
Check out the latest tease for the new drama, premiering on FX this summer.

[04/16/14 - 05:44 PM]
Video: Gaining Power, Surrendering Control - "Tyrant's" Rule Begins This Summer
Watch the first promo for the series, due this summer on FX.

[04/16/14 - 04:26 PM]
NBC Flips "American Dream Builders," "Dateline" on Sunday Nights
"American Dream Builders" will now lead off the night at 7:00/6:00c followed by "Dateline NBC" at 8:00/7:00c.

[04/16/14 - 04:05 PM]
MTV's Hit Series Proves It's Still Cool to Be "Awkward" in Season Four
MTV spins the numbers for Tuesday, April 15.

[04/16/14 - 02:59 PM]
Tuesday's Cable Ratings & Broadcast Finals: "The Voice" Tops Demos, "NCIS" Leads Viewers
Plus: numbers for ESPN's "30 for 30: Soccer Stories," MTV's "Awkward" and FX's "Fargo."

[04/16/14 - 12:30 PM]
Two-Time Oscar(R) Nominee Jeremy Renner to Narrate "The World Wars"
The three-night event series premieres Memorial Day, May 26 at 9:00/8:00c on History.

[04/16/14 - 12:08 PM]
Chicago Fire Host New England Revolution Saturday at 4 P.M. ET on NBCSN
The two teams last met in September when Chicago's Alex scored the game-winning goal in the 86th minute of play to put the Fire ahead 3-2.

[04/16/14 - 12:07 PM]
Strong Debut for FX's Universally Acclaimed Limited Series Fargo?" You Betcha!!!
FX spins the numbers for Tuesday, April 15.

[04/16/14 - 12:04 PM]
"Live with Kelly and Michael" Broadcasts Live from the White House Easter Egg Roll April 21, 2014
Michael Strahan will broadcast live from the annual White House Easter Egg Roll in the Jacqueline Kennedy Garden outside of the East Wing of the White House.

[04/16/14 - 11:42 AM]
ESPN's Coverage of 2014 Men's Division I Frozen Four Increases Viewership
ESPN spins the numbers for Thursday, April 10 and Saturday, April 12.

[04/16/14 - 11:39 AM]
TLC Explores the Fast-Paced Lives and Memorable Stories of Emergency Medical Techs in New Series "OMG EMT!"
The four-part series bows Saturday, May 3 at 10:00/9:00c on the cable channel.

[04/16/14 - 11:03 AM]
Time and Network for ESPN's 2014 Season-Opening Neutral Site College Football Schedule
The lineup will showcase five teams ranked in an early ESPN.com preseason top 25 poll for 2014 on Saturday, August 30.

[04/16/14 - 10:48 AM]
Princess Twilight Sparkle Struggles to Prove Herself as a Princess in the Fourth Season Finale of "My Little Pony Friendship Is Magic" on the Hub Network, May 10
In addition, on April 28, a new My Little Pony game, "My Little Pony Friendship is Magic Rainbow Falls Flight School" will launch on HubNetwork.com.

[04/16/14 - 10:38 AM]
2014 WNBA Draft: Most-Watched Ever on ESPN2
ESPN spins the numbers for Monday, April 14.