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Internet Superstar Toby Turner Brings His Distinctive Brand of Humor to Cartoon Network for On-Air Campaign
The spots will start airing today and will continue throughout the summer.

[via press release from Cartoon Network]

Internet Superstar Toby Turner Brings His Distinctive Brand of Humor to Cartoon Network for On-Air Campaign

Turner's Cartoon Network On-Air Blitz Premieres Today, Monday, July 15

Viral video sensation Toby Turner is bringing his off-the-wall comedy to Cartoon Network. In a series of hilarious on-air spots Turner and his curiously verbose dog Gryphon have some serious fun ribbing on popular Cartoon Network shows including Adventure Time, Regular Show, Teen Titans Go, Johnny Test and The Amazing World of Gumball.

For a sneak peek at a selection of the spots head over to Cartoon Network's YouTube page. The spots will start airing today and will continue throughout the summer.

Toby Turner, who also plays Nerville the sole recurring human on Cartoon Network's Annoying Orange, has over 1.6 billion total YouTube views and 6.4 million subscribers across three channels making him the #11 Most Subscribed (All Time) Directors. His brand of humor turns traditional media on its head with his send-ups on social media, musical remixes and his very popular literal movie trailers.

"We wanted Toby to just do his thing," said Susan Shipsky, vice president, production for Turner Broadcasting's Animation, Young Adults and Kids Media's (AYAKM) Creative Group. "He is a great fit for our audience and the spots are hilarious."

Cartoon Network (CartoonNetwork.com) is consistently the #1 U.S. television network among boys 6-11. Currently seen in 99 million U.S. homes and 194 countries around the world, Cartoon Network is Turner Broadcasting System, Inc.'s ad-supported cable service now available in HD offering the best in original, acquired and classic entertainment for kids and families. In addition to Emmy-winning original programming and industry-leading digital apps and online games, Cartoon Network embraces key social issues affecting families with solution-oriented initiatives such as Stop Bullying: Speak Up and the Move It Movement.

Turner Broadcasting System, Inc., a Time Warner company, creates and programs branded news, entertainment, animation and young adult media environments on television and other platforms for consumers around the world.

  [july 2013]  


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