or


[05/14/13 - 01:46 PM]
ABC Kicks Off First-Ever Nielsen Trial to Measure Ad Campaigns in Mobile Apps
Incorporating mobile apps will significantly extend the solution's coverage footprint, which currently includes computer and tablet browsers.

[via press release from ABC]

ABC KICKS OFF FIRST-EVER NIELSEN TRIAL TO MEASURE AD CAMPAIGNS IN MOBILE APPS

Will Provide Demographic Data for Tablet and Smartphone Media

Nielsen and ABC today announced the network's participation in Nielsen's first-ever trial to expand its Nielsen Online Campaign RatingsTM solution to mobile. Quickly emerging as the standard for online campaign measurement, Nielsen Online Campaign Ratings measures the audience of digital advertising. Incorporating mobile apps will significantly extend the solution's coverage footprint, which currently includes computer and tablet browsers.

The proliferation of mobile devices coupled with the ease-of-use of the in-app environment has contributed to significant growth in video viewing on both smartphones and tablets in recent years, according to Nielsen research. Through the Nielsen Online Campaign Ratings pilot program, ABC will be able to measure audience demographics and understand the reach and frequency of online campaigns across ABC content on the web and in mobile apps.

ABC's Geri Wang, President of Sales, announced their participation in the pilot during today's ABC Upfront presentation. "An increasing amount of our digital video viewing comes from apps on mobile devices, so the ability to understand who sees ads is crucial for our business," said Wang. "Viewers have demonstrated that they want to watch ABC content everywhere they can, and that increasingly means on their smartphones and tablets. This trial with Nielsen is a significant next step in allowing us to help advertisers see the whole picture, and make our ABC Unified offering even more compelling."

ABC and Nielsen have a history of collaboration and innovation around multiplatform advertising. Earlier this year ABC began comprehensive use of Nielsen Online Campaign Ratings to provide advertisers with metrics for their ABC Unified offering -- one buy across all screens. In 2012 ABC and Nielsen announced work to develop a custom tablet measurement panel and consumer insights connecting media exposure with purchase behavior using Nielsen Buyer Insights.

"When we first launched Nielsen Online Campaign Ratings 18 months ago, we knew that it was the beginning of a market-moving shift in digital advertising. For the first time it enabled all parties to understand the audience of an ad campaign using metrics comparable to TV," said Cheryl Idell, Executive Vice President, Client Solutions for Nielsen. "In that period, mobile usage has skyrocketed and the need to extend our measurement has become clear. We are excited to be announcing this pilot and to collaborate with ABC once again to deliver high-powered, multiplatform insights into the market."

The mobile expansion of Nielsen Online Campaign Ratings will use a similar approach to the solution's Media Rating Council-accredited methodology, which combines the industry-leading Nielsen Cross-Platform Homes panel with data from providers to measure all ads, including video and display, within iOS and Android apps. The pilot runs through summer 2013.

ABOUT NIELSEN CAMPAIGN RATINGS

Nielsen Campaign Ratings delivers clients comprehensive, comparable metrics for TV and online advertising campaigns. Part of the Nielsen Campaign Ratings product suite, Nielsen Online Campaign Ratings combines Nielsen's Cross-Platform Homes panel data with aggregated, anonymous, privacy-protected demographic information from participating online data providers. Campaign reporting is available the day after the launch of a campaign, providing vital delivery information in-flight to both advertisers and publishers. Nielsen Cross-Platform Campaign Ratings, also part of the suite, draws upon Nielsen Online Campaign Ratings as well as Nielsen's proprietary TV data to deliver unduplicated and incremental reach, frequency and GRP measures for TV and Internet advertising.

ABOUT NIELSEN

Nielsen Holdings N.V. (NYSE: NLSN) is a global information and measurement company with leading market positions in marketing and consumer information, television and other media measurement, online intelligence, mobile measurement, trade shows and related properties. Nielsen has a presence in approximately 100 countries, with headquarters in New York, USA and Diemen, the Netherlands. For more information, visit www.nielsen.com.

*Nielsen Online Campaign Ratings is the first Internet measurement system that provides demographic ratings for online advertising campaigns of any size with certain metrics comparable to those used for TV advertising to be accredited by the MRC.





  [may 2013]  
S
M
T
W
T
F
S
   


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





[09/02/15 - 02:58 PM]
"Live with Kelly and Michael" Kicks Off Its 28th Season on September 8, 2015 with a Line-Up of Top Talent
From September 8-11, Ripa and Strahan will be challenged to "put their money where their mouth is" as they take on experiences that they've talked about on the show.

[09/02/15 - 02:57 PM]
The Official "Shark Tank" Companion Series, "Beyond the Tank," Returns for a 4-Week Event Beginning Tuesday, September 29 (10:00-11:00 p.m., ET) on ABC
The one-hour episodes of "Beyond the Tank" will feature the captivating and surprising outcomes after the Sharks strike a deal with the Entrepreneurs on "Shark Tank."

[09/02/15 - 02:04 PM]
Bill Wolff Named Executive Producer of Chelsea Handler's New Series on Netflix
The new talk show will feature an updated format that encompasses Chelsea's unfiltered opinions on topical entertainment and cultural issues, as well as her signature guest interviews.

[09/02/15 - 02:00 PM]
Disney Channel to Air a Special "Girl Meets World" Episode About Asperger's Syndrome on Friday, September 11
Three experts consulted on the episode to help deliver an authentic storyline that can spark conversation among kids and their families.

[09/02/15 - 01:54 PM]
Adult Swim Hits the Road with the 2015 Adult Swim Drive-In
The six-week, 15-city national tour will kick off September 17 providing fans the opportunity to screen all-new content like unaired episodes of current Adult Swim series, never-before-seen pilots and specials, and more favorites from Williams Street.

[09/02/15 - 01:15 PM]
Summer Was Hot on WE tv - Network Bucked Industry Trends to Grow Ratings More Than 30 Percent in Key Demos, Year-Over-Year
WE tv spins the numbers for the summer to date.

[09/02/15 - 01:15 PM]
Starz Hits a Three-Pointer with Third Season Renewal for Hit Comedy Series "Survivor's Remorse"
Mike O'Malley has signed on again to serve as executive producer and showrunner.

[09/02/15 - 01:10 PM]
2015 "MTV Video Music Awards" Generates More Than 73 Million Views Across Platforms
MTV further spins the numbers for Sunday, August 30.

[09/02/15 - 12:47 PM]
Hallmark Channel Introduces Its Newest Tradition, "Fall Harvest," With Four All New Original Premieres Every Saturday Night in October
Just in time for Halloween, the programming event presents a special two-hour sneak peek of "Good Witch" season two on Saturday, October 24.

[09/02/15 - 12:37 PM]
truTV Announces Additional Celebrity Guests for "Funny Or Die's Billy on the Street"
A 90 second sneak peek of the upcoming season will premiere during the "Impractical Jokers Live Punishment Special," set to air Thursday, September 3.

[09/02/15 - 12:31 PM]
New Jersey Educator to Star in DIY Network's Popular "American Rehab" Series
The series follows Shalina Joy, a Newark educator and veteran house flipper, as she tackles her largest renovation yet - restoring a 6000 sq. ft. 19th century Victorian mansion to its former glory.

[09/02/15 - 12:09 PM]
Velocity Greenlights Season Three of Top Car Culture Series "Americarna," Hosted by NASCAR Legend Ray Evernham
Evernham has given viewers unprecedented access to our nation's fascinating cultural history through the scope of its greatest invention: the automobile.

[09/02/15 - 11:53 AM]
OWN Delivers Double-Digit Growth in Key W25-54 Demo and Total Viewers in August 2015
OWN spins the numbers for the month of August.

[09/02/15 - 11:41 AM]
Lifetime Posts Double Digit Year-on-Year Growth in Key Demos for August
Lifetime spins the numbers for the month of August.

[09/02/15 - 11:32 AM]
E! Premieres Season Two of "House of DVF" on Sunday, September 13th at 9PM ET/PT
The series will then regularly air on Sunday nights at 10:00/9:00c.