or


[02/19/13 - 09:36 AM]
NBC's "Smash", Lowe's and iTheatrics Partner to Improve School Theaters Across the Nation
The top-five grand-prize winners will receive a gift card from Lowe's to help renovate their theater.

[via press release from NBC]

NBC'S "SMASH", LOWE'S AND iTHEATRICS PARTNER TO IMPROVE SCHOOL THEATERS ACROSS THE NATION

Rebuilding kicks-off at Long Island's East Rockaway High School to restore school theater destroyed by Hurricane Sandy

UNIVERSAL CITY, Calif. - February 19, 2013 - NBC's hit series "Smash," home improvement retailer Lowe's, and iTheatrics have partnered to help schools across America improve their theaters through the "NBC's 'Smash': Make a Musical constructed by Lowe's" initiative. The program launches today (February 19) and will be administered by educational theater consultancy firm iTheatrics as "Smash" continues in its second season following its broadcast return earlier this month.

Schools across America with theaters in need of repairs may apply for the "NBC's 'Smash': Make a Musical constructed by Lowe's" initiative at makeamusical.org starting today. The program is sponsored by Lowe's and NBC's "Smash." The deadline for applications is Wednesday, March 6. On Tuesday, March 12, 30 finalists will be named and communities will compete to receive the most online votes before Wednesday, April 10. The top-five grand-prize winners will receive a gift card from Lowe's to help renovate their theater.

Last season, "NBC's 'Smash': Make a Musical" created musical theater programs in schools by giving educators and students the tools and training they needed to build self-sustaining programs in under-served schools. The partnership was the catalyst for iTheatrics to produce 170 "Make a Musical" programs in schools across the U.S., with "NBC's Smash': Make a Musical" being directly responsible for creating 30 additional musical theater programs. "NBC's 'Smash': Make a Musical" was awarded a 2012 Thalo Critics' Choice Inspiration Award.

To kick-off the "NBC's 'Smash': Make a Musical constructed by Lowe's" initiative, Broadway star and "Smash" cast member Jeremy Jordan, local Lowe's Heroes employee volunteers, Irwin Contracting, Inc., and volunteers from national non-profit Rebuilding Together joined together in early February to rebuild and restore East Rockaway High School's auditorium.

East Rockaway High School was overcome by a tidal surge during Hurricane Sandy which caused an estimated $10 million worth of damage. The auditorium took on over four feet of water which destroyed the stage, theater seating, curtains, props and flats. Students at East Rockaway were planning to perform the musical Seussical at the beginning of February. Even though their theater wasn't functioning, they performed excerpts from the show on a neighboring school district's stage as a fundraiser to raise additional funds to repair their auditorium.

"Our involvement in the East Rockaway High School project is a natural extension of Lowe's commitment to provide both immediate and long-term support to the communities impacted by this historic storm," said Joan Higginbotham, Lowe's director of community relations. "Our Lowe's Heroes are eager to help the students at East Rockaway get their theater performance-ready and we're excited to see the transformations that happen at other schools through the 'Smash: Make a Musical constructed by Lowe's' program."

East Rockaway Superintendent Dr. Roseanne Melucci added: "This isn't just an auditorium; this is the heart of our school community. This is the stage our school community uses for public meetings, celebrations of student success and town halls. This is the stage where our students' grandparents, mothers and fathers stood on to graduate from this school. And this year's class of 2013 must continue in the tradition. We must restore this space to be better than ever to show this community that there is hope and there is progress and that we are going to be ok."

During our site visits last year to the 'NBC's 'Smash': Make a Musical' schools, we saw firsthand how the current economic climate has not only decimated our nation's art programs, it has delayed desperately needed repairs in school theaters," says Timothy Allen McDonald, the founding chairman of iTheatrics. "'Smash,' Lowe's, and Rebuilding Together are doing more than improving school theater programs across the nation, they are shining the spotlight on inspiring schools deserving of support. We hope that community members and businesses will follow their lead and find their own ways to make a difference."

Rebuilding Together is honored to be working with Lowe's and 'NBC's 'Smash' Make a Musical' to help deliver critical repairs at East Rockaway High School, including replacing the staging and flooring in the auditorium," said John L. Fiegel, interim president and CEO of Rebuilding Together. "Separately, as part of the Hurricane Sandy recovery efforts, Rebuilding Together is working toward a longer term rebuild goal of more than 100 homes in the affected regions. Our affiliates in the New York, New Jersey and other areas are identifying and assessing neighborhoods and homeowners and community centers, which may need our assistance."

About "Smash"

"Smash" is a musical drama that celebrates the beauty and heartbreak of the Broadway theater as it follows a cross-section of dreamers and schemers who all have one common desire - to be a Broadway star. The series stars Emmy Award winner Debra Messing ("Will & Grace"), Oscar winner Anjelica Huston ("Prizzi's Honor"), Jack Davenport ("Pirates of the Caribbean" films), Tony Award winner Christian Borle ("Peter and the Starcatcher"), Katharine McPhee ("American Idol"), Megan Hilty ("9 to 5: The Musical"), Tony Award nominee Jeremy Jordan ("Newsies"), Andy Mientus ("Spring Awakening"), Leslie Odom Jr. ("Leap of Faith") and Krysta Rodriguez ("Spring Awakening").

About Lowe's

Lowe's supports the communities it serves through programs that focus on K-12 public education and community improvement projects. The company's signature education grant program, Lowe's Toolbox for Education(R), has donated more than $34 million to 7,500 K-12 public schools, benefiting more than 4 million schoolchildren. Lowe's Heroes employee volunteers support local community projects and our national nonprofit partners such as Habitat for Humanity, Rebuilding Together and the American Red Cross. In 2012, Lowe's and the Lowe's Charitable and Educational Foundation together contributed more than $30 million to support communities in the United States, Canada and Mexico. To learn more, visit Lowes.com/SocialResponsibility.

About Rebuilding Together

Rebuilding Together is a Safe and Healthy Housing organization that believes Community Starts at Home. Our focus provides critical repairs, accessibility modifications and energy efficient upgrades to low-income homes and community centers at no cost to service recipients. Our impact extends beyond the individuals served to revitalize and stabilize vulnerable neighborhoods and communities across the country. Our nearly 200 local affiliates complete 10,000 rebuild projects a year thanks to the efforts of about 200,000 volunteers from corporate partners, skilled trade professionals and everyday good citizens. Join us - visit www.RebuildingTogether.org.

About iTheatrics

iTheatrics uses the transformative power of the arts to make the world a better place. The company adapts existing Broadway and West End musicals for students at all age - including elementary, middle and high school - to perform. In addition, iTheatrics also creates a teacher's tool chest of resources which provides educators with enhancements such as choreography DVDs, accompaniment CDs, director's guides and curriculum connections. iTheatrics' clients include The Jim Henson Company, Music Theatre International, Disney Theatrical Group, the Roald Dahl Estate and McMillan/McGraw-Hill. Likewise, iTheatrics also develops new musicals for family audiences such as "The Musical Adventures of Flat Stanley," "The Phantom Tollbooth" and "Roald Dahl's James and the Giant Peach." Junior Teaching Intensives from iTheatrics provide professional development for teachers in the area of musical theater and its Junior Theater Academy provides young artists with an innovative outlet for developing their skills as performers and artists.





  [february 2013]  
S
M
T
W
T
F
S
     


· SMASH (NBC)





[08/01/14 - 01:49 PM]
DIY Network Achieved Most-Watched July Primetime Ever Among P25-54 Viewers in July
DIY Network spins the numbers for the month of July.

[08/01/14 - 01:18 PM]
ESPN Goes to Portland for the 2014 MLS All-Star Game
ESPN media platforms will combine to provide unprecedented coverage of the game, between a team of Major League Soccer All-Stars and Bayern Munich on Wednesday, August 6.

[08/01/14 - 01:15 PM]
HGTV Scores Best July Ever
HGTV spins the numbers for the month of July.

[08/01/14 - 11:01 AM]
The Walt Disney Company and the National Cable Television Cooperative Announce Robust Long-Term Distribution Agreement
As part of the new multi-year deal, the NCTC will introduce several new services, including the full suite of authenticated WATCH and video-on-demand products.

[08/01/14 - 10:55 AM]
Live Twitter(R) Chat with "The Quest" Executive Producers and the First Eliminated Contestant, Friday, August 1
Join Mark Ordesky, Jane Fleming, Rob Eric and the first Paladin banished from Everealm as they answer your questions about last night's exciting series premiere.

[08/01/14 - 10:20 AM]
Dierks Bentley Brings a Special Performance from His Headlining Riser Tour to CMT's "Hot 20 Countdown" This Weekend as Part of the Mountain Dew(R) CMT Summer Concert Series
Bentley has invited the series on the road of his tour, making special appearances in all four installments and bringing fans new videos along with a behind-the-scenes look from the road.

[08/01/14 - 09:01 AM]
Sarah Hyland to Co-Host "Teen Choice 2014" Sunday, August 10, Live on FOX
Also scheduled to appear: Taylor Swift, Ansel Elgort, Victoria Justice, Collins Key, Laura and Vanessa Marano, Ian Somerhalder, Odeya Rush, Brenton Thwaites and Ariana Grande.

[08/01/14 - 08:48 AM]
"Last Comic Standing" Matches a Six-Week High in 18-49 Rating
NBC spins the numbers for Thursday, July 31.

[08/01/14 - 08:32 AM]
Thursday's Broadcast Ratings: CBS Continues Win Streak in Both Viewers, Demos
The Eye was the top draw among total viewers and adults 18-49 for the fifth consecutive week.

[08/01/14 - 08:30 AM]
ABC's "The Quest" Debut Ties a Summer Time-Slot High and "NY Med" Wins at 10pm with a Best-Since-Premiere Number
ABC spins the numbers for Thursday, July 31.

[08/01/14 - 07:46 AM]
Escape Acquires Rights to More Than 500 Episodes of Three Popular True Crime Television Series
"Snapped," "Unsolved Mysteries" and "Forensic Files" have all been licensed to the fledgling network.

[08/01/14 - 07:43 AM]
ESPN to Follow Path of USA Basketball Men's National Team to the "2014 FIBA Basketball World Cup"
The USA Basketball National team is coached by legendary Duke coach Mike Krzyzewski and potentially headlined by superstars Kevin Durant, Stephen Curry, Paul George, Derrick Rose and James Harden, among others.

[08/01/14 - 07:23 AM]
HBO Confirms Debut Date of "Foo Fighters: Sonic Highways" - Series to Launch Its Eight-Episode Season Friday, Oct. 17
Directed by Foo Fighters frontman Dave Grohl, each one-hour episode of the unprecedented documentary series is devoted to a different American musical landmark.

[08/01/14 - 07:03 AM]
FOX Sports 1 Kicks Off August with Big Week of Boxing
Sammy Vasquez Jr. and James Stevenson square off in a main event IBF/USBA Welterweight title bout presented by Mike Tyson's Iron Mike Productions on Friday, August 8.

[08/01/14 - 07:00 AM]
Science Channel's "Man vs. the Universe" Delves Into Mankind's New Race to Tame the Cosmos
The three-part series launches Wednesday, August 13 at 10:00/9:00c on the network.