HGTV RENEWS "RENOVATION RAIDERS" FOR A SECOND SEASON
NEW YORK - June 25, 2013 - With more than 6.1 million total viewers tuning in to Renovation Raiders since its May 30 series debut, HGTV has announced its second season renewal. Viewers seem to like the spectacle of surprise renovations being executed while homeowners are out to dinner! Featuring host and licensed contractor Amy Matthews, the series is also ranked as one of cable's top-rated programs on Thursday nights and is currently HGTV's No. 3 program behind perennial favorites House Hunters and HGTV Star.
"We are pleased with the out-of-the-gate success of Renovation Raiders," said Kathleen Finch, SVP/GM of HGTV. "Our viewers are captivated by the mission impossible, edge-of-your-seat renovation projects, making it the perfect time to renew the series."
Through its first four airings, Renovation Raiders (Thursdays, 9 p.m. ET) has averaged a 0.59 P25-54 rating, making it the third highest-rated Prime (M-Su 8P-11P) program on HGTV for the month of June. Also attracting an upscale audience, the series is ranked as the sixth highest rated Thursday 9-10P program among all ad-supported cable programs for P25-54 with a household income of $125K+.
In each episode of HGTV's Renovation Raiders, Matthews and her construction crew pull off a major remodel - lavish living rooms to gorgeous kitchens - in the time it takes the homeowners to go out for dinner and a movie. Every hour-long episode captures the thrilling journey including secret site visits, a warehouse practice renovation and coordinated delay tactics, all with the goal of achieving an amazing transformation in less than five hours. New episodes air on HGTV every Thursday at 9 p.m. ET.
America's leading home and lifestyle brand, HGTV features a top-rated cable network that is distributed to more than 98 million U.S. households and the HGTV website, HGTV.com, the nation's leading online home-and-garden destination that attracts an average of four million unique visitors per month. The brand also includes the HGTV HOME(TM) consumer products line which showcases exclusive collections of paint, flooring, lighting, furniture, plants, fabrics and other home-oriented products. In partnership with Hearst Magazines, the HGTV Magazine, a home and lifestyle publication, is currently available on newsstands. Viewers can become fans of HGTV and interact with other home improvement enthusiasts through Facebook, Twitter, Pinterest and Instagram. Headquartered in Knoxville, Tenn., HGTV is wholly owned by Scripps Networks Interactive, Inc. (SNI).