or


[05/16/13 - 05:59 AM]
All Screens Are Created Equal at USA Network
Each digital touch point will offer TV Everywhere, gamification, and real-time social TV to amplify the viewers' experience.

[via press release from USA]

ALL SCREENS ARE CREATED EQUAL AT USA NETWORK

NEW YORK - May 16, 2013 - USA Network today announced it is redefining how consumers watch and interact with TV by unifying the viewing experience - both visually & functionally - across all devices. Using responsive design technology, USA has created a seamless experience for the fan, where content and engagement will be available across all screens, from the TV to the web to mobile. USA is also refreshing its brand look and feel to complement its screen unification strategy. The announcement was made in conjunction with USA's Upfront (#USAupfront), which is being held today at Pier 36 in New York.

Each digital touch point will offer TV Everywhere, gamification, and real-time social TV to amplify the viewers' experience. With this new offering, USA's marketing partners will have the unique opportunity to participate in branded experiences, extending their reach and directly connecting with fans. The new capabilities will start to go live on June 6, as USA's summer of originals launches with BURN NOTICE and GRACELAND that night starting at 9/8c."

As part of USA's digital evolution, we are embracing this multiplatform world by marrying all of the screens for stronger two-way engagements with our compelling content," says Alexandra Shapiro, executive vice president, USA Network. "We have eliminated the walls between TVs and mobile devices to give brands a unified and fluid fan interaction, organically extending their presence everywhere the consumer is.

"This new functionality will offer the unique ability for brands to live across any screen, going beyond traditional commercials to include transmedia storytelling experiences and streamed episodes. Using cutting-edge technology, USA will link on-air snipes and lower thirds graphics with their mobile device or desktop, enabling brands to engage on a deeper level with fans on every screen. Social media capabilities are integrated into the fabric of the site bringing people and brands together around live shows and extensions.

"USA Network's move to utilize a responsive design approach to create a consistent experience across devices that integrates video, interactivity, and social networking offers fans multiple attractive destinations in which to engage with their favorite content," said Greg Ireland, research manager, IDC, a leading market intelligence firm. "Television networks increasingly need to make content available to fans no matter where those fans are and what devices they are using, and seamless digital environments enable fan engagement with both content and brands."

USA is incorporating natural user experiences from mobile devices into the core architecture, making it easy for fans to engage and drill down into more immersive experiences. To facilitate viewing on all devices, the network is moving the digital navigation tools to the bottom of the screen, putting the content front and center for fans and placing the interactivity bar within a thumb's reach.

USA partnered with key technology leaders to power its unification strategy, including Bunchball, Echo, Empathy Lab, RebelMouse, and Watchwith.

The #1 network in all of basic cable for an unprecedented seven straight years, USA Network is seen in over 102 million U.S. homes. USA is a leader in scripted programming with a powerful stable of originals, spectacular live television and is home to the best in blockbuster theatrical films, a broad portfolio of acquired series and entertainment events. A trailblazer in digital innovation and storytelling, USA is defining, driving and setting the industry standard for Social TV. The network has garnered an Emmy nomination for its fan favorite Psych: HashTag Killer along with multiple Shortys and an AdAge Vanguard Media award. USA is a program service of NBCUniversal Cable Entertainment, a division of NBCUniversal. The award-winning website is located at http://www.usanetwork.com with social touchpoints on Facebook and Twitter. Characters Welcome.





  [may 2013]  
S
M
T
W
T
F
S
   


· BURN NOTICE (USA)
· GRACELAND (USA)











[02/27/15 - 03:09 PM]
Statement From E! Entertainment Regarding Kelly Osbourne
Osbourne is departing E!s "Fashion Police" to pursue other opportunities.

[02/27/15 - 01:19 PM]
Discovery Channel Tops Cable Prime Time for Men and Ranks in the Top 10 for Women and Persons 6-11 in February
Discovery spins the numbers for the month to date.

[02/27/15 - 01:01 PM]
ABC Family Orders a Fifth Season of Hit Original Comedy Series "Baby Daddy"
The order came just as production has wrapped on the series' fourth season.

[02/27/15 - 12:47 PM]
Discover the Fascinating World of the Ocean's Most Intelligent Creatures in "Dolphins: Spy in the Pod" Airing Saturday, March 7 at 8 PM ET/PT on the Discovery Channel
The hour-long journey will discover the relationships and habits of bottlenose and spinner dolphins, some of the world's most playful, clever and beloved animals.

[02/27/15 - 12:45 PM]
Syfy Will Pay Tribute to Science Fiction Icon Leonard Nimoy with Special Five Hour Programming Salute This Sunday, March 1 from 9AM-2PM
Said lineup includes an episode of the original "Twilight Zone" series; his guest star arc on "Star Trek: The Next Generation," and the final Star Trek original cast movie, "Star Trek 6: The Undiscovered Country."

[02/27/15 - 11:06 AM]
ABC's "American Crime" Post-Show Podcast Series to Launch Exclusively on PodcastOne
The podcast debuts today with a preview of what to expect in the television series, followed by weekly post-show episodes taking fans through the final episode of the season.

[02/27/15 - 10:23 AM]
Time Period-Winning "The Odd Couple" Retains Solid 90% of Its Premiere Adults 18-49 Rating
CBS spins the numbers for Thursday, February 26.

[02/27/15 - 10:17 AM]
MTV Renews "Are You the One" for Season 3, "The Challenge" for Season 27 and Greenlights Pilots "Girl Code Live" and "Greatest Party Story Ever" to Series
"Girl Code Live" is a live weekly talk show from the popular "Code" franchise; and "Greatest Party Story Ever" is a half-hour weekly that will showcase peoples' most outrageous epic tales.

[02/27/15 - 09:57 AM]
OWN: Oprah Winfrey Network Orders New Episodes of All Four of Its Popular Tyler Perry Series
"The Haves and the Have Nots," "If Loving You is Wrong," "Love Thy Neighbor" and "For Better or Worse" are all due back.

[02/27/15 - 09:30 AM]
NBC News' Peacock Productions Signs Deal with Exoneree Brian Banks to Develop New Unscripted Series
The unscripted series will investigate one potential case of wrongful conviction.

[02/27/15 - 08:46 AM]
Despite Special Competition from the "Murder" Season Finale, "Blacklist" Grows 6% Week to Week
NBC spins the numbers for Thursday, February 26.

[02/27/15 - 08:31 AM]
ABC Wins Its 5th Consecutive Thursday Night Among Adults 18-49
ABC spins the numbers for Thursday, February 26.

[02/27/15 - 08:27 AM]
Thursday's Broadcast Ratings: "How to Get Away with Murder" Powers Demo Victory for ABC
The Alphabet leads the night among adults 18-49 while CBS is the most-watched network.

[02/27/15 - 06:16 AM]
"Transformers Rescue Bots" Are Back! New Episodes Premiere on Discovery Family Channel Starting Saturday, February 28 at 1:30 PM EST
Join Optimus Prime and the rest of the Rescue Bots - Heatwave, Chase, Boulder and Blades - as they team up with the Burns, a family of first responders, to keep peace and safety in the city.

[02/26/15 - 01:41 PM]
ABC's Primetime Grows the Most During the 2015 February Sweep, Winning Monday, Thursday and Friday During the Month in Adults 18-49
ABC spins the numbers for the February sweeps period.