or


[06/13/13 - 07:23 AM]
USA Network and Birchbox Partner to Bring the Stylish World of the Hit Orginal Series "Suits" to Birchbox's Influential Network
The partnership will include fully customized "Suits"-themed Birchboxes for men and product picks inside Birchboxes for women.

[via press release from USA]

USA NETWORK AND BIRCHBOX PARTNER TO BRING THE STYLISH WORLD OF THE HIT ORGINAL SERIES "SUITS" TO BIRCHBOX'S INFLUENTIAL NETWORK

Multi-Platform Partnership Brings the Sectors of Entertainment, Fashion, Beauty, Technology and Commerce Together Through Special SUITS-Themed Birchboxes, Online Shop and Exclusive Digital Content

The Third Season of SUITS Premieres Tuesday, July 16 at 10/9c on USA Network

NEW YORK - June 13, 2013 - USA Network and Birchbox, the company offering consumers a personalized way to discover the best new beauty, grooming and lifestyle products, announced today a new partnership designed to cross-promote the style of USA's fashionable and top-rated drama series, SUITS, to Birchbox's engaged and influential consumers through a series of integrated marketing initiatives.

Inspired by the polished aesthetic of both brands, the partnership will include fully customized SUITS-themed Birchboxes for men and product picks inside Birchboxes for women, including the latest finds in the world of style, along with tips and ideas for how to achieve the signature look of SUITS characters. This marks the first time that Birchbox has deployed a fully integrated campaign partnership across both its men's and women's brands. Season three of SUITS premieres on Tuesday, July 16, 10/9c on USA.

The partnership will also incorporate a series of exclusive, behind-the-scenes video interviews from the SUITS cast, live-tweeting events, contests and much more to engage fans throughout season three of SUITS. The videos will live on Birchbox's Women's Magazine and Men's Guide, as well as USANetwork.com. Additionally, USA Network will promote a Birchbox Man sweepstakes on-air and via social channels during SUITS episodes, where fans can enter for a chance to win a year's worth of Birchbox grooming and beauty products inspired by SUITS.

"When it comes to the world of style on TV, the men and women of SUITS are among the most fashionable," said Katia Beauchamp, Birchbox, Co-Founder and Co-CEO. "We're thrilled to be working with SUITS, creating brand integration where we connect our two highly-engaged audiences in a meaningful way; using social media, physical products and editorial content to grow our reach and engagement across the board."

The fully-branded men's box will ship to existing Birchbox Man subscribers on Tuesday, June 25, and the women's box will follow on Wednesday, July 10. All SUITS picks will be available in a dedicated ecommerce shop on Birchbox. New subscribers to Birchbox Man who sign up by July 20 will receive the SUITS Box as their first monthly delivery in July. As an added bonus, SUITS Facebook fans who sign up via the link on the social network will be given an exclusive offer to bypass the Birchbox waitlist, and receive 100 points in the Birchbox Shop, a $10 value.

"Everything about SUITS, from its dialogue to its sets to its weekly fashions, is distinct and is highly stylized," said Alexandra Shapiro, USA's executive vice president, marketing and digital. "We welcome partners like Birchbox who have a shared appreciation for style and beauty, and with whom we can create meaningful, real-world fan connections beyond the weekly telecast."

SUITS stars Gabriel Macht as legendary law partner Harvey Specter, who takes a gamble on hiring Mike Ross, played by SAG Award(R)-nominee Patrick J. Adams. A brilliant associate with a photographic memory, Mike is missing just one thing - a law degree. Bonded by this secret, the irrepressible duo navigates the fast-paced, high-stakes world of Manhattan corporate law and do whatever it takes to remain undefeated. The series also stars Gina Torres, Rick Hoffman, Meghan Markle and Sarah Rafferty. From Universal Cable Productions, SUITS was created and is executive produced by Aaron Korsh. Doug Liman and David Bartis of Hypnotic also serve as executive producers.

For more information on the special edition SUITS Birchbox, other elements of the partnership, or to join Birchbox's growing number of subscribers, visit http://www.birchbox.com/suits.

About Birchbox

Launched in 2010, Birchbox is the leading global discovery commerce platform for both men and women. Birchbox redefines the retail process by offering consumers a personalized way to discover, learn about and purchase the best beauty, grooming and lifestyle products. With more than 300,000 members, Birchbox users enjoy first-touch experiences with new products each month and exclusive access to expert editorial content to help them get the most out of each item. Additionally, through Birchbox's online store, customers can shop a handpicked selection of full-sized products from more than 400 top brands such as Lancome, Kiehl's, Laura Mercier, Benefit, Stila, Caudalie, Payot, L'Occitane, Bourjois, and L'Oreal. In 2012, Birchbox acquired Paris-based JolieBox, gaining outposts in France, Spain and the UK. To learn more about Birchbox, visit www.birchbox.com, or follow us on Facebook and Twitter and YouTube and our blog.

About USA Network

The #1 network in all of basic cable for six consecutive years and an unprecedented seven straight summers, USA Network is seen in over 102 million U.S. homes. USA is a leader in scripted programming with a powerful stable of originals, spectacular live television and is home to the best in blockbuster theatrical films, a broad portfolio of acquired series and entertainment events. A trailblazer in digital innovation and storytelling, USA is defining, driving and setting the industry standard for Social TV. USA is a program service of NBCUniversal Cable Entertainment, a division of NBCUniversal. The award-winning website is located at http://www.usanetwork.com. Characters Welcome.





  [june 2013]  
S
M
T
W
T
F
S
      


· SUITS (USA)





[10/20/17 - 09:42 AM]
Live + 3 Day Ratings: ABC's "Good Doctor" Tops CBS' "NCIS" and NBC's "This Is Us" as the Season's Most-Watched Drama
ABC further spins the numbers for the week of October 9-15.

[10/20/17 - 09:18 AM]
FXX Scares Up Tricks and Treats for Halloween
FXX will celebrate Halloween with a The Simpsons "Treehouse of Horror" programming event culminating with a 13-hour marathon on Monday, October 31.

[10/20/17 - 08:42 AM]
"Will & Grace" Is the #1 Entertainment Show of the Night in 18-49 and Total Viewers
NBC spins the numbers for Thursday, October 19.

[10/20/17 - 08:15 AM]
Thursday's Broadcast Ratings: "Thursday Night Football" Keeps CBS on Top
The Eye claims top honors in both total viewers and adults 18-49.

[10/20/17 - 07:01 AM]
"A Very Pentatonix Christmas" Delivers the Holiday Spirit to NBC on Monday, Nov. 27 at 10 P.M. ET/PT
The one-hour television event will feature a duet with Jennifer Hudson and take viewers on a musical journey filled with joy, heart and laughter as the group performs some of their holiday favorites.

[10/20/17 - 06:50 AM]
"Thursday Night Football" on CBS and NFL Network Scores Another Ratings Increase, Up +5%
CBS spins the numbers for Thursday, October 19.

[10/19/17 - 11:36 PM]
Development Update: Thursday, October 19
Updates include: Hulu gives final season to "Casual"; Steve Buscemi to replace Owen Wilson in "Miracle Workers" at TBS; and Erica Ash to lead BET's new drama "In Contempt."

[10/19/17 - 02:02 PM]
Video: December 15 - "The Ranch" Part 4 Comes to Netflix and the Binge Race Begins
"The Ranch" is the third most binged-raced show on Netflix.

[10/19/17 - 01:30 PM]
All-Star Autism Benefit "Night of Too Many Stars: America Unites for Autism Programs," Hosted by Jon Stewart, to Be Presented Live on HBO Nov. 18
Louis C.K., Stephen Colbert, Abbi Jacobson, Jordan Klepper, Hasan Minhaj, John Mulaney, Olivia Munn, John Oliver and Adam Sandler are among the initial wave of performers.

[10/19/17 - 01:29 PM]
"Bring It!" and "The Rap Game" Return November 24
Lifetime's Friday mainstays will once again air back-to-back beginning at 9:00/8:00c.

[10/19/17 - 12:50 PM]
"2017 CMT Artists of the Year" Special Soars to New Ratings Highs and Ranks as Most Watched in Event History
CMT spins the numbers for Wednesday, October 18.

[10/19/17 - 12:06 PM]
AMC Launches New Virtual Reality App, AMC VR, with Brand-New "The Walking Dead" VR Content
Additionally, timed to "The Walking Dead's" 100th episode, AMC VR will debut an extended 360-degree bonus scene from the Season 8 premiere starring Jeffrey Dean Morgan and Seth Gilliam.

[10/19/17 - 12:03 PM]
American Heroes Channel and Time Inc.'s People(R) Present the 2017 Red Bandanna Hero Award to Combat Wounded Coalition Founder Lt. Jason Redman
A television special produced by Time Inc. Productions, "9/11 Hero: The Red Bandanna Legacy" will also highlight three Red Bandanna Heroes when it premieres on AHC on Saturday, October 28.

[10/19/17 - 11:59 AM]
Hallmark Channel Announces the Launch of "Countdown to Christmas" Fantasy Game
Viewers who play the game will have the opportunity to take their enthusiasm for their favorite Hallmark Channel holiday movies and play for the top prize of $20,000.

[10/19/17 - 11:01 AM]
Emmy(R) Award Nominees Robert and Michelle King to Executive Produce "Your Honor" for Showtime(R)
The project is a legal thriller that rips through all strata of Chicago society.