or


[06/13/13 - 07:23 AM]
USA Network and Birchbox Partner to Bring the Stylish World of the Hit Orginal Series "Suits" to Birchbox's Influential Network
The partnership will include fully customized "Suits"-themed Birchboxes for men and product picks inside Birchboxes for women.

[via press release from USA]

USA NETWORK AND BIRCHBOX PARTNER TO BRING THE STYLISH WORLD OF THE HIT ORGINAL SERIES "SUITS" TO BIRCHBOX'S INFLUENTIAL NETWORK

Multi-Platform Partnership Brings the Sectors of Entertainment, Fashion, Beauty, Technology and Commerce Together Through Special SUITS-Themed Birchboxes, Online Shop and Exclusive Digital Content

The Third Season of SUITS Premieres Tuesday, July 16 at 10/9c on USA Network

NEW YORK - June 13, 2013 - USA Network and Birchbox, the company offering consumers a personalized way to discover the best new beauty, grooming and lifestyle products, announced today a new partnership designed to cross-promote the style of USA's fashionable and top-rated drama series, SUITS, to Birchbox's engaged and influential consumers through a series of integrated marketing initiatives.

Inspired by the polished aesthetic of both brands, the partnership will include fully customized SUITS-themed Birchboxes for men and product picks inside Birchboxes for women, including the latest finds in the world of style, along with tips and ideas for how to achieve the signature look of SUITS characters. This marks the first time that Birchbox has deployed a fully integrated campaign partnership across both its men's and women's brands. Season three of SUITS premieres on Tuesday, July 16, 10/9c on USA.

The partnership will also incorporate a series of exclusive, behind-the-scenes video interviews from the SUITS cast, live-tweeting events, contests and much more to engage fans throughout season three of SUITS. The videos will live on Birchbox's Women's Magazine and Men's Guide, as well as USANetwork.com. Additionally, USA Network will promote a Birchbox Man sweepstakes on-air and via social channels during SUITS episodes, where fans can enter for a chance to win a year's worth of Birchbox grooming and beauty products inspired by SUITS.

"When it comes to the world of style on TV, the men and women of SUITS are among the most fashionable," said Katia Beauchamp, Birchbox, Co-Founder and Co-CEO. "We're thrilled to be working with SUITS, creating brand integration where we connect our two highly-engaged audiences in a meaningful way; using social media, physical products and editorial content to grow our reach and engagement across the board."

The fully-branded men's box will ship to existing Birchbox Man subscribers on Tuesday, June 25, and the women's box will follow on Wednesday, July 10. All SUITS picks will be available in a dedicated ecommerce shop on Birchbox. New subscribers to Birchbox Man who sign up by July 20 will receive the SUITS Box as their first monthly delivery in July. As an added bonus, SUITS Facebook fans who sign up via the link on the social network will be given an exclusive offer to bypass the Birchbox waitlist, and receive 100 points in the Birchbox Shop, a $10 value.

"Everything about SUITS, from its dialogue to its sets to its weekly fashions, is distinct and is highly stylized," said Alexandra Shapiro, USA's executive vice president, marketing and digital. "We welcome partners like Birchbox who have a shared appreciation for style and beauty, and with whom we can create meaningful, real-world fan connections beyond the weekly telecast."

SUITS stars Gabriel Macht as legendary law partner Harvey Specter, who takes a gamble on hiring Mike Ross, played by SAG Award(R)-nominee Patrick J. Adams. A brilliant associate with a photographic memory, Mike is missing just one thing - a law degree. Bonded by this secret, the irrepressible duo navigates the fast-paced, high-stakes world of Manhattan corporate law and do whatever it takes to remain undefeated. The series also stars Gina Torres, Rick Hoffman, Meghan Markle and Sarah Rafferty. From Universal Cable Productions, SUITS was created and is executive produced by Aaron Korsh. Doug Liman and David Bartis of Hypnotic also serve as executive producers.

For more information on the special edition SUITS Birchbox, other elements of the partnership, or to join Birchbox's growing number of subscribers, visit http://www.birchbox.com/suits.

About Birchbox

Launched in 2010, Birchbox is the leading global discovery commerce platform for both men and women. Birchbox redefines the retail process by offering consumers a personalized way to discover, learn about and purchase the best beauty, grooming and lifestyle products. With more than 300,000 members, Birchbox users enjoy first-touch experiences with new products each month and exclusive access to expert editorial content to help them get the most out of each item. Additionally, through Birchbox's online store, customers can shop a handpicked selection of full-sized products from more than 400 top brands such as Lancome, Kiehl's, Laura Mercier, Benefit, Stila, Caudalie, Payot, L'Occitane, Bourjois, and L'Oreal. In 2012, Birchbox acquired Paris-based JolieBox, gaining outposts in France, Spain and the UK. To learn more about Birchbox, visit www.birchbox.com, or follow us on Facebook and Twitter and YouTube and our blog.

About USA Network

The #1 network in all of basic cable for six consecutive years and an unprecedented seven straight summers, USA Network is seen in over 102 million U.S. homes. USA is a leader in scripted programming with a powerful stable of originals, spectacular live television and is home to the best in blockbuster theatrical films, a broad portfolio of acquired series and entertainment events. A trailblazer in digital innovation and storytelling, USA is defining, driving and setting the industry standard for Social TV. USA is a program service of NBCUniversal Cable Entertainment, a division of NBCUniversal. The award-winning website is located at http://www.usanetwork.com. Characters Welcome.





  [june 2013]  
S
M
T
W
T
F
S
      


· SUITS (USA)





[09/29/16 - 01:47 PM]
Actress Monica Potter Renovates Her Childhood Home in New HGTV Series "Welcome Back Potter"
Premiering on Tuesday, October 11, the series follows Monica, her mom, Nancy, and three outspoken sisters, Jessica, Brigette and Kerry, as they tackle the massive whole-home renovation.

[09/29/16 - 01:10 PM]
ABC Gives Full-Season Orders to "Designated Survivor" and "Speechless"
Nine additional episodes of both series, from Twentieth Century Fox Television and ABC Studios, and The Mark Gordon Company and ABC Studios respectively, have been ordered.

[09/29/16 - 12:01 PM]
Jared Harris Boards AMC's Scripted Anthology "The Terror"
Additional casting includes Ciaran Hinds as Sir John Franklin; Paul Ready as Henry Goodsir; and Adam Nagaitis as Cornelius Hickey.

[09/29/16 - 11:47 AM]
Video: Superhero Fight Club 2.0 Sneak Peek
Check out the heroes of The CW's DC Comics-based TV series.

[09/29/16 - 10:49 AM]
Global Superpowers Stand Off in American Heroes Channel's All-New Series "Cold War Armaggedon"
Premiering Wednesday, October 12, the new eight-part series transports viewers back forty years as the horrors of World War II ended, and a new kind of war began.

[09/29/16 - 08:47 AM]
Wednesday's Broadcast Ratings: FOX Tops Charts with "Empire"
ABC's "Designated Survivor" however is the only series to post year-to-year gains for its network.

[09/29/16 - 08:30 AM]
Freeform Acquires All Five Seasons of "The Mindy Project" - Series Begins Airing on Monday, October 3
Episodes will also be available on the Freeform App on October 3 and will refresh weekly.

[09/29/16 - 08:00 AM]
Season Three of E!'s Scandalous Scripted Drama Series "The Royals" Premieres Sunday, December 4 at 10PM ET/PT
New faces joining the cast this season include series regular Max Brown, reoccurring guest star Jules Knight and guest star Damian Hurley.

[09/29/16 - 07:35 AM]
Logo Breaks Records with Highest Rated Thursday in Network History
Logo further spins the numbers for Thursday, September 22.

[09/29/16 - 07:01 AM]
Sandra Oh Set to Guest Star in a Multi-Episode Arc on the Third Season of ABC's "American Crime"
Set in Alamance County, North Carolina, Oh will play Abby Tanaka, a social worker who runs a local shelter dedicated to housing victims of domestic abuse in the face of community indifference.

[09/29/16 - 06:31 AM]
ABC Announces October Slate for the ABC App, Including First Seasons of "The Bachelor" and "The Bachelorette," and Two New ABCd Comedies
The network is also introducing two new ABCd original short-form comedies, "Broken" and "Serious Music."

[09/28/16 - 02:03 PM]
VH1 and Freeform Acquire All Five Seasons of "The Mindy Project" from NBCUniversal's Universal Television
The show will begin airing on both networks in October and episodes will also be available on the VH1 and Freeform apps.

[09/28/16 - 02:02 PM]
Universal Cable Productions Signs Development Deal with Alfred Hitchcock Estate
"Welcome to Hitchcock" is a new original anthology series will focus on a single season-long mystery or crime in the spirit of the classic Hitchcock style and legacy.

[09/28/16 - 02:00 PM]
"You're the Worst" Picked Up for Fourth Season on FXX
"Expertly written, brilliantly acted, 'You're the Worst' continues to be hilarious and excellent," said Eric Schrier.

[09/28/16 - 01:03 PM]
Bravo Media Serves Up a Double Dose of Sass as "The Real Housewives of Atlanta" and "Married to Medicine" Return on Sunday, November 6
Cynthia Bailey, Kandi Burruss, Kenya Moore, Phaedra Parks, Porsha Williams and Shereè Whitfield are all due back on the former series.