[02/19/13 - 09:33 AM]
All-Star Sponsors on Board for NBC's "All-Star Celebrity Apprentice," Premiering Sunday, March 3
Trump will "hire" the All-Star winner in a live broadcast on Sunday, May 19.

[via press release from NBC]


NEW YORK - February 19, 2013 - Donald J. Trump and Mark Burnett have partnered with some of the world's most prominent and recognizable brands for NBC's "All-Star Celebrity Apprentice," premiering Sunday, March 3 (9-11 p.m. ET).

Continuing to revolutionize brand integration on television, "All-Star Celebrity Apprentice" welcomes world-class brands to its All-Star season, including: Australian Gold, Farouk Hair Systems' Chi and BioSilk products, Foxwoods Resorts, Kraft, LG Electronics, South African Tourism Board and Walgreens.

"This season's All-Star cast brings creativity and energy to every task, which offers an extraordinary value for our sponsors" said Trump, series host and executive producer. "We continue to be the top television show for branded integration and have lined up a fantastic group of sponsors."

Over the past 12 seasons, big-name brands have partnered with "The Apprentice" franchise in order to take advantage of the high-profile series for astonishing sales results. In "Apprentice" history, many of America's largest and most successful companies have eagerly chosen to showcase new or current products in the form of "Apprentice" tasks, including Best Buy, Burger King, Dove, Domino's Pizza, Dairy Queen, The Dial Corporation, General Motors, Home Depot, Kodak, Lexus, Microsoft, Nestle, Outback Steakhouse, Procter & Gamble, Staples, Pontiac, Pedigree, Priceline.com, Right Guard, Rockport, Snapple and Unilever.

"'The Celebrity Apprentice' franchise continues to work with the biggest names in advertising in order to launch and promote products from America's top companies," said executive producer Page Feldman. "We have created a format that continues to adjust with new trends."

A few sales highlights from past seasons are:

· Most successful product launch for the home care division for Dial US in 2007 with Softscrub

· Doubled sales of Kodak printers in 2008

· Chicken of the Sea was voted the most effective integration on a TV show by The New York Times in 2009

· Clock Work Home Services received a 30 per cent lift in call volume in 2010

· 7UP experienced a significant lift in WOM and online chatter, increasing its Facebook fan base by over 330 per cent in 2011

· Show ranked as top series in branded recall for 2011 season in ranking by The New York Times

· Walgreens received an 80 per cent lift from the Walk with Walgreens campaign in 2012

Of equal importance, since the 2007 premiere of the "Celebrity" version of the franchise, the series has generated millions of dollars for charities worldwide.

This season, Trump returns with the first-ever "All-Star Celebrity Apprentice," including 14 fan-favorite celebrities fighting for a second chance to raise money and awareness for their charity of choice. The last person standing will have the honor of delivering a $250,000 bonus check to their designated charity.

The celebrity contestants are: Trace Adkins, Stephen Baldwin, Gary Busey, Marilu Henner, La Toya Jackson, Penn Jillette, Lil Jon, Claudia Jordan, Bret Michaels, Omarosa, Lisa Rinna, Brande Roderick, Dennis Rodman and Dee Snider.

"All-Star Celebrity Apprentice" airs Sundays (9-11 p.m. ET) beginning Sunday, March 3. Starting Sunday, March 31, the series will then air Sundays (10-11 p.m. ET). Trump will "hire" the All-Star winner in a live broadcast on Sunday, May 19.

"All-Star Celebrity Apprentice" is produced by Mark Burnett in association with Trump Productions. Mark Burnett, Donald Trump, Page Feldman, and Eric Van Wagenen are executive producers. Sadoux Kim, Johnny Petillo and Michael Dietz are co-executive producers.

Please visit NBC.com's official show site: http://www.nbc.com/the-apprentice/

Please follow us on Facebook at http://www.facebook.com/celebrityapprentice and on Twitter www.twitter.com/ApprenticeNBC

  [february 2013]  


[11/27/15 - 12:19 PM]
Nearly 28 Million Watch Bears-Packers on Thanksgiving Night - Second-Most Watched NBC Primetime Game Ever
NBC further spins the numbers for Thursday, November 26.

[11/27/15 - 11:00 AM]
Video: Don't Miss an Exclusive Sneak of the Upcoming Film "Batman v Superman: Dawn of Justice" During the Fall Finale of "Gotham"
The aforementioned fall finale airs this Monday, November 30 at 8:00/7:00c.

[11/27/15 - 08:22 AM]
Thursday's Broadcast Ratings: NFL Sparks Big Numbers for NBC
The Peacock's Packers-Bears showdown easily eclipses the competition last night.

[11/27/15 - 08:21 AM]
Wednesday's Broadcast Ratings: "Empire" Continues Demo Reign for FOX
Said victory comes despite a series low from the network's juggernaut.

[11/27/15 - 07:44 AM]
Bears-Packers Jumps 17% vs. The Year-Ago Game in the Metered Markets, Making It the Best-Ever NFL Primetime Thanksgiving Game (Since 2006)
NBC spins the numbers for Wednesday, November 25 and Thursday, November 26.

[11/27/15 - 07:14 AM]
"Macy's Thanksgiving Day Parade" Ranks as the #1 Entertainment Telecast of the Season on the Broadcast Nets in Metered Market Households
NBC spins the numbers for Thursday, November 26.

[11/25/15 - 01:22 PM]
Video: Watch the All-New Extended Trailer for New FOX Action Drama "Second Chance," Starring Rob Kazinsky
The network's new drama launches Wednesday, January 13 at 9:00/8:00c.

[11/25/15 - 11:01 AM]
Disney Channel Orders a Third Season of "Girl Meets World"
Production resumes in Los Angeles in January with season three scheduled to premiere in spring 2016.

[11/25/15 - 11:00 AM]
HBO Confirms Debut Date for Animated Adult Comedy Series "Animals"
The 10-episode series will launch on Friday, February 5 at 11:30/10:30c.

[11/25/15 - 10:35 AM]
American Hero and Fan Favorite Alek Skarlatos to Join "Dancing With The Stars: Live! -- Dance All Night Tour"
Skarlatos made headlines around the world in August 2015 when he and his friends heroically overpowered a man that opened fire on a train from Amsterdam to Paris.

[11/25/15 - 10:04 AM]
Gwen Stefani and Sia to Perform on Nov. 30 and Dec. 1 Telecasts of NBC's Emmy Award-Winning Series "The Voice"
Sia will perform the single "Alive" from her upcoming album "This Is Acting" while Stefani will sing her current single "Used to Love You."

[11/25/15 - 09:01 AM]
Tuesday's Broadcast Ratings: ABC Pulls in Front with "Dancing with the Stars" Finale
The Alphabet leads the night in both total viewers and adults 18-49.

[11/25/15 - 08:42 AM]
New Debut Date for "Very Semi-Serious: A Partially Thorough Portrait of New Yorker Cartoonists"
The exclusive HBO presentation is now slated to debut Monday, December 14.

[11/25/15 - 08:36 AM]
Week Two of "Chicago Med" Is Up 50% vs. Last Season's Slot Average
NBC spins the numbers for Tuesday, November 24.

[11/25/15 - 08:33 AM]
ABC Wins the Final Tuesday of November with a Season-High Performance
ABC spins the numbers for Tuesday, November 24.