or


[05/14/13 - 01:46 PM]
ABC Kicks Off First-Ever Nielsen Trial to Measure Ad Campaigns in Mobile Apps
Incorporating mobile apps will significantly extend the solution's coverage footprint, which currently includes computer and tablet browsers.

[via press release from ABC]

ABC KICKS OFF FIRST-EVER NIELSEN TRIAL TO MEASURE AD CAMPAIGNS IN MOBILE APPS

Will Provide Demographic Data for Tablet and Smartphone Media

Nielsen and ABC today announced the network's participation in Nielsen's first-ever trial to expand its Nielsen Online Campaign RatingsTM solution to mobile. Quickly emerging as the standard for online campaign measurement, Nielsen Online Campaign Ratings measures the audience of digital advertising. Incorporating mobile apps will significantly extend the solution's coverage footprint, which currently includes computer and tablet browsers.

The proliferation of mobile devices coupled with the ease-of-use of the in-app environment has contributed to significant growth in video viewing on both smartphones and tablets in recent years, according to Nielsen research. Through the Nielsen Online Campaign Ratings pilot program, ABC will be able to measure audience demographics and understand the reach and frequency of online campaigns across ABC content on the web and in mobile apps.

ABC's Geri Wang, President of Sales, announced their participation in the pilot during today's ABC Upfront presentation. "An increasing amount of our digital video viewing comes from apps on mobile devices, so the ability to understand who sees ads is crucial for our business," said Wang. "Viewers have demonstrated that they want to watch ABC content everywhere they can, and that increasingly means on their smartphones and tablets. This trial with Nielsen is a significant next step in allowing us to help advertisers see the whole picture, and make our ABC Unified offering even more compelling."

ABC and Nielsen have a history of collaboration and innovation around multiplatform advertising. Earlier this year ABC began comprehensive use of Nielsen Online Campaign Ratings to provide advertisers with metrics for their ABC Unified offering -- one buy across all screens. In 2012 ABC and Nielsen announced work to develop a custom tablet measurement panel and consumer insights connecting media exposure with purchase behavior using Nielsen Buyer Insights.

"When we first launched Nielsen Online Campaign Ratings 18 months ago, we knew that it was the beginning of a market-moving shift in digital advertising. For the first time it enabled all parties to understand the audience of an ad campaign using metrics comparable to TV," said Cheryl Idell, Executive Vice President, Client Solutions for Nielsen. "In that period, mobile usage has skyrocketed and the need to extend our measurement has become clear. We are excited to be announcing this pilot and to collaborate with ABC once again to deliver high-powered, multiplatform insights into the market."

The mobile expansion of Nielsen Online Campaign Ratings will use a similar approach to the solution's Media Rating Council-accredited methodology, which combines the industry-leading Nielsen Cross-Platform Homes panel with data from providers to measure all ads, including video and display, within iOS and Android apps. The pilot runs through summer 2013.

ABOUT NIELSEN CAMPAIGN RATINGS

Nielsen Campaign Ratings delivers clients comprehensive, comparable metrics for TV and online advertising campaigns. Part of the Nielsen Campaign Ratings product suite, Nielsen Online Campaign Ratings combines Nielsen's Cross-Platform Homes panel data with aggregated, anonymous, privacy-protected demographic information from participating online data providers. Campaign reporting is available the day after the launch of a campaign, providing vital delivery information in-flight to both advertisers and publishers. Nielsen Cross-Platform Campaign Ratings, also part of the suite, draws upon Nielsen Online Campaign Ratings as well as Nielsen's proprietary TV data to deliver unduplicated and incremental reach, frequency and GRP measures for TV and Internet advertising.

ABOUT NIELSEN

Nielsen Holdings N.V. (NYSE: NLSN) is a global information and measurement company with leading market positions in marketing and consumer information, television and other media measurement, online intelligence, mobile measurement, trade shows and related properties. Nielsen has a presence in approximately 100 countries, with headquarters in New York, USA and Diemen, the Netherlands. For more information, visit www.nielsen.com.

*Nielsen Online Campaign Ratings is the first Internet measurement system that provides demographic ratings for online advertising campaigns of any size with certain metrics comparable to those used for TV advertising to be accredited by the MRC.





  [may 2013]  
S
M
T
W
T
F
S
   


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





[06/19/18 - 08:12 AM]
Monday's Broadcast Ratings: ABC, "The Bachelorette" Hold Off Competition
The Alphabet takes home top honors in total viewers and adults 18-49.

[06/19/18 - 08:02 AM]
Video: Trailer - "Last Chance U" - New Season, New U
The quaint town of Independence, Kansas, is the new setting, as the underdog Pirates of Independence Community College have a chance to finally stand tall after more than a decade of losses.

[06/19/18 - 07:32 AM]
Video: Featurette Debut - It's "GLOW" Up Time! Watch the Cast Transform Behind the Scenes
Season two launches globally on Netflix next Friday, June 29.

[06/19/18 - 07:03 AM]
FOX Sports Announces BIG3 Broadcast Team for 2018 Season
Charissa Thompson, Mike Hill, and Kristina Pink will rotate as studio hosts for the BIG3 during the 10-week season, setting the stage for viewers between games every Friday night.

[06/19/18 - 06:54 AM]
Netflix Closes First European Overall Series Deal with Baran bo Odar and Jantje Friese, The Creative Duo Behind "Dark"
Under the terms of the deal, Jantje Friese and Baran bo Odar, who hail from Germany, will produce new series and projects for Netflix's 125 million members around the world.

[06/18/18 - 03:19 PM]
VH1's Record Breaking Phenomenon Continues with the Return of "Love & Hip Hop: Hollywood" Monday, July 23 at 8PM ET/PT
Ripped straight from the headlines, Tinseltown heats up as R&B songstress Kimberly Pate, formerly known as K. Michelle, returns to the franchise alongside several newcomers and series vets climbing their way to the top in the toughest city in showbiz.

[06/18/18 - 02:38 PM]
Bravo Media's "Shahs of Sunset" Returns for a New Season on August 2 at 9PM ET/PT
Though feisty best friends Golnesa "GG" Gharachedaghi, Mercedes "MJ" Javid, Mike Shouhed, and Reza Farahan have gone through just about everything together, the adventure is only just beginning as they each embark on the newest chapter in their lives.

[06/18/18 - 02:01 PM]
Global Humanitarian and Music Icon Janet Jackson to Receive Inaugural "Impact' Award at the 2018 Radio Disney Music Awards
Jackson joins previously announced honorees including Carrie Underwood, who will be receiving the "Hero" Award, and Kelly Clarkson, who will be receiving the "Icon" Award.

[06/18/18 - 01:10 PM]
Global Road Entertainment's Unscripted & Alternative Division to Join The Miss America Organization in Producing "The 2019 Miss America Competition"
Award-winning producer Phil Gurin, the company's president of Unscripted & Alternative Television, will join the team serving as an executive producer.

[06/18/18 - 10:34 AM]
"Steven Universe" Returns for Five-Night Event Monday, July 2 on Cartoon Network
The five-episode arc, "Heart of the Crystal Gems," comes on the heels of "A Single Pale Rose," which left fans reeling from the revelations about the Crystal Gems' former leader, Rose Quartz.

[06/18/18 - 10:07 AM]
Video: Trailer Released for Sundance Now's "Next of Kin," Making Its U.S. Debut on Thursday, June 21st
All episodes of the six-part drama star Archie Panjabi and Jack Davenport, and will be available to binge at once.

[06/18/18 - 10:02 AM]
Showtime(R) Orders First Ever Weekly Late-Night Talk Show Starring Desus and Mero
The first ever weekly late-night talk show on Showtime will feature popular TV and podcast personalities Desus and Mero, speaking highly off the cuff and chatting with guests at the intersection of pop culture, sports, music, politics and more.

[06/18/18 - 10:01 AM]
Marshmello and Disney's "DuckTales" Set to Debut Special Collaboration of "Fly" Music Video Saturday, June 23, on Disney Channel and DisneyNOW
A mix of animation and live-action, the music video launches Scrooge, his nephew Donald, great-nephews Huey, Dewey and Louie and their friend Webby into a musical outer space adventure.

[06/18/18 - 09:21 AM]
CNN's "The History of Comedy" Returns for Season Two on Sunday, July 15
The six-part docuseries examines what makes people laugh and how comedy has affected the social and political landscape throughout history.

[06/18/18 - 08:32 AM]
Schedule Change Alert - Reelz Summer Premieres
Look for new episodes of "Collision Course" and "Murder Made Me Famous" on Sunday, August 12 and Saturday, August 18, respectively.