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[01/10/13 - 03:03 PM]
ABC at TCA: We Were Number One in "C3 Entertainment" This Fall
By Brian Ford Sullivan (TFC)

LOS ANGELES (thefutoncritic.com) -- ABC Entertainment Group President Paul Lee says they were number one... in C3 entertainment programming this fall. "We have a very, the most upscale audience on ABC," Lee said in the opening to his executive session at the TCA Winter Press Tour. "We make the most appointment television, and our C3s really go up, and that's tremendously valuable to us. We're going to continue to build that."

Nevertheless across all genres, the Alphabet currently ranks number four in live plus same day among adults 18-49 and third in total viewers. That meant lots of questions about its failures this fall and how the network plans to rebound going forward:

Lee admits "Dancing with the Stars: All-Stars" was disappointing. "Turns out people like to see bad dancing as much as they do good dancing, but we believe passionately in that franchise," he said. "We were getting 16 million plus viewers for that, and we're certainly going to be casting that in the normal way and supporting it as we go through the spring cycle."

"Happy Endings" and "Don't Trust the B---- in Apartment 23" are still very much alive. "We didn't have much place to put them because we can't put them at 8:00, so if you look at the nights of the week, really, Tuesday was the only place to do it." As far as the additional Sunday airings, Lee likened them to a "cable play," using those slots "to raise sampling on those shows and get people to see them."

"Last Resort" didn't connect with women, "666" was a "surprise" failure. "[It] was a surprise to us because it tracked so well early on," Lee said about the latter's awareness going into the fall. As for "Last Resort," the executive said, "I think Shawn [Ryan] did a fabulous job... it was a male show. We had a very passionate male audience. We did not connect with the relationships to the women." He would later go on to note that "if we do shows that guys like that women don't want to come to, then that doesn't work for us."

"Nashville's" audience will hopefully grow. "It's a big show for us for the younger audience, for the 18-34s," he said. "But there was a sense among 35-49s, [that they] were disappointed. And there may have been a barrier to entry. It may be for that audience, you know, country in itself was more difficult to get into." Lee went on to say their strategy going forward is to use multiple platforms to "promote and sustain, which I think ABC didn't do particularly well in the past, and we actually learned from CBS how to sustain shows.

"S.H.I.E.L.D." has the potential to bring a very different audience. The Joss Whedon-helmed pilot is not surprisingly a favorite of Lee's. "There are a lot of really funny male/female relationships, some very flirtatious ones that go through it. But it's also Joss, too, and it's Marvel, and there's a lot of action to it."

Midseason series reveal episode orders. Panels for "Red Widow" (eight episodes), "Zero Hour" (13 episodes) and "Mistresses" (13 episodes) confirmed the length of their freshman runs.





  [january 2013]  
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· 666 PARK AVENUE (ABC)
· DANCING WITH THE STARS (ABC)
· DON'T TRUST THE BITCH IN APARTMENT 23 (ABC)
· HAPPY ENDINGS (ABC)
· LAST RESORT (ABC)
· MARVEL'S AGENTS OF SHIELD (ABC)
· MISTRESSES (ABC)
· NASHVILLE (ABC)
· RED WIDOW (ABC)
· ZERO HOUR (ABC)





[08/31/15 - 02:01 PM]
TV Land Announces Second Season Orders for Successful Freshman Comedies "The Jim Gaffigan Show" and "Impastor"
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[08/31/15 - 01:40 PM]
Bravo Media's "Below Deck" Earns Highest-Rated Season Premiere in Series History with 1.6 Million Total Viewers
Bravo further spins the numbers for Tuesday, August 25.

[08/31/15 - 12:13 PM]
E!'s New Comedy Debate Series "We Have Issues" Premieres Friday, September 18th
Comedians Julian McCullough and Annie Lederman host the series, which will follow "The Soup" on Friday nights.

[08/31/15 - 11:36 AM]
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Velocity turns the key on this new 14-episode season with back-to-back premieres on Wednesday, September 16 at 10:00/9:00c and 10:30/9:30c.

[08/31/15 - 11:04 AM]
TNT Brings the Drama with Four Hot Fall Shows
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[08/31/15 - 10:56 AM]
Oxygen Media Gets in the Game with "Pretty. Strong." Premiering Tuesday, October 6 at 10 PM ET/PT
Following the league's two-time reigning champions the Chicago Bliss, this series delves into the lives of eight women of the gridiron as they navigate life both on and off the field.

[08/31/15 - 10:53 AM]
Chi-Town Gets Inked as VH1 Premieres the New Series "Black Ink Crew: Chicago" on Monday, October 26th at 9PM ET/PT
The series follows a passionate and ambitious group of friends through the unforgiving streets of Chicago as they band together to create new identities for themselves, their families and their business.

[08/31/15 - 10:30 AM]
Disney XD and Maker Studios Launch Talent and Content Incubation Program, "Disney XD by Maker"
Disney XD by Maker will incubate content with Maker's leading creators and will also utilize the Maker Offers platform to allow up-and-coming creators worldwide to participate.

[08/31/15 - 10:24 AM]
A Dud in the Sack Attempts to Please His Wife in Discovery Life Channel's Hilarious Special "How to Make Love to My Wife"
The one-hour special premieres Monday, September 7 at 10:00/9:00c on the network.

[08/31/15 - 09:54 AM]
"The Willis Family" Sings Into a New Season on TLC
The new season is slated to premiere in early 2016.

[08/31/15 - 09:36 AM]
Explorer Josh Gates Sets Out on All-New Thrilling Adventures Investigating the World's Most Intriguing Legends - The Search for the Real Robin Hood, Blackbeard's Hidden Gold, Genghis Khan's Tomb and More
"Expedition Unknown" returns Wednesday, October 7 at 9:00/8:00c on Travel Channel.

[08/31/15 - 09:05 AM]
Danica McKellar Joins Celebrity Judging Panel for the 95th Anniversary Broadcast of Miss America
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[08/31/15 - 08:55 AM]
Video: "Longmire" - Season 4 - Official Trailer - Netflix
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[08/31/15 - 08:40 AM]
Sunday's Broadcast Ratings: NFL Preseason Again Tops Charts, This Time for NBC
The Peacock's coverage of Cardinals/Raiders leads the night in both total viewers and adults 18-49.

[08/31/15 - 08:34 AM]
SundanceTV Serves Up Justice with a "Law & Order All-Star" Marathon This Labor Day Weekend Leading Up to the Official 25th Anniversary of the Iconic Crime Series
Look for said stunt beginning Sunday, September 6t at 3:00 p.m. ET/PT and continuing on Monday, September 7 at 4:00 p.m. ET/PT.