or


[01/31/13 - 05:46 AM]
MTV Names Mina Lefevre Head of Scripted Programming
Lefevre had been with ABC Family since its inception and was behind the network's highest-rated hits, including "Pretty Little Liars."

[via press release from MTV]

MTV NAMES MINA LEFEVRE HEAD OF SCRIPTED PROGRAMMING

Former ABC Family Exec Behind Hits "Pretty Little Liars" and "Melissa & Joey" Joins MTV

Los Angeles, CA - January 31, 2013 - MTV (a division of Viacom, Inc. NASDAQ: VIAB, VIA) today announced that Mina Lefevre, former Vice President of Development and Programming at ABC Family, is joining MTV as Senior Vice President and Head of Scripted Programming. Lefevre, who has been with ABC Family since its inception and was behind the network's highest-rated hits, including "Pretty Little Liars," "Melissa & Joey," "Jane by Design," and "Lying Game," will now oversee all of MTV's scripted development and programming and will be based in Los Angeles. She begins her new role in February and reports to Susanne Daniels, President of Programming for MTV.

In making the announcement, Daniels said, "Mina was instrumental in establishing ABC Family as a pop culture player, and she's demonstrated a proven ability to make hits that connect with young adults." She added, "In addition to our diverse roster of reality programming, MTV's audience is increasingly hungry for more fun and smart scripted shows, and Mina is the perfect creative voice to join the stellar MTV team - that has already ushered in hits 'Awkward' and 'Teen Wolf' - to build upon the network's diverse lineup."

Having originally joined ABC Family's predecessor, Fox Family Network, Lefevre stayed on after the channel was sold to ABC. She was a key part of the core team tasked with developing shows to help define the unknown and newly established ABC Family network. After some early success with reality, Lefevre came into her own with a string of breakthrough scripted hits - chief among them "Pretty Little Liars," ABC Family's #1 original series and the #1 scripted cable series for female teens. Another recent hit "Melissa & Joey," starring Melissa Joan Hart and Joey Lawrence, ranks as ABC Family's most watched original comedy. In addition to primetime scripted series, Lefevre also oversaw ABC Family's original movie slate, with titles including "Teen Spirit," "Revenge of the Bridesmaids" and "12 Dates of Christmas" to her name. Prior to Fox Family Network, she spent several years at Twentieth Century Fox Home Entertainment. She began her entertainment career at Flicker Fusion Films, as a producer on several independent features and shorts.

Commenting on her new post, Lefevre said, "It's an exciting time for scripted series at MTV. I'm looking forward to working with Susanne and the entire team to make more great shows and break new creative ground."

MTV is the number one, full day, ad supported (non-sports) entertainment cable network for the prized P12-34 audience, with more top ten cable series for the year (2012) than any other network (3 of the top 10). In 2013, 4 of MTV's 5 original series rank #1 in their timeslot across all TV for 12-34 year olds. MTV is also the top global youth brand according to rankings from Interbrand and Forbes.

About MTV:

MTV is the world's premier youth entertainment brand. With a global reach of more than a half-billion households, MTV is the cultural home of the millennial generation, music fans and artists, and a pioneer in creating innovative programming for young people. MTV reflects and creates pop culture with its Emmy(R), Grammy(R) and Peabody(R) award-winning content built around compelling storytelling, music discovery and activism across TV, online and mobile. MTV's sibling networks MTV2 and mtvU each deliver unparalleled customized content for young males, music fans and college students, and its online hub MTV.com is a leading destination for music, news and pop culture. MTV is a unit of Viacom Inc. (NASDAQ: VIA, VIAB), one of the world's leading creators of programming and content across all media platforms.





  [january 2013]  
S
M
T
W
T
F
S
  


· JANE BY DESIGN (ABC FAMILY)
· LYING GAME, THE (ABC FAMILY)
· MELISSA & JOEY (ABC FAMILY)
· PRETTY LITTLE LIARS (ABC FAMILY)









[12/18/14 - 02:07 PM]
ABC Family to Air an Exclusive Look at the "Pretty Little Liars" Winter Premiere During "The Hunger Games" on Monday, December 29
The network's flagship series returns Tuesday, January 6 at 8:00/7:00c.

[12/18/14 - 01:13 PM]
British TV Star Chronicles Body Transformation in Two-Part TLC Special "Fat and Back" (WT)
Said installments are set for Thursday, January 18 and 25 at 10:00/9:00c.

[12/18/14 - 11:01 AM]
"The Tonight Show" Handily Outperforms ABC, CBS Timeslot Competition for Week of Dec. 8-12
NBC spins the late-night numbers for the week of December 8-12.

[12/18/14 - 10:18 AM]
Video: All-New Promo for Season Two of "Salem" Set to Return to WGN America in April
In the spot, Mercy transforms the symbol of her torment at the hands of the town's witches into a signal of the Witch War to come.

[12/18/14 - 10:01 AM]
TBS Wins 2014 as Basic Cable's #1 Entertainment Network with Adults 18-49
Turner spins the numbers for the year to date.

[12/18/14 - 09:40 AM]
USA Network Continues Unprecedented Ratings Streak with 9th Consecutive Year as #1 in Cable in Total Viewers
USA spins the numbers for the year to date.

[12/18/14 - 09:14 AM]
New Five-Part ESPN Series "Snoop & Son: A Dad's Dream" Set for January 14
The series will air four consecutive Wednesday nights at 7 p.m. ET on ESPN (re-airs on ESPNU) with a fifth and final episode airing in mid-February.

[12/18/14 - 09:09 AM]
Spike TV and Ace Hardware Announce Major Partnership for the Network's Innovative New Series, "Framework"
The series will showcase the nation's best emerging furniture designers as they compete for a $100,000 cash prize and the opportunity to launch their furniture nationally.

[12/18/14 - 09:03 AM]
New Season of "Brain Games" Tunes Up Your Brain to Give You the Upper Hand, Starting Jan. 19 at 9 PM
Host Jason Silva will be taking you behind the scenes of mind-blowing hidden camera social experiments that reveal startling truths about your own brain and the brains of people around you.

[12/18/14 - 09:01 AM]
Beth Behrs, Kaley Cuoco-Sweeting, Ellen Degeneres, Kat Dennings, Kevin Hart, Hunter Hayes, The Band Perry and More to Attend "People's Choice Awards 2015"
The event, airing Wednesday, January 7, will be hosted by Anna Faris and Allison Janney.

[12/18/14 - 09:01 AM]
"Bachelor" and "Bachelorette" Couples, Fan Favorites and Host Chris Harrison Will Share Their Love With Millions of Viewers on the First-Ever "Bachelor" Float in the 126th Rose Parade(R)
Chris Soules, Trista and Ryan Sutter, Jason and Molly Mesnick, Desiree Hartsock and Chris Siegfried are among those participating.

[12/18/14 - 09:00 AM]
Hulu Announces Exclusive Multi-Year Licensing Agreement with Twentieth Century Fox Television Distribution for FX Networks' Original Series Produced by FX Productions
Said pact includes the studio's upcoming series "Man Seeking Woman," "The Comedians," "Sex&Drugs&Rock&Roll," "Taboo" and "Wayward Pines."

[12/18/14 - 08:44 AM]
"The Sing-Off" Ties for #2 in Its Slot Among the Big 4 in Adults 18-49
NBC spins the numbers for Wednesday, December 17.

[12/18/14 - 08:39 AM]
Wednesday's Broadcast Ratings: "Survivor" Wraps Season on Top for CBS
The Eye leads the night in both total viewers and adults 18-49.

[12/18/14 - 08:26 AM]
Alfonso Ribeiro Comes to Cooking Channel in New Year with "Unwrapped 2.0"
The newcomer launches Monday, February 2 at 10:00/9:00c on the network.