or


[01/11/13 - 12:01 PM]
Disney XD, Marvel Entertainment and First Book Team Up to Champion Children's Literacy with "Marvel Comics Close-Up"
The initiative features a series of Disney XD interstitials hosted by Joe Quesada and Dylan Riley Snyder.

[via press release from Disney XD]

DISNEY XD, MARVEL ENTERTAINMENT AND FIRST BOOK TEAM UP TO CHAMPION CHILDREN'S LITERACY WITH "MARVEL COMICS CLOSE-UP," INITIATIVE INCLUDES ABC OWNED TELEVISION STATIONS

Spider-Man Joins Disney Stars and Local Boys & Girls Clubs in Burbank, California to Kick Off Initiative

More Than 210,000 Books to be Donated to Local Communities

Disney XD, Marvel Entertainment, First Book and ABC Owned Television Stations have teamed up to champion children's literacy through the "Reading With: Marvel Comics Close-Up" initiative, it was announced today by David Levine, Vice President and General Manager, Disney XD Worldwide, and Jeph Loeb, Marvel's Executive Vice President - Head of Television. A Saturday, January 12 event at the Burbank Public Library will showcase the initiative designed to encourage reading and includes the donation of more than 210,000 books to several communities across the country. The initiative also features a series of Disney XD interstitials, "Marvel Comics Close-Up," hosted by Marvel's Chief Creative Officer, Joe Quesada, and teen actor Dylan Riley Snyder ("Kickin' It") beginning Monday, January 21, during the second season premiere of "Ultimate Spider-Man" on Disney XD. Further encouraging kids to read, new and classic Marvel Comics stories will be available at disneyxd.com/comics

Levine said, "By tapping in to amazing and relatable Marvel Comics stories, both classic and new, our goal is to inspire kids to become enthusiastic, lifelong readers especially when they discover a great story or engaging book itself is the ultimate reward. We're pleased to have the opportunity to join the caring community of First Book and, with the support of our sister ABC stations, make a book donation to kids across the country."

"Each week, 'Ultimate Spider-Man' encourages viewers to study hard, stay in school and constantly learn more - the same super heroic principles behind 'Marvel Comics Close-Up'," said Loeb. "With the second season premiere of 'Ultimate Spider-Man' on January 21, we're kicking off a long term initiative to promote literacy to our fans with the most action packed, exciting, family friendly comics you'll find in this universe or any other."

"We are thrilled to bring the reach and community spirit of our locally owned stations to the literacy efforts of Disney XD and Marvel's 'Marvel Comics Close-Up.' The effort allows our local communities to identify worthwhile organizations to receive the free books, while also highlighting the value and impact literacy has in our society," said Rebecca Campbell, President, ABC Owned Television Stations.

On Saturday, January 12, Disney XD and Disney Channel stars Drake Bell ("Ultimate Spider-Man"), Dylan Riley Snyder ("Kickin' It," "Marvel Comics Close-Up"), Olivia Holt ("Kickin' It"), Cole Jensen ("Crash & Bernstein") and Karan Brar ("Jessie") will take part in "Reading With: Marvel Comics Close-Up" kick-off event at the Burbank Public Library in Burbank, California. The event will feature a donation from Disney XD, Marvel Entertainment and First Book to the Burbank Public Library and Boys & Girls Clubs of Los Angeles, and a special visit from Spider-Man, himself. Disney XD Insider and Radio Disney on-air personality Morgan Tompkins and the Radio Disney Road Crew will be on hand to provide games, music and entertainment.

ABC Owned Television Stations in Los Angeles, New York, Chicago, Philadelphia, San Francisco, Houston, Raleigh-Durham and Fresno are participating in the initiative and engaging communities by nominating a local organization, school or library to receive a book donation, part of Disney's donation of 8 million Disney Publishing Worldwide books to First Book announced in 2011. Stations will kick-off their initiatives in January and will invite communities to participate in traditional and virtual book drives, as well as register an eligible organization or school reaching low-income families ages 0-18, to receive an ongoing supply of books from First Book. Visit the ABC Owned Stations' website in these cities for more details (Los Angeles - abc7.com, New York - 7online.com, Chicago abc7chicago.com, Philadelphia - 6abc.com, San Francisco - abc7news.com, Houston - abc13.com, Raleigh-Durham - abc11.com, Fresno - abc30.com).

The "Marvel Comics Close-Up" interstitials dive deep into the Marvel Universe giving viewers an inside look at 10 compelling Marvel comics and will debut Monday, January 21 during the special one-hour season two premiere of Marvel's "Ultimate Spider-Man" (7:00 - 8:00 p.m., ET/PT) on Disney XD. Free digital Marvel comics will be available on DisneyXD.com/comics and include notable issues such as "Ultimate Spider-Man #7," "Invincible Iron Man #7," "Hulk #3," "Thor #364" and "Marvel Adventures Spider-Man #16."

Disney XD is a basic cable channel and multi-platform brand showcasing a compelling mix of live-action and animated programming for Kids age 6-14, hyper-targeting boys and their quest for discovery, accomplishment, sports, adventure and humor. Disney XD branded content spans television, online, mobile and VOD platforms. The programming includes series, movies and short-form, as well as sports-themed programming developed with ESPN. In the U.S., Disney XD is seen on a 24-hour, advertiser supported network that reaches over 78 million households via its basic cable and satellite affiliates. For more information, visit http://www.DisneyXD.com/.

Marvel Entertainment, LLC, a wholly-owned subsidiary of The Walt Disney Company, is one of the world's most prominent character-based entertainment companies, built on a proven library of over 8,000 characters featured in a variety of media over seventy years. Marvel utilizes its character franchises in entertainment, licensing and publishing. For more information, visit http://www.marvel.com/.

First Book has distributed more than 100 million books and educational resources to programs and schools serving children from low-income families throughout the United States and Canada. By making new, high-quality books available on an ongoing basis, First Book is transforming the lives of children in need and elevating the quality of education. For more information, visit http://www.firstbook.org/ or follow First Book's latest news on Facebook and Twitter.





  [january 2013]  
S
M
T
W
T
F
S
  


· CRASH & BERNSTEIN (DISNEY XD)
· JESSIE (DISNEY)
· KICKIN' IT (DISNEY XD)
· ULTIMATE SPIDER-MAN (DISNEY XD)





[10/17/17 - 01:54 PM]
2017 ALCS on FOX & FS1 Averaging 5,815,000 Viewers, Off to Best Start Since 2013
FOX Sports spins the numbers for its ALCS coverage to date.

[10/17/17 - 01:35 PM]
Oxygen Media's Two-Night Special "Dahmer on Dahmer: A Serial Killer Speaks" Premieres Saturday, November 11 at 7PM ET/PT
"'Dahmer on Dahmer: A Serial Killer Speaks' catapults viewers into Jeffrey Dahmer's psyche, providing a unique look at the life of a serial killer that shook the nation," said Rod Aissa.

[10/17/17 - 01:01 PM]
Season Three of "UnREAL" Returns February 26
In the new season, Caitlin FitzGerald takes the reins as Everlasting's female "suitress," Serena.

[10/17/17 - 01:00 PM]
First Table Read of ABC's "Roseanne" Revival
The cast of the iconic comedy series "Roseanne" gathers for their first table read for the revival's premiere episode entitled "Twenty Years to Life."

[10/17/17 - 12:31 PM]
"Nightline" Wins in Total Viewers for Third Week in a Row This Season
ABC spins the late-night numbers for the week of October 9-13.

[10/17/17 - 12:24 PM]
"Engaging Father Christmas" Premieres November 12, on Hallmark Movies & Mysteries
Based on the series of Father Christmas books by Robin Jones Gunn, the film is a sequel to last year's highly rated "Finding Father Christmas."

[10/17/17 - 12:22 PM]
Freeform Throws the Ultimate Night in with "Movie Night with Karlie Kloss" to Premiere December 28
Taking the ultimate movie night to the next level, the supermodel, tech guru and fashion icon will invite some of her closest friends for an evening of movies, games, baking and fun, all while watching some of the most beloved "movie night" films.

[10/17/17 - 11:53 AM]
"The Gifted" Marks Television's Highest-Rated Fall Debut in Monday 9PM Time Period in Live + 7 Day Ratings in Three Years
FOX further spins the numbers for the week of October 2-8.

[10/17/17 - 11:18 AM]
ABC Claims 8 of the Week's Top 20 Entertainment Shows in Adults 18-49
ABC spins the numbers for the week of October 9-15.

[10/17/17 - 11:06 AM]
"The Late Show" Wins Late Night for the Third Straight Week to Start the Season
CBS spins the late-night numbers for the week of October 9-13.

[10/17/17 - 11:05 AM]
TBS Announces Programming at New York Comedy Festival
Located at the new hotel property PUBLIC, the TBS Comedy HUB will serve as the festival's headquarters, where fans and NYCF attendees can gain free access to exclusive TBS-curated programming, including all-star talent and fan-forward experiences.

[10/17/17 - 10:49 AM]
CBS Wins in Viewers for the Third Consecutive Week
CBS spins the numbers for the week of October 9-15.

[10/17/17 - 10:17 AM]
"DreamWorks Trolls Holiday" Spreads Musical Cheer as Animated Special Arrives Friday, Nov. 24 on NBC
"DreamWorks Trolls Holiday" marks the return of Anna Kendrick as the voice of Poppy, Justin Timberlake as Branch and Zooey Deschanel as Bridget.

[10/17/17 - 09:38 AM]
With "SNF" #1 Overall & "This Is Us," "Voice" & "Will & Grace" Ranking as 4 of the Top 10 Entertainment Shows, NBC Wins Week of Oct. 9-15
NBC spins the numbers for the week of October 9-15.

[10/17/17 - 09:31 AM]
Freeform Gets Hitched to "Disney's Fairy Tale Weddings," Network Greenlights Seven New Episodes of Unscripted Series to Premiere Spring 2018
On the heels of the breakout special that aired in May 2017, "Disney's Fairy Tale Weddings" garnered nearly three million views across linear and digital, making it Freeform's highest-rated unscripted TV special to date.