or


[06/13/13 - 07:23 AM]
USA Network and Birchbox Partner to Bring the Stylish World of the Hit Orginal Series "Suits" to Birchbox's Influential Network
The partnership will include fully customized "Suits"-themed Birchboxes for men and product picks inside Birchboxes for women.

[via press release from USA]

USA NETWORK AND BIRCHBOX PARTNER TO BRING THE STYLISH WORLD OF THE HIT ORGINAL SERIES "SUITS" TO BIRCHBOX'S INFLUENTIAL NETWORK

Multi-Platform Partnership Brings the Sectors of Entertainment, Fashion, Beauty, Technology and Commerce Together Through Special SUITS-Themed Birchboxes, Online Shop and Exclusive Digital Content

The Third Season of SUITS Premieres Tuesday, July 16 at 10/9c on USA Network

NEW YORK - June 13, 2013 - USA Network and Birchbox, the company offering consumers a personalized way to discover the best new beauty, grooming and lifestyle products, announced today a new partnership designed to cross-promote the style of USA's fashionable and top-rated drama series, SUITS, to Birchbox's engaged and influential consumers through a series of integrated marketing initiatives.

Inspired by the polished aesthetic of both brands, the partnership will include fully customized SUITS-themed Birchboxes for men and product picks inside Birchboxes for women, including the latest finds in the world of style, along with tips and ideas for how to achieve the signature look of SUITS characters. This marks the first time that Birchbox has deployed a fully integrated campaign partnership across both its men's and women's brands. Season three of SUITS premieres on Tuesday, July 16, 10/9c on USA.

The partnership will also incorporate a series of exclusive, behind-the-scenes video interviews from the SUITS cast, live-tweeting events, contests and much more to engage fans throughout season three of SUITS. The videos will live on Birchbox's Women's Magazine and Men's Guide, as well as USANetwork.com. Additionally, USA Network will promote a Birchbox Man sweepstakes on-air and via social channels during SUITS episodes, where fans can enter for a chance to win a year's worth of Birchbox grooming and beauty products inspired by SUITS.

"When it comes to the world of style on TV, the men and women of SUITS are among the most fashionable," said Katia Beauchamp, Birchbox, Co-Founder and Co-CEO. "We're thrilled to be working with SUITS, creating brand integration where we connect our two highly-engaged audiences in a meaningful way; using social media, physical products and editorial content to grow our reach and engagement across the board."

The fully-branded men's box will ship to existing Birchbox Man subscribers on Tuesday, June 25, and the women's box will follow on Wednesday, July 10. All SUITS picks will be available in a dedicated ecommerce shop on Birchbox. New subscribers to Birchbox Man who sign up by July 20 will receive the SUITS Box as their first monthly delivery in July. As an added bonus, SUITS Facebook fans who sign up via the link on the social network will be given an exclusive offer to bypass the Birchbox waitlist, and receive 100 points in the Birchbox Shop, a $10 value.

"Everything about SUITS, from its dialogue to its sets to its weekly fashions, is distinct and is highly stylized," said Alexandra Shapiro, USA's executive vice president, marketing and digital. "We welcome partners like Birchbox who have a shared appreciation for style and beauty, and with whom we can create meaningful, real-world fan connections beyond the weekly telecast."

SUITS stars Gabriel Macht as legendary law partner Harvey Specter, who takes a gamble on hiring Mike Ross, played by SAG Award(R)-nominee Patrick J. Adams. A brilliant associate with a photographic memory, Mike is missing just one thing - a law degree. Bonded by this secret, the irrepressible duo navigates the fast-paced, high-stakes world of Manhattan corporate law and do whatever it takes to remain undefeated. The series also stars Gina Torres, Rick Hoffman, Meghan Markle and Sarah Rafferty. From Universal Cable Productions, SUITS was created and is executive produced by Aaron Korsh. Doug Liman and David Bartis of Hypnotic also serve as executive producers.

For more information on the special edition SUITS Birchbox, other elements of the partnership, or to join Birchbox's growing number of subscribers, visit http://www.birchbox.com/suits.

About Birchbox

Launched in 2010, Birchbox is the leading global discovery commerce platform for both men and women. Birchbox redefines the retail process by offering consumers a personalized way to discover, learn about and purchase the best beauty, grooming and lifestyle products. With more than 300,000 members, Birchbox users enjoy first-touch experiences with new products each month and exclusive access to expert editorial content to help them get the most out of each item. Additionally, through Birchbox's online store, customers can shop a handpicked selection of full-sized products from more than 400 top brands such as Lancome, Kiehl's, Laura Mercier, Benefit, Stila, Caudalie, Payot, L'Occitane, Bourjois, and L'Oreal. In 2012, Birchbox acquired Paris-based JolieBox, gaining outposts in France, Spain and the UK. To learn more about Birchbox, visit www.birchbox.com, or follow us on Facebook and Twitter and YouTube and our blog.

About USA Network

The #1 network in all of basic cable for six consecutive years and an unprecedented seven straight summers, USA Network is seen in over 102 million U.S. homes. USA is a leader in scripted programming with a powerful stable of originals, spectacular live television and is home to the best in blockbuster theatrical films, a broad portfolio of acquired series and entertainment events. A trailblazer in digital innovation and storytelling, USA is defining, driving and setting the industry standard for Social TV. USA is a program service of NBCUniversal Cable Entertainment, a division of NBCUniversal. The award-winning website is located at http://www.usanetwork.com. Characters Welcome.





  [june 2013]  
S
M
T
W
T
F
S
      


· SUITS (USA)









[05/27/15 - 01:53 PM]
TV One's Returing Series Lexus "Verses and Flow" Announces Season 5 Performers
Filmed over four, star-studded nights in Los Angeles filled with performances by internationally renowned recording and leading spoken word artists.

[05/27/15 - 01:52 PM]
Turner Networks Sweep the Live + 7 Charts for the Week of May 4
Turner further spins the numbers for the week of May 4-10.

[05/27/15 - 01:00 PM]
Matt Millen Returns Home to FOX Sports
Millen returns to the FOX Sports family of networks as the lead game analyst for the Big Ten Network, working alongside play-by-play announcer Kevin Kugler.

[05/27/15 - 10:59 AM]
Revised: New Hallmark Channel Original Movie World Premiere Dates For "June Weddings"
Now look for "Perfect Match" on Saturday, June 20; "A Country Wedding" on Sunday, June 21; and "Love, Again" on Saturday, June 27.

[05/27/15 - 10:11 AM]
From Bulls to Burgers and the "Men in Blazers" Esquire Network Announces Sizzling Summer Line-Up
Newcomers include "The Agent" on Tuesday, July 21 and "The Next Great Burger" on Wednesday, July 22.

[05/27/15 - 10:07 AM]
Spike TV Inks Season Seven of "Ink Master" And Creates Spin-Off Series "Ink Master: Redemption"
The network will launch the newest installment of "Ink Master" - season six - on Tuesday, June 23 at 10:00/9:00c.

[05/27/15 - 10:03 AM]
Destination America Brings More Action to the Ring Acquiring the Rights to Ring of Honor's Weekly Television Programming
The series will air Wednesdays at 8:00/7:00c, leading into "Impact Wrestling" at 9:00/8:00c, beginning June 3.

[05/27/15 - 10:00 AM]
TV One's Black Music Month Kicks Off with a New Season of "Unsung" Premiering Wednesday, June 3 at 8PM/ET
In a special episode, "Unsung Revisited," viewers will receive an update on artists, including Full Force, Zapp & Roger, Sylvester, and Miki Howard, who following their features on the series, have experienced profound changes to their lives and legacy.

[05/27/15 - 08:58 AM]
"Talent" and "I Can Do That" Are #1-2 Shows of the Night on the Big 4 Networks in Every Key Demo
NBC spins the numbers for Tuesday, May 26.

[05/27/15 - 08:34 AM]
Tuesday's Broadcast Ratings: "America's Got Talent" Returns on Top for NBC
The Peacock leads the night in both total viewers and adults 18-49.

[05/27/15 - 08:33 AM]
Smithsonian Channel(TM) Examines the Real Stories Behind Visionary Innovators and Their World-Changing Ideas - "My Million Dollar Invention"
The eight-part series launches Sunday, June 14 at 8:00/7:00c on the network.

[05/27/15 - 08:33 AM]
ABC's "500 Questions" Earns Its 2nd-Best Adult 18-49 Rating
ABC spins the numbers for Tuesday, May 26.

[05/27/15 - 08:28 AM]
John Michael Higgins and Paula Marshall to Guest Star in ABC Family's Peabody Award-Winning Series "Switched at Birth"
They're set as the parents of Daphne's boyfriend, Mingo.

[05/27/15 - 08:26 AM]
Comedy Central's New Historical and Satirical Series "Another Period" Premieres June 23 at 10:30 p.m. ET/PT
Natasha Leggero and Riki Lindhome co-star in the newcomer, which they also co-created.

[05/27/15 - 07:31 AM]
Discovery Family Channel Brings Audiences Back to the Kalahari Desert with a Decidely "Downton" Twist in Two 90 Minute Specials, "Meerkat Manor: The Monarchy Begins" and "Meerkat Manor: The Monarchy Under Attack"
The specials feature entirely new narration inspired by ITV (UK) and PBS' smash-hit British period drama, packaged with reversioned footage from the series' first two seasons.