STYLE MEDIA ANNOUNCES EXPANDED 2013 DEVELOPMENT SLATE
WITH +22% GROWTH IN ORIGINAL PROGRAMMING HOURS
Academy Award(R) Winner Charlize Theron to Develop Competition Series "Glam Squad" (WT) for Network as Executive Producer
Style Greenlights Three Original Series and Two Returning Series
NEW YORK - February 12, 2013 - After posting significant year-to-year gains in 2012, Style Media announced today the network's commitment to increase original programming by +22 percent, more than doubling the amount of new series to premiere in 2013. Style greenlights three original series and two returning series in addition to the previously announced and highly-anticipated first competition series "Styled to Rock," which is executive produced by and starring multi-Grammy Award winner and fashion icon Robyn Rihanna Fenty. Style also is working with Academy Award winner Charlize Theron to develop new competition series "Glam Squad" (working title), revolving around the high-stake pressure of hair stylists and make-up artists who compete to win major Hollywood assignments.
This spring, Style will premiere its first-ever live weekly topical fashion series "Pop Style" (working title), hosted by style experts Jeannie Mai and Louise Roe. Exploring the world of aspirational living, the network has ordered a reimagined version of the pop culture classic "Lifestyles of the Rich and Famous" and a new docu-series from real estate mogul Katrina Campins. Additionally, fan favorites "Giuliana & Bill" and "Tia & Tamera" will return for new seasons this summer.
"Continuing our momentum from 2012, Style Media has already had an impressive start to 2013 with our new and returning series," said Salaam Coleman Smith, President, Style Media. "Since fourth quarter, we have seen a huge surge in advertiser support, and we hope to continue this incredible trend with our incredible new programming slate which aims to hyper-serve our passionate audience in the fashion and stylish living space."
Style Media delivered its most-watched January ever among Women 18-49 in primetime, up a remarkable +31% and among W18-34, up +19% year-over-year, according to Nielsen. The growth was driven by the new docu-series "Big Rich Atlanta," which posted significant week-to-week gains, increasing +35% in Women 18-49 and +41% in Total Viewers. Style's returning hit docu-soap "Jerseylicious" premiered its fifth season on Monday, January 28 at 8pm ET/PT, ranking among the top 15 cable programs in its time period among W18-49.
In 2012, Style Media delivered its best upfront performance in the network's history, adding 85 new advertisers which represented a 30% year over year revenue increase. Building on last year's success, Style Media has already grown its revenue by adding 32 new advertisers since fourth quarter 2012.
Following are Style Media's programming announcements:
"Pop Style" (working title)
Produced by Embassy Row. Michael Davies serves as Executive Producer.
From the fashion front lines of New York, Los Angeles, Paris and Toledo, "Pop Style" is a live, weekly, no-limits journey to the center of all things style. Hosted by Jeannie Mai and Louise Roe, this weekly topical studio-based series will advise Style viewers on how to look good and live stylishly, updating them on the latest news in fashion, beauty, lifestyle and pop culture. With a rotating panel of expert contributors and live polling activations, viewers will have the opportunity to chat with the hosts and participate from their mobile devices and through StyleNetwork.com. From accessible fashion cues and the hottest trends in entertainment to the coolest tech gadgets and most buzzworthy restaurants, no topic will be left uncovered.
"Lifestyles of the Rich and Famous"
Produced by RelativityREAL with Television 360 and Rysher Entertainment. Executive Produced by Tom Forman and Brad Bishop for RelativityREAL with Daniel Rappaport and Scott Lambert for Television 360 and Patrick Gunn at Rysher.
"Lifestyles of the Rich and Famous" is inspired by the original pop culture classic series, which pulls back the curtain on the lives of the fabulously wealthy. The new series will take viewers into the lifestyles and perks of the elite crowd. This humorous, informative and fun ride will travel through the most glamorous locations and hotspots in the world.
"Luxe Life Miami" (working title)
Produced by Atlas Media Corp. Bruce David Klein serves as Executive Producer with Katrina Campins as Producer.
This docu-series features the life and business of Katrina Campins, former "Apprentice" star and a successful high-end Miami real estate agent. Campins, who caters to over 350 A-list celebrities, athletes and wealthy professionals, has amassed an impressive client list that includes Russell Brand, Katy Perry, Justin Timberlake, Kevin Durant and Timbaland. She runs her business with her charming ex-husband, her controlling Cuban mother and her younger sister. Viewers will get an inside look at the drama of helping high-end clients buy and sell luxury real estate in sultry Miami, along with the trials and tribulations of Katrina searching for true love and happiness. From the beach to the boardroom, the series will follow Katrina and her team of realtors as they explore Miami's most luxurious properties - beautiful beaches and the hottest bars, clubs and restaurants.
"Glam Squad" (working title)
Produced by Bunim Murray Productions in conjunction with Denver & Delilah Films. Executive Producers are Jonathan Murray, Gil Goldschein, Charlize Theron and Beth Kono, A.J. Dix and William Shively.
From executive producer and Academy Award winner Charlize Theron, "Glam Squad" navigates the world of make-up and hair glam squads, giving a behind-the-scenes look into what it takes for them to land the job of their dreams. Each episode will follow three beauty teams of hair stylists and makeup artists as they vie for the same high-stakes job. Whether it's a big budget music video, a glossy fashion magazine photo shoot or a red carpet event, these talented glam squads are looking for the big break that will catapult their careers to the next level. The series will document the journey of aspiring hair and makeup artists and their unpredictable business. From last-minute jobs to demanding clients, the glam squads will encounter challenges that will not only test their skills and passion, but also their ability to make it in this cutthroat industry.
"Giuliana & Bill"
Produced by Comcast Entertainment Studios, a division of NBCUniversal. Executive producers are Robert Sizemore, Jay James and Betsy Rott for Comcast Entertainment Studios and Giuliana Rancic and Bill Rancic for You & I Productions. Sarah Weidman and Ruth Rafidi serve as Executive Producers for Style.
The sixth season of "Giuliana & Bill" returns in Summer 2013, and it's a whole new world for Giuliana and Bill as they experience the joys and challenges of Baby Duke's first year while still balancing their busy careers.
"Tia & Tamera"
Produced by Good Clean Fun. Executive Producers are Jason Carbone, Sarah Kane, Tia Mowry Hardrict and Tamera Mowry-Housley. Sarah Weidman and Sitarah Pendelton-Eaglin executive produce the series for Style.
The third season of "Tia & Tamera" returns in Summer 2013. The dynamic sisters will find themselves faced with situations that test their boundaries and comfort zones. With the critical world of entertainment looming over them, Tia and Tamera are forced to take a hard look at their lives, careers and relationships.
Source: Nielsen, NPM - January 2013 (01/01/13-01/31/13) vs. January 2012 (01/01/12-01/31/12) Prime 6P-2A Live + 7 blended with Live + Same Day from 01/21/13 to date W18-34 and W18-49 impressions; Big Rich Atlanta #102 (01/30/13) vs. Big Rich Atlanta #101 (01/23/13) Live + Same Day W18-49 and P2+ impressions; Jerseylicious ad-supported cable rank (Mon, 8P-9P, 01/28/13) Live + Same Day W18-49 impressions.
About Style Media
Style Media, a global multimedia company that includes Style and StyleNetwork.com, is the destination for women 18-49 seeking to fuel their insatiable appetite for looking great and living stylishly. Style currently counts nearly 77 million cable and satellite subscribers and is the fastest growing women's network in the U.S. StyleNetwork.com keeps women up-to-date on all of the latest fashion and beauty news on the web. Style's popular series include "Tia & Tamera," "Jerseylicious," "Giuliana & Bill," "Big Rich Texas," "Big Rich Atlanta," "Kimora: House of Fab" and "Built." Style is a program service of NBCUniversal Cable Entertainment Group, a division of NBCUniversal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Follow us on Twitter at https://twitter.com/StyleNetPR.