THE TIME IS RIPE: TLC'S HIT SERIES "HERE COMES HONEY BOO BOO" RETURNS WITH A WORLD PREMIERE EVENT AND IT SURE SMELLS SWEET

-- The scentsational Watch 'n Sniff event will take place during the premiere on Wednesday, July 17 at 9 PM ET/PT -

(New York, NY) - You've seen them. You've heard them. Now you will smell them. TLC's premiere of HERE COMES HONEY BOO BOO will be a Watch 'n Sniff event that will treat viewers' senses to the diverse and fragrant smells found in rural McIntyre, GA. Just in time for the heat of summer, fans can catch a whiff of the only television event of its kind.

"We couldn't think of a more fitting way to kick off the new season than with two Watch 'n Sniff episodes," said Amy Winter, general manager of TLC. "The family loves coming up with crazy games and hijinks, so now our audience gets to play along with one. It's an experience they certainly won't want to miss!"

With a numbered scent card that correlates to scenes in the double-stacked premiere episodes, viewers will be able to watch the show, scratch their cards and redneckognize the aromas associated with the Boo Boo gang as they welcome the sights, sounds and smells of summer.

Nearly ten million Watch 'n Sniff cards, featuring six scents, will be distributed across the country. Inserts will break exclusively in PEOPLE's 7/15/13 issue, hitting newsstands on July 5. Inserts will also run in Us Weekly, hitting newsstands on Friday, July 12, to lead into the premiere on Wednesday, July 17 at 9 PM ET/PT. In partnership with Time Warner Cable, the Watch n' Sniff cards will also be available at select Time Warner Cable retail stores across the country. Additional cards will be handed out by street teams in major markets.

Fans can also enjoy a virtual watch 'n sniff experience at TLC.com/HoneyBooBoo, where they can mix and match the smells featured in the show to enter to win $5,000.

From outrageous outings to spontaneous fun, HERE COMES HONEY BOO BOO follows Alana "Honey Boo Boo," her stay-at-home mom June "Mama," chalk-mining dad Mike "Sugar Bear," sisters Lauryn "Pumpkin," Jessica "Chubbs," Anna "Chickadee" and baby niece, Kaitlyn. The series, which averaged 2.3 million viewers last fall, provides a candid look inside their unapologetically loud and unique lives in McIntyre, GA.