UPDATE: NEW PREMIERE DATE & TIME: CNBC PRIME PREMIERES NEW REALITY SERIES "THE PROFIT" TUESDAY, JULY 30TH AT 10PM ET/PT

"When I have skin in the game, my way is the only way your business will survive." --Marcus Lemonis, Chairman & CEO Camping World and Good Sam Enterprises, title sponsor of the NASCAR Camping World Truck Series

ENGLEWOOD CLIFFS, N.J. - June 11, 2013 - CNBC Prime today announced "The Profit" will join the network's primetime reality line-up on Tuesday nights beginning July 30 at 10pm ET/PT.

If you have a business that's in trouble and think your management team can survive America's turnaround king, then you're ready for "The Profit."

When Marcus Lemonis isn't running his multi-billion dollar company, Camping World, he goes on the hunt for struggling businesses that are desperate for cash and ripe for a deal. In the past 10 years, he's successfully turned around over 100 companies. Now he's bringing those skills to CNBC and doing something no one has ever done on TV before ... he's putting over $2 million of his own money on the line.

In each episode, Lemonis makes an offer that's impossible to refuse; his cash for a piece of the business and a percentage of the profits. And once inside these companies, he'll do almost anything to save the business and make himself a profit; even if it means firing the president, promoting the secretary or doing the work himself.

To learn more about "The Profit" and meet the man who calls the shots, visit: cnbc.com/the-profit.

CNBC at night is the all new CNBC Prime. Like us on Facebook: http://facebook.com/cnbcprime and follow us on Twitter: @CNBCprimeTV and Instagram: @CNBCprime.

"The Profit" is produced and created for CNBC by The Hochberg Ebersol Company (THE company) in association with Machete Productions. Justin W. Hochberg, Charlie Ebersol and Amber Mazzola are executive producers for THE Company. Jim Ackerman and James Bolosh are executive producers for CNBC.

ABOUT CNBC:

With CNBC in the U.S., CNBC in Asia Pacific, CNBC in Europe, Middle East and Africa, CNBC World and CNBC HD , CNBC is the recognized world leader in business news and provides real-time financial market coverage and business information to more than 395 million homes worldwide, including more than 100 million households in the United States and Canada. CNBC also provides daily business updates to 400 million households across China. The network's 16 live hours a day of business programming in North America (weekdays from 4:00 a.m. - 8:00 p.m. ET) is produced at CNBC's global headquarters in Englewood Cliffs, N.J., and includes reports from CNBC News bureaus worldwide.

CNBC also has a vast portfolio of digital products which deliver real-time financial market news and information across a variety of platforms. These include CNBC.com, the online destination for global business; CNBC PRO, the premium, integrated desktop/mobile service that provides real-time global market data and live access to CNBC global programming; and a suite of CNBC Mobile products including the CNBC Real-Time iPhone and iPad Apps.

About The Hochberg Ebersol Company

The Hochberg Ebersol Company (THE Company) was founded by entertainment industry veteran Justin Hochberg and television/film producer Charlie Ebersol. THE Company creates, packages and produces groundbreaking programming in the unscripted, multi-camera comedy, docu-series, and competition formats, for a range of leading broadcast and cable networks. In addition to developing, producing and distributing dynamic television programming, THE Company operates a full-service branded entertainment agency alongside the traditional production company. Its clients have included "Shaq Vs.," Dick Clark Productions and "Hell's Kitchen" for Fox, as well as over a hundred advertising companies. THE Company also operates its own in-house post facilities, which includes CGI capabilities. THE Company is represented by Michael Kagan at ICM and Bill Abrams of Abrams Garfinkel Margolis Bergson, LLP.