E! IS ON HIGH ALERT AS POP CULTURE FANS AROUND THE WORLD ANTICIPATE THE ROYAL BIRTH OF WILLIAM AND KATE'S BABY

E! Serves As the Leading Multi-Platform Source for Royal Baby News With An Embedded E! Team in London for Daily Reports Beginning Early July, Two New "Royal" Specials and a Fully Dedicated Eonline Hub

Los Angeles - May 30, 2013 - As Kate heads into her last trimester, E! has locked in its plans to cover the royal birth from all angles on all platforms. The network is giving this momentous occasion the "royal treatment" with many on-air hours, including two originally produced specials and an E! News team on the ground in London to provide daily updates beginning early July, along with a completely dedicated digital hub which launched early May, all aimed at making E! the complete source for royal baby news, photos, interviews, information, opinions and more. If it has anything to do with Will and Kate's new addition, E! will have it first.

The amount of preparation undertaken for a royal birth is enormous, and E! News will have a full team in London beginning early July, where they will be reporting news and stories related to the royal birth for E! News and Eonline (www.eonline.com). E! News' Catt Sadler and Brit Melanie Bromley will be on the ground talking to friends, family members, royal experts and press who have followed the royal family for decades, about everything from baby wardrobe to possible names to where the little one will live and what life will be like growing up in the spotlight for this child. Plus, they will weigh in on what Diana's influence might have in this little royal's life and how Will and Kate will be as parents.

In addition to E! News' extensive reporting every night, Eonline ensures massive coverage for all things royal baby with its own dedicated hub at www.eonline.com/royals Brimming with photos, video, interviews, and even a baby-naming poll, Eonline will feature real-time reporting on Kate's labor and the baby's birth, and a wide range of features that include a comprehensive look at Kate's maternity looks, what childhood was like for the expectant parents, and lots of commentary from British royal experts weighing in on everything you might have wondered about. Every update on Kate's pregnancy will be shared through E!'s various platforms, so that viewers will know everything as it develops and not miss one detail of this massive world event.

To bring viewers up to date on all that has happened since William and Kate said "I do" back in 2011, the network will air the E! special "Kate and Will: Happily Ever After," premiering June 21st at 9:00pm ET/PT. Hosted by Giuliana Rancic, this special will relive their lavish wedding and what they have accomplished for "Queen and Crown" over the past two years. Royal experts, trusted journalists, biographers and other royal watchers will weigh in on the couple's journey, their accomplishments and, of course, their wardrobe.

Shortly after the royal birth, E! will present the all-new special "A Royal Baby is Born" (wt), which will be packed with everything viewers could possibly want to know about the latest addition to the Windsor line. We will have all the details surrounding the actual birth, including who was with Kate in the delivery room, where papa William was stationed during labor and delivery and reactions from family and friends. A behind-the-scenes look at life in Kensington Palace will reveal details of the new nursery, household staff, and the life of protocol and etiquette that awaits the new prince or princess. Plus, an in-depth look at the new parents might just reveal what they might be like with a little one about the house. How involved might Her Majesty be in deciding how the child is raised? How involved are Kate's parents expected to be? And if the new addition is a girl, will the royal couple try for a boy in quick succession? All these questions, and more, will be answered by the experts, and family friends who will share their thoughts, views and expectations in this compelling special.

With so much coverage planned between now and the baby's arrival, there will be no better place to experience this royal birth than on E! and Eonline (www.eonline.com).

About E! Entertainment

E! is television's top global destination for all things pop culture. The network is currently available to 98 million cable and satellite subscribers in the U.S. and E! content is available on all platforms any time and anywhere from E! Online to social media to mobile to VOD to the latest emerging platforms. Popular programming includes E! core franchises, "E! News," "The Soup," "Chelsea Lately," "Fashion Police" and "True Hollywood Story," as well as the network's popular series "Keeping Up with the Kardashians," "Kourtney and Kim Take Miami," "Married to Jonas," "After Lately" and "Playing with Fire." Additionally, E!'s "Live from the Red Carpet" signature events keep fans connected to their favorite stars on pop culture's biggest nights. E! is a network of NBCUniversal Cable Entertainment, a division of NBCUniversal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news and information to a global audience.