[06/04/13 - 10:02 AM]
Lifetime(R) to Preview All-New Drama "Devious Maids" in English and Spanish Across Multiple Platforms in Advance of June 23 Premiere
The debut installment will be available on myLifetime.com and the Lifetime video watch app, as well as A+E Networks' distribution partners' VOD services, sites and apps, beginning June 9.

[via press release from Lifetime]


Network to Make Pilot of Series from Creator Marc Cherry and Executive Producer Eva Longoria Available on myLifetime.com, Lifetime's Video Watch App and Distribution Partners' VOD Services, Sites and Apps, starting June 9

Pre-Linear Availability Marks First Time a Network has Offered a Sneak Peak of a New Program in Both Languages

NEW YORK, NY (June 4, 2013) - To support the June 23 premiere of its new drama Devious Maids, executive produced by Marc Cherry and Eva Longoria, Lifetime(R) will make the pilot of the eagerly-anticipated series available in English and Spanish across multiple platforms, including myLifetime.com and the Lifetime video watch app, as well as A+E Networks' distribution partners' VOD services, sites and apps, beginning June 9. The multi-platform initiative marks the first time a network has offered a pre-linear sneak peek of a new program in both languages. Post premiere, the network will make each episode of Devious Maids available in both English and Spanish across these platforms the day after its Sunday 10:00pm ET/PT airing.

For its linear telecast, Devious Maids will be available in Spanish to standard definition viewers via the second audio program service.

Regarding the announcement, Rob Sharenow, Executive Vice President, General Manager, of Lifetime, noted, "We are thrilled to work with our distribution partners on making Devious Maids available in both English and Spanish to maximize the show's crossover appeal among the broadest range of their customers."

Devious Maids' all-star cast, Ana Ortiz (Ugly Betty), Dania Ramírez (Entourage), Roselyn Sánchez (Without a Trace), Edy Ganem (Livin' Loud) and Judy Reyes (Scrubs), portray five maids with ambition and dreams of their own while working for the rich and famous in Beverly Hills. In the series, murder and mayhem collide in the mansions of Beverly Hills' wealthiest and most powerful families. Class warfare has never been as fun and dirty as it is in the tony enclave where the staff is as clever, witty, outrageous and downright devilish as their employers. Whoever holds the dirt holds the power, and before the season is over, illicit affairs will be revealed and deep dark secrets exposed as we learn the sordid details behind a shocking murder of a beloved housemaid.

Devious Maids' centers on a close-knit group of maids who are bonded together by their jobs, life struggles and the melodramatic "upstairs-downstairs" universe that engulfs their employers. Rosie (Ramírez), a widow who left her son back in Mexico when her husband died, works as the maid and nanny for a pair of self-absorbed and successful actors, Peri and Spence Westmore (Mariana Klaveno, True Blood, and Grant Show, Swing Town). Aspiring singer Carmen (Sánchez), hopes that her pop star employer Alejandro (Matt Cedeño, Days of Our Lives) can help jump-start her career, but Odessa (Melinda Page Hamilton, Mad Men), his very loyal housekeeper and her boss, will stop at nothing to stand in her way. Zoila (Reyes) is the senior maid for Genevieve Delatour (Susan Lucci, All My Children), a co-dependent, emotionally unstable wealthy woman. She works alongside her teen daughter Valentina (Ganem), who has a crush on Genevieve's handsome son, Remi (Drew Van Acker, Pretty Little Liars).

In the series premiere, the women turn to one another for support when their friend and fellow maid Flora (Paula Garcés, CSI Miami) is brutally murdered at the home of her employers, Evelyn and Adrian Powell (Rebecca Wisocky, American Horror Story, and Tom Irwin, Grey's Anatomy), at one of the largest society events of the year. Meanwhile, newcomer Marisol (Ortiz) is hired to clean the home of Taylor and Michael Stappord (Brianna Brown, Homeland, and Brett Cullen, Damages), a newlywed couple with a complicated love history. But Marisol has ulterior motives and when someone she loves becomes wrapped up in Flora's murder, she goes undercover to learn the truth.

Inspired by the hit telenovela, Ellas son la Alegría del Hogar, Devious Maids is produced by ABC Studios. The series was created by Marc Cherry (Desperate Housewives) and is executive produced by Cherry, Sabrina Wind (Desperate Housewives), Eva Longoria (Desperate Housewives), Paul McGuigan (Scandal), Larry Shuman (Kissing Miranda), David Lonner, John Mass and Televisa USA's Paul Presburger and Michael Garcia.


ABC Studios is a leader in the development, production and strategic distribution of entertainment content across broadcast and emerging digital platforms. The studio is the key content provider for the ABC Entertainment Group, having produced multiple seasons of hit series, including "Scandal," "Once Upon A Time," "Grey's Anatomy," "Desperate Housewives," "Lost," "Castle" and "Revenge"; as well as "Army Wives" for Lifetime and "Criminal Minds" for CBS. These hit series have supplied the company's distribution pipelines worldwide with programming and related product lines. ABC Studios will continue to produce memorable television programming for the 2013-14 television season, including eight new series for ABC and the summer series "Mistresses"; along with "Perception" on TNT, "Cougar Town" on TBS, new drama "Devious Maids," premiering June 23 on Lifetime, and "Intelligence," premiering on CBS next season.


Lifetime is committed to offering the highest quality entertainment and information programming, and advocating a wide range of issues affecting women and their families. In 2012, as a result of its aggressive triple threat programming strategy doubling its amount of original programming spanning scripted dramas, reality series and movies, Lifetime posted its strongest year-on-year growth among the key demographics in 10+ years, while also reaching its youngest median age in 16 years. Lifetime Television(R), LMN(R), Lifetime Real Women(R) and Lifetime Digital(TM) are part of Lifetime Entertainment Services, LLC, a subsidiary of A+E Networks. A+E Networks is a joint venture of the Disney-ABC Television Group and Hearst Corporation.

  [june 2013]  


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