or


[01/31/13 - 05:46 AM]
MTV Names Mina Lefevre Head of Scripted Programming
Lefevre had been with ABC Family since its inception and was behind the network's highest-rated hits, including "Pretty Little Liars."

[via press release from MTV]

MTV NAMES MINA LEFEVRE HEAD OF SCRIPTED PROGRAMMING

Former ABC Family Exec Behind Hits "Pretty Little Liars" and "Melissa & Joey" Joins MTV

Los Angeles, CA - January 31, 2013 - MTV (a division of Viacom, Inc. NASDAQ: VIAB, VIA) today announced that Mina Lefevre, former Vice President of Development and Programming at ABC Family, is joining MTV as Senior Vice President and Head of Scripted Programming. Lefevre, who has been with ABC Family since its inception and was behind the network's highest-rated hits, including "Pretty Little Liars," "Melissa & Joey," "Jane by Design," and "Lying Game," will now oversee all of MTV's scripted development and programming and will be based in Los Angeles. She begins her new role in February and reports to Susanne Daniels, President of Programming for MTV.

In making the announcement, Daniels said, "Mina was instrumental in establishing ABC Family as a pop culture player, and she's demonstrated a proven ability to make hits that connect with young adults." She added, "In addition to our diverse roster of reality programming, MTV's audience is increasingly hungry for more fun and smart scripted shows, and Mina is the perfect creative voice to join the stellar MTV team - that has already ushered in hits 'Awkward' and 'Teen Wolf' - to build upon the network's diverse lineup."

Having originally joined ABC Family's predecessor, Fox Family Network, Lefevre stayed on after the channel was sold to ABC. She was a key part of the core team tasked with developing shows to help define the unknown and newly established ABC Family network. After some early success with reality, Lefevre came into her own with a string of breakthrough scripted hits - chief among them "Pretty Little Liars," ABC Family's #1 original series and the #1 scripted cable series for female teens. Another recent hit "Melissa & Joey," starring Melissa Joan Hart and Joey Lawrence, ranks as ABC Family's most watched original comedy. In addition to primetime scripted series, Lefevre also oversaw ABC Family's original movie slate, with titles including "Teen Spirit," "Revenge of the Bridesmaids" and "12 Dates of Christmas" to her name. Prior to Fox Family Network, she spent several years at Twentieth Century Fox Home Entertainment. She began her entertainment career at Flicker Fusion Films, as a producer on several independent features and shorts.

Commenting on her new post, Lefevre said, "It's an exciting time for scripted series at MTV. I'm looking forward to working with Susanne and the entire team to make more great shows and break new creative ground."

MTV is the number one, full day, ad supported (non-sports) entertainment cable network for the prized P12-34 audience, with more top ten cable series for the year (2012) than any other network (3 of the top 10). In 2013, 4 of MTV's 5 original series rank #1 in their timeslot across all TV for 12-34 year olds. MTV is also the top global youth brand according to rankings from Interbrand and Forbes.

About MTV:

MTV is the world's premier youth entertainment brand. With a global reach of more than a half-billion households, MTV is the cultural home of the millennial generation, music fans and artists, and a pioneer in creating innovative programming for young people. MTV reflects and creates pop culture with its Emmy(R), Grammy(R) and Peabody(R) award-winning content built around compelling storytelling, music discovery and activism across TV, online and mobile. MTV's sibling networks MTV2 and mtvU each deliver unparalleled customized content for young males, music fans and college students, and its online hub MTV.com is a leading destination for music, news and pop culture. MTV is a unit of Viacom Inc. (NASDAQ: VIA, VIAB), one of the world's leading creators of programming and content across all media platforms.





  [january 2013]  
S
M
T
W
T
F
S
  


· JANE BY DESIGN (ABC FAMILY)
· LYING GAME, THE (ABC FAMILY)
· MELISSA & JOEY (ABC FAMILY)
· PRETTY LITTLE LIARS (ABC FAMILY)











[03/01/15 - 09:12 AM]
Saturday's Broadcast Ratings: CBS Tops Viewers, Demos with "48 Hours"
The veteran newsmagazine leads the night in both categories.

[03/01/15 - 08:59 AM]
"SNL" Is the #1 Telecast of the Night on the Big 4 Networks in Adults 18-49 in the Local People Meters
NBC spins the numbers for Saturday, February 28.

[02/28/15 - 08:57 AM]
Friday's "Dateline" Increases by 20% vs. Its Prior Telecast to the Show's Top Rating Since January 30
NBC spins the numbers for Friday, February 27.

[02/28/15 - 08:47 AM]
Friday's Broadcast Ratings: ABC Continues Its Demo Reign
"Last Man Standing" takes the top spot among adults 18-49 last night.

[02/28/15 - 08:37 AM]
ABC's Is #1 on Friday for 8th Straight Week with "Last Man Standing" and "20/20" the Top 2 Shows
ABC spins the numbers for Friday, February 27.

[02/27/15 - 03:09 PM]
Statement From E! Entertainment Regarding Kelly Osbourne
Osbourne is departing E!s "Fashion Police" to pursue other opportunities.

[02/27/15 - 01:19 PM]
Discovery Channel Tops Cable Prime Time for Men and Ranks in the Top 10 for Women and Persons 6-11 in February
Discovery spins the numbers for the month to date.

[02/27/15 - 01:01 PM]
ABC Family Orders a Fifth Season of Hit Original Comedy Series "Baby Daddy"
The order came just as production has wrapped on the series' fourth season.

[02/27/15 - 12:47 PM]
Discover the Fascinating World of the Ocean's Most Intelligent Creatures in "Dolphins: Spy in the Pod" Airing Saturday, March 7 at 8 PM ET/PT on the Discovery Channel
The hour-long journey will discover the relationships and habits of bottlenose and spinner dolphins, some of the world's most playful, clever and beloved animals.

[02/27/15 - 12:45 PM]
Syfy Will Pay Tribute to Science Fiction Icon Leonard Nimoy with Special Five Hour Programming Salute This Sunday, March 1 from 9AM-2PM
Said lineup includes an episode of the original "Twilight Zone" series; his guest star arc on "Star Trek: The Next Generation," and the final Star Trek original cast movie, "Star Trek 6: The Undiscovered Country."

[02/27/15 - 11:06 AM]
ABC's "American Crime" Post-Show Podcast Series to Launch Exclusively on PodcastOne
The podcast debuts today with a preview of what to expect in the television series, followed by weekly post-show episodes taking fans through the final episode of the season.

[02/27/15 - 10:23 AM]
Time Period-Winning "The Odd Couple" Retains Solid 90% of Its Premiere Adults 18-49 Rating
CBS spins the numbers for Thursday, February 26.

[02/27/15 - 10:17 AM]
MTV Renews "Are You the One" for Season 3, "The Challenge" for Season 27 and Greenlights Pilots "Girl Code Live" and "Greatest Party Story Ever" to Series
"Girl Code Live" is a live weekly talk show from the popular "Code" franchise; and "Greatest Party Story Ever" is a half-hour weekly that will showcase peoples' most outrageous epic tales.

[02/27/15 - 10:01 AM]
"LEGO(R) Star Wars(TM): Droid Tales," An All-New Series of Event Specials, Acquired by Disney XD
The animated content series consists of five 22-minute episodes that re-tell the Star Wars saga in chronological order from "Star Wars: The Phantom Menace" up through "Star Wars: Return of the Jedi."

[02/27/15 - 09:57 AM]
OWN: Oprah Winfrey Network Orders New Episodes of All Four of Its Popular Tyler Perry Series
"The Haves and the Have Nots," "If Loving You is Wrong," "Love Thy Neighbor" and "For Better or Worse" are all due back.