[07/16/13 - 10:05 AM]
ABC Family Comedy Series "Baby Daddy" Joins Forces with Bedsider.Org to Create Webisode Series Promoting Contraception Use
All three webisodes will premiere on the "Baby Daddy" official website at beginning Thursday, August 1.

[via press release from ABC Family]


Webisodes Premiering Online August 1 Will Feature "Baby Daddy" Cast Discussing Birth Control in Funny and Casual Scenarios

Burbank, CA - (July 16, 2013) - ABC Family's original comedy series "Baby Daddy" and free online birth control support network Bedsider.org have combined efforts to produce a three-part series of webisodes promoting contraception use among sexually active young adults. All three webisodes will premiere on the "Baby Daddy" official website at www.abcfamily.com/babydaddy beginning Thursday, August 1st, following an all-new episode of "Baby Daddy" airing July 31st, which features a pregnancy scare for one of the show's characters.

In the "Baby Daddy" episode airing Wednesday, July 31st, at 8:30 p.m. ET/PT titled "Test Anxiety," Bonnie finds out that Danny's girlfriend Amy (guest star Lacey Chabert) has taken a pregnancy test and struggles to keep the secret. Danny tries to win over Amy's father (guest star Andy Buckley), who clearly dislikes him.

"Bedsider.org's partnership with Baby Daddy is a perfect fit," commented Lawrence Swiader, Senior Director of Digital Media for Bedsider.org. "A group of cool, funny, single twenty-something friends - one of whom already has a child from an unplanned pregnancy - is a natural backdrop for conversations about contraception. For Ben, Tucker, Danny, and Riley - and for millions of real people like them - using birth control is just a part of everyday life. It is simply what you do when you're not ready to be a parent yet. And that's what Bedsider.org is all about."

According to The National Campaign to Prevent Teen and Unplanned Pregnancy, most single young adults have sex, most say they do not want to get pregnant or cause a pregnancy right now, and most have used some form of contraception at some point in their lives. Still, 70% of pregnancies to single women ages 18-29 are described by the women themselves as unplanned. That's where Bedsider.org comes in. Bedsider.org is an online birth control support network designed to help women find the method of birth control that's right for them and to help them use it consistently and effectively.

Additional facts about unplanned pregnancy and birth control in the U.S. from The National Campaign to Prevent Teen and Unplanned Pregnancy:

· 7 in 10 pregnancies to single young women are described by the women themselves as unplanned.

· Half of all pregnancies in the United States are unplanned and the majority of those are to women in their 20s.

· Women in their 20s have nearly twice as many unplanned pregnancies as teens do, and for many of them and their children, the consequences are quite similar.

· 99% of women in the U.S. who have had sex have used some form of birth control at some point in their lives.

· 95% of Americans say that for people who are trying not to get pregnant, using birth control is taking personal responsibility.

"Baby Daddy," which launched as ABC Family's #1 comedy series in the network's history, follows Ben (Jean-Luc Bilodeau), a young man in his early 20s living the life of a bachelor as a bartender in New York City with his buddy, Tucker (Tahj Mowry), and his brother, Danny (Derek Theler), a professional hockey player. Their lives are turned upside down when they come home one day to find a baby girl left on the doorstep by an ex-girlfriend of Ben's. After much deliberation, Ben decides to raise the baby with the help of his friends and his protective and sometimes over-bearing mother, Bonnie (Melissa Peterman), and his close female friend, Riley (Chelsea Kane), who has had a secret crush on him since childhood. Riley is hopeful that Ben will finally take notice, but she doesn't realize that Ben's brother, Danny, is harboring a secret crush on her. The series is created and executive produced by Dan Berendsen ("The Nine Lives of Chloe King," "Sabrina, the Teenage Witch" and "Hannah Montana: The Movie").

About ABC Family:

Part of the Disney/ABC Television Group, ABC Family is distributed in over 97 million homes. ABC Family features programming reflecting today's families, entertaining and connecting with adults through relatable programming about today's relationships - told with a mix of diversity, passion, humor and heart. ABC Family's programming is a combination of network-defining original series and original movies, quality acquired series and blockbuster theatricals. Emmy(R) Award-winning ABCFamily.com provides a variety of interactive entertainment and community features from rich fan-centric programming -- including blogs, viewing parties, webisodes, full episodes of the network's hit programming, along with sneak peek exclusive previews and behind-the-scenes clips. ABC Family is also the destination for annual Holiday events with "13 Nights of Halloween" and "25 Days of Christmas." ABC Family. A New Kind of Family.

About Bedsider.org:

Bedsider.org is an online birth control support network designed to make birth control easier. Whether women and their partners are considering birth control for the first time or already on it, Bedsider has everything they need to find the best method, stay on it, and use it successfully. That includes an easy, visual way to explore and compare every available method of birth control; videos of real women and men describing their personal experiences with each method; birth control and appointment reminders sent by text or email; award-winning animated shorts that debunk common contraception myths; and the most comprehensive list available of where to get birth control ever compiled. And it's completely free thanks to The National Campaign to Prevent Teen and Unplanned Pregnancy. See what we're up to at bedsider.org.

  [july 2013]  


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