[01/10/13 - 03:03 PM]
ABC at TCA: We Were Number One in "C3 Entertainment" This Fall
By Brian Ford Sullivan (TFC)

LOS ANGELES (thefutoncritic.com) -- ABC Entertainment Group President Paul Lee says they were number one... in C3 entertainment programming this fall. "We have a very, the most upscale audience on ABC," Lee said in the opening to his executive session at the TCA Winter Press Tour. "We make the most appointment television, and our C3s really go up, and that's tremendously valuable to us. We're going to continue to build that."

Nevertheless across all genres, the Alphabet currently ranks number four in live plus same day among adults 18-49 and third in total viewers. That meant lots of questions about its failures this fall and how the network plans to rebound going forward:

Lee admits "Dancing with the Stars: All-Stars" was disappointing. "Turns out people like to see bad dancing as much as they do good dancing, but we believe passionately in that franchise," he said. "We were getting 16 million plus viewers for that, and we're certainly going to be casting that in the normal way and supporting it as we go through the spring cycle."

"Happy Endings" and "Don't Trust the B---- in Apartment 23" are still very much alive. "We didn't have much place to put them because we can't put them at 8:00, so if you look at the nights of the week, really, Tuesday was the only place to do it." As far as the additional Sunday airings, Lee likened them to a "cable play," using those slots "to raise sampling on those shows and get people to see them."

"Last Resort" didn't connect with women, "666" was a "surprise" failure. "[It] was a surprise to us because it tracked so well early on," Lee said about the latter's awareness going into the fall. As for "Last Resort," the executive said, "I think Shawn [Ryan] did a fabulous job... it was a male show. We had a very passionate male audience. We did not connect with the relationships to the women." He would later go on to note that "if we do shows that guys like that women don't want to come to, then that doesn't work for us."

"Nashville's" audience will hopefully grow. "It's a big show for us for the younger audience, for the 18-34s," he said. "But there was a sense among 35-49s, [that they] were disappointed. And there may have been a barrier to entry. It may be for that audience, you know, country in itself was more difficult to get into." Lee went on to say their strategy going forward is to use multiple platforms to "promote and sustain, which I think ABC didn't do particularly well in the past, and we actually learned from CBS how to sustain shows.

"S.H.I.E.L.D." has the potential to bring a very different audience. The Joss Whedon-helmed pilot is not surprisingly a favorite of Lee's. "There are a lot of really funny male/female relationships, some very flirtatious ones that go through it. But it's also Joss, too, and it's Marvel, and there's a lot of action to it."

Midseason series reveal episode orders. Panels for "Red Widow" (eight episodes), "Zero Hour" (13 episodes) and "Mistresses" (13 episodes) confirmed the length of their freshman runs.

  [january 2013]  


[10/08/15 - 09:48 AM]
"The Operatives" Is Back Saving the World's Most Precious Wildlife and Eco-Systems in an All-New Season Premiering on Pivot on October 18 at 10 P.M.
With 10, all new, hour-long episodes, Pete Bethune and his hand-picked team of military elite travel to the furthest parts of the world to expose those suspected of endangering our wildlife and environment in an effort to bring them to justice.

[10/08/15 - 09:43 AM]
HBO NOW Arrives Today on the Roku Platform
Roku customers can purchase a subscription directly within the HBO NOW channel on their Roku device, which will also enable them to access the service at HBONOW.com and on other HBO NOW enabled devices.

[10/08/15 - 09:32 AM]
Syfy Launches All-New Virtual Reality Experience for Award-Winning "The Expanse" VR App
The app immerses viewers into the vast world of "The Expanse," giving them the opportunity to enter into locations from the show and experience them in virtual reality.

[10/08/15 - 09:32 AM]
Game 1 of 2015 WNBA Finals Sees Viewership Increase from 2014
ESPN spins the numbers for Sunday, October 4.

[10/08/15 - 09:14 AM]
Video: Extended Trailer for TNT's "The Librarians" Season 2, Premiering Sunday, Nov. 1
Check out the latest tease for the show's sophomore run.

[10/08/15 - 08:44 AM]
Wednesday's Broadcast Ratings: "Empire" Continues Its Reign for FOX
Plus: The CW sees year-to-year growth with the return of "Arrow" and "Supernatural."

[10/08/15 - 08:34 AM]
The Long Anticipated Third Season of David Cross' "Todd Margaret" Returns to IFC on Thursday, January 7, 2016
Jack McBrayer, Will Arnett, Blake Harrison, Sharon Horgan, Amber Tamblyn and Russ Tamblyn are among those featured in the new season.

[10/08/15 - 08:31 AM]
"Chicago P.D." Wins at 10 Among ABC, CBS and NBC in 18-49 and All Other Key Demos
NBC spins the numbers for Wednesday, October 7.

[10/08/15 - 08:28 AM]
"black-ish" Is the Night's Only Program to Post Week-to-Week Growth
ABC spins the numbers for Wednesday, October 7.

[10/08/15 - 08:22 AM]
HBO Latin America to Launch New Streaming Service for Latin America and the Caribbean
The company plans to start deploying the service in markets throughout the region, beginning with a launch in Colombia by the end of the year.

[10/08/15 - 08:01 AM]
Hallmark Movies & Mysteries Rings in the Holidays with "The Most Wonderful Movies of Christmas," Featuring Originals and Beloved Christmas Classics Round-the-Clock Beginning October 31
Said lineup includes "Murder She Baked: A Plum Pudding Mystery," "The Christmas Note," "Magic Stocking" and "Debbie Macomber's Dashing Through The Snow."

[10/08/15 - 07:59 AM]
A&E's "The First 48" and "Nightwatch" Return for All New Seasons on Thursday, November 5
The former kicks off its 15th season with its landmark 300th episode.

[10/08/15 - 07:00 AM]
Next Games and AMC Proudly Launch The Walking Dead: No Man's Land - The Official Mobile Game of AMC's "The Walking Dead" - on iOS Today
Guided by Daryl Dixon, the fan-favorite character from the TV show played by Norman Reedus, players are in charge of their own unique group of survivors and their fate.

[10/07/15 - 01:55 PM]
2015 FOX MLB Postseason Leads Off with ALDS Doubleheader Thursday Night
FS1 televises up to eight ALDS games over the next seven days as the 2015 Postseason unfolds.

[10/07/15 - 01:26 PM]
"Please Like Me" Available on Hulu Starting October 11
The first two seasons will be available to stream, giving subscribers the chance to catch up on the hilariously dark world of Josh Thomas in advance of Pivot's October 16 season three launch of the award-winning comedy.