or


[05/31/13 - 06:01 AM]
USA Network's Characters Unite Campaign and CB2 Team Up to Celebrate Pride Month This June
Through in-store, on-air and digital promotions, the month-long effort will aim to foster greater tolerance and acceptance.

[via press release from USA]

USA NETWORK'S CHARACTERS UNITE CAMPAIGN AND CB2 TEAM UP TO CELEBRATE PRIDE MONTH THIS JUNE

Month-Long In-Store, On-Air and Digital Promotion to Help Combat Hate and Discrimination and Support GLSEN's Efforts to Ensure Safe Schools for All Students

NEW YORK - May 31, 2013- In celebration of Pride Month, USA Network's award-winning Characters Unite public service initiative is teaming with CB2, the modern home furnishings and accessories destination, for a special multi-platform campaign to help combat hate and discrimination. Through in-store, on-air and digital promotions, the month-long effort will aim to foster greater tolerance and acceptance and benefit GLSEN (Gay, Lesbian & Straight Education Network), the leading national education organization focused on ensuring safe schools for all students.

Under the banner of the Characters Unite "I Won't Stand For..." initiative to combat hate and discrimination and CB2's "Room for All" message that unkindness of any type should not be accepted, CB2 stores nationwide will be holding special promotions throughout the month of June. In each store, there will be prominently displayed co-branded signage and a graffiti wall encouraging consumers to speak out and share that they will no longer stand for bullying, homophobia, harassment or any other form of hate. In addition, CB2 stores in Los Angeles, New York, San Francisco and Chicago will host Pride Month exclusive parties, activities and a sweepstakes -- including a $500 CB2 gift card giveaway.

As part of the promotion, CB2 stores and cb2.com will sell a messenger bag, of which a portion of the proceeds ($30) will go to support GLSEN's work in high schools across the country. The messenger bag will retail for $79.95.

USA will drive consumer engagement via a customized Characters Unite "I Won't Stand For..." Public Service Announcement (PSA) which will run on-air throughout June, encouraging viewers to go to CB2 stores or to join the campaign via digital and social media. Both CB2 and Characters Unite will have additional information and resources on their websites and will direct people to a Facebook app where they can create their own personal "I Won't Stand For..." photo to share with friends and family.

"We're thrilled to team with CB2 to celebrate Pride Month and to increase the visibility of our shared mission to help stop hate and discrimination and promote greater respect and acceptance." said Toby Graff, USA Network's senior vice president, public affairs. "Our nation has made great progress, but there is still more work to be done and we are proud to support GLSEN's critical efforts to make sure that LGBT students are safe in their schools and their communities."

Locations and dates for the USA Network Characters Unite and CB2 in-store Pride Month events include:

· Los Angeles - Saturday, June 1st, 12:00pm 3:00pm - CB2 West Hollywood Store (8000 W. Sunset Blvd, Los Angeles, CA 90046).

· New York City - Thursday, June 6th, 5:00pm - 7:00pm - CB2 Soho Store (451 Broadway, New York, NY 10013).

· San Francisco - Saturday, June 22nd, 1:00pm - 3:00pm - CB2 Union Square Store (34 Ellis Street, San Francisco, CA 94102).

· Chicago - Saturday, June 29th, 2:00pm - 4:00pm - Cb2 Lincoln Park Store (800 w. North Ave, Chicago, IL 60642).

For more information about the CHARACTERS UNITE campaign, visit www.charactersunite.com.

ABOUT CB2

Founded in 2000 and headquartered in Chicago, CB2 is a modern home furnishings and accessories destination from Crate and Barrel, offering innovative and affordable design solutions for apartment, loft, home and office. From mid-century-inspired accessories to classic barware to contemporary furniture, CB2 is ideal for urban-dwellers, with many furnishings scaled perfectly to fit small spaces.

ABOUT USA

NETWORK The #1 network in all of basic cable for an unprecedented seven straight years, USA Network is seen in over 102 million U.S. homes. USA is a leader in scripted programming with a powerful stable of originals, spectacular live television and is home to the best in blockbuster theatrical films, a broad portfolio of acquired series and entertainment events. A trailblazer in digital innovation and storytelling, USA is defining, driving and setting the industry standard for Social TV. USA is a program service of NBCUniversal Cable Entertainment, a division of NBCUniversal. The award-winning website is located at http://www.usanetwork.com. Characters Welcome.





  [may 2013]  
S
M
T
W
T
F
S
   


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





[01/20/17 - 03:14 PM]
Disney Channel Debuts Season Two of "Stuck in the Middle" with a Family Movie Event "Stuck in the Waterpark - The Movie," on February 3
The telecast will be preceded by family favorites "Despicable Me" and Disney Pixar's "Monsters University."

[01/20/17 - 02:59 PM]
Amazon Original Series "Patriot" to Screen at Berlin Film Festival, Berlinale
Michael Dorman, Terry O'Quinn, Kurtwood Smith and Michael Chernus star in the drama, the full season of which rolls out on the streaming service February 24.

[01/20/17 - 12:46 PM]
"Braking" News: Premiere of "Mickey and the Roadster Racers" Takes the Checkered Flag, Fuels Disney Junior and Disney Channel to Pole Position
Disney Channel further spins the numbers for Sunday, January 15.

[01/20/17 - 10:31 AM]
Ray Diaz Joins Cast of TV Land's "Lopez" as Series Regular
The series returns for its second season on Wednesday, March 29 at 10:30/9:30c.

[01/20/17 - 09:38 AM]
Thursday's Broadcast Ratings: "The Big Bang Theory" Original Sparks CBS Victory
The Eye wins the night in total viewers and adults 18-49.

[01/20/17 - 07:58 AM]
History Teams with Travis Fimmel for Scripted Anthology Series in Development from A+E Studios, Atlas Entertainment and Imperative Entertainment
The scripted anthology series tells the stories of Wyatt Earp and other iconic sinners and anti-heroes throughout history.

[01/20/17 - 07:33 AM]
"We Make the Terror" - Season Five of "House of Cards" to Premiere May 30
Netflix made said announcement via Twitter this morning.

[01/20/17 - 06:33 AM]
Amazon Studios Sets May 12 as Premiere Date for "I Love Dick"
The series will also be presented at the Sundance Film Festival on Monday, January 23.

[01/20/17 - 06:30 AM]
Ten-Time Grammy(R) Award Winner and Current Nominee Adele to Perform on "The 59th Annual Grammy Awards(R)" Feb. 12
She will perform a song from her Grammy-nominated album, 25, marking the fourth time she takes the Grammy stage.

[01/19/17 - 02:15 PM]
History's "Six" Opens Strong with 2.6 Million Total Viewers
History spins the numbers for Wednesday, January 18.

[01/19/17 - 01:18 PM]
Amazon Original Series "Sneaky Pete" Renewed for Season Two
The series was the second most streamed original scripted series on an opening day, behind "The Man in the High Castle."

[01/19/17 - 12:29 PM]
Catch Up with Past MVPs in "Puppy Bowl: Where Are They Now?" New Date - Friday, January 27
The one-hour special was previously slated to air tomorrow night on the cable channel.

[01/19/17 - 12:24 PM]
Roel Reine to Direct "Marvel's The Inhumans"
The series, produced in conjunction with ABC Studios and filmed entirely with IMAX digital cameras, will run worldwide exclusively in IMAX for two weeks at the beginning of September 2017.

[01/19/17 - 11:52 AM]
Food Network Orders Seconds of "Ginormous Food"
The series features comedian and food fanatic Josh Denny as he travels the country tasting the greatest and biggest dishes, while learning about the amazing stories and people behind them.

[01/19/17 - 11:46 AM]
A&E Network's Emmy-Nominated Series "Cold Case Files" Gets a Reboot Narrated by Danny Glover
The return of "Cold Case Files" will explore compelling new cases that have gone cold for years and chronicle the journeys of the detectives who reopened them.