Scripps Networks Interactive's Popular Lifestyle Shows from HGTV, DIY Network, Food Network, Cooking Channel and Travel Channel Coming to Prime Instant Video and Amazon Instant Video

Prime Instant Video is now home to previous seasons of popular shows like Rachael Ray's Week in a Day, Anthony Bourdain: No Reservations, Cupcake Wars, House Hunters, Iron Chef America, Chopped, and Throwdown With Bobby Flay

This is the first online-only subscription distribution deal for Scripps Networks Interactive

SEATTLE -- Feb. 28, 2013 -- (NASDAQ: AMZN) - Amazon.com, Inc. today announced a content licensing agreement with Scripps Networks Interactive, Inc. (NYSE: SNI) that will make Prime Instant Video a subscription home to hundreds of episodes from past seasons of hit TV shows from the Scripps family of brands: HGTV, DIY Network, Food Network, Cooking Channel and Travel Channel.

Starting today, Prime members will be able to instantly view hundreds of episodes of original programming, including Rachael Ray's Week in a Day; Anthony Bourdain: No Reservations; Cupcake Wars; Diners, Drive-Ins and Dives; House Hunters and House Hunters International; Iron Chef America; Man v. Food; Selling New York and Selling LA; Throwdown With Bobby Flay; Chopped; Ghost Adventures; and Yard Crashers, among other popular shows across the networks. Many of the popular lifestyle programs from Scripps will also be available for purchase and download from Amazon Instant Video.

"The Scripps family of networks - including HGTV, DIY Network, Food Network, Cooking Channel and Travel Channel - airs some of the highest-quality and most popular unscripted lifestyle programming on TV today," said Brad Beale, Director of Digital Video Content Acquisition for Amazon. "We are excited to be the exclusive online-only subscription home for Scripps content and know our customers are going to love getting these great shows as part of Prime."

This is the first online-only subscription distribution deal for Scripps Networks Interactive.

"One of the guiding principles at Scripps Networks Interactive is to make our valued lifestyle content accessible to consumers wherever and whenever they want," said Henry Ahn, Executive Vice President of Content Distribution and Marketing for Scripps Networks Interactive. "Licensing content from our extensive library to Amazon provides our millions of avid fans with yet another opportunity to engage with our entertaining and informative content. And the Amazon platform is a great complement to our branded products such as books, cookware, furniture and accessories, lighting and more."

Last week, Amazon and CBS announced an extension of their non-exclusive licensing agreement, including the subscription debuts of The Amazing Race and Undercover Boss, as well as a deal that will make Prime Instant Video the exclusive subscription home for the anticipated series Under the Dome this summer. Just recently, Amazon announced that Prime Instant Video will soon become the exclusive online subscription home for PBS hit Downton Abbey. The Prime Instant Video library now features more than 38,000 movies and TV episodes including fan-favorite shows such as Downton Abbey, Fringe, and The West Wing and blockbuster movies including Mission Impossible: Ghost Protocol, Rango and Transformers: Dark of the Moon, for Amazon Prime members to stream, commercial free at no additional cost on Kindle Fire HD, iPad, iPhone, iPod touch, Roku, Xbox 360, PlayStation 3, Wii and Wii U, among other devices. To sign up for Amazon Prime, visit www.amazon.com/primeinstantvideo.

About Amazon Instant Video

Amazon Instant Video is a digital video streaming and download service that offers Amazon customers the ability to rent, purchase or subscribe to a huge catalog of videos. Customers can choose from more than 150,000 titles to purchase or rent and content ranges from new release movies to classic favorites, major television shows, entire seasons, or even day after air TV. Prime Instant Video is Amazon's video subscription offer - it includes more than 38,000 movies and TV episodes selected from the full assortment available at Amazon Instant Video. This subscription offer allows US Prime customers to stream as many titles from Prime Instant Video as they like, at no additional cost.

About Prime

Amazon Prime is an annual membership program for $79 a year that offers customers unlimited Free Two-Day Shipping on millions of items including books, home and garden products, electronics, video games, clothing, and much more. Amazon Prime members also get access to unlimited instant streaming of thousands of movies and TV episodes and access to hundreds of thousands of books to borrow for free, as frequently as a book a month, with no due dates from a Kindle device. Customers who receive free Prime shipping benefits through our Amazon Student or Amazon Mom programs can upgrade to an annual paid membership to receive Amazon Prime's digital benefits.

About Amazon.com

Amazon.com, Inc. (NASDAQ: AMZN), a Fortune 500 company based in Seattle, opened on the World Wide Web in July 1995 and today offers Earth's Biggest Selection. Amazon.com, Inc. seeks to be Earth's most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices. Amazon.com and other sellers offer millions of unique new, refurbished and used items in categories such as Books; Movies, Music & Games; Digital Downloads; Electronics & Computers; Home & Garden; Toys, Kids & Baby; Grocery; Apparel, Shoes & Jewelry; Health & Beauty; Sports & Outdoors; and Tools, Auto & Industrial. Amazon Web Services provides Amazon's developer customers with access to in-the-cloud infrastructure services based on Amazon's own back-end technology platform, which developers can use to enable virtually any type of business. Kindle Paperwhite is the most-advanced e-reader ever constructed with 62% more pixels and 25% increased contrast, a patented built-in front light for reading in all lighting conditions, extra-long battery life, and a thin and light design. The new latest generation Kindle, the lightest and smallest Kindle, now features new, improved fonts and faster page turns. Kindle Fire HD features a stunning custom high-definition display, exclusive Dolby audio with dual stereo speakers, high-end, laptop-grade Wi-Fi with dual-band support, dual-antennas and MIMO for faster streaming and downloads, enough storage for HD content, and the latest generation processor and graphics engine - and it is available in two display sizes - 7" and 8.9". The large-screen Kindle Fire HD is also available with 4G wireless, and comes with a groundbreaking $49.99 introductory 4G LTE data package. The all-new Kindle Fire features a 20% faster processor, 40% faster performance, twice the memory, and longer battery life.

Amazon and its affiliates operate websites, including www.amazon.com, www.amazon.co.uk, www.amazon.de, www.amazon.co.jp, www.amazon.fr, www.amazon.ca, www.amazon.cn, www.amazon.it, www.amazon.es and www.amazon.com.br. As used herein, "Amazon.com," "we," "our" and similar terms include Amazon.com, Inc., and its subsidiaries, unless the context indicates otherwise.

About Scripps Networks Interactive

Scripps Networks Interactive is one of the leading developers of lifestyle-oriented content for television and the Internet, where on-air programming is complemented with online video, social media areas and e-commerce components on companion websites and broadband vertical channels. The company's media portfolio includes popular lifestyle television and Internet brands Food Network, HGTV, Travel Channel, DIY Network, Cooking Channel and country music network Great American Country.

Forward-Looking Statements

This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management's expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to competition, management of growth, new products, services and technologies, potential fluctuations in operating results, international expansion, outcomes of legal proceedings and claims, fulfillment and data center optimization, seasonality, commercial agreements, acquisitions and strategic transactions, foreign exchange rates, system interruption, inventory, government regulation and taxation, payments and fraud. More information about factors that potentially could affect Amazon.com's financial results is included in Amazon.com's filings with the Securities and Exchange Commission, including its most recent Annual Report on Form 10-K and subsequent filings.