or


[05/16/13 - 05:59 AM]
All Screens Are Created Equal at USA Network
Each digital touch point will offer TV Everywhere, gamification, and real-time social TV to amplify the viewers' experience.

[via press release from USA]

ALL SCREENS ARE CREATED EQUAL AT USA NETWORK

NEW YORK - May 16, 2013 - USA Network today announced it is redefining how consumers watch and interact with TV by unifying the viewing experience - both visually & functionally - across all devices. Using responsive design technology, USA has created a seamless experience for the fan, where content and engagement will be available across all screens, from the TV to the web to mobile. USA is also refreshing its brand look and feel to complement its screen unification strategy. The announcement was made in conjunction with USA's Upfront (#USAupfront), which is being held today at Pier 36 in New York.

Each digital touch point will offer TV Everywhere, gamification, and real-time social TV to amplify the viewers' experience. With this new offering, USA's marketing partners will have the unique opportunity to participate in branded experiences, extending their reach and directly connecting with fans. The new capabilities will start to go live on June 6, as USA's summer of originals launches with BURN NOTICE and GRACELAND that night starting at 9/8c."

As part of USA's digital evolution, we are embracing this multiplatform world by marrying all of the screens for stronger two-way engagements with our compelling content," says Alexandra Shapiro, executive vice president, USA Network. "We have eliminated the walls between TVs and mobile devices to give brands a unified and fluid fan interaction, organically extending their presence everywhere the consumer is.

"This new functionality will offer the unique ability for brands to live across any screen, going beyond traditional commercials to include transmedia storytelling experiences and streamed episodes. Using cutting-edge technology, USA will link on-air snipes and lower thirds graphics with their mobile device or desktop, enabling brands to engage on a deeper level with fans on every screen. Social media capabilities are integrated into the fabric of the site bringing people and brands together around live shows and extensions.

"USA Network's move to utilize a responsive design approach to create a consistent experience across devices that integrates video, interactivity, and social networking offers fans multiple attractive destinations in which to engage with their favorite content," said Greg Ireland, research manager, IDC, a leading market intelligence firm. "Television networks increasingly need to make content available to fans no matter where those fans are and what devices they are using, and seamless digital environments enable fan engagement with both content and brands."

USA is incorporating natural user experiences from mobile devices into the core architecture, making it easy for fans to engage and drill down into more immersive experiences. To facilitate viewing on all devices, the network is moving the digital navigation tools to the bottom of the screen, putting the content front and center for fans and placing the interactivity bar within a thumb's reach.

USA partnered with key technology leaders to power its unification strategy, including Bunchball, Echo, Empathy Lab, RebelMouse, and Watchwith.

The #1 network in all of basic cable for an unprecedented seven straight years, USA Network is seen in over 102 million U.S. homes. USA is a leader in scripted programming with a powerful stable of originals, spectacular live television and is home to the best in blockbuster theatrical films, a broad portfolio of acquired series and entertainment events. A trailblazer in digital innovation and storytelling, USA is defining, driving and setting the industry standard for Social TV. The network has garnered an Emmy nomination for its fan favorite Psych: HashTag Killer along with multiple Shortys and an AdAge Vanguard Media award. USA is a program service of NBCUniversal Cable Entertainment, a division of NBCUniversal. The award-winning website is located at http://www.usanetwork.com with social touchpoints on Facebook and Twitter. Characters Welcome.





  [may 2013]  
S
M
T
W
T
F
S
   


· BURN NOTICE (USA)
· GRACELAND (USA)





[12/13/17 - 01:00 PM]
Fox Broadcasting Company and 20th Century Fox Film Partner to Debut First-Ever Live Theatrical Commercial
Holiday tentpole "The Greatest Showman" will debut a live, two-and-a-half minute commercial during the network's upcoming three-hour live musical event, "A Christmas Story Live!"

[12/13/17 - 12:14 PM]
Comedy Series "High Maintenance," Created by Katja Blichfeld and Ben Sinclair, Returns for Second Season Jan. 19 on HBO
New guest stars this season include Danielle Brooks, John Gallagher, Jr., Jessica Hecht, Luzer Twersky and Kate Lyn Sheil.

[12/13/17 - 11:20 AM]
Paramount Network Teams Up with mitu to Develop "Browntown," A New Sketch Comedy Series
Featuring a prominent multicultural cast of emerging comics, improv actors, popular social influencers and celebrity cameos, "Browntown," will be set in a fictional, predominantly Latino neighborhood, designed to reflect today's diverse America.

[12/13/17 - 11:20 AM]
Bebe Rexha to Kick Off "A Christmas Story Live!" with Performance of New Original Song "Count on Christmas"
The song was written specifically for the live musical event by Benj Pasek and Justin Paul, Tony Award winners for the musical "Dear Evan Hansen," and lyricists of "La La Land's" Academy Award-winning song, "City of Stars."

[12/13/17 - 11:10 AM]
Four-Part Documentary Event "The Defiant Ones" Wins IDA Documentary Award for Best Limited Series
The documentary recently received a Grammy nomination in the category of Best Music Film.

[12/13/17 - 10:03 AM]
America's Leading True Crime Network, Investigation Discovery and Bestselling Author, James Patterson Write the Book on Intrigue and Deceit in All-New Series, "Murder Is Forever"
Patterson's first foray into true-crime television, based upon the authentic stories featured in his upcoming paperback books - is set to debut on Monday, January 22 at 10:00/9:00c.

[12/13/17 - 10:03 AM]
"The Vet Life" Returns with Cy-Fair Animal Hospital's Unwavering Dedication to the Animals of the Texas Community in the Wake of Hurricane Harvey
The third season of "The Vet Life" premieres Saturday, January 13 at 10:00/9:00c on Animal Planet.

[12/13/17 - 09:58 AM]
The Rock & Roll Hall of Fame Announces 2018 Inductees
The Rock & Roll Hall of Fame 2018 Induction Ceremony will again have its television premiere on HBO, and a radio broadcast on SiriusXM.

[12/13/17 - 09:01 AM]
ABC Announces the Midseason Return of "Designated Survivor" in 2018
The series will resume its sophomore run on Wednesday, February 28 at 10:00/9:00c.

[12/13/17 - 08:22 AM]
Red Nose Day Campaign Returns to NBC with a Night of Special Programming on May 24, 2018
Since its launch in 2015, Red Nose Day in the U.S. has raised over $100 million and has sold 30 million of the campaign's iconic Red Noses, positively impacting the lives of more than 8.3 million children living in poverty.

[12/13/17 - 08:16 AM]
Tuesday's Broadcast Ratings: NBC, "The Voice" Hold Off the Demo Competition
The Peacock's reality franchise is the night's top draw among adults 18-49.

[12/13/17 - 08:09 AM]
We Have Plenty More Battles to Fight - "Mr. Robot" Has Been Renewed for Season 4
USA confirmed the news via social media this morning.

[12/13/17 - 08:02 AM]
Comedy Central Acquires "The Office" from NBCUniversal to Premiere with All-Day Marathon on Monday, January 15
Select episodes will be available to stream on cc.com and the CC App.

[12/13/17 - 07:17 AM]
Nominations Announced for the 24th Annual Screen Actors Guild Awards(R)
Watch this year's event Sunday, January 21 at 8:00/7:00c, simulcast by TBS and TNT.

[12/12/17 - 02:41 PM]
Colin Jost, Michael Che Named Co-Head Writers on "Saturday Night Live"
They will join current head writers Kent Sublette and Bryan Tucker.