or


[05/31/13 - 06:01 AM]
USA Network's Characters Unite Campaign and CB2 Team Up to Celebrate Pride Month This June
Through in-store, on-air and digital promotions, the month-long effort will aim to foster greater tolerance and acceptance.

[via press release from USA]

USA NETWORK'S CHARACTERS UNITE CAMPAIGN AND CB2 TEAM UP TO CELEBRATE PRIDE MONTH THIS JUNE

Month-Long In-Store, On-Air and Digital Promotion to Help Combat Hate and Discrimination and Support GLSEN's Efforts to Ensure Safe Schools for All Students

NEW YORK - May 31, 2013- In celebration of Pride Month, USA Network's award-winning Characters Unite public service initiative is teaming with CB2, the modern home furnishings and accessories destination, for a special multi-platform campaign to help combat hate and discrimination. Through in-store, on-air and digital promotions, the month-long effort will aim to foster greater tolerance and acceptance and benefit GLSEN (Gay, Lesbian & Straight Education Network), the leading national education organization focused on ensuring safe schools for all students.

Under the banner of the Characters Unite "I Won't Stand For..." initiative to combat hate and discrimination and CB2's "Room for All" message that unkindness of any type should not be accepted, CB2 stores nationwide will be holding special promotions throughout the month of June. In each store, there will be prominently displayed co-branded signage and a graffiti wall encouraging consumers to speak out and share that they will no longer stand for bullying, homophobia, harassment or any other form of hate. In addition, CB2 stores in Los Angeles, New York, San Francisco and Chicago will host Pride Month exclusive parties, activities and a sweepstakes -- including a $500 CB2 gift card giveaway.

As part of the promotion, CB2 stores and cb2.com will sell a messenger bag, of which a portion of the proceeds ($30) will go to support GLSEN's work in high schools across the country. The messenger bag will retail for $79.95.

USA will drive consumer engagement via a customized Characters Unite "I Won't Stand For..." Public Service Announcement (PSA) which will run on-air throughout June, encouraging viewers to go to CB2 stores or to join the campaign via digital and social media. Both CB2 and Characters Unite will have additional information and resources on their websites and will direct people to a Facebook app where they can create their own personal "I Won't Stand For..." photo to share with friends and family.

"We're thrilled to team with CB2 to celebrate Pride Month and to increase the visibility of our shared mission to help stop hate and discrimination and promote greater respect and acceptance." said Toby Graff, USA Network's senior vice president, public affairs. "Our nation has made great progress, but there is still more work to be done and we are proud to support GLSEN's critical efforts to make sure that LGBT students are safe in their schools and their communities."

Locations and dates for the USA Network Characters Unite and CB2 in-store Pride Month events include:

· Los Angeles - Saturday, June 1st, 12:00pm 3:00pm - CB2 West Hollywood Store (8000 W. Sunset Blvd, Los Angeles, CA 90046).

· New York City - Thursday, June 6th, 5:00pm - 7:00pm - CB2 Soho Store (451 Broadway, New York, NY 10013).

· San Francisco - Saturday, June 22nd, 1:00pm - 3:00pm - CB2 Union Square Store (34 Ellis Street, San Francisco, CA 94102).

· Chicago - Saturday, June 29th, 2:00pm - 4:00pm - Cb2 Lincoln Park Store (800 w. North Ave, Chicago, IL 60642).

For more information about the CHARACTERS UNITE campaign, visit www.charactersunite.com.

ABOUT CB2

Founded in 2000 and headquartered in Chicago, CB2 is a modern home furnishings and accessories destination from Crate and Barrel, offering innovative and affordable design solutions for apartment, loft, home and office. From mid-century-inspired accessories to classic barware to contemporary furniture, CB2 is ideal for urban-dwellers, with many furnishings scaled perfectly to fit small spaces.

ABOUT USA

NETWORK The #1 network in all of basic cable for an unprecedented seven straight years, USA Network is seen in over 102 million U.S. homes. USA is a leader in scripted programming with a powerful stable of originals, spectacular live television and is home to the best in blockbuster theatrical films, a broad portfolio of acquired series and entertainment events. A trailblazer in digital innovation and storytelling, USA is defining, driving and setting the industry standard for Social TV. USA is a program service of NBCUniversal Cable Entertainment, a division of NBCUniversal. The award-winning website is located at http://www.usanetwork.com. Characters Welcome.





  [may 2013]  
S
M
T
W
T
F
S
   


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





[09/24/26 - 10:02 AM]
"The Beast in Me" Returning for a Second Season on Netflix as Netflix and Howard Gordon Forge Creative Partnership
Executive producer Claire Danes will reprise her Emmy-nominated role as Aggie Wiggs.

[09/24/26 - 10:01 AM]
What's New on HBO Max This October
Streaming premieres include "The Housemaid" (October 9), "The Death of Robin Hood" (October 16), and "The Invite" (October 23).

[09/24/26 - 10:01 AM]
Netflix Announces Sesame Street Expansion, New Shows from the World of "Gabby's Dollhouse," "Puppy Pirates" and More For Preschoolers and Kids
Highlights include "Gabby's Dollhouse: Makers and Bakers," hosted by Laila Lockhart Kraner as Gabby, as talented young baker-and-maker duos take on whimsical crafting and baking challenges judged by Aidy Bryant, Justin Willman and Melissa VillaseƱor.

[09/24/26 - 10:01 AM]
AMC Global Media Returns to New York Comic Con's Main Stage with Standout Panels and Never-Before-Seen Previews
"Kill Jackie," "Yaga," "Anne Rice's Mayfair Witches," "The Walking Dead: Daryl Dixon," and "The Boulet Brothers' Dragula" are among the featured properties.

[09/24/26 - 09:16 AM]
Video: "SCTV: The Greatest Show You've Never Heard Of" - First Look - Netflix
Legendary "SCTV" cast members reunite in this documentary for a funny and heartfelt celebration of how a scrappy Canadian sketch show made comedy history.

[09/24/26 - 09:15 AM]
Video: "Elsbeth" Season 4 Official Trailer - CBS
The new season premieres Thursday, October 8 on CBS.

[09/24/26 - 09:01 AM]
Pluto TV's Double Feature Fridays Celebrates Halloween with a Month of Killer Movie Pairings of Fan-Favorite Frights and New Indies
Every Friday, audiences can settle in for two films back-to-back, featuring thrilling thematic pairings of modern favorites alongside indie films making their free streaming debut on the platform, offering some familiar tricks and new treats for audiences this Halloween.

[09/24/26 - 09:00 AM]
Former Two-Time UFC Champion Valentina Shevchenko Delivers a Knockout Twist on MTV's "The Challenge: Cutthroat"
Shevchenko catches the players off guard with a surprise Trial By Combat, putting the fate of the teams in jeopardy.

[09/24/26 - 08:46 AM]
Video: "Black Doves" Season 2 - Official Trailer - Netflix
As spy Helen navigates life as the prime minister's wife and Sam faces a deadly ultimatum, an attack on Reed pulls them into a desperate hunt for answers.

[09/24/26 - 08:31 AM]
There's No Place Like Apple TV for the Holidays
Highlights include the new family film "Way of the Warrior Kid," starring Chris Pratt and Linda Cardellini, premiering November 25.

[09/24/26 - 08:14 AM]
"Great Musicians of Our Time" Offers Intimate Portraits of Six Extraordinary Classical Music Artists
The six-part series premieres with "Itzhak Perlman: Virtuoso Violinist" Friday, October 9 on PBS.

[09/24/26 - 08:01 AM]
Video: Trailer Debut - "Adventure Time: Side Quests" Season 2
All episodes of the second season will be available to stream on October 2 on Disney+ and Hulu.

[09/24/26 - 08:00 AM]
Wonder Project Subscription Service Celebrates Its One-Year Anniversary in October with New Original Series "Leonard and Hungry Paul" Narrated by Julia Roberts
Additionally, "Young Washington" makes its streaming debut on Wonder Project following its successful theatrical run.

[09/24/26 - 07:01 AM]
Video: "Nobody Wants This" - Season 3 Official Trailer - Netflix
Joanne and Noah take their relationship to the next level amid sibling drama, maternal meddling and one giant leap of faith.

[09/24/26 - 06:11 AM]
Video: "Madden" - Official Trailer - Prime Video
Football wouldn't be football, without Madden.