or


[07/31/13 - 10:57 AM]
Syfy, The Asylum and Earthbound LLC Announce First Ever "Sharknado" Merchandising Program
The first wave of "Sharknado" t-shirts will hit retail stores nationally within the coming weeks.

[via press release from Syfy]

"SHARKNADO" MANIA TO DEVOUR STORES EVERYWHERE!

SYFY, THE ASYLUM AND EARTHBOUND LLC ANNOUNCE FIRST EVER "SHARKNADO" MERCHANDISING PROGRAM

NEW YORK - July 31, 2013 - Syfy and The Asylum today announced the first ever Sharknado merchandising program with Earthbound LLC, a leading direct to retail and brand licensing agency, which will extend the Sharknado pop culture and social media phenomenon into a wide range of potential merchandise, from fashion tees, bags, posters, accessories and costumes to gaming, among other areas.

A social media phenomenon that has generated unprecedented press coverage, Sharknado was the most social telecast in Syfy's history, generating nearly a half-million mentions when the movie premiered on July 11. Syfy has already announced plans for a sequel, Sharknado 2, which will be set in New York City and premiere on the Channel in July 2014.

The first wave of Sharknado t-shirts will hit retail stores nationally within the coming weeks.

"The public's appetite for the incredible Sharknado franchise has been remarkable," said Jeff Li, Vice President, Syfy Ventures. "The bold and over-the-top Sharknado brand is the perfect fit for a wide range of fun merchandise, providing partners with the unique opportunity to drive consumer excitement and retail sales."

"We're excited to be working with Earthbound and Syfy, and to seeing Sharknado on every t-shirt, umbrella, and chainsaw in America," said Paul Bales, Partner at The Asylum.

"The worldwide response to Sharknado has again proven the power of Syfy. We look forward to launching a major program with Sharknado and other strategic product extensions with Syfy," said Jeffrey Cohen, Co-Founder and President of Earthbound.

Earthbound LLC is a leading brand management and licensing company, responsible for Billions in retail sales for their clients since they began in 2000. They have a decade-long track record of installing large branding programs at major-retailers; those programs include Isaac Mizrahi at Target & QVC, Fieldcrest at Target, XOXO at Macy's, Charisma at Bloomingdales, and Better Homes & Gardens at Wal-Mart. Their extensive national brand portfolio, proven success, and creative approach, make them a leader in world of licensing and brand management.

The Asylum is one the world's leading brand-oriented motion picture and television studios. With its focus on high-concept, market-driven entertainment, The Asylum has created an exciting brand recognized worldwide. The Asylum finances, produces and releases 25 films per year through its direct pipeline to the nation's top retailers and its network of international partners. Since its founding in 1997, The Asylum has released more than 500 films and built a library of over 150 original productions, including top-rated movie premieres for Syfy and Lifetime networks. The Asylum is releasing 10 theatrical films in 2013 and is developing TV properties for 2014, including a comedy-horror series for MTV.

Syfy is a media destination for imagination-based entertainment. With year round acclaimed original series, events, blockbuster movies, classic science fiction and fantasy programming, a dynamic Web site, and a portfolio of adjacent business (Syfy Ventures), Syfy is a passport to limitless possibilities. Originally launched in 1992 as SCI FI Channel, and currently in more than 98 million homes, Syfy is a network of NBCUniversal, one of the world's leading media and entertainment companies. NBCUniversal is owned by Comcast Corporation.(Syfy. Imagine greater.)





  [july 2013]  
S
M
T
W
T
F
S
 


· SHARKNADO (SYFY)
· SHARKNADO 2: THE SECOND ONE (SYFY)





[09/25/16 - 11:26 AM]
Saturday's Broadcast Ratings: ABC Tops Demos with College Football
The Alphabet wins the night among adults 18-49 while CBS is the most-watched network.

[09/25/16 - 11:18 AM]
"This Is Us" Grabs NBC's Best Premiere Live + 3 Lift Ever in 18-49 Rating
NBC further spins the numbers for Tuesday, September 20.

[09/25/16 - 11:02 AM]
FOX Comedies - "Brooklyn Nine-Nine," "New Girl" and "Scream Queens" - See Significant Gains in Live + 3
FOX further spins the numbers for Tuesday, September 20.

[09/25/16 - 10:12 AM]
College Football Week 4: ESPN/ABC with Five of the Six Highest Overnights Across All Networks
ESPN spins the numbers for Saturday, September 24.

[09/25/16 - 08:30 AM]
ABC's "S.H.I.E.L.D." Is Tuesday's Biggest Gainer in Adults 18-49 with a Best-Ever 82% Jump
ABC further spins the numbers for Tuesday, September 20.

[09/24/16 - 11:16 AM]
FOX Hit Dramas - "Gotham" and "Lucifer" - See Significant Gains in Live + 3
FOX further spins the numbers for Monday, September 19.

[09/24/16 - 10:06 AM]
Monday's "The Good Place" Is the Week's Top Debut Half-Hour of a New Comedy in Live + 3
NBC further spins the numbers for Monday, September 19.

[09/24/16 - 08:48 AM]
Friday's Broadcast Ratings: "MacGyver" Debuts on Top for CBS
The Eye's reboot leads the night in both total viewers and adults 18-49.

[09/23/16 - 02:31 PM]
"Superstore" Is Stocking Up! NBC Orders Full Second Season
NBC's crowd-pleasing comedy "Superstore" has added nine more episodes to its inventory bringing the season total to 22.

[09/23/16 - 12:21 PM]
Oxygen Media Presents "Snapped: Notorious - The Menendez Brothers" Premiering Sunday, October 2nd from 9PM - 11PM ET/PT
Oxygen Media will take an unflinching look at the Menendez Brothers' case, from their privileged upbringing, to the shocking details of their savage crime, to the ongoing debate that asks: Are the brothers monsters? Or are they victims of parental abuse?

[09/23/16 - 12:18 PM]
Video: "Shameless" Season Seven Premiere Available Now Across Multiple Platforms
Said installment comes in advance of its linear premiere on Sunday, October 2.

[09/23/16 - 11:10 AM]
Showtime(R) Presents "Sebastian Maniscalco: Why Would You Do That?"
Directed by Joe Demaio, written by Maniscalco and filmed live at New York City's famed Beacon Theatre during one of the seven sold-out shows on his 2016 tour, the hour-long special is chock-full of skepticism.

[09/23/16 - 10:06 AM]
Freeform Greenlights Development on Late-Night Series with Comedian Iliza Shlesinger
"A late-night show has been THE goal for me and I'm ready to throw my hat into the ring," said Shlesinger.

[09/23/16 - 10:03 AM]
AMC Renews Travel Docu-Series "Ride with Norman Reedus" Featuring Star of "The Walking Dead" for Second Season
Season two will consist of six one-hour episodes featuring "The Walking Dead" actor and motorcycle and travel enthusiast Reedus as he takes viewers back on the open road to journey to amazing places and sample local cultures.

[09/23/16 - 09:54 AM]
Comedy Central Announces Slate of Stand-Up Specials Filming This Fall with Comedians Lewis Black, Kurt Braunohler, Joe DeRosa, Mark Normand and Roy Wood Jr.
"Lewis Black: Black to the Future" kicks things off on Friday, October 7.